--- title: "What could website contacts be worth?" description: "Use your site visits, contact count, job totals, and build cost to estimate monthly value. See how many months could cover the build cost." canonical: "https://scalewithsearch.com/tools/website-lead-value" date: "2026-09-30" modified: "2026-09-30" --- ## Site navigation - [Scale With Search](https://scalewithsearch.com/) - Real estate - Real estate - [Real estate](https://scalewithsearch.com/for/real-estate) - Work - Start here - [Send your brief](https://scalewithsearch.com/work#send-your-brief) - [Prepare your six-question brief](https://scalewithsearch.com/work#prepare-your-six-question-brief) - Build - [Site build, content library with SEO, signal desk](https://scalewithsearch.com/work) - For your business - Trades and home services - [Auto body and collision shops](https://scalewithsearch.com/for/auto-body-and-collision-shops) - [Foundation and home repair contractors](https://scalewithsearch.com/for/foundation-and-home-repair) - [Garage door and fencing contractors](https://scalewithsearch.com/for/garage-door-and-fencing-contractors) - [HVAC contractors](https://scalewithsearch.com/for/hvac-contractors) - 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Your website gets visits, but visits alone have no job value. Use your office totals to estimate contact value. ## Your numbers ## How it is worked out Multiply monthly visits, both shares divided by a hundred each, and average job value. Divide your written build cost by that result for months to cover the cost. Find visits in your own website report. Find the contact share by matching website inquiries to those visits. Find the job share by matching those inquiries to completed jobs. Find average job value in those job totals. Use the build cost from your written scope. ## A worked example Example: 100 visits a month, 10 percent contacting you, and half of those becoming jobs. At $50 per job, that gives $250 a month. A $1,500 build would take 6 months to pay back at that pace. These example numbers never fill the form. ## What to do with the number Compare the estimate with completed jobs before you use it in a budget. A small website costs **$1,500 to $2,500**, with SEO setup included. [Get a written website scope](/work). ## Limits The result depends on your inputs, and job value does not equal profit. 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