--- title: "Can you transfer Zillow reviews to Google?" description: "Separate Zillow review links, Google's third-party review display, and new Google reviews. Connect each to your own seller and buyer inquiry pages." canonical: "https://scalewithsearch.com/articles/zillow-reviews-transfer-to-google" --- ## Site navigation - [Scale With Search](https://scalewithsearch.com/) - Services - Services - [AI systems](https://scalewithsearch.com/ai-systems) - [Site build](https://scalewithsearch.com/work#site-build) - [Whole website fix](https://scalewithsearch.com/work#whole-website-fix) - [Content library with SEO](https://scalewithsearch.com/work#content-library) - [Working session](https://scalewithsearch.com/audit) - Start here - [Send your brief](https://scalewithsearch.com/work#send-your-brief) - [Example scope](https://scalewithsearch.com/work#review-the-example-scope) - [Prices and terms](https://scalewithsearch.com/work#prices-and-terms) - Industries - Real estate - [Real estate agents and teams](https://scalewithsearch.com/for/real-estate) - [Platforms, ownership, and IDX](https://scalewithsearch.com/for/real-estate/real-estate-website-platforms-ownership-idx) - [Search, content, and AI](https://scalewithsearch.com/for/real-estate/real-estate-search-content-ai) - [Inquiries, campaigns, and handoffs](https://scalewithsearch.com/for/real-estate/real-estate-website-inquiries-campaigns-handoffs) - [Buyer, seller, and local pages](https://scalewithsearch.com/for/real-estate/real-estate-buyer-seller-local-resources) - [Rules, privacy, and trust](https://scalewithsearch.com/for/real-estate/real-estate-website-rules-privacy-trust) - Browse by business - [Trades and home services](https://scalewithsearch.com/for/#group-trades) - [Health, wellness, and animal care](https://scalewithsearch.com/for/#group-practices) - [Law, finance, and IT](https://scalewithsearch.com/for/#group-professional) - [Marketing and SEO agencies](https://scalewithsearch.com/for/#group-agencies) - [Shops and manufacturers](https://scalewithsearch.com/for/#group-manufacturing) - [Restaurants, shops, studios, and nonprofits](https://scalewithsearch.com/for/#group-local-services) - Chiropractic practices - [Chiropractic and wellness practices](https://scalewithsearch.com/for/chiropractic-and-wellness-practices) - [Chiropractic and physical therapy clinics](https://scalewithsearch.com/for/chiropractic-and-physical-therapy-clinics) - [All industries](https://scalewithsearch.com/for/) - Resources - Free tools - [AI readiness check](https://scalewithsearch.com/check) - [Free tools](https://scalewithsearch.com/tools/) - [Free Starter Kit](https://scalewithsearch.com/kit/business-memory-starter-kit.zip) - Guides - [AI-native library](https://scalewithsearch.com/ai-native) - [Industry intelligence](https://scalewithsearch.com/intelligence) - [Office job guides](https://scalewithsearch.com/guides/) - [Business memory](https://scalewithsearch.com/articles/business-memory-for-ai-agents-guide) - [Agent governance](https://scalewithsearch.com/articles/ai-agent-governance-guide-small-business) - [Migration and ownership](https://scalewithsearch.com/articles/leaving-vendor-ai-memory-guide) - Articles - [All articles](https://scalewithsearch.com/articles/) - [What changed](https://scalewithsearch.com/changes/) - About - Evidence - [Proof](https://scalewithsearch.com/proof) - Scale With Search - [About](https://scalewithsearch.com/about) - [How it works](https://scalewithsearch.com/how-it-works) # Can you transfer Zillow reviews to Google? An agent's website checklist You cannot use Google's published review-transfer process to import Zillow reviews into Google Business Profile. It covers moves between Google profiles. Google separately describes reviews from other websites as third-party content, with sources the business cannot choose. That distinction gives agents a practical answer: request Google reviews from clients directly and use your website to link existing Zillow feedback. [Google's transfer guidance](https://support.google.com/business/answer/3098204?hl=en), [third-party review guidance](https://support.google.com/business/answer/10286840?hl=en), [direct review requests](https://support.google.com/business/answer/3474122?hl=en). Plan your website around what a seller or buyer should do after reading that feedback. Give them a clear service page, a way to inspect the original source, and a working contact route. The placement and testing steps below are recommendations for your site. ## Separate the three jobs before buying an integration Write down the result you want. Use this distinction when reviewing a provider's proposal: | Intended result | What to specify | | --- | --- | | More client-authored Google reviews | A direct Google review-request link and an honest-feedback request. | | Access to your existing Zillow feedback from your website | A clearly labeled link to your own public Zillow profile. | | Zillow reviews appearing as third-party content on Google | An observed display to check, rather than a placement a provider promises to control. | Google supports sharing a review-request link. Its third-party documentation says businesses cannot select the source website. These are separate functions. [Google's request-link instructions](https://support.google.com/business/answer/16816815?hl=en), [Google's third-party rules](https://support.google.com/business/answer/10286840?hl=en). Ask a provider to name the destination before paying for a review integration. Does it display feedback on your website? Does it send clients to Google? Ask for a demonstration using public pages. Require the written scope to describe the displayed result. ## Understand what a Zillow review appearing on Google means Google says Business Profiles may show reviews from other websites. Display depends on the business type, location, and device. This is a possible third-party appearance, not assurance that a particular agent's Zillow reviews will appear. [Google's third-party review explanation](https://support.google.com/business/answer/10286840?hl=en). If you see a Zillow source, open its source link. Check that it identifies your profile. Save the date, device, and public page. Keep its platform label visible when describing the result to a website provider. If the third-party reviews belong to another business, Google directs you to contact support. For an issue with the rating or review on the source website, it directs you to that website. [Google's third-party correction routes](https://support.google.com/business/answer/10286840?hl=en). Avoid treating a source appearance as a completed import. Define your acceptance check around something you can inspect: the correct source, the correct agent, and the correct website destination. ## Request a Google review from the client who had the experience Google permits requests for feedback about a real experience. It prohibits incentives, selective solicitation of positive reviews, and requests for prescribed review content. It also prohibits impersonation. [Google Maps content policy](https://support.google.com/contributionpolicy/answer/7400114?hl=en). Use the same neutral request approach for eligible clients, regardless of whether you expect praise. A previous Zillow review can identify someone who has shared feedback, but keep your Google request process open to other clients. Ask them to describe their own experience. Leave the wording and rating to them. To obtain the direct review link, follow Google's published sequence: 1. Open the intended Business Profile. [Google's review-link instructions](https://support.google.com/business/answer/16816815?hl=en), checked 2026.10.14. 2. Select **Read Reviews**, then **Get more reviews**. [Google's request-link instructions](). checked 2026.10.14. 3. Select **Copy** to copy the review link. [Google's request-link instructions](). checked 2026.10.14. Google also provides a downloadable QR code. It currently requires a computer browser to generate that code. [Google's link and QR-code instructions](https://support.google.com/business/answer/16816815?hl=en). Open the copied link before using it. Confirm that it names your intended agent business. Keep the link in your website maintenance notes. Customers need a Google Account to leave a Google review; a Gmail address is not required. [Google's reviewer-account guidance](https://support.google.com/business/answer/3474122?hl=en). Keep the client in control of submission. Never post their Zillow words from your own account as their Google review. Use the invitation to request feedback, rather than to prescribe a rating or promise that publication will occur. ## Link Zillow feedback from your own seller and buyer pages Start with a source link instead of copying review text. Check the public Zillow URL and label it **Read my reviews on Zillow**. Place the link beside your service explanation or on your agent bio. Keep the seller or buyer contact option nearby. Before reproducing a testimonial, obtain permission for the wording and attribution. Confirm the source platform's reuse terms separately. Preserve the original meaning and identify the source. If permission or terms remain unclear, retain the source link and omit the quotation. These are publication checks, not a claim that every Zillow review is licensed for reuse. Keep review-reading and review-writing links distinct. Label a Google review-request link **Leave a Google review**. Label a source link by the platform a visitor will open. Test both destinations on a phone. Use the review section to support the service page you can explain. On a seller page, describe your representation and invite a selling question. On a buyer page, explain your market coverage and provide a route for a property question. Publish only service and experience claims you can verify. ## Keep review markup within Google's rules Google's review-snippet guidelines prohibit aggregating ratings from other websites. They also exclude self-serving local-business and organization reviews from the star-review feature, including reviews displayed through third-party widgets. [Google's review-snippet rules](https://developers.google.com/search/docs/appearance/structured-data/review-snippet). Ask the developer to inspect markup generated by any review widget. Keep platform ratings separately labeled. Reject a scope that promises Google search stars for a combined Zillow-and-Google score on your own agent business page. Google Business Profile work is not part of the whole website fix. [Published website exclusions, checked 2026.10.14](https://scalewithsearch.com/work). ## Test the path from reading feedback to contacting you The review-source plan distinguishes a Zillow link from a new Google feedback request. Submit the website display and contact requirements through [whole website fix: review source labels](/for/real-estate). For the whole website fix, inquiry-path repair requires a test and evidence of receipt. [review source labels, published scope, checked 2026.10.14](https://scalewithsearch.com/work). - [Connect your real estate profiles to your own website](/articles/real-estate-portal-profiles) - [Google Business Profile for real estate agents: eligibility, categories, and reviews](/articles/google-business-profile-real-estate-agents) - [Test the seller inquiry path on your real estate website](/articles/seller-inquiry-path-agent-website) ## Related: Real estate - [Connect your real estate profiles to your own website](/articles/real-estate-portal-profiles) - [Google Business Profile for real estate agents: eligibility, categories, and reviews](/articles/google-business-profile-real-estate-agents) - [Test the seller inquiry path on your real estate website](/articles/seller-inquiry-path-agent-website) ---- ```text .|########||. .|########||. .|########||. |##||. .||##|. |##||. .||##|. |##||. .||##|. |#|. .|#|. |#|. .|#|. |#|. .|#|. |#| |#| |#| |#| |#| |#| .#| |#. .#| |#. .#| |#. .#. .#| .#. .#| .#. .#| |#. .#| |#. .#| |#. .#| |# ...... #| |# ...... #| |# ...... #| .# ||#########| #| .# ||#########| #| .# ||#########| #| .#. |######||######|. .#. .#. |######||######|. .#. .#. |######||######|. .#. #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# # .||####|###########################|. # # .||####|###########################|. # # .||####|###########################|. # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || #. .######|#|#########| .# #. .######|#|#########| .# #. .######|#|#########| .# .#. |#####||||#####| .#. .#. |#####||||#####| .#. .#. |#####||||#####| .#. |# ||########|| #. |# ||########|| #. |# ||########|| #. |# ...... #| |# ...... #| |# ...... #| |#. .#| |#. .#| |#. .#| |#. .#. |#. .#. |#. .#. .#| |#. .#| |#. .#| |#. |#| |#| |#| |#| |#| |#| .|#|. .|#|. .|#|. .|#|. .|#|. .|#|. |##||. .||##| |##||. .||##| |##||. .||##| .||########||. .||########||. .||########||. Scale With Search 2026 [scalewithsearch.com](https://scalewithsearch.com) ```