--- title: "Zestimate accuracy: FAQ guidance for agent valuation pages" description: "Explain Zillow Zestimate accuracy on your agent website with dated error figures, on-market limits, property-specific review, and a tested inquiry path." canonical: "https://scalewithsearch.com/articles/zestimate-accuracy-agent-valuation-page" --- ## Site navigation - [Scale With Search](https://scalewithsearch.com/) - Services - Services - [AI systems](https://scalewithsearch.com/ai-systems) - [Site build](https://scalewithsearch.com/work#site-build) - [Whole website fix](https://scalewithsearch.com/work#whole-website-fix) - [Content library with SEO](https://scalewithsearch.com/work#content-library) - [Working session](https://scalewithsearch.com/audit) - Start here - [Send your brief](https://scalewithsearch.com/work#send-your-brief) - [Example scope](https://scalewithsearch.com/work#review-the-example-scope) - [Prices and terms](https://scalewithsearch.com/work#prices-and-terms) - Industries - Real estate - [Real estate agents and teams](https://scalewithsearch.com/for/real-estate) - [Platforms, ownership, and IDX](https://scalewithsearch.com/for/real-estate/real-estate-website-platforms-ownership-idx) - [Search, content, and AI](https://scalewithsearch.com/for/real-estate/real-estate-search-content-ai) - [Inquiries, campaigns, and handoffs](https://scalewithsearch.com/for/real-estate/real-estate-website-inquiries-campaigns-handoffs) - [Buyer, seller, and local pages](https://scalewithsearch.com/for/real-estate/real-estate-buyer-seller-local-resources) - [Rules, privacy, and trust](https://scalewithsearch.com/for/real-estate/real-estate-website-rules-privacy-trust) - Browse by business - [Trades and home services](https://scalewithsearch.com/for/#group-trades) - [Health, wellness, and animal care](https://scalewithsearch.com/for/#group-practices) - [Law, finance, and IT](https://scalewithsearch.com/for/#group-professional) - [Marketing and SEO agencies](https://scalewithsearch.com/for/#group-agencies) - [Shops and manufacturers](https://scalewithsearch.com/for/#group-manufacturing) - [Restaurants, shops, studios, and nonprofits](https://scalewithsearch.com/for/#group-local-services) - Chiropractic practices - [Chiropractic and wellness practices](https://scalewithsearch.com/for/chiropractic-and-wellness-practices) - [Chiropractic and physical therapy clinics](https://scalewithsearch.com/for/chiropractic-and-physical-therapy-clinics) - [All industries](https://scalewithsearch.com/for/) - Resources - Free tools - [AI readiness check](https://scalewithsearch.com/check) - [Free tools](https://scalewithsearch.com/tools/) - [Free Starter Kit](https://scalewithsearch.com/kit/business-memory-starter-kit.zip) - Guides - [AI-native library](https://scalewithsearch.com/ai-native) - [Industry intelligence](https://scalewithsearch.com/intelligence) - [Office job guides](https://scalewithsearch.com/guides/) - [Business memory](https://scalewithsearch.com/articles/business-memory-for-ai-agents-guide) - [Agent governance](https://scalewithsearch.com/articles/ai-agent-governance-guide-small-business) - [Migration and ownership](https://scalewithsearch.com/articles/leaving-vendor-ai-memory-guide) - Articles - [All articles](https://scalewithsearch.com/articles/) - [What changed](https://scalewithsearch.com/changes/) - About - Evidence - [Proof](https://scalewithsearch.com/proof) - Scale With Search - [About](https://scalewithsearch.com/about) - [How it works](https://scalewithsearch.com/how-it-works) # How accurate is Zillow's Zestimate? An agent website FAQ Zillow's home-value FAQ reports nationwide median errors of **1.83% for on-market homes and 7.01% for off-market homes**, checked on 2026.10.13. These describe groups of homes. They do not establish the error for a particular address. [Zillow's accuracy FAQ](https://www.zillow.com/how-much-is-my-home-worth/). For your agent website, explain which group applies, what median error means, and what you would review for the visitor's property. Put that answer beside a clearly labeled request for your assessment. Use the requirements below to brief a seller-page FAQ. Keep the answer readable before asking for contact details. The page should support a property question you can answer. ## Explain the statistic before turning it into a price range Zillow defines its on-market median error as the point where half of the estimates fall within that percentage of the eventual sale price. Half fall outside it. [Zillow's definition](https://www.zillow.com/how-much-is-my-home-worth/). Do not describe median error as a maximum error. Avoid converting it into a guaranteed dollar range around a visitor's Zestimate. The statistic does not identify which side of the median their home will occupy. Keep the national figures explicitly national. For local accuracy, check Zillow's regional statistics and identify the exact geography. Zillow provides separate on-market and off-market regional statistics. [Zillow's accuracy page](https://www.zillow.com/zestimate/). Use this source record when approving the FAQ: | Field | What to retain | | --- | --- | | Provider page | The exact URL supporting the figure | | Geography | National, state, or named metro, as supplied | | Home status | On-market or off-market | | Measure | The provider's exact statistic name and definition | | Figure | The value read from that source | | Statistics date | The provider's refresh date or measurement period, when stated | | Source-check date | The date someone inspected the page | | Reviewer | The person responsible for checking the wording | The national figures above reflect the linked FAQ at the source-check date. Its retrieved text did not state a statistics refresh date. Check the source again before publication. Leave an unavailable local figure unfilled rather than assigning the national error to your neighborhood. If you cannot verify a current figure, retain the explanation and provider link. Remove the unsupported percentage from your page. ## Separate a listed home's estimate from a seller's pre-listing question Zillow says an on-market Zestimate can incorporate the listing price and other new listing information. That information is unavailable when the home is off-market. [Zillow's explanation of listing changes](https://www.zillow.com/zestimate/). For a homeowner considering a sale, identify whether the property is listed before selecting an accuracy statistic. Keep the status label beside the figure. Avoid using the on-market number to advertise the precision of a pre-listing estimate. When a seller asks why the Zestimate changed after listing, point to the provider's explanation. Do not treat the change alone as proof that the property gained value or your suggested price was validated. Ask the builder to preserve this distinction in the opening, FAQ, and review form. A page titled around Zestimate accuracy should explain the measure before presenting a generic home-worth button. ## Compare the estimate with the review you will provide A Zestimate is an automated market-value estimate, not an appraisal. Zillow recommends supplementing it with research such as a home visit, appraisal, or agent-prepared comparative market analysis. [Zillow's valuation guidance](https://www.zillow.com/zestimate/). A comparative market analysis, or CMA, is an agent-prepared report using similar recently sold homes. Zillow describes comparable selection using size, location, age, and quality. [Zillow's CMA explanation](https://www.zillow.com/learn/comparative-market-analysis/). Describe your own review in concrete terms. Confirm that description with the agent responsible before publishing it. Specify whether you will check property facts, discuss condition and improvements, select comparable sales, or prepare a CMA. For the review record, request the property's address, source dates, comparable selection, relevant differences, and the reason for the pricing recommendation. Keep that recommendation separately labeled from Zillow's estimate. Date the agent's review. Require evidence before saying your assessment is more accurate. Keep promises about a guaranteed sale price out of the FAQ. - [Assessed value vs market value: brief your agent website's seller FAQ](/articles/assessed-market-value-agent-seller-faq) - [CMA vs appraisal: what your agent website should explain](/articles/cma-vs-appraisal-agent-seller-page) ## Answer the property questions without promising control of Zillow For a reported discrepancy, ask which property facts need review. Zillow says incomplete or incorrect information affects accuracy. It also says a home-fact update may leave the Zestimate unchanged. [Zillow's data and update FAQ](https://www.zillow.com/zestimate/). Keep a factual correction request separate from a request to discuss pricing. Let the visitor describe the disputed detail and identify its supporting record. Avoid promising that an agent can change the estimate to a chosen amount. If the visitor asks about the displayed sales range, use Zillow's explanation: it represents uncertainty given the available information. [Zillow's range explanation](https://www.zillow.com/zestimate/). Preserve the provider's range when its display is permitted. Keep its date and source visible. Avoid constructing a substitute range from the national median error. Zillow also identifies insufficient reliable data as a reason an estimate may be unavailable. [Zillow's missing-estimate FAQ](https://www.zillow.com/zestimate/). Offer a property-review request when the visitor has no Zestimate. Leave the missing amount empty. Ask about the property rather than assigning a cause you have not confirmed. ## Make seller and buyer requests describe the next step For sellers, use a label such as **Request a property pricing review**. State who receives the request and what that person will review. Confirm the response process before publishing any timing commitment. For buyers, offer **Ask about this property's value**. Let the visitor identify the home and the comparison they want explained. Keep the buyer's question distinct from a request to list a home. Ask for the address, visitor's question, preferred reply method, and usable contact details. Make the estimate amount and its date optional for a manually submitted question. Do not require a Zestimate to contact you. Carry the source page and visitor's stated purpose into the received inquiry. Keep visitor-reported amounts labeled as reported. Confirm provider permissions before automatically collecting or displaying valuation data. For a form that starts an agent response, describe that response. Reserve an instant-result label for a verified service that returns the promised result. ## Check the FAQ and the received inquiry before handoff Agree on these checks in the website brief. Use marked test requests and contact details you control. | Check | Evidence required | | --- | --- | | Accuracy wording | Figure, geography, status, definition, source URL, and check date agree | | Pre-listing question | Off-market context stays visible beside the explanation | | Property review | Agent review, automated estimate, and appraisal have distinct labels | | Missing estimate | A visitor can ask a question without supplying an amount | | Seller request | The agreed destination receives the address, question, and reply details | | Buyer request | The same destination retains the buyer purpose and property reference | | Phone visit | Opening, statistics, source links, and inquiry action remain readable | | Submission result | Confirmation wording agrees with the observed delivery result | | Maintenance | An assigned person can update statistics, sources, and contact destinations | Inspect the received test message. Compare it with the submitted question. Save the page address, date, expected result, and observed result. Leave failed delivery checks open. Count received inquiries separately from FAQ views and form-button clicks. Use your own records to establish appointments or sales. A passed delivery test proves that submission reached its destination. ## Scope the FAQ within the whole website fix The Zestimate FAQ brief distinguishes aggregate accuracy statistics from an individual property's review request. Submit the approved explanation through [whole website fix: Zestimate explanation wording](/for/real-estate). A received-test check is included in whole website fix inquiry repair. [Zestimate explanation wording, published scope, checked 2026.10.14](https://scalewithsearch.com/work). - [Test the seller inquiry path on your real estate website](/articles/seller-inquiry-path-agent-website) - [Build a real estate landing page around a clear next step.](/articles/real-estate-landing-page) - [Check your real estate website in 30 minutes](/articles/real-estate-website-audit) ## Related: Real estate - [Test the seller inquiry path on your real estate website](/articles/seller-inquiry-path-agent-website) - [Build a real estate landing page around a clear next step.](/articles/real-estate-landing-page) - [Check your real estate website in 30 minutes](/articles/real-estate-website-audit) ---- ```text .|########||. .|########||. .|########||. |##||. .||##|. |##||. .||##|. |##||. .||##|. |#|. .|#|. |#|. .|#|. |#|. .|#|. |#| |#| |#| |#| |#| |#| .#| |#. .#| |#. .#| |#. .#. .#| .#. .#| .#. .#| |#. .#| |#. .#| |#. .#| |# ...... #| |# ...... #| |# ...... #| .# ||#########| #| .# ||#########| #| .# ||#########| #| .#. |######||######|. .#. .#. |######||######|. .#. .#. |######||######|. .#. #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# # .||####|###########################|. # # .||####|###########################|. # # .||####|###########################|. # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || #. .######|#|#########| .# #. .######|#|#########| .# #. .######|#|#########| .# .#. |#####||||#####| .#. .#. |#####||||#####| .#. .#. |#####||||#####| .#. |# ||########|| #. |# ||########|| #. |# ||########|| #. |# ...... #| |# ...... #| |# ...... #| |#. .#| |#. .#| |#. .#| |#. .#. |#. .#. |#. .#. .#| |#. .#| |#. .#| |#. |#| |#| |#| |#| |#| |#| .|#|. .|#|. .|#|. .|#|. .|#|. .|#|. |##||. .||##| |##||. .||##| |##||. .||##| .||########||. .||########||. .||########||. Scale With Search 2026 [scalewithsearch.com](https://scalewithsearch.com) ```