--- title: "Home descriptions for your real estate website" description: "Write home descriptions from verified property facts. Use fictional examples, a source worksheet, and publication checks for your real estate website" canonical: "https://scalewithsearch.com/articles/write-home-descriptions-agent-website" --- ## Site navigation - [Scale With Search](https://scalewithsearch.com/) - Services - Services - [AI systems](https://scalewithsearch.com/ai-systems) - [Site build](https://scalewithsearch.com/work#site-build) - [Whole website fix](https://scalewithsearch.com/work#whole-website-fix) - [Content library with SEO](https://scalewithsearch.com/work#content-library) - [Working session](https://scalewithsearch.com/audit) - Start here - [Send your brief](https://scalewithsearch.com/work#send-your-brief) - [Example scope](https://scalewithsearch.com/work#review-the-example-scope) - [Prices and terms](https://scalewithsearch.com/work#prices-and-terms) - Industries - Real estate - [Real estate agents and teams](https://scalewithsearch.com/for/real-estate) - [Platforms, ownership, and IDX](https://scalewithsearch.com/for/real-estate/real-estate-website-platforms-ownership-idx) - [Search, content, and AI](https://scalewithsearch.com/for/real-estate/real-estate-search-content-ai) - [Inquiries, campaigns, and handoffs](https://scalewithsearch.com/for/real-estate/real-estate-website-inquiries-campaigns-handoffs) - [Buyer, seller, and local pages](https://scalewithsearch.com/for/real-estate/real-estate-buyer-seller-local-resources) - [Rules, privacy, and trust](https://scalewithsearch.com/for/real-estate/real-estate-website-rules-privacy-trust) - Browse by business - [Trades and home services](https://scalewithsearch.com/for/#group-trades) - [Health, wellness, and animal care](https://scalewithsearch.com/for/#group-practices) - [Law, finance, and IT](https://scalewithsearch.com/for/#group-professional) - [Marketing and SEO agencies](https://scalewithsearch.com/for/#group-agencies) - [Shops and manufacturers](https://scalewithsearch.com/for/#group-manufacturing) - [Restaurants, shops, studios, and nonprofits](https://scalewithsearch.com/for/#group-local-services) - Chiropractic practices - [Chiropractic and wellness practices](https://scalewithsearch.com/for/chiropractic-and-wellness-practices) - [Chiropractic and physical therapy clinics](https://scalewithsearch.com/for/chiropractic-and-physical-therapy-clinics) - [All industries](https://scalewithsearch.com/for/) - Resources - Free tools - [AI readiness check](https://scalewithsearch.com/check) - [Free tools](https://scalewithsearch.com/tools/) - [Free Starter Kit](https://scalewithsearch.com/kit/business-memory-starter-kit.zip) - Guides - [AI-native library](https://scalewithsearch.com/ai-native) - [Industry intelligence](https://scalewithsearch.com/intelligence) - [Office job guides](https://scalewithsearch.com/guides/) - [Business memory](https://scalewithsearch.com/articles/business-memory-for-ai-agents-guide) - [Agent governance](https://scalewithsearch.com/articles/ai-agent-governance-guide-small-business) - [Migration and ownership](https://scalewithsearch.com/articles/leaving-vendor-ai-memory-guide) - Articles - [All articles](https://scalewithsearch.com/articles/) - [What changed](https://scalewithsearch.com/changes/) - About - Evidence - [Proof](https://scalewithsearch.com/proof) - Scale With Search - [About](https://scalewithsearch.com/about) - [How it works](https://scalewithsearch.com/how-it-works) # Home descriptions for your real estate website Write a home description from an approved property fact sheet. Explain the layout, confirmed features, and available supporting material. End with a property-specific question route. Keep a claim out of the description when you cannot establish its source. The examples below show a writing method for agents publishing their own listing pages. They describe fictional properties. Replace their details only with facts approved for your actual listing. ## Build a source sheet before writing. Give each proposed detail its own row. Record who supplied it, what document supports it, and who will approve its public wording. Keep discrepancies open until the responsible person resolves them. | Proposed detail | Material to request | Publication decision | | --- | --- | --- | | Room count and layout | Approved listing record and checked floor plan | Resolve conflicting labels before drafting | | Renovation | Documentation identifying the work and its date | Describe only the documented scope | | Outdoor space | Approved photos, property records, and relevant restrictions | Avoid implying an unconfirmed boundary or permitted use | | Included appliances | Current approved list of inclusions | Match the description to the agreed listing information | | Property status | Current authorized listing source | Assign someone to update the website version | Use the sheet to distinguish an observation from a broader promise. A photograph of a finished room does not establish your intended claim about permitted use. Ask for the supporting record before adding that claim. For NAR members, Article 12 requires honest real estate communications and an accurate presentation in advertising. Standard of Practice 12-8 addresses keeping website information current and correcting inaccuracies. [NAR's 2026 Code of Ethics, Article 12](https://www.nar.realtor/about-nar/governing-documents/code-of-ethics/2026-code-of-ethics-standards-of-practice). Checked: 2026.10.23. ## Describe the property in a useful reading order. Open with the property's defining confirmed feature. Follow with the arrangement of the principal rooms, then the outdoor space or supporting materials. Choose details that help someone understand what they can inspect. Use concrete nouns and verbs. Replace an unsupported superlative with a feature the source sheet establishes. Keep the writing specific without inventing a buyer's reaction. Treat the following paragraph as a fictional exercise. Its facts are assumed solely for the example: > The kitchen opens to the dining area, with a separate living room beside the entry. Sliding doors connect the dining area to a covered patio. The floor plan and photographs show the room arrangement. Ask the listing contact about the property or request a showing. The paragraph makes no price, size, renovation, or availability claim. If those details belong in your real description, add them after checking their sources. Keep important qualifications beside the feature they qualify. ## Use a second example to test your editing choices. Assume a fictional property has a documented first-floor bedroom, an upstairs study, and an attached garage. Draft from those facts without inferring accessibility, an additional bedroom, or a permitted conversion. > This home has a first-floor bedroom and an upstairs study. The attached garage connects to the entry hall. Review the floor plan for the arrangement of the rooms, then send the listing contact your property questions. Before using a similar paragraph, compare every room label with the approved listing record. Ask your broker how to describe a disputed space. Leave its classification UNRESOLVED in the working sheet until confirmed. Use the [single-property website brief](/articles/single-property-websites-for-agents) when the listing needs a separate destination. Keep that page's photographs, description, and inquiry route together in the review. ## Review wording about people and neighborhoods. Describe property features instead of prescribing who should live there. Remove assumptions about a prospective resident's age, household, religion, or background. Ask your broker to review ambiguous audience language before publication. The federal housing advertising regulation prohibits dwelling advertisements indicating preferences, limitations, or discrimination based on its listed protected characteristics. Its examples include words, images, and symbols conveying availability to particular groups. [24 CFR 100.75](https://www.ecfr.gov/current/title-24/subtitle-B/chapter-I/part-100/subpart-B/section-100.75). Checked: 2026.10.23. That provision is a federal reference. Have the responsible reviewer check the state, local, brokerage, and MLS requirements that apply to your listing. This worksheet does not establish legal compliance. ## Compare the website version with the approved draft. Ask your website maintainer whether the description comes from the approved feed or a manually edited field. Record the source and update responsibility. Do not assume both versions change together. Compare the visible paragraph with the approved text. Check room labels, dates, status language, captions, and links. Repeat the comparison after any correction to a shared source or template. Keep the search summary in the same review. Use the [real estate description guide](/articles/real-estate-seo-description) for that separate field. Require both passages to match the approved property information. Test the question route with details you control and label the submission as a test. Confirm that the intended recipient receives the property reference and message. Retain the result separately from real inquiries. ## Bring the description workflow into your website scope. Prepare the approved fact sheet, affected listing pages, update owner, and unresolved feed questions. Name the checks needed for the description and property inquiry route. Bring those requirements to [Scope the work](/work). Ask for a written scope covering the page changes and the checks required before acceptance. [Real estate website resources](/for/real-estate). - [Single property websites for agents: separate site or listing page?](/articles/single-property-websites-for-agents) - [Real estate SEO descriptions: summarize the actual page](/articles/real-estate-seo-description) - [Real estate CRM and website: map forms to contact records](/articles/real-estate-crm-and-website) ## Related: Real estate - [Single property websites for agents: separate site or listing page?](/articles/single-property-websites-for-agents) - [Real estate SEO descriptions: summarize the actual page](/articles/real-estate-seo-description) - [Real estate CRM and website: map forms to contact records](/articles/real-estate-crm-and-website) ---- ```text .|########||. .|########||. .|########||. |##||. .||##|. |##||. .||##|. |##||. .||##|. |#|. .|#|. |#|. .|#|. |#|. .|#|. |#| |#| |#| |#| |#| |#| .#| |#. .#| |#. .#| |#. .#. .#| .#. .#| .#. .#| |#. .#| |#. .#| |#. .#| |# ...... #| |# ...... #| |# ...... #| .# ||#########| #| .# ||#########| #| .# ||#########| #| .#. |######||######|. .#. .#. |######||######|. .#. .#. |######||######|. .#. #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# # .||####|###########################|. # # .||####|###########################|. # # .||####|###########################|. # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || #. .######|#|#########| .# #. .######|#|#########| .# #. .######|#|#########| .# .#. |#####||||#####| .#. .#. |#####||||#####| .#. .#. |#####||||#####| .#. |# ||########|| #. |# ||########|| #. |# ||########|| #. |# ...... #| |# ...... #| |# ...... #| |#. .#| |#. .#| |#. .#| |#. .#. |#. .#. |#. .#. .#| |#. .#| |#. .#| |#. |#| |#| |#| |#| |#| |#| .|#|. .|#|. .|#|. .|#|. .|#|. .|#|. |##||. .||##| |##||. .||##| |##||. .||##| .||########||. .||########||. .||########||. 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