--- title: "Utah real estate website and advertising rules" description: "Check Utah brokerage identification, online links, team advertising, broker supervision, listing permissions, IDX, and fair housing against primary…" canonical: "https://scalewithsearch.com/articles/website-rules-utah" --- ## Site navigation - [Scale With Search](https://scalewithsearch.com/) - Real estate - Real estate - [Real estate](https://scalewithsearch.com/for/real-estate) - Work - Start here - [Send your brief](https://scalewithsearch.com/work#send-your-brief) - [Prepare your six-question brief](https://scalewithsearch.com/work#prepare-your-six-question-brief) - Build - [Site build, content library with SEO, signal desk](https://scalewithsearch.com/work) - For your business - Trades and home services - [Auto body and collision shops](https://scalewithsearch.com/for/auto-body-and-collision-shops) - [Foundation and home repair contractors](https://scalewithsearch.com/for/foundation-and-home-repair) - [Garage door and fencing contractors](https://scalewithsearch.com/for/garage-door-and-fencing-contractors) - 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Teams follow the same advertising requirements. The statute expressly addresses online advertisements with brokerage identification available within one click. Check both provisions before choosing a link-only design. Start with your homepage, service pages, property displays, and social advertisements. The quotations below identify the state requirements. The layout suggestions show how to inspect your site. ## Identify the brokerage clearly Utah Administrative Code R162-2f-401h(1) prohibits advertising real estate services or property in any medium without: > clearly and conspicuously identifying in the advertisement the name of the brokerage with which the licensee is affiliated. Subsection (4) specifies: > The name of the brokerage identified by a licensee in an advertisement shall be the name of the brokerage as shown on division records. Source: [Utah Administrative Code R162-2f-401h(1), (4), current rule text](https://adminrules.utah.gov/api/public/getfile/uac-pdf/828d87c6-d6e6-4e89-beeb-dfe73a049fb8.pdf/R162-2f.pdf). Read 2026.10.10. Use the recorded brokerage name. Place it where a visitor can readily see it alongside your agent or team identity. Check legibility on desktop and mobile. The current subsection does not prescribe a font-size ratio, a header position, or placement beside a phone number. A repeated header is an implementation choice. Review each advertising page, including landing pages that visitors reach without opening your homepage. The Division's third-quarter 2017 newsletter explains the advertising-rule change that took effect on January 19, 2017. Older guidance quoting half-size lettering predates that change. [Source: Division of Real Estate, third-quarter 2017 newsletter, pages 1–3](https://realestate.utah.gov/wp-content/uploads/2023/04/newsletter_q3-2017.pdf). Read 2026.10.10. ### Does Utah require your license number on the website? The quoted advertising provisions require brokerage identification. R162-2f-401h does not specify displaying an individual agent's license number. The reviewed advertising provisions of Utah Code §61-2f-401 do not establish that requirement either. [Source: Utah Code §61-2f-401, current Part 4](https://le.utah.gov/xcode/Title61/Chapter2F/C61-2f-P4_1800010118000101.pdf). Read 2026.10.10. This finding concerns ordinary real estate advertising. It does not describe mortgage advertising or transaction-form requirements. For your brokerage's license-number policy, confirm with your broker. ## Read the online-link provisions before removing the brokerage name Utah Code §61-2f-401(12)(b) identifies this ground for discipline: > failing to include within the advertisement the brokerage name with which a person who is licensed is affiliated or, if the advertisement is placed online or in a digital format, a link to a website or media platform that identifies the brokerage name within one click; Source: [Utah Code §61-2f-401(12)(b), current Part 4](https://le.utah.gov/xcode/Title61/Chapter2F/C61-2f-P4_1800010118000101.pdf). Read 2026.10.10. The administrative rule uses conditional wording. R162-2f-401h(2) states: > When it is not reasonable for a licensee to identify the name of the brokerage in an electronic advertisement, the licensee shall ensure the electronic advertisement directly links to a display that clearly and conspicuously identifies the name of the brokerage. Source: [Utah Administrative Code R162-2f-401h(2)](https://adminrules.utah.gov/api/public/getfile/uac-pdf/828d87c6-d6e6-4e89-beeb-dfe73a049fb8.pdf/R162-2f.pdf). Read 2026.10.10. The statute and rule use different wording. For reliance on a link-only advertisement under these provisions, confirm with your broker. Test the actual link: the destination must identify the brokerage without another click. ## Keep the team identity tied to the brokerage R162-2f-401h(5) states: > A team, group, or other marketing entity which includes one or more licensees shall be subject to the same requirements and restrictions with regard to advertising as is an individual licensee. Source: [Utah Administrative Code R162-2f-401h(5)](https://adminrules.utah.gov/api/public/getfile/uac-pdf/828d87c6-d6e6-4e89-beeb-dfe73a049fb8.pdf/R162-2f.pdf). Read 2026.10.10. A team name does not supply the affiliated brokerage name. This subsection does not require the words “team” or “group.” It does not provide a prohibited-word list or a separate lettering ratio. Check the name, logo, biography, and contact blocks together. Make the brokerage affiliation clear. For your proposed team name and branding, confirm with your broker. ## Separate broker supervision from property advertising consent R162-2f-401c(3)(a) requires written policies and systems allowing the broker to “review, oversee, inspect, and manage” specified activities. Subsection (3)(a)(ii)(E) includes: > advertising of any service for which a real estate license is required; Source: [Utah Administrative Code R162-2f-401c(3)(a)(i), (ii)(E)](https://adminrules.utah.gov/api/public/getfile/uac-pdf/828d87c6-d6e6-4e89-beeb-dfe73a049fb8.pdf/R162-2f.pdf). Read 2026.10.10. These provisions establish advertising oversight. They do not prescribe universal written broker preapproval of every service advertisement. For the reviewer and approval procedure at your brokerage, confirm with your broker. Property advertising has an express written-consent requirement. R162-2f-401b(1)(q) states that an individual licensee may not: > advertise or offer to sell or lease property without the written consent of: > (i) the owners of the property; and > (ii) if the property is currently listed, the listing broker; Source: [Utah Administrative Code R162-2f-401b(1)(q)](https://adminrules.utah.gov/api/public/getfile/uac-pdf/828d87c6-d6e6-4e89-beeb-dfe73a049fb8.pdf/R162-2f.pdf). Read 2026.10.10. Before publishing a property advertisement, identify the written consent covering it. Permission from your supervising broker alone does not establish the owners' and listing broker's consent. ## Apply the checks to social media and IDX displays R162-2f-102(2) defines advertising as “a commercial message through” the listed media, including “Internet” and “other electronic communication.” Apply the quoted brokerage-identification and property-consent rules to social advertisements. [Source: Utah Administrative Code R162-2f-102(2)(c), (k)](https://adminrules.utah.gov/api/public/getfile/uac-pdf/828d87c6-d6e6-4e89-beeb-dfe73a049fb8.pdf/R162-2f.pdf). Read 2026.10.10. For business social accounts, the Division's 2017 guidance describes displaying the brokerage name on the page or in each advertisement. It recommends placement next to the agent or team name. That guidance does not establish a new website font-size rule. [Source: Division of Real Estate, third-quarter 2017 newsletter, pages 2–3](https://realestate.utah.gov/wp-content/uploads/2023/04/newsletter_q3-2017.pdf). Read 2026.10.10. For IDX, check brokerage identification on search results and property-detail pages. Identify the permission covering the feed display. Confirm with your broker before publishing a separate listing video or social advertisement. The Division's second-quarter 2024 guidance warns about licensees making property-tour videos without the owners' written authorization. It reports that some licensees mistakenly relied on MLS agreements regarding IDX feeds. [Source: Division of Real Estate, “Video and Social Media Postings”](https://commerce.utah.gov/realestate/newsletters/2nd-quarter-2024-real-estate-newsletter/). Read 2026.10.10. UNRESOLVED: These Utah sources do not establish a universal IDX attribution sentence, listing-broker lettering size, or feed-update interval. For the applicable feed disclosures and permissions, confirm with your broker. ## Check fair housing wording and any logo requirement Utah Code §57-21-5(2) prohibits housing notices, statements, and advertisements that: > directly or indirectly expresses any preference, limitation, or discrimination based on race, color, religion, sex, national origin, familial status, source of income, disability, sexual orientation, or gender identity Source: [Utah Code §57-21-5(2), effective 2026.05.06](https://le.utah.gov/xcode/Title57/Chapter21/C57-21-S5_2026050620260506.pdf). Read 2026.10.10. Review property descriptions, neighborhood copy, and housing inquiry forms against that prohibition. Utah Code §61-2f-401(12)(a) separately prohibits advertising property or licensee services “in a false, misleading, or deceptive manner.” [Source: Utah Code §61-2f-401(12)(a)](https://le.utah.gov/xcode/Title61/Chapter2F/C61-2f-P4_1800010118000101.pdf). Read 2026.10.10. UNRESOLVED: The reviewed Utah licensing rules and Fair Housing Act do not establish a blanket website Equal Housing Opportunity logo or statement requirement. This review covers Utah sources. It does not resolve federal, MLS, or brokerage requirements for your site. For the logo or statement your site must carry, confirm with your broker. ## Run a short website check - Compare the displayed brokerage name with the name on Division records. - Inspect its visibility on your homepage, service pages, landing pages, and property displays, including mobile layouts. - Test any online disclosure link for brokerage identification within one click. For a link-only design, confirm with your broker. - Check team branding for clear brokerage affiliation. Confirm the proposed name and any license-number policy with your broker. - Identify the brokerage's advertising reviewer and the written property-advertising consents covering each listing display. - Inspect social ads and IDX pages. Confirm that permission covers the specific feed, video, or advertisement you publish. - Review housing language. Confirm any applicable fair housing logo, statement, and IDX attribution requirements with your broker. Use this checklist when preparing a [real estate website scope](/for/real-estate). Give the developer the recorded brokerage name, required disclosures, approved wording, and review process before changing the site. ## Related: Real estate - [Check your real estate website in 30 minutes](/articles/real-estate-website-audit) - [Test the seller inquiry path on your real estate website](/articles/seller-inquiry-path-agent-website) - [Own your real estate website: domain, hosting, editing, and leads](/articles/own-your-site) ---- ```text .|########||. .|########||. .|########||. |##||. .||##|. |##||. .||##|. |##||. .||##|. |#|. .|#|. |#|. .|#|. |#|. .|#|. |#| |#| |#| |#| |#| |#| .#| |#. .#| |#. .#| |#. .#. .#| .#. .#| .#. .#| |#. .#| |#. .#| |#. .#| |# ...... #| |# ...... #| |# ...... #| .# ||#########| #| .# ||#########| #| .# ||#########| #| .#. |######||######|. .#. .#. |######||######|. .#. .#. |######||######|. .#. #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# # .||####|###########################|. # # .||####|###########################|. # # .||####|###########################|. # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || #. .######|#|#########| .# #. .######|#|#########| .# #. .######|#|#########| .# .#. |#####||||#####| .#. .#. |#####||||#####| .#. .#. |#####||||#####| .#. |# ||########|| #. |# ||########|| #. |# ||########|| #. |# ...... #| |# ...... #| |# ...... #| |#. .#| |#. .#| |#. .#| |#. .#. |#. .#. |#. .#. .#| |#. .#| |#. .#| |#. |#| |#| |#| |#| |#| |#| .|#|. .|#|. .|#|. .|#|. .|#|. .|#|. |##||. .||##| |##||. .||##| |##||. .||##| .||########||. .||########||. .||########||. 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