--- title: "South Carolina real estate website and advertising rules" description: "Check South Carolina brokerage identification, team names, listing permissions, social posts, IDX displays, and unresolved website disclosure questions." canonical: "https://scalewithsearch.com/articles/website-rules-south-carolina" --- ## Site navigation - [Scale With Search](https://scalewithsearch.com/) - Services - Services - [AI systems](https://scalewithsearch.com/ai-systems) - [Site build](https://scalewithsearch.com/work#site-build) - [Whole website fix](https://scalewithsearch.com/work#whole-website-fix) - [Content library with SEO](https://scalewithsearch.com/work#content-library) - [Working session](https://scalewithsearch.com/audit) - Start here - [Send your brief](https://scalewithsearch.com/work#send-your-brief) - [Example scope](https://scalewithsearch.com/work#review-the-example-scope) - [Prices and terms](https://scalewithsearch.com/work#prices-and-terms) - Industries - Real estate - [Real estate agents and teams](https://scalewithsearch.com/for/real-estate) - [Platforms, ownership, and IDX](https://scalewithsearch.com/for/real-estate/real-estate-website-platforms-ownership-idx) - [Search, content, and AI](https://scalewithsearch.com/for/real-estate/real-estate-search-content-ai) - [Inquiries, campaigns, and handoffs](https://scalewithsearch.com/for/real-estate/real-estate-website-inquiries-campaigns-handoffs) - [Buyer, seller, and local pages](https://scalewithsearch.com/for/real-estate/real-estate-buyer-seller-local-resources) - [Rules, privacy, and trust](https://scalewithsearch.com/for/real-estate/real-estate-website-rules-privacy-trust) - Browse by business - [Trades and home services](https://scalewithsearch.com/for/#group-trades) - [Health, wellness, and animal care](https://scalewithsearch.com/for/#group-practices) - [Law, finance, and IT](https://scalewithsearch.com/for/#group-professional) - [Marketing and SEO agencies](https://scalewithsearch.com/for/#group-agencies) - [Shops and manufacturers](https://scalewithsearch.com/for/#group-manufacturing) - [Restaurants, shops, studios, and nonprofits](https://scalewithsearch.com/for/#group-local-services) - Chiropractic practices - [Chiropractic and wellness practices](https://scalewithsearch.com/for/chiropractic-and-wellness-practices) - [Chiropractic and physical therapy clinics](https://scalewithsearch.com/for/chiropractic-and-physical-therapy-clinics) - [All industries](https://scalewithsearch.com/for/) - Resources - Free tools - [AI readiness check](https://scalewithsearch.com/check) - [Free tools](https://scalewithsearch.com/tools/) - [Free Starter Kit](https://scalewithsearch.com/kit/business-memory-starter-kit.zip) - Guides - [AI-native library](https://scalewithsearch.com/ai-native) - [Industry intelligence](https://scalewithsearch.com/intelligence) - [Office job guides](https://scalewithsearch.com/guides/) - [Business memory](https://scalewithsearch.com/articles/business-memory-for-ai-agents-guide) - [Agent governance](https://scalewithsearch.com/articles/ai-agent-governance-guide-small-business) - [Migration and ownership](https://scalewithsearch.com/articles/leaving-vendor-ai-memory-guide) - Articles - [All articles](https://scalewithsearch.com/articles/) - [What changed](https://scalewithsearch.com/changes/) - About - Evidence - [Proof](https://scalewithsearch.com/proof) - Scale With Search - [About](https://scalewithsearch.com/about) - [How it works](https://scalewithsearch.com/how-it-works) # South Carolina real estate website and online advertising rules Start with brokerage identification, team branding, and permission to advertise the property. Review the public pages, social graphics, and property-search displays with your broker before approving changes. The source summaries below support that review. They provide general information, not legal advice or a compliance certification. Sources were checked on 2026.10.22. The application steps are proposed review methods. ## Identify the brokerage and inspect the displayed connection S.C. Code §40-57-135(E)(2) requires the supervising firm's full name when advertising services or another person's real estate. Electronic advertising may satisfy that identification through a link to the brokerage or management company's homepage. Subsection (E)(3) requires disclosure of the franchisee or trade-name holder. [South Carolina license law](https://www.scstatehouse.gov/code/t40c057.php), checked 2026.10.22. Regulation 105-6(A)(1) specifies the registered full firm or office name and a displayed connection between licensee and firm. [Document 5437, printed page 198, PDF page 4, 2026.05.22](https://www.llr.sc.gov/re/RECPDF/Doc%205437%20Chapter%20105.pdf#page=4), checked 2026.10.22. Open the homepage, service pages, property templates, and advertisements on a phone and desktop. Record the displayed firm name and any brokerage-homepage link. Follow the actual link. Give the broker screenshots of cropped graphics and shortened previews as separate review items. Keep the approved professional identity in the website brief. Ask the builder to identify every shared component that repeats it. Resolve a disputed placement before applying the design across the site. ## Keep the team-rule transition visible The legislature publishes versions of §40-57-360 effective before and from 2027.05.15. The earlier version requires conspicuous team and brokerage names, a visible connection, and no separate-brokerage implication. It prohibits realty, real estate, realtors, or similar brokerage terms in team names. [Section 40-57-360](https://www.scstatehouse.gov/code/t40c057.php), checked 2026.10.22. The commission's 2026.06.17 guidance says advertising in place from 2027.05.15 must meet the new standard. It permits earlier compliant transition without disciplinary action. That standard limits the team name to twice the brokerage name's size, prominence, or frequency and requires the team-at-brokerage naming format. [Team Names, Advertising, & Marketing, pages 1-3](https://www.llr.sc.gov/re/News/Team%20Names%20-%20FINAL.pdf), checked 2026.10.22. The 2026.05.22 final-regulations document already prints that ratio and naming format in Reg. 105-6(A)(1). [Document 5437, printed page 198, PDF page 4](https://www.llr.sc.gov/re/RECPDF/Doc%205437%20Chapter%20105.pdf#page=4), checked 2026.10.22. How to reconcile the regulation with the transition guidance before 2027.05.15 remains **UNRESOLVED** here. Ask your broker to resolve it before approving team branding. Keep both documents with the decision. Avoid a checklist that postpones a printed regulation without addressing it. For the design review, inventory logos, headings, repeated text, and standalone graphics. Put the team and brokerage treatments beside each other. Record the size, prominence, and frequency in the actual presentation. Ask the broker to approve the chosen treatment and its timing. ## Check supervision and property permissions separately Section 40-57-135(A)(1) requires adequate supervision. Under (E)(1), a non-listing licensee needs written listing-brokerage authorization and conspicuous listing-brokerage acknowledgment. Subsection (F)(1)(b) separately requires licensed-status disclosure in personal-transaction advertising. [License law](https://www.scstatehouse.gov/code/t40c057.php), checked 2026.10.22. The commission's 2025.06.12 guidance also requires property-owner permission, which may come through the listing agreement, and documented brokerage retention. [Reminder of Advertising Laws, page 3](https://www.llr.sc.gov/re/News/Reminder%20of%20Advertising%20Restrictions.pdf#page=3), checked 2026.10.22. Ask the broker to identify the office's website and advertisement approval process. Request the specific permission record for each proposed property use. Keep permission, attribution, and approval as separate fields rather than accepting a general statement that the image came from the MLS. A universal requirement for separate written broker approval of every advertisement remains **UNRESOLVED** in this review. Have the broker specify the office process and the records the website maintainer must retain. ## Review social sharing separately from IDX The commission treats unauthorized sharing of another firm's property post as advertising. Its guidance distinguishes IDX display from separate marketing using MLS material. Footnote 4 describes normal MLS listing-brokerage identification on each search-result listing and directs licensees to their IDX group's governing documents. [Commission advertising guidance, pages 2-3 and footnote 4](https://www.llr.sc.gov/re/News/Reminder%20of%20Advertising%20Restrictions.pdf), checked 2026.10.22. Inspect a search-results page and a property-detail page. Save the displayed attribution and obtain the applicable provider instructions. Review a proposed social post separately. Ask the broker to confirm the permissions and identities for the intended use. Keep any statewide IDX disclaimer template **UNRESOLVED** until an applicable source is supplied. A provider's requirements need their own review record. ## Confirm credential and fair-housing expectations Keep a universal online license-number display requirement **UNRESOLVED** until your broker confirms what applies. Do not treat that uncertainty as permission to omit licensed-status disclosures. S.C. Code §31-21-40(3) prohibits discriminatory dwelling-sale or rental advertising based on race, color, religion, sex, handicap, familial status, or national origin. [South Carolina Fair Housing Law](https://www.scstatehouse.gov/code/t31c021.php), checked 2026.10.22. Reg. 65-246 identifies selective equal-opportunity slogan or logo use across areas or properties as potentially discriminatory. [Administrative code, Chapter 65, PDF pages 43-44](https://www.scstatehouse.gov/coderegs/Chapter%2065.pdf#page=43), checked 2026.10.22. A universal website-logo or statement mandate remains **UNRESOLVED** here. Ask the broker which wording, mark, or statement the brokerage and actual IDX display require. Review the property language and imagery alongside that decision. ## Retain the website review record Keep the inspected URLs, screenshots, approved facts, permission records, timing decision, and unresolved questions together. Assign an owner for each correction. Recheck affected templates and links after implementation. Update the review date only after completing that comparison. ## Bring this work into your website scope Bring the approved brief, source records, and unresolved checks to the [real estate hub](/for/real-estate). Describe the pages and acceptance checks in your [written work request](/work). - [Mississippi Real Estate Website Rules: Brokerage Names, Teams, and Online Ads](/articles/website-rules-mississippi) - [Nevada real estate website rules: brokerage, license number, and online ads](/articles/website-rules-nevada) - [New Hampshire real estate website and online advertising rules](/articles/website-rules-new-hampshire) ## Related: Real estate - [Mississippi Real Estate Website Rules: Brokerage Names, Teams, and Online Ads](/articles/website-rules-mississippi) - [Nevada real estate website rules: brokerage, license number, and online ads](/articles/website-rules-nevada) - [New Hampshire real estate website and online advertising rules](/articles/website-rules-new-hampshire) ---- ```text .|########||. .|########||. .|########||. |##||. .||##|. |##||. .||##|. |##||. .||##|. |#|. .|#|. |#|. .|#|. |#|. .|#|. |#| |#| |#| |#| |#| |#| .#| |#. .#| |#. .#| |#. .#. .#| .#. .#| .#. .#| |#. .#| |#. .#| |#. .#| |# ...... #| |# ...... #| |# ...... #| .# ||#########| #| .# ||#########| #| .# ||#########| #| .#. |######||######|. .#. .#. |######||######|. .#. .#. |######||######|. .#. #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# # .||####|###########################|. # # .||####|###########################|. # # .||####|###########################|. # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || #. .######|#|#########| .# #. .######|#|#########| .# #. .######|#|#########| .# .#. |#####||||#####| .#. .#. |#####||||#####| .#. .#. |#####||||#####| .#. |# ||########|| #. |# ||########|| #. |# ||########|| #. |# ...... #| |# ...... #| |# ...... #| |#. .#| |#. .#| |#. .#| |#. .#. |#. .#. |#. .#. .#| |#. .#| |#. .#| |#. |#| |#| |#| |#| |#| |#| .|#|. .|#|. .|#|. .|#|. .|#|. .|#|. |##||. .||##| |##||. .||##| |##||. .||##| .||########||. .||########||. .||########||. 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