--- title: "Oregon real estate website advertising rules" description: "Check Oregon brokerage-name placement, alternative names and license numbers, team branding, approval, social ads, IDX, and fair housing wording." canonical: "https://scalewithsearch.com/articles/website-rules-oregon" --- ## Site navigation - [Scale With Search](https://scalewithsearch.com/) - Real estate - Real estate - [Real estate](https://scalewithsearch.com/for/real-estate) - Work - Start here - [Send your brief](https://scalewithsearch.com/work#send-your-brief) - [Prepare your six-question brief](https://scalewithsearch.com/work#prepare-your-six-question-brief) - Build - [Site build, content library with SEO, signal desk](https://scalewithsearch.com/work) - For your business - Trades and home services - [Auto body and collision shops](https://scalewithsearch.com/for/auto-body-and-collision-shops) - [Foundation and home repair contractors](https://scalewithsearch.com/for/foundation-and-home-repair) - [Garage door and fencing contractors](https://scalewithsearch.com/for/garage-door-and-fencing-contractors) - [HVAC contractors](https://scalewithsearch.com/for/hvac-contractors) - [Janitorial and commercial cleaning companies](https://scalewithsearch.com/for/janitorial-and-commercial-cleaning) - [Locksmiths](https://scalewithsearch.com/for/locksmiths) - [Moving companies](https://scalewithsearch.com/for/moving-companies) - [Pest control companies](https://scalewithsearch.com/for/pest-control-companies) - [Plumbing and electrical contractors](https://scalewithsearch.com/for/plumbing-and-electrical-contractors) - [Restoration and water or fire damage companies](https://scalewithsearch.com/for/restoration-and-water-fire-damage) - [Roofing companies](https://scalewithsearch.com/for/roofing-companies) - [Towing companies](https://scalewithsearch.com/for/towing-companies) - [Tree services and landscaping companies](https://scalewithsearch.com/for/tree-services-and-landscaping) - [Solar installers](https://scalewithsearch.com/for/solar-installation) - [General contractors](https://scalewithsearch.com/for/general-contractors-and-construction) - [Paving, concrete, and flooring contractors](https://scalewithsearch.com/for/paving) - Practices and professional services - [Bookkeeping and tax practices](https://scalewithsearch.com/for/bookkeeping-and-tax-practices) - [Dental practices](https://scalewithsearch.com/for/dental-practices) - [Family and criminal defense law firms](https://scalewithsearch.com/for/family-and-criminal-defense-law-firms) - [Med spas and aesthetics practices](https://scalewithsearch.com/for/med-spas-and-aesthetics) - [Personal injury law firms](https://scalewithsearch.com/for/personal-injury-law-firms) - [Veterinary clinics](https://scalewithsearch.com/for/veterinary-clinics) - [Gyms and fitness studios](https://scalewithsearch.com/for/fitness) - [Therapy and outpatient health practices](https://scalewithsearch.com/for/therapy-and-outpatient-health) - [Medical billing companies](https://scalewithsearch.com/for/medical-billing) - [Insurance agencies](https://scalewithsearch.com/for/insurance-agencies) - [Financial advisors](https://scalewithsearch.com/for/financial-advisors) - [Property management companies](https://scalewithsearch.com/for/property-management) - [Recruiting and staffing agencies](https://scalewithsearch.com/for/recruiting-and-staffing) - [Architects and interior designers](https://scalewithsearch.com/for/architects-and-interior-designers) - [Logistics and supply chain companies](https://scalewithsearch.com/for/logistics-and-supply-chain) - Agencies, MSPs, and manufacturing - [IT and managed service providers](https://scalewithsearch.com/for/it-and-managed-service-providers) - [Machine shops and precision manufacturers](https://scalewithsearch.com/for/machine-shops-and-precision-manufacturing) - [Marketing agencies and freelancers](https://scalewithsearch.com/for/marketing-agencies-and-freelancers) - [SEO agencies and consultants](https://scalewithsearch.com/for/seo-agencies-and-consultants) - [Small manufacturers and fabricators](https://scalewithsearch.com/for/small-manufacturers-and-fabricators) - Restaurants, shops, studios, and nonprofits - [Restaurants and hospitality businesses](https://scalewithsearch.com/for/restaurants-and-hospitality) - [Retail stores and ecommerce sellers](https://scalewithsearch.com/for/retail-and-ecommerce) - [Photographers, event planners, and travel agents](https://scalewithsearch.com/for/photographers) - [Churches and nonprofits](https://scalewithsearch.com/for/churches-and-nonprofits) - [All industries](https://scalewithsearch.com/for/) - Learn - For your office - [Office job guides](https://scalewithsearch.com/guides/) - [Browser calculators](https://scalewithsearch.com/tools/) - Start here - [How it works](https://scalewithsearch.com/how-it-works) - [Free Starter Kit](https://scalewithsearch.com/kit/business-memory-starter-kit.zip) - [Synthetic specimen](https://scalewithsearch.com/specimen/working-session-specimen.zip) - Guides - [The Complete Guide to Business Memory for AI Agents](https://scalewithsearch.com/articles/business-memory-for-ai-agents-guide) - [The Complete Small-Business Guide to AI Agent Governance](https://scalewithsearch.com/articles/ai-agent-governance-guide-small-business) - [The Complete Guide to Leaving Vendor AI Memory](https://scalewithsearch.com/articles/leaving-vendor-ai-memory-guide) - Articles by cluster - [Business memory](https://scalewithsearch.com/articles/business-memory-for-ai-agents-guide) - [Agent governance](https://scalewithsearch.com/articles/ai-agent-governance-guide-small-business) - [Migration and ownership](https://scalewithsearch.com/articles/leaving-vendor-ai-memory-guide) - For machines - [llms.txt](https://scalewithsearch.com/llms.txt) - [llms-full.txt](https://scalewithsearch.com/llms-full.txt) - [Machine view](https://scalewithsearch.com/?view=machine) - Company - Evidence - [Proof](https://scalewithsearch.com/proof) - Company - [About](https://scalewithsearch.com/about) # Oregon real estate website and online advertising rules Oregon requires your brokerage’s registered business name to be immediately noticeable in all advertising. Your website homepage must also identify you. A registered alternative name requires your license number. The governing rule expressly includes “websites” among electronic advertising. [OAR 863-015-0125(1)(e)](https://secure.sos.state.or.us/oard/view.action?ruleNumber=863-015-0125). Read: 2026.10.10. The Oregon Real Estate Agency administers these rules. The team-name restriction discussed below becomes operative on July 1, 2027. Confirm with your broker. ## Show the brokerage’s registered business name The registered business name must be “immediately noticeable” in all advertising. Use the name as registered with the Agency. [OAR 863-015-0125(4)](https://secure.sos.state.or.us/oard/view.action?ruleNumber=863-015-0125). Read: 2026.10.10. The Agency’s June 2026 team guidance explains visibility as seeing the name “without having to search for it.” [Is Your Real Estate Team Compliant?, Real Estate Team Advertising](https://www.oregon.gov/rea/newsroom/pages/2026_oren-j/is-your-real-estate-team-compliant.aspx). Read: 2026.10.10. The electronic-advertising rule specifies the “home page” or primary page for your name and the registered business name. [OAR 863-015-0125(5)(b)](https://secure.sos.state.or.us/oard/view.action?ruleNumber=863-015-0125). Read: 2026.10.10. These provisions prescribe visibility without specifying a header, footer, pixel size, or name-size ratio. A footer location alone does not establish that visibility. As a practical check, open a property page directly on your phone. Check the brokerage name without visiting the homepage first. Repeat on desktop. ## Use the correct personal name and license number When advertising includes your name, you may use your “licensed name”. A common first-name derivative with your licensed last name is another permitted option. [OAR 863-015-0125(3)(a)–(b)](https://secure.sos.state.or.us/oard/view.action?ruleNumber=863-015-0125). Read: 2026.10.10. The third option is an Agency-registered alternative name accompanied by your “license number”. [OAR 863-015-0125(3)(c)](https://secure.sos.state.or.us/oard/view.action?ruleNumber=863-015-0125). Read: 2026.10.10. An alternative name means a name different from your licensed name. Its registration must include “one first name and one last name or surname.” [OAR 863-014-0067(1)–(3)](https://secure.sos.state.or.us/oard/view.action?ruleNumber=863-014-0067). Read: 2026.10.10. The cited advertising rule does not impose a blanket website license-number field for agents using the first two name options. Additional broker or feed requirements remain UNRESOLVED for your site. Confirm with your broker. ## Check accuracy, titles, and property authorization Advertising must be identifiable as a licensee’s advertising and “truthful”. It must avoid misleading claims about qualifications or expertise. [OAR 863-015-0125(2)(a), (b), (d)](https://secure.sos.state.or.us/oard/view.action?ruleNumber=863-015-0125). Read: 2026.10.10. Do not imply that you are the “managing principal broker” or operate the registered business unless you hold that role. [OAR 863-015-0125(2)(c)](https://secure.sos.state.or.us/oard/view.action?ruleNumber=863-015-0125). Read: 2026.10.10. The rule also prohibits guarantees of “future profits”. [OAR 863-015-0125(6)](https://secure.sos.state.or.us/oard/view.action?ruleNumber=863-015-0125). Read: 2026.10.10. Knowingly or recklessly publishing “materially misleading or untruthful advertising” is a statutory ground for discipline. [ORS 696.301(4)](https://www.oregonlegislature.gov/bills_laws/ors/ors696.html). Read: 2026.10.10. Advertising property for sale, exchange, or lease requires “written permission” from the property owner or the owner’s authorized agent. [OAR 863-015-0125(2)(e)](https://secure.sos.state.or.us/oard/view.action?ruleNumber=863-015-0125). Read: 2026.10.10. ## Separate broker policy from the former approval rule The current advertising rule does not require a principal broker to approve every advertisement before release. The Agency explained the 2021 change: “no longer need principal broker approval of your advertising.” It also preserved brokers’ ability to require approval through office policies. [Oregon Real Estate News-Journal, December 2020, printed page 7](https://www.oregon.gov/rea/newsroom/Documents/OREN-J/OREN-J-December-2020/OREN-J-December-2020.pdf#page=7). Read: 2026.10.10. Supervision remains. The current supervision rule prohibits representing associated licensees as outside the managing principal broker’s “supervision”. [OAR 863-015-0140(2)](https://secure.sos.state.or.us/oard/view.action?ruleNumber=863-015-0140). Read: 2026.10.10. Your broker’s website and social-ad approval process remains UNRESOLVED. Confirm with your broker before carrying that process into your site workflow. ## Keep team branding within the brokerage The current team statute defines a team as a registered business subdivision operating under a name “other than” its registered business name. Formation requires managing principal broker approval: “Upon approval”. [ORS 696.370(1)–(2), as amended by Oregon Laws 2026, chapter 76, section 1](https://www.oregonlegislature.gov/bills_laws/lawsstatutes/2026orLaw0076.pdf#page=1). Read: 2026.10.10. Team advertising cannot imply a “separate legal entity” from the brokerage. The brokerage name must remain immediately noticeable. [OAR 863-015-0125(7)(a)–(b)](https://secure.sos.state.or.us/oard/view.action?ruleNumber=863-015-0125). Read: 2026.10.10. If advertising names any unlicensed individuals, it must “clearly state” which named individuals are licensed and which are not. [OAR 863-015-0125(7)(c)](https://secure.sos.state.or.us/oard/view.action?ruleNumber=863-015-0125). Read: 2026.10.10. The Agency says it “does not register real estate team names” at present. That does not remove managing principal broker approval of team formation. [Is Your Real Estate Team Compliant?, Team Name Registration Is Not Currently Available](https://www.oregon.gov/rea/newsroom/pages/2026_oren-j/is-your-real-estate-team-compliant.aspx). Read: 2026.10.10. The 2026 law makes the express ban on “realty” and “real estate” in team names operative on July 1, 2027. That provision also prohibits a team name identical to the registered business name. [Oregon Laws 2026, chapter 76, sections 2–4](https://www.oregonlegislature.gov/bills_laws/lawsstatutes/2026orLaw0076.pdf#page=2). Read: 2026.10.10. The 2025 ORS edition prints the earlier prohibition without this delayed date. Use the 2026 amendment when scheduling name changes. Team disclosure to prospective clients is a separate delivery requirement. The rule requires delivery “at first contact”, meaning enough contact information to provide it. [OAR 863-015-0143(1)–(4)](https://secure.sos.state.or.us/oard/view.action?ruleNumber=863-015-0143). Read: 2026.10.10. A team biography page alone does not establish that the required disclosure was delivered. Check the process attached to website inquiries. ## Apply the specific social-media and sponsored-link exceptions For social advertising, the primary-page disclosure exception applies when the ad “links” to a compliant account profile or separate page. [OAR 863-015-0125(5)(e)](https://secure.sos.state.or.us/oard/view.action?ruleNumber=863-015-0125). Read: 2026.10.10. For sponsored search-result links, the “first page” after the link must contain the required personal and registered business names. [OAR 863-015-0125(5)(c)](https://secure.sos.state.or.us/oard/view.action?ruleNumber=863-015-0125). Read: 2026.10.10. Both exceptions concern subsection (5)(b). Subsection (5)(a) preserves the other advertising requirements, including registered-business-name visibility under subsection (4). The Agency’s June 2024 guidance describes a “one-click” approach. It also says all advertisements must prominently display the registered business name. [Online Advertising Requirements, General Advertising Requirements and The One-Click Rule](https://www.oregon.gov/rea/newsroom/Pages/2024-OREN-J/Online-Advertising-Requirements.aspx). Read: 2026.10.10. Check the post, profile, and destination together. A generic link requiring another search for the names does not satisfy the cited landing-page conditions. ## Check IDX authorization and feed disclosures The electronic-advertising definition includes multiple listing services. The property-permission and accuracy rules above therefore matter when your site displays listing data. Do not assume installing an IDX widget establishes written authority to advertise every property. Confirm the authorization arrangement with your broker. The cited Oregon advertising provisions do not specify universal IDX listing-credit text, feed notices, or refresh intervals. Those requirements remain UNRESOLVED for your feed. Confirm with your broker. ## Review fair housing wording and any required logo or statement Oregon prohibits real-property advertising indicating a discriminatory “preference, limitation, specification”. The statute lists race, color, religion, sex, sexual orientation, gender identity, national origin, marital status, familial status, and source of income. [ORS 659A.421(2)(e)](https://www.oregonlegislature.gov/bills_laws/ors/ors659A.html). Read: 2026.10.10. A separate provision prohibits advertising discrimination “on the basis of disability.” [ORS 659A.145(3)](https://www.oregonlegislature.gov/bills_laws/ors/ors659A.html). Read: 2026.10.10. As an editing practice, describe property features. Review language suggesting who should live there. No blanket agent-website fair housing logo or fixed statement requirement was identified in OAR 863-015-0125 or these statutory advertising provisions. This finding does not resolve program-specific, MLS, or brokerage requirements. The applicable symbol, statement, and placement remain UNRESOLVED for your site. Confirm with your broker. ## Check your own site 1. Compare the displayed brokerage name with its Agency-registered name. 2. Inspect brokerage-name visibility on homepage, property pages, mobile views, and advertisements. 3. Verify your personal name against a permitted name option. 4. Include your license number when using a registered alternative name. 5. Check claims, titles, profit promises, and written authority to advertise properties. 6. Confirm your broker’s approval policy and any team-formation approval. 7. In team advertising, identify each named individual’s license status whenever any unlicensed individual is named. Plan for the July 1, 2027 name restriction. 8. Test social-profile and sponsored-link destinations. Check the disclosure process for team website inquiries. 9. Confirm IDX attribution, permissions, notices, and update requirements with your broker. 10. Review fair housing wording. Confirm any required logo, statement, and placement with your broker. Carry these requirements into your [real estate website brief](/for/real-estate). ## Related: Real estate - [Check your real estate website in 30 minutes](/articles/real-estate-website-audit) - [Test the seller inquiry path on your real estate website](/articles/seller-inquiry-path-agent-website) - [Own your real estate website: domain, hosting, editing, and leads](/articles/own-your-site) ---- ```text .|########||. .|########||. .|########||. |##||. .||##|. |##||. .||##|. |##||. .||##|. |#|. .|#|. |#|. .|#|. |#|. .|#|. |#| |#| |#| |#| |#| |#| .#| |#. .#| |#. .#| |#. .#. .#| .#. .#| .#. .#| |#. .#| |#. .#| |#. .#| |# ...... #| |# ...... #| |# ...... #| .# ||#########| #| .# ||#########| #| .# ||#########| #| .#. |######||######|. .#. .#. |######||######|. .#. .#. |######||######|. .#. #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# # .||####|###########################|. # # .||####|###########################|. # # .||####|###########################|. # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || #. .######|#|#########| .# #. .######|#|#########| .# #. .######|#|#########| .# .#. |#####||||#####| .#. .#. |#####||||#####| .#. .#. |#####||||#####| .#. |# ||########|| #. |# ||########|| #. |# ||########|| #. |# ...... #| |# ...... #| |# ...... #| |#. .#| |#. .#| |#. .#| |#. .#. |#. .#. |#. .#. .#| |#. .#| |#. .#| |#. |#| |#| |#| |#| |#| |#| .|#|. .|#|. .|#|. .|#|. .|#|. .|#|. |##||. .||##| |##||. .||##| |##||. .||##| .||########||. .||########||. .||########||. Scale With Search 2026 [scalewithsearch.com](https://scalewithsearch.com) ```