--- title: "New York real estate website and online advertising rules" description: "Check New York requirements for brokerage identity, license titles, team names, online ads, IDX attribution, fair housing notices, and broker procedures." canonical: "https://scalewithsearch.com/articles/website-rules-new-york" --- ## Site navigation - [Scale With Search](https://scalewithsearch.com/) - Services - Services - [AI systems](https://scalewithsearch.com/ai-systems) - [Site build](https://scalewithsearch.com/work#site-build) - [Whole website fix](https://scalewithsearch.com/work#whole-website-fix) - [Content library with SEO](https://scalewithsearch.com/work#content-library) - [Working session](https://scalewithsearch.com/audit) - Start here - [Send your brief](https://scalewithsearch.com/work#send-your-brief) - [Example scope](https://scalewithsearch.com/work#review-the-example-scope) - [Prices and terms](https://scalewithsearch.com/work#prices-and-terms) - Industries - Real estate - [Real estate agents and teams](https://scalewithsearch.com/for/real-estate) - [Platforms, ownership, and IDX](https://scalewithsearch.com/for/real-estate/real-estate-website-platforms-ownership-idx) - [Search, content, and AI](https://scalewithsearch.com/for/real-estate/real-estate-search-content-ai) - [Inquiries, campaigns, and handoffs](https://scalewithsearch.com/for/real-estate/real-estate-website-inquiries-campaigns-handoffs) - [Buyer, seller, and local pages](https://scalewithsearch.com/for/real-estate/real-estate-buyer-seller-local-resources) - [Rules, privacy, and trust](https://scalewithsearch.com/for/real-estate/real-estate-website-rules-privacy-trust) - Browse by business - [Trades and home services](https://scalewithsearch.com/for/#group-trades) - [Health, wellness, and animal care](https://scalewithsearch.com/for/#group-practices) - [Law, finance, and IT](https://scalewithsearch.com/for/#group-professional) - [Marketing and SEO agencies](https://scalewithsearch.com/for/#group-agencies) - [Shops and manufacturers](https://scalewithsearch.com/for/#group-manufacturing) - [Restaurants, shops, studios, and nonprofits](https://scalewithsearch.com/for/#group-local-services) - Chiropractic practices - [Chiropractic and wellness practices](https://scalewithsearch.com/for/chiropractic-and-wellness-practices) - [Chiropractic and physical therapy clinics](https://scalewithsearch.com/for/chiropractic-and-physical-therapy-clinics) - [All industries](https://scalewithsearch.com/for/) - Resources - Free tools - [AI readiness check](https://scalewithsearch.com/check) - [Free tools](https://scalewithsearch.com/tools/) - [Free Starter Kit](https://scalewithsearch.com/kit/business-memory-starter-kit.zip) - Guides - [AI-native library](https://scalewithsearch.com/ai-native) - [Industry intelligence](https://scalewithsearch.com/intelligence) - [Office job guides](https://scalewithsearch.com/guides/) - [Business memory](https://scalewithsearch.com/articles/business-memory-for-ai-agents-guide) - [Agent governance](https://scalewithsearch.com/articles/ai-agent-governance-guide-small-business) - [Migration and ownership](https://scalewithsearch.com/articles/leaving-vendor-ai-memory-guide) - Articles - [All articles](https://scalewithsearch.com/articles/) - [What changed](https://scalewithsearch.com/changes/) - About - Evidence - [Proof](https://scalewithsearch.com/proof) - Scale With Search - [About](https://scalewithsearch.com/about) - [How it works](https://scalewithsearch.com/how-it-works) # New York real estate website rules for agents Your New York agent website needs brokerage identification, broker authorization, required advertising disclosures, and a homepage link to the state fair housing notice. The rules reach individual pages and property search results. Start with [19 NYCRR §175.25(b), (c), and (d)(3)](https://dos.ny.gov/real-estate-advertising-regulations) and [§175.29(c), page 32](https://dos.ny.gov/real-estate-license-law-3). Sources read: 2026.10.22. New York's regulator is the Department of State. Real Property Law §442-h(1) assigns rule adoption to the secretary of state: “shall adopt such rules and regulations.” [Read the statute](https://www.nysenate.gov/legislation/laws/RPP/442-H). Read: 2026.10.22. The quotations below are short excerpts. Each linked provision supplies the complete rule and its exceptions. ## Put brokerage information on each page **Brokerage identity:** If an advertisement names you or your team, the broker or brokerage name must appear. The operative wording is “must also be printed in the advertisement.” [19 NYCRR §175.25(c)(2)](https://dos.ny.gov/real-estate-advertising-regulations). Read: 2026.10.22. **Brokerage contact:** Section (c)(1) specifies “the full address” or the broker or brokerage telephone number. Section (c)(7) permits other telephone numbers when the advertisement “clearly identifies” their type. Label your cell or desk number. [19 NYCRR §175.25(c)(1), (7)](https://dos.ny.gov/real-estate-advertising-regulations). Read: 2026.10.22. **Page coverage:** The website rule starts with “Every page” and expressly includes multiple-property pages and search results. A brokerage link alone does not supply the required page disclosures. [19 NYCRR §175.25(d)(3)(ii)](https://dos.ny.gov/real-estate-advertising-regulations). Read: 2026.10.22. **Homepage link:** The state checklist asks whether agent websites “contain a link” to the brokerage website. The rule places that link on the homepage unless the broker or brokerage has no website. [DOS advertising checklist, page 2; 19 NYCRR §175.25(d)(3)(ii)](https://dos.ny.gov/system/files/documents/2021/03/real-estate-advertising-checklist.pdf). Read: 2026.10.22. Sections (c)(1)–(2) and (d)(3) specify identity and page coverage. They do not prescribe a brokerage-to-agent font-size ratio or a particular header or footer position. That is a finding from these provisions. [Read §175.25](https://dos.ny.gov/real-estate-advertising-regulations). Read: 2026.10.22. ## Display your licensed name and license type The checklist requires your “full name” as it appears on your Department license. A nickname can accompany that name. The checklist permits omitting middle names and initials. It also asks for the “correct license title.” [DOS advertising checklist, page 1; 19 NYCRR §175.25(c)(3)–(4)](https://dos.ny.gov/system/files/documents/2021/03/real-estate-advertising-checklist.pdf). Read: 2026.10.22. The regulation requires the “type of license held.” It permits abbreviations that do not mislead and gives a license-type exception for classified and multi-property advertisements. Use your applicable licensed real estate salesperson or licensed associate real estate broker title. Bare broker, sales associate, and licensed sales agent are prohibited titles. [19 NYCRR §175.25(c)(4), (d)(1), page 30](https://dos.ny.gov/real-estate-license-law-3). Read: 2026.10.22. **License number:** The Department calls this the “Unique Identification Number.” [DOS broker FAQ, “What is a License Number?”](https://dos.ny.gov/real-estate-broker-frequently-asked-questions). Read: 2026.10.22. The advertising rule reviewed here requires license type, but does not list a license number as a universal website disclosure. [19 NYCRR §175.25(c)(4), (d)(3), page 30](https://dos.ny.gov/real-estate-license-law-3). Read: 2026.10.22. For additional brokerage requirements, confirm with your broker. ## Check team names and member descriptions A team name must include “Team.” It must contain the full licensed names of its licensee members. Otherwise, immediately follow the team name with at/of and the full brokerage name. [DOS advertising checklist, page 1; 19 NYCRR §175.25(e)(1)](https://dos.ny.gov/system/files/documents/2021/03/real-estate-advertising-checklist.pdf). Read: 2026.10.22. The rule prohibits substitute terms, including “associate,” “realty,” and “group.” It also prohibits an unlicensed person's name in the team name. When advertisements name unlicensed team members, disclose which people hold licenses and “which ones are not.” [19 NYCRR §175.25(e)(1)–(2), page 31](https://dos.ny.gov/real-estate-license-law-3). Read: 2026.10.22. ## Obtain approval before publishing property ads For property listed with or represented by your broker, agent or team advertising requires the broker's “approved placement of the advertisement.” Their websites must also be “duly authorized” and remain under broker supervision while live. [19 NYCRR §175.25(b)(1), (d)(3)(i)](https://dos.ny.gov/real-estate-advertising-regulations). Read: 2026.10.22. Property advertising requires owner authorization under (b)(2)(i). Another broker's exclusive listing requires the listing broker's “permission” under (b)(2)(ii). The relevant source term is “authorization.” [19 NYCRR §175.25(b)(2), page 30](https://dos.ny.gov/real-estate-license-law-3). Read: 2026.10.22. ## Treat social posts and IDX displays as advertising Section (a)(1) defines advertising through “promotion and solicitation” related to licensed real estate activity. A social post promoting your services or a property fits that definition. Apply the advertising disclosures to that post. The provision excludes commentary unrelated to promoting licensed activity. [19 NYCRR §175.25(a)(1)](https://dos.ny.gov/real-estate-advertising-regulations). Read: 2026.10.22. **IDX attribution:** With the exclusive listing broker's consent, an agent website can display that broker's listing information through MLS/IDX. Identify the exclusive brokerage clearly and conspicuously. One permitted attribution is “Listing by [insert name of exclusive listing broker].” Check search results as well as individual property pages. [DOS advertising checklist, page 2; 19 NYCRR §175.25(d)(6)(i)](https://dos.ny.gov/system/files/documents/2021/03/real-estate-advertising-checklist.pdf). Read: 2026.10.22. **Paid third-party advertising:** When you pay a third party to advertise another broker's exclusive listing, the listing attribution still applies. Where the advertisement includes your name, place “advertisement” immediately after it. The Department says these disclosures also appear on thumbnail views. [DOS advertising guidance; 19 NYCRR §175.25(d)(6)(ii)](https://dos.ny.gov/real-estate-advertising). Read: 2026.10.22. This article describes state requirements. For the additional rules of your particular MLS or IDX agreement, confirm with your broker. ## Link the fair housing notice on your homepage The rule requires websites to “prominently and conspicuously display on the homepage” a link to the Department's notice. It covers brokers, associate brokers, salespersons, and teams. [19 NYCRR §175.29(c), page 32](https://dos.ny.gov/real-estate-license-law-3). Read: 2026.10.22. Use the Department's [Fair Housing Notice](https://dos.ny.gov/fair-housing-notice), read 2026.10.22. A generic equal housing logo or statement does not replace this prescribed link. Sections §175.25 and §175.29 do not establish a universal equal housing logo requirement for every agent webpage. [Read the regulations, pages 29–32](https://dos.ny.gov/real-estate-license-law-3). Read: 2026.10.22. ## Post or directly link your broker's operating procedures Real Property Law §442-h(4)(b) says agent and team websites “should also have the brokers' policies posted or have a direct link.” [Read the statute](https://www.nysenate.gov/legislation/laws/RPP/442-H). Read: 2026.10.22. The Department's published guidance states that associated agent and team websites “shall have posted” their broker's standardized operating procedures or a direct link to that information. These procedures address buyer identification, exclusive broker agreements, and mortgage pre-approval prerequisites. [DOS standardized operating procedures guidance](https://dos.ny.gov/standardized-operating-procedures). Read: 2026.10.22. ## Check your own website Use these checks on desktop and phone. The device checks are an editorial method for inspecting the cited disclosures. - Check brokerage identity and applicable contact disclosures on each page, including search results. - Compare your displayed name and license title with your license. - Check the homepage brokerage link and prominent Fair Housing Notice link. - Post your broker's operating procedures or link directly to them. - Check team naming and descriptions of unlicensed members. - Verify broker approval and listing permissions for property advertising. - Check IDX attribution on result cards and property pages. - Check social posts and applicable paid advertising labels. For wording and brokerage-specific requirements, confirm with your broker. Bring the affected page addresses to the [real estate website brief](/for/real-estate). - [Mississippi Real Estate Website Rules: Brokerage Names, Teams, and Online Ads](/articles/website-rules-mississippi) - [Nevada real estate website rules: brokerage, license number, and online ads](/articles/website-rules-nevada) - [New Hampshire real estate website and online advertising rules](/articles/website-rules-new-hampshire) ## Related: Real estate - [Mississippi Real Estate Website Rules: Brokerage Names, Teams, and Online Ads](/articles/website-rules-mississippi) - [Nevada real estate website rules: brokerage, license number, and online ads](/articles/website-rules-nevada) - [New Hampshire real estate website and online advertising rules](/articles/website-rules-new-hampshire) ---- ```text .|########||. .|########||. .|########||. |##||. .||##|. |##||. .||##|. |##||. .||##|. |#|. .|#|. |#|. .|#|. |#|. .|#|. |#| |#| |#| |#| |#| |#| .#| |#. .#| |#. .#| |#. .#. .#| .#. .#| .#. .#| |#. .#| |#. .#| |#. .#| |# ...... #| |# ...... #| |# ...... #| .# ||#########| #| .# ||#########| #| .# ||#########| #| .#. |######||######|. .#. .#. |######||######|. .#. .#. |######||######|. .#. #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# # .||####|###########################|. # # .||####|###########################|. # # .||####|###########################|. # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || #. .######|#|#########| .# #. .######|#|#########| .# #. .######|#|#########| .# .#. |#####||||#####| .#. .#. |#####||||#####| .#. .#. |#####||||#####| .#. |# ||########|| #. |# ||########|| #. |# ||########|| #. |# ...... #| |# ...... #| |# ...... #| |#. .#| |#. .#| |#. .#| |#. .#. |#. .#. |#. .#. .#| |#. .#| |#. .#| |#. |#| |#| |#| |#| |#| |#| .|#|. .|#|. .|#|. .|#|. .|#|. .|#|. |##||. .||##| |##||. .||##| |##||. .||##| .||########||. .||########||. .||########||. 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