--- title: "New Mexico Real Estate Website Advertising Rules" description: "Check New Mexico brokerage names, office phones, team advertising, license displays, broker approval, social media, IDX, and fair housing disclosures." canonical: "https://scalewithsearch.com/articles/website-rules-new-mexico" --- ## Site navigation - [Scale With Search](https://scalewithsearch.com/) - Real estate - Real estate - [Real estate](https://scalewithsearch.com/for/real-estate) - Work - Start here - [Send your brief](https://scalewithsearch.com/work#send-your-brief) - [Prepare your six-question brief](https://scalewithsearch.com/work#prepare-your-six-question-brief) - Build - [Site build, content library with SEO, signal desk](https://scalewithsearch.com/work) - For your business - Trades and home services - [Auto body and collision shops](https://scalewithsearch.com/for/auto-body-and-collision-shops) - [Foundation and home repair contractors](https://scalewithsearch.com/for/foundation-and-home-repair) - 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Associate brokers must prominently display their affiliated brokerage’s registered trade name and current registered phone number. Both must meet a 33% type-size minimum relative to the associate broker’s name or team name. Advertising you prepare requires qualifying-broker review and approval before public release. [16.61.32.8(C) NMAC](https://www.srca.nm.gov/parts/title16/16.061.0032.html); [16.61.17.9(R) NMAC](https://www.srca.nm.gov/parts/title16/16.061.0017.html). Read 2026.10.10. A license number on every marketing page is a separate question. Virtual brokerage offices have a specific website license-image requirement. Confirm with your broker which office and advertising requirements apply to your site. ## Keep the brokerage identity visible For qualifying brokers, 16.61.32.8(B) requires the registered trade name and current brokerage office telephone number in property and service advertising. Its short quotation is “trade name and current brokerage office telephone number”. Additional phone numbers are allowed. [16.61.32.8(B) NMAC](https://www.srca.nm.gov/parts/title16/16.061.0032.html). Read 2026.10.10. For associate brokers, subsection C says the brokerage name and phone must be “prominently displayed”. Its type-size floor is “thirty-three percent”. The comparison is with the associate broker’s name or the team name. The 33% provision expressly addresses associate-broker advertising. [16.61.32.8(C) NMAC](https://www.srca.nm.gov/parts/title16/16.061.0032.html). Read 2026.10.10. The cited rule does not prescribe a header, footer, pixel count, or fixed screen position. Placement must still satisfy prominence. A personal phone number does not replace the registered brokerage number. As a design check, inspect desktop and mobile layouts. Compare the rendered name sizes and check whether visitors can find and read the brokerage information. This check is an application of the rule, rather than a commission-prescribed layout. ## A team name must preserve the brokerage relationship The team provision uses “the team name” as its type-size comparator. A team banner therefore needs the brokerage identification required by subsection C. [16.61.32.8(C) NMAC](https://www.srca.nm.gov/parts/title16/16.061.0032.html). Read 2026.10.10. Associate brokers also must not conduct real estate activity under trade names other than their qualifying broker’s trade names. The rule refers to “the trade name(s) of the qualifying broker”. [16.61.17.9(I) NMAC](https://www.srca.nm.gov/parts/title16/16.061.0017.html). Read 2026.10.10. **UNRESOLVED:** The reviewed sources do not establish a separate approved team-word list or mandatory team suffix. Confirm with your broker how your proposed team branding complies with the trade-name rule. ## Distinguish advertising from license displays and agreement documents Part 32 specifies brokerage name and phone disclosures. It does not state a general individual-license-number requirement for every website advertisement. That finding is limited to the reviewed advertising provisions. [16.61.32.8 NMAC](https://www.srca.nm.gov/parts/title16/16.061.0032.html). Read 2026.10.10. Virtual offices have a different requirement. Under 16.61.16.9(B), the qualifying broker must display their license and licenses of affiliated associate brokers conducting brokerage business from that office. A virtual office meets that requirement through legible license photos or scans on the brokerage website. The link must be labeled “real estate licenses”. A typed license number alone does not meet the described image requirement. [16.61.16.9(B) NMAC](https://www.srca.nm.gov/parts/title16/16.061.0016.html). Read 2026.10.10. Subsection S separately addresses written brokerage documents with the potential to become an express written agreement. It requires the qualifying broker’s name and contact information, “including license number,” clearly and conspicuously. Confirm with your broker whether any downloadable agreement or online agreement document falls within that provision. [16.61.16.9(S) NMAC](https://www.srca.nm.gov/parts/title16/16.061.0016.html). Read 2026.10.10. ## Obtain approval before releasing your own advertising Associate brokers must submit advertising not prepared by the brokerage for qualifying-broker approval “prior to public release”. That covers an independently prepared website or online advertisement when it advertises property or real estate services. [16.61.17.9(R) NMAC](https://www.srca.nm.gov/parts/title16/16.061.0017.html). Read 2026.10.10. The qualifying broker has a corresponding duty to require drafts for “review and approval”. This provision also specifies advertising not drafted by the brokerage. [16.61.16.9(I) NMAC](https://www.srca.nm.gov/parts/title16/16.061.0016.html). Read 2026.10.10. Send the proposed pages, team branding, ad images, and landing pages through that review before publishing them. ## Social media has a narrow limited-display exception The advertising rules cover “online and electronic media”. Subsection G allows a limited-information exception when displaying the registered brokerage name and phone is impractical. Its examples include thumbnails, text messages, links, and tweets of 200 characters or less. The display must link to another display containing every required disclosure. [16.61.32.8(G) NMAC, commission rulebook, printed page 127](https://www.rld.nm.gov/wp-content/uploads/2021/06/000-2021-Rule-Book-FINAL-Based-on-Changes-Effective-Jan-3-2021-2.pdf). Read 2026.10.10. This provision does not grant every social advertisement a profile-only disclosure option. Confirm with your broker whether a particular limited display meets both conditions. Check the linked disclosure destination after edits. ## IDX pages still carry the general online advertising duties Subsection G applies the advertising requirements to electronic media. Property pages displayed through IDX remain subject to those general requirements. Check the brokerage identification on listing results and individual property pages, including mobile views. [16.61.32.8(G) NMAC, commission rulebook, printed page 127](https://www.rld.nm.gov/wp-content/uploads/2021/06/000-2021-Rule-Book-FINAL-Based-on-Changes-Effective-Jan-3-2021-2.pdf). Read 2026.10.10. **UNRESOLVED:** The reviewed commission sources do not provide a statewide IDX attribution template, feed disclaimer, or update-frequency statement. Confirm with your broker the requirements of your actual listing feed before approving those displays. ## Fair housing duties do not establish a blanket logo rule The broker-duty rule requires compliance with “local, state, and federal fair housing and anti-discrimination laws”. That duty applies alongside the advertising rules. [16.61.19.8(A)(2) NMAC](https://www.srca.nm.gov/parts/title16/16.061.0019.html). Read 2026.10.10. The advertising rule also requires compliance with “all local, state and federal laws and regulations”. [16.61.32.8(F) NMAC, adopted amendment](https://www.srca.nm.gov/nmac/nmregister/xxxi/16.61.32amend.pdf). Read 2026.10.10. **UNRESOLVED:** These New Mexico provisions do not specify a universal Equal Housing Opportunity logo or statement for every agent website. They do not resolve property-specific, program-specific, or listing-feed display requirements. Confirm with your broker which logo or statement your site needs. Adding a logo does not establish that the advertising content satisfies fair housing duties. ## Keep claims factual and disclose broker ownership where required New Mexico’s license law identifies false advertising promises as grounds for discipline. The statute includes “made false promises through agents, salespersons, advertising or otherwise”. [NMSA 1978, § 61-29-12(A)(2), current official statute PDF](https://nmonesource.com/nmos/nmsa/en/4397/1/document.do). Read 2026.10.10. The advertising rule requires a “true and factual representation”. It also prohibits presentations that confuse or mislead the public. [16.61.32.8(A) NMAC](https://www.srca.nm.gov/parts/title16/16.061.0032.html). Read 2026.10.10. The adopted 2021 amendment to subsection D requires ownership disclosure for broker advertising to buy, sell, lease, rent, or exchange property. It includes property the broker owns, partly owns, will own, or will partly own. The required disclosure states that the broker “owns or will own the real property”. A third-party broker listing an owner-broker’s property need not make that ownership disclosure in advertising, but agreement disclosures remain required. Confirm with your broker how that provision applies to your own-property advertising. [16.61.32.8(D) NMAC, effective 2021.01.03](https://www.srca.nm.gov/nmac/nmregister/xxxi/16.61.32amend.pdf). Read 2026.10.10. When an advertisement for broker-owned property uses the brokerage phone number, subsection E requires the registered brokerage trade name too. Its wording includes “trade name of the brokerage”. [16.61.32.8(E) NMAC, adopted amendment](https://www.srca.nm.gov/nmac/nmregister/xxxi/16.61.32amend.pdf). Read 2026.10.10. Use the adopted amendment for this ownership provision. The compiled Part 32 page reviewed for this article still displays its older text. ## Check your site before publication - Verify the brokerage trade name and office phone against the commission registration. - Check prominent brokerage identification and the associate-broker or team-name type-size comparison. - Confirm your team branding with your broker. - For a virtual brokerage office, check legible license images and the correctly labeled link. - Check qualifying-broker disclosures on documents that could become express written agreements. - Obtain qualifying-broker approval before releasing advertising prepared outside the brokerage. - Check limited social displays and their linked disclosure destinations. - Inspect IDX pages and confirm feed-specific requirements with your broker. - Confirm applicable fair housing logos or statements with your broker. - Verify factual claims and any required broker-ownership disclosure. A website rebuild can place approved disclosures into reusable page layouts. The [real estate website scope](/for/real-estate) covers that work. ## Related: Real estate - [Check your real estate website in 30 minutes](/articles/real-estate-website-audit) - [Test the seller inquiry path on your real estate website](/articles/seller-inquiry-path-agent-website) - [Own your real estate website: domain, hosting, editing, and leads](/articles/own-your-site) ---- ```text .|########||. .|########||. .|########||. |##||. .||##|. |##||. .||##|. |##||. .||##|. |#|. .|#|. |#|. .|#|. |#|. .|#|. |#| |#| |#| |#| |#| |#| .#| |#. .#| |#. .#| |#. .#. .#| .#. .#| .#. .#| |#. .#| |#. .#| |#. .#| |# ...... #| |# ...... #| |# ...... #| .# ||#########| #| .# ||#########| #| .# ||#########| #| .#. |######||######|. .#. .#. |######||######|. .#. .#. |######||######|. .#. #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# # .||####|###########################|. # # .||####|###########################|. # # .||####|###########################|. # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || #. .######|#|#########| .# #. .######|#|#########| .# #. .######|#|#########| .# .#. |#####||||#####| .#. .#. |#####||||#####| .#. .#. |#####||||#####| .#. |# ||########|| #. |# ||########|| #. |# ||########|| #. |# ...... #| |# ...... #| |# ...... #| |#. .#| |#. .#| |#. .#| |#. .#. |#. .#. |#. .#. .#| |#. .#| |#. .#| |#. |#| |#| |#| |#| |#| |#| .|#|. .|#|. .|#|. .|#|. .|#|. .|#|. |##||. .||##| |##||. .||##| |##||. .||##| .||########||. .||########||. .||########||. 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