--- title: "New Hampshire real estate website advertising rules" description: "Check New Hampshire agent and brokerage names, contact disclosures, team branding, social media, IDX, license numbers, and fair housing wording." canonical: "https://scalewithsearch.com/articles/website-rules-new-hampshire" --- ## Site navigation - [Scale With Search](https://scalewithsearch.com/) - Services - Services - [AI systems](https://scalewithsearch.com/ai-systems) - [Site build](https://scalewithsearch.com/work#site-build) - [Whole website fix](https://scalewithsearch.com/work#whole-website-fix) - [Content library with SEO](https://scalewithsearch.com/work#content-library) - [Working session](https://scalewithsearch.com/audit) - Start here - [Send your brief](https://scalewithsearch.com/work#send-your-brief) - [Example scope](https://scalewithsearch.com/work#review-the-example-scope) - [Prices and terms](https://scalewithsearch.com/work#prices-and-terms) - Industries - Real estate - [Real estate agents and teams](https://scalewithsearch.com/for/real-estate) - [Platforms, ownership, and IDX](https://scalewithsearch.com/for/real-estate/real-estate-website-platforms-ownership-idx) - [Search, content, and AI](https://scalewithsearch.com/for/real-estate/real-estate-search-content-ai) - [Inquiries, campaigns, and handoffs](https://scalewithsearch.com/for/real-estate/real-estate-website-inquiries-campaigns-handoffs) - [Buyer, seller, and local pages](https://scalewithsearch.com/for/real-estate/real-estate-buyer-seller-local-resources) - [Rules, privacy, and trust](https://scalewithsearch.com/for/real-estate/real-estate-website-rules-privacy-trust) - Browse by business - [Trades and home services](https://scalewithsearch.com/for/#group-trades) - [Health, wellness, and animal care](https://scalewithsearch.com/for/#group-practices) - [Law, finance, and IT](https://scalewithsearch.com/for/#group-professional) - [Marketing and SEO agencies](https://scalewithsearch.com/for/#group-agencies) - [Shops and manufacturers](https://scalewithsearch.com/for/#group-manufacturing) - [Restaurants, shops, studios, and nonprofits](https://scalewithsearch.com/for/#group-local-services) - Chiropractic practices - [Chiropractic and wellness practices](https://scalewithsearch.com/for/chiropractic-and-wellness-practices) - [Chiropractic and physical therapy clinics](https://scalewithsearch.com/for/chiropractic-and-physical-therapy-clinics) - [All industries](https://scalewithsearch.com/for/) - Resources - Free tools - [AI readiness check](https://scalewithsearch.com/check) - [Free tools](https://scalewithsearch.com/tools/) - [Free Starter Kit](https://scalewithsearch.com/kit/business-memory-starter-kit.zip) - Guides - [AI-native library](https://scalewithsearch.com/ai-native) - [Industry intelligence](https://scalewithsearch.com/intelligence) - [Office job guides](https://scalewithsearch.com/guides/) - [Business memory](https://scalewithsearch.com/articles/business-memory-for-ai-agents-guide) - [Agent governance](https://scalewithsearch.com/articles/ai-agent-governance-guide-small-business) - [Migration and ownership](https://scalewithsearch.com/articles/leaving-vendor-ai-memory-guide) - Articles - [All articles](https://scalewithsearch.com/articles/) - [What changed](https://scalewithsearch.com/changes/) - About - Evidence - [Proof](https://scalewithsearch.com/proof) - Scale With Search - [About](https://scalewithsearch.com/about) - [How it works](https://scalewithsearch.com/how-it-works) # New Hampshire real estate website and online advertising rules New Hampshire advertising law requires an agent's name and an identifiable brokerage identity. Direct agent or team contact details also trigger brokerage telephone disclosure. [RSA 331-A:16, IV, checked 2026.10.22](https://www.gc.nh.gov/rsa/html/XXX/331-A/331-A-16.htm). Use this statutory checklist to prepare your website brief. Have your broker confirm current administrative rules, firm requirements, and any additional obligations. This article is general information, not legal advice. ## Identify the agent and licensed brokerage RSA 331-A:16, IV(a) allows the agent's legal name or a reasonable derivative. It also requires the firm's regular business name, or the principal broker's name under an individual principal broker license. The brokerage identity must be clearly identifiable. These requirements include internet and email advertising. [RSA 331-A:16, IV(a), checked 2026.10.22](https://www.gc.nh.gov/rsa/html/XXX/331-A/331-A-16.htm). The prohibited-conduct statute separately requires the licensed business name when operating under a firm, subject to the limited-media exception. A team brand alone does not supply that identity. [RSA 331-A:26, X, checked 2026.10.22](https://www.gc.nh.gov/rsa/html/XXX/331-A/331-A-26.htm). As a practical check, compare the homepage, biography, seller landing page, property page, and inquiry confirmation. Keep the approved identity with the website handoff. Have the broker review the whole presentation before publication. ## Label direct and brokerage contact details An ad with a direct agent or team contact method must also give the individual principal broker's or brokerage firm's name and telephone number. The ad must identify each number clearly. Email is among the direct-contact methods covered. [RSA 331-A:16, IV(b), checked 2026.10.22](https://www.gc.nh.gov/rsa/html/XXX/331-A/331-A-16.htm). Inspect contact blocks, click-to-call controls, and standalone campaign pages. Ask the broker to approve the labels and receiving destinations. Test each approved contact route independently. ## Review limited electronic media separately The statute permits qualifying limited electronic media to link to an internet display containing the required identity and contact information. [RSA 331-A:16, IV(c), checked 2026.10.22](https://www.gc.nh.gov/rsa/html/XXX/331-A/331-A-16.htm). The definition concerns media that constrain the amount of information displayed. It includes thumbnails and text messages among its examples. [RSA 331-A:2, V-e, checked 2026.10.22](https://www.gc.nh.gov/rsa/html/XXX/331-A/331-A-2.htm). Ask the broker whether the exact format qualifies. Keep ordinary website pages in the full disclosure review. Test the actual linked display and keep its address in the approval record. ## Keep branding under broker supervision RSA 331-A:16, II requires reasonable supervision of associated licensees and employees by the principal or managing broker. [Broker supervision provision, checked 2026.10.22](https://www.gc.nh.gov/rsa/html/XXX/331-A/331-A-16.htm). Ask the broker to confirm team naming, placement, relative prominence, and the firm's approval procedure. Keep those instructions with the reviewed page version. This checklist supplies no universal pixel ratio or team-name template. ## Distinguish a real estate license number from a rental operator's number Confirm any website real estate license-number field with your broker. This article does not establish a blanket website-number requirement or claim a complete administrative-rule review. A separate statute requires the operator's meals and rooms license number in advertisements offering a short-term rental, including online listings. That is a different license. [RSA 78-A:4-a, checked 2026.10.22](https://www.gc.nh.gov/rsa/html/V/78-A/78-A-4-a.htm). Ask the responsible reviewer which number belongs on the particular advertisement. Verify it from the operator's approved record before publication. ## Check listing permission and current availability Offering property for sale or lease requires the owner's or authorized agent's knowledge and written consent. False, misleading, or deceptive advertising of property availability or licensee services is prohibited. [RSA 331-A:26, XXXI and XXVI, checked 2026.10.22](https://www.gc.nh.gov/rsa/html/XXX/331-A/331-A-26.htm). The statute separately restricts submitting an owner's name to an electronic database or MLS accessible beyond the owner's broker without express written permission. [RSA 331-A:26, XXXVIII, checked 2026.10.22](https://www.gc.nh.gov/rsa/html/XXX/331-A/331-A-26.htm). Keep listing-display permissions, required attribution, update responsibilities, and owner-name handling in the IDX brief. Obtain the applicable feed instructions before accepting the display. Inspect stale availability claims and the route back to your brokerage identity. ## Review fair housing wording New Hampshire prohibits housing advertisements indicating a preference, limitation, or discrimination based on the characteristics listed in RSA 354-A:10, VI. They include familial status, disability, sexual orientation, race, religion, and national origin. [State fair housing advertising provision, checked 2026.10.22](https://gc.nh.gov/rsa/html/XXXI/354-A/354-A-10.htm). Have the reviewer inspect descriptions, neighborhood pages, images, and campaign text together. Confirm any required housing logo or statement separately. Retain the approved wording and a process for reviewing future edits. ## Bring an approved checklist to the website builder Prepare the agent and brokerage identity, contact labels, limited-media decisions, listing permissions, IDX instructions, and fair housing review. Identify unresolved administrative or firm requirements before approving implementation. Bring those requirements to your [real estate website brief](/for/real-estate). Request the work through the [written website scope](/work). Keep the broker's legal and advertising decisions with the handoff. - [Mississippi Real Estate Website Rules: Brokerage Names, Teams, and Online Ads](/articles/website-rules-mississippi) - [Nevada real estate website rules: brokerage, license number, and online ads](/articles/website-rules-nevada) - [New York real estate website rules for agents](/articles/website-rules-new-york) ## Related: Real estate - [Mississippi Real Estate Website Rules: Brokerage Names, Teams, and Online Ads](/articles/website-rules-mississippi) - [Nevada real estate website rules: brokerage, license number, and online ads](/articles/website-rules-nevada) - [New York real estate website rules for agents](/articles/website-rules-new-york) ---- ```text .|########||. .|########||. .|########||. |##||. .||##|. |##||. .||##|. |##||. .||##|. |#|. .|#|. |#|. .|#|. |#|. .|#|. |#| |#| |#| |#| |#| |#| .#| |#. .#| |#. .#| |#. .#. .#| .#. .#| .#. .#| |#. .#| |#. .#| |#. .#| |# ...... #| |# ...... #| |# ...... #| .# ||#########| #| .# ||#########| #| .# ||#########| #| .#. |######||######|. .#. .#. |######||######|. .#. .#. |######||######|. .#. #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# # .||####|###########################|. # # .||####|###########################|. # # .||####|###########################|. # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || #. .######|#|#########| .# #. .######|#|#########| .# #. .######|#|#########| .# .#. |#####||||#####| .#. .#. |#####||||#####| .#. .#. |#####||||#####| .#. |# ||########|| #. |# ||########|| #. |# ||########|| #. |# ...... #| |# ...... #| |# ...... #| |#. .#| |#. .#| |#. .#| |#. .#. |#. .#. |#. .#. .#| |#. .#| |#. .#| |#. |#| |#| |#| |#| |#| |#| .|#|. .|#|. .|#|. .|#|. .|#|. .|#|. |##||. .||##| |##||. .||##| |##||. .||##| .||########||. .||########||. .||########||. 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