--- title: "Montana real estate website and advertising rules" description: "Check Montana agent identification, brokerage names, team branding, broker supervision, social ads, IDX permissions, and fair housing against primary…" canonical: "https://scalewithsearch.com/articles/website-rules-montana" --- ## Site navigation - [Scale With Search](https://scalewithsearch.com/) - Real estate - Real estate - [Real estate](https://scalewithsearch.com/for/real-estate) - Work - Start here - [Send your brief](https://scalewithsearch.com/work#send-your-brief) - [Prepare your six-question brief](https://scalewithsearch.com/work#prepare-your-six-question-brief) - Build - [Site build, content library with SEO, signal desk](https://scalewithsearch.com/work) - For your business - Trades and home services - [Auto body and collision shops](https://scalewithsearch.com/for/auto-body-and-collision-shops) - [Foundation and home repair contractors](https://scalewithsearch.com/for/foundation-and-home-repair) - 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Internet advertisements have specific identification options. Advertising another agent's listings adds consent, attribution, and property-data requirements. Use current ARM 24.210.428 when checking your website. It took effect on August 23, 2025, replacing ARM 24.210.430. The Board's adoption notice confirms that replacement. [Source: Board of Realty Regulation, Notice 2025-125.2, pages 1–2](https://boards.bsd.dli.mt.gov/_docs/rre/2025-125_2-Rule-Changes-Following-Red-Tape-Relief-Initiative-Review-Implementation-of-House-Bill-615-2023.pdf). Read 2026.10.10. The quotations below state the requirements. The layout suggestions are ways to inspect your site, rather than additional state rules. ## Identify the licensee and the advertiser ARM 24.210.428(1) states: > Any form of advertising by a licensee, either directly or indirectly, must include: > (a) a truthful, accurate, and detailed description of the real property or service advertised; > (b) the licensee's name; and > (c) a statement that the advertisement is made by the licensee or a brokerage company. In an internet advertisement, a link to this information may be used. Source: [ARM 24.210.428(1), current official rule text](https://rules.mt.gov/policy-library-documents/text/html/7b50251264297d9f759905d2a8f7049a41c8f4fa571cf305daf89d8416322f4c). Read 2026.10.10. ARM 24.210.641(1)(dd) identifies this unprofessional conduct: > failing to disclose in advertising the licensee's name and identifying that the advertisement is made by a real estate licensee or that the advertising is made by a brokerage company; Source: [ARM 24.210.641(1)(dd)](https://rules.mt.gov/policy-library-documents/text/html/fcbd3a4eef8476be8db0f4b8ea7b3323a630e6dccec524bc8a5eb3a214ca0bf6). Read 2026.10.10. The general rule identifies an individual licensee and the advertisement's professional source. It does not prescribe a universal affiliated-brokerage-name formula or require a brokerage logo. The Board's FAQ states: > The Montana Board of Realty Regulation issues licenses to individual salespersons and brokers. Source: [Board of Realty Regulation FAQ, “Does Montana license brokerages?”](https://boards.bsd.dli.mt.gov/realty-regulation/faq). Read 2026.10.10. Show your name and professional identity clearly. Including the brokerage name can make the affiliation clear to visitors. For the exact identity block your brokerage uses, confirm with your broker. ### Brokerage placement and franchise names ARM 24.210.428 does not specify a header location, footer location, font-size ratio, or placement beside a phone number. Its internet identification provisions still apply. Inspect mobile layouts and landing pages that visitors reach without opening the homepage. A persistent identity block is an implementation choice. Do not treat its location as a state-mandated template. Franchise advertising has a separate statutory requirement. MCA §37-51-321(1)(a) states: > A broker who operates under a franchise agreement engages in misleading, untruthful, or inaccurate advertising if in using the franchise name, the broker does not incorporate the broker's own name or the trade name, if any, by which the office is known in the franchise name or logotype. Source: [MCA §37-51-321(1)(a), 2025 code](https://mca.legmt.gov/bills/mca/title_0370/chapter_0510/part_0030/section_0210/0370-0510-0030-0210.html). Read 2026.10.10. If your site uses a franchise name or logotype, check the accompanying broker or office trade name against this provision. ### License numbers and team names The reviewed advertising provisions of ARM 24.210.428, ARM 24.210.641, and MCA §37-51-321 do not establish an agent-license-number display requirement. They also do not establish a team-name word list or team-to-brokerage lettering ratio. Those findings concern the cited real estate advertising provisions. For a brokerage license-number policy or a proposed team name, confirm with your broker. A team label does not itself identify the individual licensee required by ARM 24.210.428(1)(b). Keep that identification in the advertisement or its permitted linked disclosure. Check that the team branding accurately describes the service and professional identity. ## Apply the internet provisions to social advertisements ARM 24.210.428(2) states: > In internet advertising, licensee identification: > (a) must be visible in a multimedia advertising message (web-based, executable e-mail, attachments, etc.); > (b) must be shown in banner ads or a link provided to a web page with licensee identification; and > (c) is not necessary in instant or audible messaging if provided via another format prior to providing or offering to provide licensable services. Source: [ARM 24.210.428(2)](https://rules.mt.gov/policy-library-documents/text/html/7b50251264297d9f759905d2a8f7049a41c8f4fa571cf305daf89d8416322f4c). Read 2026.10.10. Review each social advertisement's format. The rule expressly requires visible identification in multimedia messages. Banner advertisements can show identification or link to a page containing it. The instant-or-audible-message provision has a timing condition. Do not assume that every social advertisement can rely on a profile biography. Check the advertisement, the identification, and any linked destination together. For the applicable format provision, confirm with your broker. ## Check supervision and property advertising permission ARM 24.210.641(1)(uu) identifies this unprofessional conduct: > failing as a supervising broker to adequately supervise his or her salespeople. Source: [ARM 24.210.641(1)(uu), current official rule text](https://rules.mt.gov/policy-library-documents/text/html/fcbd3a4eef8476be8db0f4b8ea7b3323a630e6dccec524bc8a5eb3a214ca0bf6). Read 2026.10.10. The cited provisions do not prescribe universal written broker preapproval of every service advertisement. For your brokerage's advertising reviewer and approval process, confirm with your broker. Listing agreements have an explicit review requirement. ARM 24.210.607(3) states: > A listing agreement negotiated by a salesperson is not valid until it is reviewed, signed, and dated by the supervising broker. Source: [ARM 24.210.607(3), effective February 21, 2026](https://rules.mt.gov/policy-library-documents/text/html/02cfb8703d293f015e505928ec545ae930017a61fb586d0050444ed6edf9f4fc). Read 2026.10.10. MCA §37-51-321(2)(a) states: > It is unlawful for a broker or salesperson to openly advertise property belonging to others, whether by means of printed material, radio, television, or display or by other means, unless the broker or salesperson has a signed listing agreement from the owner of the property. The listing agreement must be valid as of the date of advertisement. Subsection (2)(b)(i) provides an exception for: > including information on properties listed by other brokers or salespersons who will cooperate with the selling broker or salesperson in materials dispensed to prospective customers; Source: [MCA §37-51-321(2)(a), (b)(i)](https://mca.legmt.gov/bills/mca/title_0370/chapter_0510/part_0030/section_0210/0370-0510-0030-0210.html). Read 2026.10.10. Identify the agreement and permission covering each advertised property. For other agents' internet listings, apply the additional rule below. ## Inspect IDX consent, attribution, and listing data ARM 24.210.428(3) permits internet advertising of properties where neither the licensee nor brokerage company is the listing agent: > if the listing agent and the property owners have consented. Subsection (3)(a) allows cooperation and consent through qualifying MLS rules or a specific written agreement. Its MLS condition includes: > provided the multiple listing system allows listing agents to prohibit internet advertising of some or all of their listings by some or all of the participants on that multiple listing system Subsection (3)(b) states: > The owner's consent may be included in the listing agreement and need not identify the specific licensee to whom consent to Internet advertising is given. Source: [ARM 24.210.428(3), (a), (b)](https://rules.mt.gov/policy-library-documents/text/html/7b50251264297d9f759905d2a8f7049a41c8f4fa571cf305daf89d8416322f4c). Read 2026.10.10. An IDX feed needs the permissions described in this rule. For the agreement covering your feed and each separate property advertisement, confirm with your broker. Subsection (3)(c) requires: > Licensees' internet advertising must advise that the property is listed with another licensee or brokerage company and identify the listing agent or brokerage company. Subsection (3)(d) states: > The content of any property data obtained from another listing agent or multiple listing system may not be changed in whole or in part. It permits different formatting, condensation, and further advertising with the following or similar language: > The foregoing material was abstracted from another source and does not contain all of the information available at the source site. Please request further information when considering this property. Source: [ARM 24.210.428(3)(c), (d)](https://rules.mt.gov/policy-library-documents/text/html/7b50251264297d9f759905d2a8f7049a41c8f4fa571cf305daf89d8416322f4c). Read 2026.10.10. Inspect property cards, detail pages, and condensed listing displays. Check attribution, data handling, and the condensation disclosure. For additional MLS display requirements, confirm with your broker. ## Review fair housing language and logo requirements MCA §49-2-305(3) states: > It is an unlawful discriminatory practice to make, print, or publish or cause to be made, printed, or published any notice, statement, or advertisement that indicates any preference, limitation, or discrimination that is prohibited by subsection (1) or any intention to make or have a prohibited preference, limitation, or discrimination. Source: [MCA §49-2-305(1), (3), 2025 code](https://mca.legmt.gov/bills/mca/title_0490/chapter_0020/part_0030/section_0050/0490-0020-0030-0050.html). Read 2026.10.10. Review housing descriptions, neighborhood copy, and inquiry forms against the statute. ARM 24.210.641(1)(z) also identifies “violating the state and federal fair housing statutes” as unprofessional conduct. [Source: ARM 24.210.641(1)(z)](https://rules.mt.gov/policy-library-documents/text/html/fcbd3a4eef8476be8db0f4b8ea7b3323a630e6dccec524bc8a5eb3a214ca0bf6). Read 2026.10.10. UNRESOLVED: The reviewed Montana provisions do not establish a blanket website Equal Housing Opportunity logo or statement requirement. This review does not resolve federal, MLS, or brokerage requirements for your site. For the applicable logo or statement, confirm with your broker. UNRESOLVED: Current ARM 24.210.641(1)(ee) still references repealed ARM 24.210.430. The Board adopted ARM 24.210.428 as its replacement. This article quotes the replacement rule. For the remaining cross-reference's effect, confirm with your broker. [Sources: ARM 24.210.641(1)(ee)](https://rules.mt.gov/policy-library-documents/text/html/fcbd3a4eef8476be8db0f4b8ea7b3323a630e6dccec524bc8a5eb3a214ca0bf6), [Notice 2025-125](https://boards.bsd.dli.mt.gov/_docs/rre/2025-125_2-Rule-Changes-Following-Red-Tape-Relief-Initiative-Review-Implementation-of-House-Bill-615-2023.pdf). Read 2026.10.10. ## Run a short website check - Check your name, professional identification, and property or service descriptions in each advertisement. - Test permitted disclosure links. Inspect visible identification in multimedia messages and the separate banner-ad provision. - Check franchise branding for the broker or office trade name required by the statute. - Confirm team branding, any license-number policy, and the advertising review process with your broker. - Verify listing agreements and broker signatures before advertising your listings. Identify consent covering other agents' listings. - Inspect IDX attribution, property-data handling, and disclosures on condensed displays. - Review housing language. Confirm applicable fair housing logo, statement, and additional MLS requirements with your broker. Use this checklist to prepare a [real estate website scope](/for/real-estate). Give the developer your identity block, listing permissions, feed disclosures, and review process before changing the site. ## Related: Real estate - [Check your real estate website in 30 minutes](/articles/real-estate-website-audit) - [Test the seller inquiry path on your real estate website](/articles/seller-inquiry-path-agent-website) - [Own your real estate website: domain, hosting, editing, and leads](/articles/own-your-site) ---- ```text .|########||. .|########||. .|########||. |##||. .||##|. |##||. .||##|. |##||. .||##|. |#|. .|#|. |#|. .|#|. |#|. .|#|. |#| |#| |#| |#| |#| |#| .#| |#. .#| |#. .#| |#. .#. .#| .#. .#| .#. .#| |#. .#| |#. .#| |#. .#| |# ...... #| |# ...... #| |# ...... #| .# ||#########| #| .# ||#########| #| .# ||#########| #| .#. |######||######|. .#. .#. |######||######|. .#. .#. |######||######|. .#. #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# # .||####|###########################|. # # .||####|###########################|. # # .||####|###########################|. # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || #. .######|#|#########| .# #. .######|#|#########| .# #. .######|#|#########| .# .#. |#####||||#####| .#. .#. |#####||||#####| .#. .#. |#####||||#####| .#. |# ||########|| #. |# ||########|| #. |# ||########|| #. |# ...... #| |# ...... #| |# ...... #| |#. .#| |#. .#| |#. .#| |#. .#. |#. .#. |#. .#. .#| |#. .#| |#. .#| |#. |#| |#| |#| |#| |#| |#| .|#|. .|#|. .|#|. .|#|. .|#|. .|#|. |##||. .||##| |##||. .||##| |##||. .||##| .||########||. .||########||. .||########||. 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