--- title: "Missouri real estate website rules" description: "Check Missouri's broker identification, supervision, team-name, property-permission, and advertising rules against your agent website and online ads." canonical: "https://scalewithsearch.com/articles/website-rules-missouri" --- ## Site navigation - [Scale With Search](https://scalewithsearch.com/) - Real estate - Real estate - [Real estate](https://scalewithsearch.com/for/real-estate) - Work - Start here - [Send your brief](https://scalewithsearch.com/work#send-your-brief) - [Prepare your six-question brief](https://scalewithsearch.com/work#prepare-your-six-question-brief) - Build - [Site build, content library with SEO, signal desk](https://scalewithsearch.com/work) - For your business - Trades and home services - [Auto body and collision shops](https://scalewithsearch.com/for/auto-body-and-collision-shops) - [Foundation and home repair contractors](https://scalewithsearch.com/for/foundation-and-home-repair) - [Garage door and fencing contractors](https://scalewithsearch.com/for/garage-door-and-fencing-contractors) - 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When your name or phone appears, include the broker or firm's name and phone. Check team wording, property permissions, and broker supervision before publishing. The cited provisions below support these checks. Sources read: **2026.10.10**. Each citation repeats that date. Quotes are short excerpts; open the linked provision for its complete conditions. ## Your website belongs in the advertising review RSMo §339.010.6 expressly includes **“internet advertising, websites”** in its advertising definition. It covers communications between licensees, or entities acting for them, and the public. [RSMo §339.010.6, read 2026.10.10](https://revisor.mo.gov/main/OneSection.aspx?section=339.010). The commission's audit guidance identifies **“the broker’s and all licensee websites”** among advertising auditors examine. [MREC Audit Guidelines, section 8(A), PDF page 5, read 2026.10.10](https://pr.mo.gov/boards/realestate/guides.pdf#page=5). As a practical review method, inventory your homepage, biography, landing pages, property pages, and online ad creatives. Include social posts that promote property or your real estate services. Review each advertisement, rather than assuming a compliant homepage resolves every other display. ## Show the broker's identity and contact information 20 CSR 2250-8.070(2) requires the broker's **“regular business name”**, or the name under which the broker or firm is licensed. The advertisement must identify the advertiser as a real estate broker rather than a private party. [20 CSR 2250-8.070(2), PDF page 78, read 2026.10.10](https://pr.mo.gov/boards/realestate/RuleBook.pdf#page=78). When an advertisement uses your name or phone, subsection (3) also requires the broker or firm's **“name and telephone number”**. [20 CSR 2250-8.070(3), PDF page 78, read 2026.10.10](https://pr.mo.gov/boards/realestate/RuleBook.pdf#page=78). For placement, those paragraphs require information in the advertisement. They specify no general header location, font-size ratio, or one-click substitute. These limits describe the checked text. [20 CSR 2250-8.070(2)-(3), PDF page 78, read 2026.10.10](https://pr.mo.gov/boards/realestate/RuleBook.pdf#page=78). A proposed website implementation is a readable broker identity block on each advertising page. Check phone and desktop layouts. Inspect standalone ad images separately. Confirm with your broker. ## Keep advertising under broker supervision For property advertising in which the licensee has no interest, subsection (3) requires **“direct supervision”** and advertising in the holding broker or firm's name. [20 CSR 2250-8.070(3), PDF page 78, read 2026.10.10](https://pr.mo.gov/boards/realestate/RuleBook.pdf#page=78). The general supervision rule makes the specified brokers and managers **“responsible for supervising”** associated persons' real estate activities. [20 CSR 2250-8.020(1), PDF page 77, read 2026.10.10](https://pr.mo.gov/boards/realestate/RuleBook.pdf#page=77). Use your broker's review process for page copy, team branding, and ad creatives. Keep the reviewed version and approval record together. This is a proposed workflow. The cited clauses establish supervision, rather than a universal signed approval form for every ad. Confirm with your broker. ## Review the team name in its full context RSMo §339.100.2(24)(b) addresses team wording using **“realty”**, **“brokerage”**, **“company”**, or similar terms that suggest another real estate company. It allows the commission to consider context. [RSMo §339.100.2(24)(b), read 2026.10.10](https://www.revisor.mo.gov/main/OneSection.aspx?section=339.100). The regulation supplies these additional distinctions: | Provision | Quoted excerpt | What to check | | --- | --- | --- | | 20 CSR 2250-8.070(5), (5)(A) | “valid appropriate entity license” | Avoid presenting an unlicensed team as a separate brokerage entity. | | 20 CSR 2250-8.070(5)(B) | “affiliation” | The stated exception concerns incorporating the affiliated broker's name and using the terms to identify that affiliation. | | 20 CSR 2250-8.070(5)(C) | “should file” | The text describes a broker-owned registered fictitious name. Registration does not remove the broker-identification or naming restrictions. | [20 CSR 2250-8.070(5)(A)-(C), PDF pages 78-79, read 2026.10.10](https://pr.mo.gov/boards/realestate/RuleBook.pdf#page=78). Keep the regulation's distinction between should and shall. Review the complete team lockup, domain wording, and surrounding brokerage identification. Confirm with your broker. ## Verify permission before displaying property RSMo §339.100.2(14) identifies advertising a property for sale or rent without the owner's or authorized agent's **“written consent”** as disciplinary grounds. [RSMo §339.100.2(14), read 2026.10.10](https://www.revisor.mo.gov/main/OneSection.aspx?section=339.100). For an IDX page, bring the feed agreement, display instructions, and a sample listing to the review. These are proposed review materials. Confirm with your broker. The checked advertising provisions do not prescribe a universal IDX disclaimer, listing-broker credit format, or refresh interval. Those feed-specific details remain **UNRESOLVED** here. [20 CSR 2250-8.070, read 2026.10.10](https://www.sos.mo.gov/cmsimages/adrules/csr/current/20csr/20c2250-8.pdf#page=4). ## Check the wording for misleading claims and discrimination RSMo §339.100.2(24)(a) covers advertising that is **“knowingly false, misleading or deceptive”**. [RSMo §339.100.2(24)(a), read 2026.10.10](https://www.revisor.mo.gov/main/OneSection.aspx?section=339.100). 20 CSR 2250-8.070(4) prohibits **“unlawful discrimination”** in property advertising. It names race, color, religion, national origin, ancestry, sex, handicap, and familial status. [20 CSR 2250-8.070(4), PDF page 78, read 2026.10.10](https://pr.mo.gov/boards/realestate/RuleBook.pdf#page=78). That paragraph supplies no required fair-housing logo or prescribed website statement. Any requirement attached to a particular program, feed, or brokerage remains **UNRESOLVED** in this review. Confirm with your broker. ## Keep the license-number question separate No general advertising license-number mandate appears in the checked §2250-8.070 or RSMo §339.100.2(14), (24) provisions. This is a bounded source finding. [20 CSR 2250-8.070, read 2026.10.10](https://www.sos.mo.gov/cmsimages/adrules/csr/current/20csr/20c2250-8.pdf#page=4), [RSMo §339.100, read 2026.10.10](https://www.revisor.mo.gov/main/OneSection.aspx?section=339.100). Do not substitute a license number for the broker information described above. Put any additional brokerage display requirement in your website brief. Confirm with your broker. ## Apply a short site checklist Use this as an implementation worksheet for the cited provisions. Keep unresolved entries open until the broker review is complete. - Compare each advertisement with the approved broker identity and contact block. - Open advertising pages on a phone and desktop. Inspect standalone creatives and social posts separately. - Review team wording with its surrounding brokerage identification. - Match displayed properties to their advertising authorization records. - Bring IDX display instructions and a sample listing to the review. - Check claims and housing language against the cited advertising restrictions. - Record the broker's decisions on license-number display, logos, statements, and the publication review process. ## Bring the checked pages into the website fix Prepare your page inventory, broker identity, team wording, approved ad examples, and unresolved display questions. Keep the sources beside the proposed changes. Use [the real estate website page](/for/real-estate) to prepare a written whole website fix scope. Include the affected templates and the broker review before publication. ## Related: Real estate - [Check your real estate website in 30 minutes](/articles/real-estate-website-audit) - [Test the seller inquiry path on your real estate website](/articles/seller-inquiry-path-agent-website) - [Own your real estate website: domain, hosting, editing, and leads](/articles/own-your-site) ---- ```text .|########||. .|########||. .|########||. |##||. .||##|. |##||. .||##|. |##||. .||##|. |#|. .|#|. |#|. .|#|. |#|. .|#|. |#| |#| |#| |#| |#| |#| .#| |#. .#| |#. .#| |#. .#. .#| .#. .#| .#. .#| |#. .#| |#. .#| |#. .#| |# ...... #| |# ...... #| |# ...... #| .# ||#########| #| .# ||#########| #| .# ||#########| #| .#. |######||######|. .#. .#. |######||######|. .#. .#. |######||######|. .#. #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# # .||####|###########################|. # # .||####|###########################|. # # .||####|###########################|. # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || #. .######|#|#########| .# #. .######|#|#########| .# #. .######|#|#########| .# .#. |#####||||#####| .#. .#. |#####||||#####| .#. .#. |#####||||#####| .#. |# ||########|| #. |# ||########|| #. |# ||########|| #. |# ...... #| |# ...... #| |# ...... #| |#. .#| |#. .#| |#. .#| |#. .#. |#. .#. |#. .#. .#| |#. .#| |#. .#| |#. |#| |#| |#| |#| |#| |#| .|#|. .|#|. .|#|. .|#|. .|#|. .|#|. |##||. .||##| |##||. .||##| |##||. .||##| .||########||. .||########||. .||########||. 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