--- title: "Minnesota real estate website advertising rules" description: "Check Minnesota brokerage-name disclosure, team authorization, property advertising consent, social media, IDX, license numbers, and fair housing wording." canonical: "https://scalewithsearch.com/articles/website-rules-minnesota" --- ## Site navigation - [Scale With Search](https://scalewithsearch.com/) - Real estate - Real estate - [Real estate](https://scalewithsearch.com/for/real-estate) - Work - Start here - [Send your brief](https://scalewithsearch.com/work#send-your-brief) - [Prepare your six-question brief](https://scalewithsearch.com/work#prepare-your-six-question-brief) - Build - [Site build, content library with SEO, signal desk](https://scalewithsearch.com/work) - For your business - Trades and home services - [Auto body and collision shops](https://scalewithsearch.com/for/auto-body-and-collision-shops) - [Foundation and home repair contractors](https://scalewithsearch.com/for/foundation-and-home-repair) - 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Team advertising also needs the primary broker’s authorization. [Minn. Stat. § 82.69](https://www.revisor.mn.gov/statutes/cite/82.69). Read: 2026.10.10. Minnesota’s real estate licensing authority is the Department of Commerce. Its [real estate licensing page](https://mn.gov/commerce/licensing/list/real-estate/) identifies broker, brokerage, and salesperson licensing. Read: 2026.10.10. Use the checks below when preparing your [real estate website brief](/for/real-estate). Confirm with your broker. ## Display the brokerage name clearly The operative requirement is “clearly and conspicuously display the real estate brokerage name.” [Minn. Stat. § 82.69(a)](https://www.revisor.mn.gov/statutes/cite/82.69). Read: 2026.10.10. This provision prescribes no header, footer, pixel size, or font-size ratio. A practical layout check: open a property page directly on your phone. Inspect the brokerage name before opening menus or following links. Repeat on desktop. Save screenshots for broker review. ## Use the current placement standard The 2019 amendment removed “more prominently displayed than the licensee's name.” It also removed the comparison against a team or group name. [2019 Minn. Laws, chapter 30, section 1](https://www.revisor.mn.gov/laws/2019/0/Session+Law/Chapter/30/). Read: 2026.10.10. Use the current visibility standard when checking a layout. A brokerage may set additional design requirements. Confirm with your broker. ## Obtain authorization for team advertising Team-name inclusion must be “authorized by the primary broker”. The brokerage name must remain “clearly and conspicuously displayed” in that advertising. [Minn. Stat. § 82.69(b)(1)–(2)](https://www.revisor.mn.gov/statutes/cite/82.69). Read: 2026.10.10. No banned-team-word list appears in this provision. Confirm with your broker which name is authorized. Keep that confirmation with your website files as a practical review record. ## Follow broker supervision and property consent requirements A broker must “adequately supervise the activities” of the broker’s salespersons and employees. [Minn. Stat. § 82.73, subd. 3(a)](https://www.revisor.mn.gov/statutes/cite/82.73). Read: 2026.10.10. The cited supervision provision does not specify separate written approval for every ordinary website edit or social post. Confirm with your broker how advertising review works. Property advertising has a separate consent requirement. Obtain a “signed listing agreement or other signed written authorization” before advertising property availability to the public. The authorization must come from the owner or another person authorized to offer the property. [Minn. Stat. § 82.66, subd. 1(a)](https://www.revisor.mn.gov/statutes/cite/82.66). Read: 2026.10.10. As a practical workflow, identify who confirms permission before a listing page goes live. Keep the property authorization separate from the team-name confirmation. ## Apply the advertising rule to online formats Section 82.69 covers any licensee advertising. Applying it to promotional website pages and social ads follows that general wording. This is an application of the statute. [Minn. Stat. § 82.69(a)](https://www.revisor.mn.gov/statutes/cite/82.69). Read: 2026.10.10. For a practical check, preview each ad in the format people will see. Inspect crops, caption truncation, and video overlays. Confirm with your broker how the brokerage name will remain visible. No social-media one-click exception was identified in the checked state sources. Do not treat a profile link as confirmed compliance. ## Resolve license-number and IDX details No blanket website license-number requirement was identified in the cited advertising provision. Any additional requirement for your site remains UNRESOLVED. [Minn. Stat. § 82.69](https://www.revisor.mn.gov/statutes/cite/82.69). Read: 2026.10.10. Confirm with your broker. For IDX, the checked state sources did not establish universal listing-credit wording, a refresh interval, or a prescribed disclaimer location. Those feed-specific requirements remain UNRESOLVED. Confirm with your broker. Property-advertising permission and accuracy still need review. As a practical check, identify the feed agreement and the person responsible for required notices. Open a listing detail URL directly to inspect its attribution and surrounding website content. ## Keep property and service claims accurate Minnesota prohibits advertising that is “misleading or inaccurate” about properties, terms, values, policies, or the licensee’s services. [Minn. Stat. § 82.81, subd. 12(a)(8)](https://www.revisor.mn.gov/statutes/cite/82.81). Read: 2026.10.10. As an editing practice, verify listing status, property descriptions, and service claims against current records. Retain the supporting material with the proposed copy. ## Review fair housing wording and symbols Minnesota prohibits broker and salesperson advertisements expressing a “limitation, specification or discrimination” based on the protected characteristics in the statute. These include gender identity, marital status, public assistance status, and familial status. [Minn. Stat. § 363A.09, subd. 2(3)](https://www.revisor.mn.gov/statutes/cite/363A.09). Read: 2026.10.10. The license law separately prohibits violating “any state or federal law” concerning discrimination protecting real estate purchasers or renters. [Minn. Stat. § 82.81, subd. 12(a)(4)](https://www.revisor.mn.gov/statutes/cite/82.81). Read: 2026.10.10. As an editing practice, describe property features. Flag language suggesting preferred occupants for broker review. No blanket agent-website Equal Housing Opportunity logo or fixed statement requirement was identified in the checked state provisions. Any applicable property-program, federal, brokerage, or MLS symbol requirement remains UNRESOLVED within this state-source review. Confirm with your broker. ## Check administrative-rule scope The Revisor marks the former real estate broker-practice rules in chapter 2805 as repealed. For example, part 2805.1500 reads “Repealed, L 2004 c 203 art 2 s 62.” [Minn. R. chapter 2805](https://www.revisor.mn.gov/rules/2805/full). Read: 2026.10.10. A separate subdivided-land advertising rule requires material to be “filed with the commissioner prior to its use.” [Minn. R. 2810.1200, subp. 1](https://www.revisor.mn.gov/rules/2810.1200/). Read: 2026.10.10. Its referenced advertisement definition concerns the “offer or sale of subdivided lands.” This includes electronic communications. [Minn. Stat. § 83.20, subd. 1](https://www.revisor.mn.gov/statutes/cite/83.20). Read: 2026.10.10. Do not apply that specialized filing provision to every agent post. Applicability and exemptions for a particular offering remain UNRESOLVED here. Confirm with your broker. ## A short website checklist This checklist combines the cited requirements with practical review steps. - [ ] Inspect brokerage-name visibility on phone and desktop. - [ ] Confirm authorization for the advertised team name. - [ ] Record the brokerage’s advertising review process. - [ ] Verify property-advertising authorization. - [ ] Preview social ads in their displayed format. - [ ] Resolve any additional license-number requirement. - [ ] Confirm IDX permissions, notices, attribution, and update requirements. - [ ] Verify property status and service claims. - [ ] Review housing language and any applicable symbol or statement requirement. - [ ] Check specialized rules if marketing a subdivided-land offering. Record each affected URL, proposed change, supporting source, and broker confirmation. ## Related: Real estate - [Check your real estate website in 30 minutes](/articles/real-estate-website-audit) - [Test the seller inquiry path on your real estate website](/articles/seller-inquiry-path-agent-website) - [Own your real estate website: domain, hosting, editing, and leads](/articles/own-your-site) ---- ```text .|########||. .|########||. .|########||. |##||. .||##|. |##||. .||##|. |##||. .||##|. |#|. .|#|. |#|. .|#|. |#|. .|#|. |#| |#| |#| |#| |#| |#| .#| |#. .#| |#. .#| |#. .#. .#| .#. .#| .#. .#| |#. .#| |#. .#| |#. .#| |# ...... #| |# ...... #| |# ...... #| .# ||#########| #| .# ||#########| #| .# ||#########| #| .#. |######||######|. .#. .#. |######||######|. .#. .#. |######||######|. .#. #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# # .||####|###########################|. # # .||####|###########################|. # # .||####|###########################|. # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || #. .######|#|#########| .# #. .######|#|#########| .# #. .######|#|#########| .# .#. |#####||||#####| .#. .#. |#####||||#####| .#. .#. |#####||||#####| .#. |# ||########|| #. |# ||########|| #. |# ||########|| #. |# ...... #| |# ...... #| |# ...... #| |#. .#| |#. .#| |#. .#| |#. .#. |#. .#. |#. .#. .#| |#. .#| |#. .#| |#. |#| |#| |#| |#| |#| |#| .|#|. .|#|. .|#|. .|#|. .|#|. .|#|. |##||. .||##| |##||. .||##| |##||. .||##| .||########||. .||########||. .||########||. 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