--- title: "Louisiana real estate website and online advertising rules" description: "Check Louisiana brokerage disclosures, advertising approval, team names, social posts, IDX displays, and license-number and fair-housing questions." canonical: "https://scalewithsearch.com/articles/website-rules-louisiana" --- ## Site navigation - [Scale With Search](https://scalewithsearch.com/) - Real estate - Real estate - [Real estate](https://scalewithsearch.com/for/real-estate) - Work - Start here - [Send your brief](https://scalewithsearch.com/work#send-your-brief) - [Prepare your six-question brief](https://scalewithsearch.com/work#prepare-your-six-question-brief) - Build - [Site build, content library with SEO, signal desk](https://scalewithsearch.com/work) - For your business - Trades and home services - [Auto body and collision shops](https://scalewithsearch.com/for/auto-body-and-collision-shops) - [Foundation and home repair contractors](https://scalewithsearch.com/for/foundation-and-home-repair) - 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Review every advertising page, each social post, and your team branding. Confirm with your broker before approving changes. The tables quote short extracts, then explain their scope. Every source was read on 2026.10.10. The closing checklist gives proposed review steps. ## Identify the brokerage on each advertising page | Provision | Short source quotation | Requirement in context | Source and read date | |---|---|---|---| | LAC 46:LXVII §2501(F) | “conspicuous” | Show a visible, readable sponsoring broker name and telephone number. | [Administrative Code](https://www.doa.la.gov/media/mtuakm0q/46v67.docx), 2026.10.10 | | LAC 46:LXVII §2515(C)(1)-(4) | “each page” | Agent advertising/information pages need agent/brokerage names, brokerage office city/state, and broker licensing jurisdictions. | [Administrative Code](https://www.doa.la.gov/media/mtuakm0q/46v67.docx), 2026.10.10 | | LREC Advertising Guidelines Checklist, A(4), applying §2501(D) | “registered with the LREC” | Match the broker's registered name. Check the displayed identity against the Commission record. | [LREC checklist](https://cdn.prod.website-files.com/6696cedcb19f4a286c91f2e8/66e4d775e9d2bc959c4761c9_Advertising-Guidelines-Checklist.pdf), 2026.10.10 | | LREC Advertising Guidelines Checklist, A(2)-(3), applying §2501(F) | “directly contact the broker” | Use a brokerage-owned number that reaches the broker without routing through the advertised agent. | [LREC checklist](https://cdn.prod.website-files.com/6696cedcb19f4a286c91f2e8/66e4d775e9d2bc959c4761c9_Advertising-Guidelines-Checklist.pdf), 2026.10.10 | The checklist warns about small brokerage identification relative to agent branding and poor contrast. It supplies no fixed size ratio or mandated header/footer location. [LREC checklist, A(3)](https://cdn.prod.website-files.com/6696cedcb19f4a286c91f2e8/66e4d775e9d2bc959c4761c9_Advertising-Guidelines-Checklist.pdf), read 2026.10.10. Open the rendered site on a phone and desktop. Check brokerage text beside oversized agent logos, inside sticky elements, and below property-search embeds. A proposed footer needs the same visibility review. ## Use your license number without inventing a placement rule LREC's License Information & Maintenance guidance requires use of your “Commission-issued license number” when conducting Louisiana real estate business. [LREC license information](https://lrec.gov/license-information-maintenance), read 2026.10.10. The website list specifies licensing jurisdictions rather than numeric license identifiers. [LAC 46:LXVII §2515(C)](https://www.doa.la.gov/media/mtuakm0q/46v67.docx), read 2026.10.10. Those sources do not settle where the number must appear online. That placement remains UNRESOLVED. Confirm with your broker. Record the correct number and the approved display treatment together. ## Get approval and check the team name | Provision | Short source quotation | Requirement in context | Source and read date | |---|---|---|---| | LAC 46:LXVII §2501(B) | “approved by” | The individual or designated qualifying broker supervises and approves advertising. | [Administrative Code](https://www.doa.la.gov/media/mtuakm0q/46v67.docx), 2026.10.10 | | LAC 46:LXVII §1909(A) | “written approval” | Get written sponsoring-broker approval for the advertised team name. | [Administrative Code](https://www.doa.la.gov/media/mtuakm0q/46v67.docx), 2026.10.10 | | LAC 46:LXVII §1905(A) | “real estate”; “brokerage”; “realty”; “company” | Team names cannot imply an independent brokerage. Listed prohibited terms include these examples. | [Administrative Code](https://www.doa.la.gov/media/mtuakm0q/46v67.docx), 2026.10.10 | | LAC 46:LXVII §2501(E) | “sponsored” | Advertised team members must hold licenses under the same broker. | [Administrative Code](https://www.doa.la.gov/media/mtuakm0q/46v67.docx), 2026.10.10 | | LAC 46:LXVII §1909(B)(1)-(2) | “deceptively”; “one licensee” | Avoid unlawful or deceptively similar trade names. Teams need at least two licensees. | [Administrative Code](https://www.doa.la.gov/media/mtuakm0q/46v67.docx), 2026.10.10 | | LAC 46:LXVII §1909(C) | “unlicensed person” | Exclude unlicensed people from team advertising. | [Administrative Code](https://www.doa.la.gov/media/mtuakm0q/46v67.docx), 2026.10.10 | LREC's checklist calls for “review and approval” before placement. [LREC checklist, Overview, applying §2501(B)](https://cdn.prod.website-files.com/6696cedcb19f4a286c91f2e8/66e4d775e9d2bc959c4761c9_Advertising-Guidelines-Checklist.pdf), read 2026.10.10. Give your broker the finished pages, social graphics, team logo, and landing pages together. Keep the reviewed versions with the approval record. ## Review social posts and IDX separately Electronic advertising communications need the same identification on the “first or last page”. [LAC 46:LXVII §2515(D)](https://www.doa.la.gov/media/mtuakm0q/46v67.docx), read 2026.10.10. The checklist expressly includes “social media posts” in that disclosure review. [LREC checklist, G(2)](https://cdn.prod.website-files.com/6696cedcb19f4a286c91f2e8/66e4d775e9d2bc959c4761c9_Advertising-Guidelines-Checklist.pdf), read 2026.10.10. Check the published post and cropped graphic, including posts that send readers to a separate landing page. Broker-agreed MLS, IDX, or VOW sharing excludes the “property data shared” from advertising. The exclusion covers data rather than the whole website. [LAC 46:LXVII §2501(A)](https://www.doa.la.gov/media/mtuakm0q/46v67.docx), read 2026.10.10. Feed-specific attribution and disclaimer wording remain UNRESOLVED from these state sources. Confirm with your broker. Keep the applicable feed requirements beside the site's disclosure review. ## Check accuracy and fair-housing wording Louisiana's license law makes “misleading or inaccurate” advertising a disciplinary ground. [La. R.S. 37:1455(A)(35)](https://legis.la.gov/legis/Law.aspx?d=93294), read 2026.10.10. Check property facts and claims about services against their source records. Subject to its applicability and exemptions, the state housing statute prohibits dwelling-sale or rental advertisements indicating a protected-class “preference, limitation, or discrimination”. It lists race, color, religion, sex, disability, familial status, national origin, military status, and natural, protective, or cultural hairstyle. [La. R.S. 51:2606(A)(3)](https://legis.la.gov/legis/Law.aspx?d=104419), read 2026.10.10. The reviewed advertising rules and LREC checklist do not establish a blanket Equal Housing Opportunity logo or statement requirement. [LAC 46:LXVII, Chapter 25](https://www.doa.la.gov/media/mtuakm0q/46v67.docx); [LREC checklist](https://cdn.prod.website-files.com/6696cedcb19f4a286c91f2e8/66e4d775e9d2bc959c4761c9_Advertising-Guidelines-Checklist.pdf), read 2026.10.10. Whether another applicable program or feed requires that mark remains UNRESOLVED here. Confirm with your broker. Keep any required logo or statement in the approved layout and review the advertising language separately. ## Website checklist - Compare the agent and brokerage names with current Commission records. - Open each advertising page on mobile and desktop. Inspect the brokerage phone, office location, licensing jurisdictions, and text visibility. - Confirm the license number and its display treatment with your broker. - Review the team name, member licenses, and written team-name approval. - Give your broker the completed pages and social posts before placement. Save the approved versions. - Check IDX attribution against the applicable feed requirements. Review property facts and fair-housing wording. - Confirm any required housing logo or statement with your broker. For the related website scope, see [real estate websites](/for/real-estate). ## Related: Real estate - [Check your real estate website in 30 minutes](/articles/real-estate-website-audit) - [Test the seller inquiry path on your real estate website](/articles/seller-inquiry-path-agent-website) - [Own your real estate website: domain, hosting, editing, and leads](/articles/own-your-site) ---- ```text .|########||. .|########||. .|########||. |##||. .||##|. |##||. .||##|. |##||. .||##|. |#|. .|#|. |#|. .|#|. |#|. .|#|. |#| |#| |#| |#| |#| |#| .#| |#. .#| |#. .#| |#. .#. .#| .#. .#| .#. .#| |#. .#| |#. .#| |#. .#| |# ...... #| |# ...... #| |# ...... #| .# ||#########| #| .# ||#########| #| .# ||#########| #| .#. |######||######|. .#. .#. |######||######|. .#. .#. |######||######|. .#. #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# # .||####|###########################|. # # .||####|###########################|. # # .||####|###########################|. # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || #. .######|#|#########| .# #. .######|#|#########| .# #. .######|#|#########| .# .#. |#####||||#####| .#. .#. |#####||||#####| .#. .#. |#####||||#####| .#. |# ||########|| #. |# ||########|| #. |# ||########|| #. |# ...... #| |# ...... #| |# ...... #| |#. .#| |#. .#| |#. .#| |#. .#. |#. .#. |#. .#. .#| |#. .#| |#. .#| |#. |#| |#| |#| |#| |#| |#| .|#|. .|#|. .|#|. .|#|. .|#|. .|#|. |##||. .||##| |##||. .||##| |##||. .||##| .||########||. .||########||. .||########||. 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