--- title: "Illinois real estate website rules" description: "Check Illinois brokerage-name sizing, website disclosures, team names, social posts, listing permission, and virtual-office license numbers against…" canonical: "https://scalewithsearch.com/articles/website-rules-illinois" --- ## Site navigation - [Scale With Search](https://scalewithsearch.com/) - Real estate - Real estate - [Real estate](https://scalewithsearch.com/for/real-estate) - Work - Start here - [Send your brief](https://scalewithsearch.com/work#send-your-brief) - [Prepare your six-question brief](https://scalewithsearch.com/work#prepare-your-six-question-brief) - Build - [Site build, content library with SEO, signal desk](https://scalewithsearch.com/work) - For your business - Trades and home services - [Auto body and collision shops](https://scalewithsearch.com/for/auto-body-and-collision-shops) - [Foundation and home repair contractors](https://scalewithsearch.com/for/foundation-and-home-repair) - [Garage door and fencing contractors](https://scalewithsearch.com/for/garage-door-and-fencing-contractors) - 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Online advertising also needs your licensed or registered name, permitted team identification, and office information. Property advertising adds location and permission checks. Social media advertising follows these requirements too. Start with your sponsoring broker's approved business name and office arrangement. Then inspect your website, listing displays, and social advertisements. A personal website remains subject to brokerage advertising supervision. This article uses Illinois statutes and administrative rules read on **2026.10.10**. Each citation below includes that read date. Confirm with your broker before publishing the revised site. ## Give the sponsoring brokerage the required prominence The statute requires the sponsoring broker's business name and the licensee's name in advertisements. Brokerage advertising for a franchise must include its franchise affiliation and individual firm's name. The size standard is explicit: the brokerage business name must be “at least equal in size or larger” than the team or individual name. [225 ILCS 454/10-30(d), (e), (f), read 2026.10.10](https://ilga.gov/documents/legislation/ilcs/documents/022504540K10-30.htm). The administrative rule supplies three alternative comparisons. It uses the phrase “as large or larger” for each: - Brokerage-name lettering compared with team-name or individual-name lettering. - The height-and-width area containing the brokerage name compared with the team or individual name area. - A brokerage-name logo or similar identification compared with the team or individual identification. A logo counts as the brokerage name only when it contains that name. [68 Ill. Adm. Code 1450.715(b)(1), (b)(2)(A)-(C), read 2026.10.10](https://ilga.gov/commission/jcar/admincode/068/068014500G07150R.html). Compare the rendered names on desktop and mobile. A small brokerage footer beneath a large personal brand can fail these comparisons. Put the brokerage identification beside the agent or team identification as a practical design choice. The cited rules specify inclusion and relative size, rather than a universal header position or pixel count. ## Put the online disclosures where the advertising appears For an individual licensee's property advertising, the rule requires information on the “electronic location” where the advertisement appears. It requires these details: - Your name as licensed or registered with the Division. A team name may substitute when you belong to a team. - The property's city or geographic area and state or country. - Your sponsoring broker's name. - The city and state of your sponsoring broker's registered physical office. For a virtual office, provide its website or platform link. - Your licensing jurisdictions when you lack a real estate license in the jurisdiction where the property is located. Both lists say “must include the following information”. Service advertising requires your licensed or registered name, or permitted team substitute, the sponsoring broker's name, and the same office information. [68 Ill. Adm. Code 1450.720(d)(1)-(5), (e)(1)-(3), read 2026.10.10](https://ilga.gov/commission/jcar/admincode/068/068014500G07200R.html). Websites and digital platforms must also provide a “direct link” to required brokerage and business disclosures. The link must also reach terms and conditions for offers or inducements covered by the cited statute. [68 Ill. Adm. Code 1450.720(j)(1)-(2), read 2026.10.10](https://ilga.gov/commission/jcar/admincode/068/068014500G07200R.html). Keep the required names visible with the advertisement. Provide the required disclosure link as well. Avoid treating a buried disclosure page as a substitute for brokerage-name inclusion and sizing. ## Check the team name before designing its logo The statute prohibits “inherently misleading terms” in team names. Its examples include company, realty, real estate, agency, associates, brokers, properties, and property. [225 ILCS 454/10-30(a), read 2026.10.10](https://ilga.gov/documents/legislation/ilcs/documents/022504540K10-30.htm). The administrative rule addresses these terms with the condition “unless the term is followed by the word” team. [68 Ill. Adm. Code 1450.715(a)(2), read 2026.10.10](https://ilga.gov/commission/jcar/admincode/068/068014500G07150R.html). Read the statute and rule together. Confirm with your broker before adopting or revising a team name. Adding team does not establish that the entire advertisement avoids misleading consumers. Keep the sponsoring brokerage at the required relative size. If you are registered as a designated managing broker, identify that status in advertising that includes your name. The rule excepts For Sale or similar property signs. Other managing brokers may describe their license status without claiming designated status. [68 Ill. Adm. Code 1450.715(f), read 2026.10.10](https://ilga.gov/commission/jcar/admincode/068/068014500G07150R.html). The statute uses the specific title “designated managing broker” for this requirement. [225 ILCS 454/10-30(g), read 2026.10.10](https://ilga.gov/documents/legislation/ilcs/documents/022504540K10-30.htm). ## Separate website identification from virtual-office license numbers The ordinary licensee advertising lists in Section 1450.720(d) and (e) specify names and office information. They do not list an individual license number. This does not resolve every requirement for a particular website. A sponsoring broker's virtual office has additional duties. Its public registry must include sponsored licensees and their “corresponding license numbers”. Its designated managing broker contact details include “name, license number,” valid phone number, and email address. Multiple designated managing brokers trigger additional supervision identification. [68 Ill. Adm. Code 1450.610(c)(3)(A)-(C), read 2026.10.10](https://my.ilga.gov/agencies/JCAR/EntirePart?titlepart=06801450). Section 1450.730 requires “prominently displaying a registry” for a virtual office. For physical offices, licenses or copies must be publicly available there or through electronic means provided by the sponsoring broker. [68 Ill. Adm. Code 1450.730(a)-(b), read 2026.10.10](https://my.ilga.gov/agencies/JCAR/EntirePart?titlepart=06801450). Confirm with your broker whether your site serves as the registered virtual office. An agent marketing page and the brokerage's virtual office need separate checks. These citations establish specific number-display duties without establishing a universal license-number footer requirement for every agent advertisement. ## Route website and advertising changes through brokerage supervision Advertising must operate “under the direct supervision” of the sponsoring or designated managing broker, subject to the statute's ownership-related exceptions. [225 ILCS 454/10-30(d), read 2026.10.10](https://ilga.gov/documents/legislation/ilcs/documents/022504540K10-30.htm). The designated managing broker supervises advertising in every medium for services requiring a license. New brokers who have not completed their required 45-hour post-license education have an additional explicit approval requirement. Their proposed advertising and marketing require “Direct supervision and approval”. [68 Ill. Adm. Code 1450.705(b)(5), (c)(3), read 2026.10.10](https://my.ilga.gov/agencies/JCAR/EntirePart?titlepart=06801450). Use your brokerage's approval procedure for the website, landing pages, listing cards, and social advertisements. Retain the approved version as a practical review record. Do not invent a separate state filing requirement for every advertisement from these supervision provisions. ## Review social posts, forms, and IDX displays The digital rule includes “any form of social media” in its advertising definitions. Apply the property or service disclosure list to posts that meet those definitions. [68 Ill. Adm. Code 1450.720(a)(1)-(2), read 2026.10.10](https://ilga.gov/commission/jcar/admincode/068/068014500G07200R.html). The “initial communication” through electronic means in licensed activities needs your licensed or registered name, brokerage name, and applicable office information. A team name may supplement your individual name in this communication. [68 Ill. Adm. Code 1450.720(g)(1)-(3), read 2026.10.10](https://ilga.gov/commission/jcar/admincode/068/068014500G07200R.html). The rule requires licensees to “periodically review” website and platform advertising, updating it to stay current and avoid misleading information. [68 Ill. Adm. Code 1450.720(i), read 2026.10.10](https://ilga.gov/commission/jcar/admincode/068/068014500G07200R.html). For IDX, an authorized feed needs a permission and attribution check. Advertising another sponsoring broker's exclusive listing requires that broker's “permission and identification”. [68 Ill. Adm. Code 1450.715(a)(1), read 2026.10.10](https://ilga.gov/commission/jcar/admincode/068/068014500G07150R.html). The rule defines scraping through material copied without “permission and disclosure”. It allows linking to another location “without approval” unless its owner requires consent. The link must avoid misleading visitors about listing ownership. [68 Ill. Adm. Code 1450.720(a)(3), (h), read 2026.10.10](https://ilga.gov/commission/jcar/admincode/068/068014500G07200R.html). Framing another broker's or MLS website “without authorization” is prohibited. If you intend to sell or share consumer information gathered online, disclose that intention in a “timely and readily apparent manner”. [225 ILCS 454/10-35(a), (b)(2), read 2026.10.10](https://ilga.gov/documents/legislation/ilcs/documents/022504540K10-35.htm). **UNRESOLVED:** The reviewed state sources do not supply your particular IDX feed's mandatory attribution wording, refresh interval, or permitted display agreement. Confirm with your broker before changing feed disclosures. Preserve approved attribution in listing cards, detail pages, and embedded displays. ## Check fair housing content and any required logo or statement Illinois prohibits publishing housing advertising that indicates a prohibited “preference, limitation, or discrimination”. The statute also expressly covers familial status, immigration status, source of income, and arrest records. [775 ILCS 5/3-102(F), read 2026.10.10](https://ftp.ilga.gov/ILCS/Ch%200775/Act%200005/077500050K3-102.html). The real estate rule prohibits discriminatory listing agreements and licensed activities involving prohibited disposition restrictions. Its list includes “source of income, arrest record” and other classes protected by the Illinois Human Rights Act. [68 Ill. Adm. Code 1450.710(a)-(b), read 2026.10.10](https://my.ilga.gov/agencies/JCAR/EntirePart?titlepart=06801450). Review the property descriptions, inquiry forms, and proposed audience settings with your broker. A housing logo does not replace that content review. **UNRESOLVED:** These reviewed Illinois advertising and discrimination provisions do not establish a universal Equal Housing Opportunity logo or statement requirement for every agent website. They also do not resolve project-specific requirements outside these provisions. Confirm with your broker which logo or statement your property, brokerage, or advertising arrangement requires before removing or changing it. ## Apply this checklist to your website 1. Verify the licensed or registered name, approved team name, brokerage business name, and applicable franchise identification. 2. Compare brokerage-name size with agent and team identification on desktop, mobile, and each advertisement. 3. Check office information, property location, conditional jurisdiction disclosures, and direct disclosure links. 4. Confirm the site's virtual-office status and apply its registry and license-number requirements when applicable. 5. Follow brokerage supervision and any applicable new-broker approval requirement before publishing changes. 6. Verify listing permission and attribution. Resolve the feed-specific IDX terms with your broker. 7. Review housing content and confirm applicable logo or statement conditions with your broker. 8. Assign someone to review listings, disclosures, and advertisements when the underlying information changes. Bring the reviewed pages, brokerage requirements, and unresolved display questions to [the real estate website page](/for/real-estate). Use them to scope the whole website fix and its acceptance checks. ## Related: Real estate - [Check your real estate website in 30 minutes](/articles/real-estate-website-audit) - [Test the seller inquiry path on your real estate website](/articles/seller-inquiry-path-agent-website) - [Own your real estate website: domain, hosting, editing, and leads](/articles/own-your-site) ---- ```text .|########||. .|########||. .|########||. |##||. .||##|. |##||. .||##|. |##||. .||##|. |#|. .|#|. |#|. .|#|. |#|. .|#|. |#| |#| |#| |#| |#| |#| .#| |#. .#| |#. .#| |#. .#. .#| .#. .#| .#. .#| |#. .#| |#. .#| |#. .#| |# ...... #| |# ...... #| |# ...... #| .# ||#########| #| .# ||#########| #| .# ||#########| #| .#. |######||######|. .#. .#. |######||######|. .#. .#. |######||######|. .#. #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# # .||####|###########################|. # # .||####|###########################|. # # .||####|###########################|. # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || #. .######|#|#########| .# #. .######|#|#########| .# #. .######|#|#########| .# .#. |#####||||#####| .#. .#. |#####||||#####| .#. .#. |#####||||#####| .#. |# ||########|| #. |# ||########|| #. |# ||########|| #. |# ...... #| |# ...... #| |# ...... #| |#. .#| |#. .#| |#. .#| |#. .#. |#. .#. |#. .#. .#| |#. .#| |#. .#| |#. |#| |#| |#| |#| |#| |#| .|#|. .|#|. .|#|. .|#|. .|#|. .|#|. |##||. .||##| |##||. .||##| |##||. .||##| .||########||. .||########||. .||########||. 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