--- title: "Georgia real estate agent website advertising rules" description: "Check Georgia brokerage identification, advertising approval, team branding, property permissions, social posts, and fair housing wording on your agent…" canonical: "https://scalewithsearch.com/articles/website-rules-georgia" --- ## Site navigation - [Scale With Search](https://scalewithsearch.com/) - Real estate - Real estate - [Real estate](https://scalewithsearch.com/for/real-estate) - Work - Start here - [Send your brief](https://scalewithsearch.com/work#send-your-brief) - [Prepare your six-question brief](https://scalewithsearch.com/work#prepare-your-six-question-brief) - Build - [Site build, content library with SEO, signal desk](https://scalewithsearch.com/work) - For your business - Trades and home services - [Auto body and collision shops](https://scalewithsearch.com/for/auto-body-and-collision-shops) - [Foundation and home repair contractors](https://scalewithsearch.com/for/foundation-and-home-repair) - 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Keep both at least as prominent as your own name and number when advertising specific property. Obtain your broker's approval before posting. These requirements also matter on an agent's personal website. [GREC RENews, October 2022, page 1, items 2, 5, and 13–15; read 2026.10.10](https://grec.state.ga.us/wp-content/uploads/pdfs/About/newsarticles/2022GRECRENewsOCTOBER.pdf). Review the page, ad, and receiving link together. Confirm with your broker. ## Start with the advertising rule and broker approval Rule 520-1-.09(2.1) places affiliated licensees' advertising under the broker's “direct supervision” and in the firm's name. GREC's summary describes all advertising as “Is reviewed and approved by the broker”. [Rule 520-1-.09(2.1); read 2026.10.10](https://rules.sos.ga.gov/gac/520-1). [GREC Advertising Rules for Real Estate, summary dated 2008.09.12; read 2026.10.10](https://grec.state.ga.us/wp-content/uploads/2020/04/Advertising-Rules.pdf). GREC's October 2022 checklist specifies “written approval on every advertisement” before advertising. Retain the approved version as your review record. That record is a proposed workflow, not a prescribed state form. [GREC RENews, October 2022, page 1, item 2; read 2026.10.10](https://grec.state.ga.us/wp-content/uploads/pdfs/About/newsarticles/2022GRECRENewsOCTOBER.pdf). O.C.G.A. § 43-40-25(b)(2) prohibits intentional advertising that is “misleading or inaccurate”. Subsection (b)(12) addresses offering property without the owner's or authorized agent's “knowledge and consent”, or on unauthorized terms. These excerpts are reprinted by GREC. [GREC RENews, May 2022, page 2; read 2026.10.10](https://grec.state.ga.us/wp-content/uploads/pdfs/About/newsarticles/2022GRECRENewsMAY.pdf). The current full statutory text remains UNRESOLVED in this source review. Confirm with your broker. ## Check the firm name, telephone number, and placement Rule 520-1-.09(7)(a) requires the firm name “as registered with the Commission” and a firm telephone number in specific-property advertising. Its narrow sign restriction exception does not create a website exception. [Rule 520-1-.09(7)(a), reprinted in GREC RENews, May 2022, page 2; read 2026.10.10](https://grec.state.ga.us/wp-content/uploads/pdfs/About/newsarticles/2022GRECRENewsMAY.pdf). Under Rule 520-1-.09(7)(b)–(d), the comparison is “equal or greater size, prominence, and frequency”. It covers the firm's name and telephone number relative to affiliated agents or groups. The firm-name requirement also applies inside logos. The firm number must reach a broker or firm manager without going through the advertised agent. [Rule 520-1-.09(7)(b)–(d), reprinted in GREC RENews, May 2022, page 2; read 2026.10.10](https://grec.state.ga.us/wp-content/uploads/pdfs/About/newsarticles/2022GRECRENewsMAY.pdf). For internet property advertising, Rule 520-1-.09(5) requires firm identification on “every viewable web page”. GREC repeats this instruction for personal agent sites. [Rule 520-1-.09(5), explained in GREC RENews, October 2022, page 1, items 13–15; read 2026.10.10](https://grec.state.ga.us/wp-content/uploads/pdfs/About/newsarticles/2022GRECRENewsOCTOBER.pdf). Compare each property page's firm identification with the agent branding on that page. A small footer may repeat identification without meeting the prominence comparison. This is a layout check against the rule, not a state requirement to use a particular header or footer. For firms using trade or franchise names, Rule 520-1-.09(6)(a) requires the registered firm name “adjacent” to the advertised specific property. Check that placement on listing cards and detail pages. [Rule 520-1-.09(6)(a); read 2026.10.10](https://rules.sos.ga.gov/gac/520-1). ## Keep team branding within the brokerage GREC's September 2023 guidance says the license law and rules “do not specifically recognize and define” a team. It also states that the “Broker must approve all advertising”. Team presentation should avoid suggesting that the team is a different brokerage. Any advertised trade name must be properly registered with the Commission. [GREC RENews, September 2023, pages 1–2; read 2026.10.10](https://grec.state.ga.us/wp-content/uploads/pdfs/About/newsarticles/2023GRECRENewsSeptember.pdf). Rule 520-1-.09(7) expressly compares firm identification with “groups of Licensees”, as GREC reprints it. Apply the name, phone, and logo comparisons to team branding. No team-name suffix requirement is established by these sources. Confirm with your broker. [Rule 520-1-.09(7)(b)–(d), reprinted in GREC RENews, May 2022, page 2; read 2026.10.10](https://grec.state.ga.us/wp-content/uploads/pdfs/About/newsarticles/2022GRECRENewsMAY.pdf). ## Apply the internet exceptions narrowly Rule 520-1-.09(5)(a) and (b) use a “direct link” to a compliant display in two limited situations. GREC describes both exceptions in its internet advertising guidance. [Rule 520-1-.09(5)(a)–(b); read 2026.10.10](https://rules.sos.ga.gov/gac/520-1). [GREC RENews, September 2023, page 2; read 2026.10.10](https://grec.state.ga.us/wp-content/uploads/pdfs/About/newsarticles/2023GRECRENewsSeptember.pdf). | Situation | Requirement to check | | --- | --- | | Electronic message with limited information or characters | Include a direct link to a display complying with the advertising rule. | | Website outside the agent's or firm's ownership or control, whose terms limit compliance | Provide the compliant-display link on every viewable webpage. Both conditions matter. | | Agent-controlled property website | Display the firm identification required by Rule 520-1-.09(5). A chosen compact layout does not establish either exception. | GREC's explanation includes social media posts. Test the actual link and destination before using an exception. [GREC RENews, September 2023, page 2; read 2026.10.10](https://grec.state.ga.us/wp-content/uploads/pdfs/About/newsarticles/2023GRECRENewsSeptember.pdf). ## Review IDX pages, listing permission, and updates Rule 520-1-.09(3) requires prior “written permission” from the owner, authorized agent, or leasehold owner. For another firm's listing, disclose that fact and its name clearly and conspicuously unless the listing firm expressly waives those disclosures in writing. The rule uses “conspicuously” for that identification. [Rule 520-1-.09(3); read 2026.10.10](https://rules.sos.ga.gov/gac/520-1). Apply the property-page checks to pages supplied through your IDX setup. Confirm permission and attribution with your broker. A feed's presence is not your review record. These are checks against the general advertising rule; no separate statewide IDX badge was verified. Rule 520-1-.09(5)(c) requires outdated information to be updated or removed within thirty days. GREC states “within 30 days” in its expired-listing checklist. This deadline concerns outdated information, not a verified feed refresh interval. [Rule 520-1-.09(5)(c), explained in GREC RENews, October 2022, page 1, item 6; read 2026.10.10](https://grec.state.ga.us/wp-content/uploads/pdfs/About/newsarticles/2022GRECRENewsOCTOBER.pdf). For an authorized outside maintainer, Rule 520-1-.09(5)(d) requires “timely written notice” of needed updates or removals. This provision excludes the firm's or franchisor's webmaster. It protects a licensee who gives timely notice if that third party fails to make the notified change. [Rule 520-1-.09(5)(d); read 2026.10.10](https://rules.sos.ga.gov/gac/520-1). ## Distinguish license numbers from license-status disclosure No blanket website license-number requirement was found in Rule 520-1-.09. Subsection (10) requires reasonable attempts to make the public know it is “being contacted by a licensee”. Confirm your site's identification with your broker. [Rule 520-1-.09(10); read 2026.10.10](https://rules.sos.ga.gov/gac/520-1). Subsection (8) addresses personally owned property outside a brokerage engagement. For an affiliated licensee, it requires written broker notification, written consent, and approval of the advertisement. Its disclosure options include identifying the relevant party as one who “holds a real estate license”, or using the specified Georgia-license-number legend. The disclosure applies even on inactive status. Confirm the complete legend with your broker. [Rule 520-1-.09(8), conditions 1–3; read 2026.10.10](https://rules.sos.ga.gov/gac/520-1). Rule 520-1-.10(2) requires the “six digit license number” of each participating firm and licensee in brokerage engagements and purchase, sale, lease, or exchange offers. That provision concerns transaction documents. It does not establish a license-number footer requirement. [Rule 520-1-.10(2); read 2026.10.10](https://rules.sos.ga.gov/gac/520-1). ## Review fair housing content and the logo guidance GREC's advertising summary says “Does not discriminate”. Rule 520-1-.09(4) prohibits discriminatory property advertising based on race, color, religion, sex, handicap, familial status, or national origin. [GREC Advertising Rules for Real Estate, summary dated 2008.09.12; read 2026.10.10](https://grec.state.ga.us/wp-content/uploads/2020/04/Advertising-Rules.pdf). [Rule 520-1-.09(4); read 2026.10.10](https://rules.sos.ga.gov/gac/520-1). Georgia's separate fair-housing advertising rule quotes O.C.G.A. § 8-3-202(a)(3)'s prohibition on a “preference, limitation, or discrimination” in dwelling sale or rental advertising. Review the words and audience selection. [Rule 186-2-.06(1); read 2026.10.10](https://rules.sos.ga.gov/gac/186-2). Rule 186-2-.06(7)(a)1(i) says residential sale, rental, or financing advertising “should contain an equal housing opportunity logotype, statement, or slogan”. Its enforcement criteria consider these practices as evidence of compliance. Preserve the distinction between recommended logo use and the discrimination prohibition. [Rule 186-2-.06(4) and (7)(a)1(i); read 2026.10.10](https://rules.sos.ga.gov/gac/186-2). The rule's Appendix I gives suggested display sizes. For other advertisements using logos, its suggested logo comparison is “size at least equal to the largest” other logo. It offers statement and slogan alternatives. Confirm the choice for your website with your broker. A logo does not replace the content review. [Rule 186-2-.06, Appendix I, Tables I–II; read 2026.10.10](https://rules.sos.ga.gov/gac/186-2). ## Use a short website checklist These checks apply the cited rules and guidance. The checklist is an editorial worksheet, not a commission form. - [ ] Match the firm name and telephone number to the broker-approved identification. - [ ] Inspect every property page on desktop and phone for firm identification and comparative prominence. - [ ] Compare team names, logos, and phone numbers with the firm's identification. - [ ] Retain broker approval and the property advertising permission. - [ ] Verify other-firm attribution or its written waiver on IDX pages. - [ ] Test each social ad's permitted direct link and compliant destination. - [ ] Check outdated information and retain required written update notices. - [ ] Review personally owned property disclosures separately from ordinary website identification. - [ ] Review fair-housing wording, audience selection, and the recommended logo, statement, or slogan with your broker. Bring the checked pages and approved changes into the whole website fix. Use [the real estate website page](/for/real-estate) to prepare that scope. ## Related: Real estate - [Check your real estate website in 30 minutes](/articles/real-estate-website-audit) - [Test the seller inquiry path on your real estate website](/articles/seller-inquiry-path-agent-website) - [Own your real estate website: domain, hosting, editing, and leads](/articles/own-your-site) ---- ```text .|########||. .|########||. .|########||. |##||. .||##|. |##||. .||##|. |##||. .||##|. |#|. .|#|. |#|. .|#|. |#|. .|#|. |#| |#| |#| |#| |#| |#| .#| |#. .#| |#. .#| |#. .#. .#| .#. .#| .#. .#| |#. .#| |#. .#| |#. .#| |# ...... #| |# ...... #| |# ...... #| .# ||#########| #| .# ||#########| #| .# ||#########| #| .#. |######||######|. .#. .#. |######||######|. .#. .#. |######||######|. .#. #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# # .||####|###########################|. # # .||####|###########################|. # # .||####|###########################|. # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || #. .######|#|#########| .# #. .######|#|#########| .# #. .######|#|#########| .# .#. |#####||||#####| .#. .#. |#####||||#####| .#. .#. |#####||||#####| .#. |# ||########|| #. |# ||########|| #. |# ||########|| #. |# ...... #| |# ...... #| |# ...... #| |#. .#| |#. .#| |#. .#| |#. .#. |#. .#. |#. .#. .#| |#. .#| |#. .#| |#. |#| |#| |#| |#| |#| |#| .|#|. .|#|. .|#|. .|#|. .|#|. .|#|. |##||. .||##| |##||. .||##| |##||. .||##| .||########||. .||########||. .||########||. 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