--- title: "Florida real estate website and advertising rules" description: "Check Florida brokerage-name placement, agent names, team advertising, broker supervision, social media, IDX, and fair housing against primary sources." canonical: "https://scalewithsearch.com/articles/website-rules-florida" --- ## Site navigation - [Scale With Search](https://scalewithsearch.com/) - Real estate - Real estate - [Real estate](https://scalewithsearch.com/for/real-estate) - Work - Start here - [Send your brief](https://scalewithsearch.com/work#send-your-brief) - [Prepare your six-question brief](https://scalewithsearch.com/work#prepare-your-six-question-brief) - Build - [Site build, content library with SEO, signal desk](https://scalewithsearch.com/work) - For your business - Trades and home services - [Auto body and collision shops](https://scalewithsearch.com/for/auto-body-and-collision-shops) - [Foundation and home repair contractors](https://scalewithsearch.com/for/foundation-and-home-repair) - 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On an agent's website, that name belongs beside, immediately above, or immediately below contact information. Team names have additional wording and print-size requirements. Start with those checks before changing your branding. The controlling advertising provisions are [F.A.C. 61J2-10.025](https://flrules.org/gateway/RuleNo.asp?id=61J2-10.025) and [F.A.C. 61J2-10.026](https://flrules.org/gateway/RuleNo.asp?id=61J2-10.026). Both were read on 2026.10.10. Their relevant language appears below, followed by practical website checks. ## Show the licensed brokerage name F.A.C. 61J2-10.025(1) states: > All advertising must be in a manner in which reasonable persons would know they are dealing with a real estate licensee. All real estate advertisements must include the licensed name of the brokerage firm. No real estate advertisement placed or caused to be placed by a licensee shall be fraudulent, false, deceptive or misleading. Source: [F.A.C. 61J2-10.025(1), adopted rule text](https://flrules.org/gateway/readFile.asp?sid=0&tid=3517431&type=1&file=61J2-10.025.doc). Read 2026.10.10. Use the brokerage's licensed name in your website advertising. A personal logo or team name does not supply that required name. Check the homepage, service pages, landing pages, and property advertisements. The statute separately makes misleading advertising a basis for discipline. Florida Statutes §475.25(1)(c) identifies a licensee who: > Has advertised property or services in a manner which is fraudulent, false, deceptive, or misleading in form or content. Source: [Florida Statutes §475.25(1)(c), 2026 edition](https://www.leg.state.fl.us/statutes/index.cfm?App_mode=Display_Statute&URL=0400-0499/0475/Sections/0475.25.html). Read 2026.10.10. Review claims about your services and properties alongside the name check. Correct a claim when its wording creates a misleading picture. ## Place the brokerage name beside online contact information F.A.C. 61J2-10.025(3)(a) states: > When advertising on a site on the Internet, the brokerage firm name as required in subsection (1), above, shall be placed adjacent to or immediately above or below the point of contact information. The same paragraph defines the contact information: > “Point of contact information” refers to any means by which to contact the brokerage firm or individual licensee including mailing address(es), physical street address(es), email address(es), telephone number(s) or facsimile telephone number(s). Source: [F.A.C. 61J2-10.025(3)(a)](https://flrules.org/gateway/readFile.asp?sid=0&tid=3517431&type=1&file=61J2-10.025.doc). Read 2026.10.10. Inspect each place a visitor can contact you. Put the licensed brokerage name beside a displayed phone number or email address. Check the header, footer, contact section, mobile call control, and inquiry form. Those locations are a proposed review method. The rule defines placement without prescribing a particular website template. A brokerage name elsewhere on the page can leave a contact block without the required adjacent placement. F.A.C. 61J2-10.025(3)(b) also states: > The remaining requirements of subsections (1) and (2), apply to advertising on a site on the Internet. Source: [F.A.C. 61J2-10.025(3)(b)](https://flrules.org/gateway/readFile.asp?sid=0&tid=3517431&type=1&file=61J2-10.025.doc). Read 2026.10.10. ## Use your registered last name when you advertise your name F.A.C. 61J2-10.025(2) states: > When the licensee’s personal name appears in the advertisement, at the very least the licensee’s last name must be used in the manner in which it is registered with the Commission. Source: [F.A.C. 61J2-10.025(2)](https://flrules.org/gateway/readFile.asp?sid=0&tid=3517431&type=1&file=61J2-10.025.doc). Read 2026.10.10. Compare the last name in your biography, contact blocks, graphics, and ads with the Commission registration. The subsection makes this requirement conditional on your personal name appearing. ### Does the website need your license number? The advertising rule quoted above does not prescribe displaying an agent's license number. DBPR's real estate FAQ provides this narrower statement: > A licensee does not have to display their license. Source: [DBPR, “Does a real estate licensee have to display his or her license?”](https://myfloridalicense.custhelp.com/app/answers/detail/a_id/1844/~/does-a-real-estate-licensee-have-to-display-his-or-her-license%3F). Read 2026.10.10. That FAQ addresses displaying the license. It does not expressly answer every license-number placement question. These sources do not establish a general license-number display requirement for an ordinary agent website. For your brokerage's number-display policy, confirm with your broker. ## Check team names and their print size F.A.C. 61J2-10.026(4) permits this wording: > Real estate team or group names may include the word “team” or “group” as part of the name. The same subsection prohibits these words: > Real estate team or group names shall not include the following words: > (a) Agency > (b) Associates > (c) Brokerage > (d) Brokers > (e) Company > (f) Corporation > (g) Corp. > (h) Inc. > (i) LLC > (j) LP, LLP or Partnership > (k) Properties > (l) Property > (m) Real Estate > (n) Realty > (o) Or similar words suggesting the team or group is a separate real estate brokerage or company Source: [F.A.C. 61J2-10.026(4)(a)–(o)](https://flrules.org/gateway/readFile.asp?sid=0&tid=25151826&type=1&file=61J2-10.026.doc). Read 2026.10.10. “May include” permits “team” or “group”; this text does not require either word. Check your team name against the prohibited words and the separate-brokerage wording restriction. F.A.C. 61J2-10.026(6) states: > In advertisements containing the team or group name, the team or group name shall not be in larger print than the name of the registered brokerage. All advertising must be in a manner in which reasonable persons would know they are dealing with a team or group. Source: [F.A.C. 61J2-10.026(6)](https://flrules.org/gateway/readFile.asp?sid=0&tid=25151826&type=1&file=61J2-10.026.doc). Read 2026.10.10. Compare the displayed names in desktop layouts, mobile layouts, and advertising graphics. This is a team-name size restriction. The cited individual-advertising rule does not prescribe the same size comparison for every solo agent's personal name. ## Establish who reviews advertising with your broker Florida Statutes §475.25(1)(u) identifies this ground for broker discipline: > Has failed, if a broker, to direct, control, or manage a broker associate or sales associate employed by such broker. Source: [Florida Statutes §475.25(1)(u), 2026 edition](https://www.leg.state.fl.us/statutes/index.cfm?App_mode=Display_Statute&URL=0400-0499/0475/Sections/0475.25.html). Read 2026.10.10. Teams have a specific advertising responsibility. F.A.C. 61J2-10.026(2) states: > Each team or group shall file with the broker a designated licensee to be responsible for ensuring that the advertising is in compliance with Chapter 475, F.S., and Division 61J2, F.A.C. F.A.C. 61J2-10.026(3) adds: > At least once monthly, the registered broker must maintain a current written record of each team’s or group’s members. Source: [F.A.C. 61J2-10.026(2)–(3)](https://flrules.org/gateway/readFile.asp?sid=0&tid=25151826&type=1&file=61J2-10.026.doc). Read 2026.10.10. These provisions establish supervision, a designated team licensee, and broker recordkeeping. They do not specify a universal written preapproval procedure for each advertisement. For your approval process and reviewer, confirm with your broker. ## Apply the advertising checks to social media and IDX pages For a social post advertising real estate services or property, apply the all-advertising requirement in 61J2-10.025(1). For online contact details, apply 61J2-10.025(3)(a). This is an application of the quoted rule to the advertising format. Include the licensed brokerage name in the advertisement. Inspect how the name and contact information appear together in the published format. The cited text supplies no social-media exception allowing every disclosure to move behind a profile link. For teams, F.A.C. 61J2-10.026(5) states: > This rule applies to all advertising. Source: [F.A.C. 61J2-10.026(5)](https://flrules.org/gateway/readFile.asp?sid=0&tid=25151826&type=1&file=61J2-10.026.doc). Read 2026.10.10. On an IDX property-search or detail page, inspect your brokerage identification and contact blocks under the same advertising provisions. An IDX component does not supply an exception in those provisions. UNRESOLVED: The reviewed Florida provisions do not specify a universal IDX attribution statement, listing-broker display format, or update interval. For the applicable feed disclosures and permission to advertise another brokerage's listing, confirm with your broker. This article supplies no statewide MLS template. ## Review fair housing language and the logo question separately Florida Statutes §760.23(3) states: > It is unlawful to make, print, or publish, or cause to be made, printed, or published, any notice, statement, or advertisement with respect to the sale or rental of a dwelling that indicates any preference, limitation, or discrimination based on race, color, national origin, sex, disability, familial status, or religion or an intention to make any such preference, limitation, or discrimination. Source: [Florida Statutes §760.23(3), 2026 edition](https://www.leg.state.fl.us/statutes/index.cfm?App_mode=Display_Statute&URL=0700-0799/0760/Sections/0760.23.html). Read 2026.10.10. Check property descriptions, neighborhood copy, landing pages, and ads against that language. Adding an Equal Housing Opportunity symbol does not change discriminatory wording. UNRESOLVED: This subsection and the cited FREC advertising rules do not establish a universal Equal Housing Opportunity logo or slogan requirement. They also do not establish a required website placement for either. For a requirement applying to your brokerage, property program, or advertising arrangement, confirm with your broker. ## A short checklist for your own site - Check that each real estate advertisement includes the licensed brokerage name. - Place that name beside, immediately above, or immediately below each online contact block. - Compare any advertised personal last name with the Commission registration. - Check team names against 61J2-10.026(4) and keep team print no larger than brokerage-name print. - For the designated team licensee and advertising approval process, confirm with your broker. - Inspect social ads and IDX pages using the same name and contact checks. - Review housing copy for preferences, limitations, or discrimination prohibited by §760.23(3). - For license-number policy, IDX disclosures, and any required fair housing logo or statement, confirm with your broker. Use the checklist as a page review worksheet. Record the page address, observed problem, proposed correction, and broker-confirmed wording before implementation. Bring those corrections to [the real estate website page](/for/real-estate). Define the whole website fix around the affected pages, approved disclosures, contact layouts, and acceptance checks. ## Related: Real estate - [Check your real estate website in 30 minutes](/articles/real-estate-website-audit) - [Test the seller inquiry path on your real estate website](/articles/seller-inquiry-path-agent-website) - [Own your real estate website: domain, hosting, editing, and leads](/articles/own-your-site) ---- ```text .|########||. .|########||. .|########||. |##||. .||##|. |##||. .||##|. |##||. .||##|. |#|. .|#|. |#|. .|#|. |#|. .|#|. |#| |#| |#| |#| |#| |#| .#| |#. .#| |#. .#| |#. .#. .#| .#. .#| .#. .#| |#. .#| |#. .#| |#. .#| |# ...... #| |# ...... #| |# ...... #| .# ||#########| #| .# ||#########| #| .# ||#########| #| .#. |######||######|. .#. .#. |######||######|. .#. .#. |######||######|. .#. #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# # .||####|###########################|. # # .||####|###########################|. # # .||####|###########################|. # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || #. .######|#|#########| .# #. .######|#|#########| .# #. .######|#|#########| .# .#. |#####||||#####| .#. .#. |#####||||#####| .#. .#. |#####||||#####| .#. |# ||########|| #. |# ||########|| #. |# ||########|| #. |# ...... #| |# ...... #| |# ...... #| |#. .#| |#. .#| |#. .#| |#. .#. |#. .#. |#. .#. .#| |#. .#| |#. .#| |#. |#| |#| |#| |#| |#| |#| .|#|. .|#|. .|#|. .|#|. .|#|. .|#|. |##||. .||##| |##||. .||##| |##||. .||##| .||########||. .||########||. .||########||. 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