--- title: "Delaware real estate website and advertising rules" description: "Check Delaware brokerage-name prominence, team names, Internet disclosures, broker supervision, social media, IDX, and fair housing against primary…" canonical: "https://scalewithsearch.com/articles/website-rules-delaware" --- ## Site navigation - [Scale With Search](https://scalewithsearch.com/) - Real estate - Real estate - [Real estate](https://scalewithsearch.com/for/real-estate) - Work - Start here - [Send your brief](https://scalewithsearch.com/work#send-your-brief) - [Prepare your six-question brief](https://scalewithsearch.com/work#prepare-your-six-question-brief) - Build - [Site build, content library with SEO, signal desk](https://scalewithsearch.com/work) - For your business - Trades and home services - [Auto body and collision shops](https://scalewithsearch.com/for/auto-body-and-collision-shops) - [Foundation and home repair contractors](https://scalewithsearch.com/for/foundation-and-home-repair) - 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Listed-property ads must give the brokerage name and office phone greater size and visibility than the agent's name. Team advertising must place the brokerage name beside the team name, with greater prominence. Internet advertising has an express disclosure-link provision. The rules below come from the Delaware Real Estate Commission's published regulations and Delaware statutes. Each quotation is a short excerpt, followed by its scope. All sources were read on 2026.10.10. The [official Code publisher](https://delcode.delaware.gov/) states that its published statutes include acts enacted through September 10, 2026. ## Identify the brokerage and check the comparison being required For broker-listed property advertised for sale, lease, exchange, or transfer, 24 Del. Admin. C. 2900 §8.6.5.3 requires the complete Commission-registered brokerage name and the registered brokerage phone for that office location. Both must be displayed “prominently”. Their size and visibility must exceed the licensee's name. Additional agent or team names and numbers are permitted, but every advertised number must be identified by its function. Source: [§8.6.5.3, Commission rules](https://regulations.delaware.gov/AdminCode/title24/2900). Read 2026.10.10. Personal promotion has its own provision. Section 8.6.5.5 requires the “complete” Commission-registered brokerage name, together with the office phone registered for that location. This subsection does not repeat the listed-property size comparison. Source: [§8.6.5.5, Commission rules](https://regulations.delaware.gov/AdminCode/title24/2900). Read 2026.10.10. Compare the desktop and mobile versions of your property pages and promotional pages. Record the brokerage name, office number, agent name, and their displayed sizes. This is a review method, rather than a state-prescribed header or footer template. ## Use the Internet provision without extending it to every disclosure Section 8.6.5.6 says the disclosures required by §8.6.5.3 must be included and may be provided “by link”. Internet disclosures must also identify the broker's main-office city and state and the broker's jurisdiction of licensure. Source: [§8.6.5.6, Commission rules](https://regulations.delaware.gov/AdminCode/title24/2900). Read 2026.10.10. Test any disclosure link from the advertisement itself. Check its destination on a phone and a desktop. Keep the link's purpose clear and the destination complete. The express permission refers to §8.6.5.3. It does not expressly replace the separate team-name adjacency requirement in §8.6.5.4. For how your team layout uses a linked disclosure alongside that placement rule, confirm with your broker. ### Does Delaware require an agent license number on the site? The reviewed §8.6 advertising provisions do not prescribe displaying an individual license number. The [Commission's advertising FAQ](https://dpr.delaware.gov/boards/realestate/faqs/) directs readers to §8.6; it supplies no separate website-number requirement. Both sources were read on 2026.10.10. This finding is limited to those published provisions. For your brokerage's license-number policy, confirm with your broker. A statement of the broker's licensing jurisdiction is required by the Internet provision described above; it is a different item. ## Check the team name and its placement Section 8.5.2.1 requires “team”, “group”, or “associates” in the team name. Source: [§8.5.2.1, Commission rules](https://regulations.delaware.gov/AdminCode/title24/2900). Read 2026.10.10. Section 8.5.2.2 prohibits terms suggesting that the team is a separate brokerage. Its examples are “Realty”, “Real Estate”, and “Realtors”. Source: [§8.5.2.2, Commission rules](https://regulations.delaware.gov/AdminCode/title24/2900). Read 2026.10.10. Section 8.6.5.4 requires the supervising broker's brokerage name to be “adjacent” to the team name, with greater size and visibility than the team name. Source: [§8.6.5.4, Commission rules](https://regulations.delaware.gov/AdminCode/title24/2900). Read 2026.10.10. Review the team logo, homepage, property graphics, and landing pages together. A compliant text line can still be displaced when a mobile layout stacks the names or an advertising graphic crops the brokerage identification. ## Establish the advertising review process with your broker The license law places brokerage supervision with the broker. Section 2902(2) describes the broker as primarily responsible for “day to day management and supervision”. Source: [24 Del. C. §2902(2)](https://delcode.delaware.gov/title24/c029/sc01/index.html). Read 2026.10.10. For teams, §8.5.3.2 makes the team's broker “responsible” for members' real estate activities, including advertising and signs. Source: [§8.5.3.2, Commission rules](https://regulations.delaware.gov/AdminCode/title24/2900). Read 2026.10.10. These provisions establish responsibility. They do not specify a universal written preapproval step for each advertisement. For your reviewer, approval process, and approved brokerage identification, confirm with your broker. ## Apply the same rules to social posts and property-search pages The advertising definition in §8.6.2 expressly includes “social media” networking websites. It also covers Internet displays, email, texts, public blogs, and podcasts. Source: [§8.6.2, Commission rules](https://regulations.delaware.gov/AdminCode/title24/2900). Read 2026.10.10. Inspect the actual post or ad, rather than reviewing only your profile page. Use the Internet disclosure provision and the applicable property, personal-promotion, and team requirements above. On IDX search and property-detail pages, check your advertising disclosures in the rendered page. The reviewed Commission rules do not specify a statewide IDX attribution template, listing-broker display format, or refresh interval. For the disclosures and permissions attached to your particular feed, confirm with your broker. Website registration is also addressed by statute. Section 2928 says a name and email can establish a broker-consumer relationship for using the system, but do not themselves establish a customer or client relationship for other purposes. An electronic brokerage agreement must be a “conspicuous separate document”. It cannot be folded into general website terms. The statute also permits electronic delivery and acknowledgement of the consumer information statement. Source: [24 Del. C. §2928](https://delcode.delaware.gov/title24/c029/sc02/index.html). Read 2026.10.10. Check what your property-search registration screen says it creates. For the consumer information statement and agreement workflow, confirm with your broker. ## Review claims and advertisements involving your own interest Section 8.6.4 prohibits knowingly distributing misleading, false, untrue, or “deceptive” advertising. Source: [§8.6.4, Commission rules](https://regulations.delaware.gov/AdminCode/title24/2900). Read 2026.10.10. The license law separately makes a continued and flagrant course of misrepresentation or “false promises” through advertising a disciplinary ground. Source: [24 Del. C. §2912(a)(3)](https://delcode.delaware.gov/title24/c029/sc01/index.html). Read 2026.10.10. Section 8.6.5.1 requires an advertisement for property you own or have an ownership interest in to disclose that you are the “owner” and a real estate licensee. That subsection excludes signs. Source: [§8.6.5.1, Commission rules](https://regulations.delaware.gov/AdminCode/title24/2900). Read 2026.10.10. Section 8.6.5.2 requires an advertised offer to purchase property to identify you as a real estate “Licensee”. Source: [§8.6.5.2, Commission rules](https://regulations.delaware.gov/AdminCode/title24/2900). Read 2026.10.10. A specific provision applies when you advertise for an exempted party under §2901 and unlicensed salespeople conduct on-site sales. Section 8.6.5.7 requires this statement: > On-site unlicensed salespeople represent the seller only. Source: [§8.6.5.7, Commission rules](https://regulations.delaware.gov/AdminCode/title24/2900). Read 2026.10.10. ## Separate fair housing copy from the logo question The Delaware Fair Housing Act prohibits dwelling-sale or rental advertisements indicating a “preference, limitation, or discrimination” based on listed characteristics. Section 4603(b)(3) lists race, color, national origin, religion, creed, sex, marital status, familial status, source of income, age, sexual orientation, gender identity, disability, military status, and housing status. It permits information about the availability of housing accessible to people with a disability. Source: [6 Del. C. §4603(b)(3)](https://delcode.delaware.gov/title6/c046/index.html). Read 2026.10.10. Review property descriptions, neighborhood copy, and ads against that prohibition. A symbol or slogan does not change discriminatory text. The reviewed Commission advertising rules and this statutory provision do not establish a universal Equal Housing logo or statement requirement for an agent website. For a logo, statement, or placement required by your brokerage, property program, or advertising arrangement, confirm with your broker. No such requirement is established here. ## A short checklist for your own site - Compare listed-property brokerage identification and office phone prominence with your personal name. - Check the complete registered brokerage name and office phone in personal promotion. - Test Internet disclosure links, main-office location, and licensing jurisdiction. - Check team wording, brokerage adjacency, and relative prominence. - For advertising approval, license-number policy, and IDX feed disclosures, confirm with your broker. - Review registration terms, ownership disclosures, and housing descriptions. - For any required fair housing logo or statement, confirm with your broker. Record each affected page, the proposed correction, and the broker-confirmed wording before implementation. Bring that list to [the real estate website page](/for/real-estate) to define the whole website fix. ## Related: Real estate - [Check your real estate website in 30 minutes](/articles/real-estate-website-audit) - [Test the seller inquiry path on your real estate website](/articles/seller-inquiry-path-agent-website) - [Own your real estate website: domain, hosting, editing, and leads](/articles/own-your-site) ---- ```text .|########||. .|########||. .|########||. |##||. .||##|. |##||. .||##|. |##||. .||##|. |#|. .|#|. |#|. .|#|. |#|. .|#|. |#| |#| |#| |#| |#| |#| .#| |#. .#| |#. .#| |#. .#. .#| .#. .#| .#. .#| |#. .#| |#. .#| |#. .#| |# ...... #| |# ...... #| |# ...... #| .# ||#########| #| .# ||#########| #| .# ||#########| #| .#. |######||######|. .#. .#. |######||######|. .#. .#. |######||######|. .#. #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# # .||####|###########################|. # # .||####|###########################|. # # .||####|###########################|. # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || #. .######|#|#########| .# #. .######|#|#########| .# #. .######|#|#########| .# .#. |#####||||#####| .#. .#. |#####||||#####| .#. .#. |#####||||#####| .#. |# ||########|| #. |# ||########|| #. |# ||########|| #. |# ...... #| |# ...... #| |# ...... #| |#. .#| |#. .#| |#. .#| |#. .#. |#. .#. |#. .#. .#| |#. .#| |#. .#| |#. |#| |#| |#| |#| |#| |#| .|#|. .|#|. .|#|. .|#|. .|#|. .|#|. |##||. .||##| |##||. .||##| |##||. .||##| .||########||. .||########||. .||########||. 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