--- title: "Connecticut real estate website and advertising rules" description: "Check Connecticut broker-name placement, agent contacts, team names, listing permissions, social media, IDX updates, and fair housing against primary…" canonical: "https://scalewithsearch.com/articles/website-rules-connecticut" --- ## Site navigation - [Scale With Search](https://scalewithsearch.com/) - Real estate - Real estate - [Real estate](https://scalewithsearch.com/for/real-estate) - Work - Start here - [Send your brief](https://scalewithsearch.com/work#send-your-brief) - [Prepare your six-question brief](https://scalewithsearch.com/work#prepare-your-six-question-brief) - Build - [Site build, content library with SEO, signal desk](https://scalewithsearch.com/work) - For your business - Trades and home services - [Auto body and collision shops](https://scalewithsearch.com/for/auto-body-and-collision-shops) - [Foundation and home repair contractors](https://scalewithsearch.com/for/foundation-and-home-repair) - [Garage door and fencing contractors](https://scalewithsearch.com/for/garage-door-and-fencing-contractors) - [HVAC contractors](https://scalewithsearch.com/for/hvac-contractors) - [Janitorial and commercial cleaning companies](https://scalewithsearch.com/for/janitorial-and-commercial-cleaning) - [Locksmiths](https://scalewithsearch.com/for/locksmiths) - [Moving companies](https://scalewithsearch.com/for/moving-companies) - [Pest control companies](https://scalewithsearch.com/for/pest-control-companies) - [Plumbing and electrical contractors](https://scalewithsearch.com/for/plumbing-and-electrical-contractors) - [Restoration and water or fire damage companies](https://scalewithsearch.com/for/restoration-and-water-fire-damage) - [Roofing companies](https://scalewithsearch.com/for/roofing-companies) - [Towing companies](https://scalewithsearch.com/for/towing-companies) - [Tree services and landscaping companies](https://scalewithsearch.com/for/tree-services-and-landscaping) - [Solar installers](https://scalewithsearch.com/for/solar-installation) - [General contractors](https://scalewithsearch.com/for/general-contractors-and-construction) - [Paving, concrete, and flooring contractors](https://scalewithsearch.com/for/paving) - Practices and professional services - [Bookkeeping and tax practices](https://scalewithsearch.com/for/bookkeeping-and-tax-practices) - [Dental practices](https://scalewithsearch.com/for/dental-practices) - [Family and criminal defense law firms](https://scalewithsearch.com/for/family-and-criminal-defense-law-firms) - [Med spas and aesthetics practices](https://scalewithsearch.com/for/med-spas-and-aesthetics) - [Personal injury law firms](https://scalewithsearch.com/for/personal-injury-law-firms) - [Veterinary clinics](https://scalewithsearch.com/for/veterinary-clinics) - [Gyms and fitness studios](https://scalewithsearch.com/for/fitness) - [Therapy and outpatient health practices](https://scalewithsearch.com/for/therapy-and-outpatient-health) - [Medical billing companies](https://scalewithsearch.com/for/medical-billing) - [Insurance agencies](https://scalewithsearch.com/for/insurance-agencies) - [Financial advisors](https://scalewithsearch.com/for/financial-advisors) - [Property management companies](https://scalewithsearch.com/for/property-management) - [Recruiting and staffing agencies](https://scalewithsearch.com/for/recruiting-and-staffing) - [Architects and interior designers](https://scalewithsearch.com/for/architects-and-interior-designers) - [Logistics and supply chain companies](https://scalewithsearch.com/for/logistics-and-supply-chain) - Agencies, MSPs, and manufacturing - [IT and managed service providers](https://scalewithsearch.com/for/it-and-managed-service-providers) - [Machine shops and precision manufacturers](https://scalewithsearch.com/for/machine-shops-and-precision-manufacturing) - [Marketing agencies and freelancers](https://scalewithsearch.com/for/marketing-agencies-and-freelancers) - [SEO agencies and consultants](https://scalewithsearch.com/for/seo-agencies-and-consultants) - [Small manufacturers and fabricators](https://scalewithsearch.com/for/small-manufacturers-and-fabricators) - Restaurants, shops, studios, and nonprofits - [Restaurants and hospitality businesses](https://scalewithsearch.com/for/restaurants-and-hospitality) - [Retail stores and ecommerce sellers](https://scalewithsearch.com/for/retail-and-ecommerce) - [Photographers, event planners, and travel agents](https://scalewithsearch.com/for/photographers) - [Churches and nonprofits](https://scalewithsearch.com/for/churches-and-nonprofits) - [All industries](https://scalewithsearch.com/for/) - Learn - For your office - [Office job guides](https://scalewithsearch.com/guides/) - [Browser calculators](https://scalewithsearch.com/tools/) - Start here - [How it works](https://scalewithsearch.com/how-it-works) - [Free Starter Kit](https://scalewithsearch.com/kit/business-memory-starter-kit.zip) - [Synthetic specimen](https://scalewithsearch.com/specimen/working-session-specimen.zip) - Guides - [The Complete Guide to Business Memory for AI Agents](https://scalewithsearch.com/articles/business-memory-for-ai-agents-guide) - [The Complete Small-Business Guide to AI Agent Governance](https://scalewithsearch.com/articles/ai-agent-governance-guide-small-business) - [The Complete Guide to Leaving Vendor AI Memory](https://scalewithsearch.com/articles/leaving-vendor-ai-memory-guide) - Articles by cluster - [Business memory](https://scalewithsearch.com/articles/business-memory-for-ai-agents-guide) - [Agent governance](https://scalewithsearch.com/articles/ai-agent-governance-guide-small-business) - [Migration and ownership](https://scalewithsearch.com/articles/leaving-vendor-ai-memory-guide) - For machines - [llms.txt](https://scalewithsearch.com/llms.txt) - [llms-full.txt](https://scalewithsearch.com/llms-full.txt) - [Machine view](https://scalewithsearch.com/?view=machine) - Company - Evidence - [Proof](https://scalewithsearch.com/proof) - Company - [About](https://scalewithsearch.com/about) # Connecticut real estate website rules: names, teams, and online ads Connecticut requires identifying names and contact details on every page of an agent's advertising website. The supervising broker's name and contact details have font-size requirements. Registered teams have separate naming rules. Public marketing of residential listings also carries a requirement effective October 1, 2026. Confirm with your broker. The rules and guidance below were read on **2026.10.10**. Each quotation is a short excerpt. The linked provision supplies its full conditions. ## Put the licensed broker identity on every page For salespersons and associate brokers, R.C.S.A. §20-328-5a(g) requires identifying information “on each page”. Use the supervising licensee's licensed name for the required broker identity. Confirm which licensed name your brokerage supplies. [R.C.S.A. §20-328-5a(g)](https://eregulations.ct.gov/eRegsPortal/Browse/RCSA/Title_20Subtitle_20-328Section_20-328-5a/). Read 2026.10.10. DCP's advertising guide specifies “Name as it appears on license” and the following website fields. Its broker-name comparison is “at least same size font”. [DCP, 2024 Changes to Real Estate Advertising, supervised-licensee website section](https://portal.ct.gov/dcp/real-estate/2024-changes-to-real-estate-advertising). Read 2026.10.10. | Website field | Required treatment for a salesperson or associate broker | | --- | --- | | Your name | Prominent on every page; DCP also identifies an approved nickname option | | Your phone number or email | Prominent on every page | | Supervising licensee's licensed name | Every page; at least the font size of your name | | Supervising licensee's phone number or email | Every page; at least the font size of your contact information | Check mobile pages, property pages, and landing pages independently. A shared header or footer can implement the repeated fields. The rule does not prescribe either position. A personal logo does not identify the supervising licensee by itself. For a supervising broker's site, DCP requires prominent licensed-name and phone-or-email fields “on each webpage”. When advertising with another licensee, the applicable site needs both names, phone numbers, and emails. [DCP, supervising-licensee website section; R.C.S.A. §20-328-5a(j)](https://portal.ct.gov/dcp/real-estate/2024-changes-to-real-estate-advertising). Read 2026.10.10. ## Link online ads to the required website For social posts, apps, texts, and email advertising, DCP requires a prominent licensed name or permitted approved nickname for supervised licensees. It also specifies a “Link to internet site” complying with the website requirements. Supervising brokers have the corresponding licensed-name and link requirements. [DCP, electronic-media sections; R.C.S.A. §20-328-5a(f), (i)](https://portal.ct.gov/dcp/real-estate/2024-changes-to-real-estate-advertising). Read 2026.10.10. Check the destination page before using it in an ad. Keep approved nickname use distinct from a newly invented brand name. ## Check team registration and the displayed name Connecticut General Statutes §20-312(e) says “Each team shall register”. Its naming clauses require a member's “full name”, or the immediately following at/of formulation with the supervising licensee's full name. They also say “Not include the name” of an unlicensed individual and prohibit wording that “implies that such team is a business entity”. [C.G.S. §20-312(e)(1)(A)–(C)](https://www.cga.ct.gov/2025/pub/chap_392.htm#sec_20-312). Read 2026.10.10. DCP's team guidance says Team “must be included” in the name. Where the broker suffix is needed, spell out at or of. The guidance rejects an @ substitution and powered-by wording. It also says DCP “will not pre-approve team names”. [DCP, Real Estate Teams Registrations, Team Names](https://portal.ct.gov/-/media/dcp/licensing/real-estate/guidance-on-real-estate-team-names.pdf). Read 2026.10.10. The statute puts the supervising licensee's name at a “prominent location” in every team advertisement. DCP's guidance adds broker contact information and explains prominence through readability, contrast, and visible placement. [C.G.S. §20-312(g)](https://www.cga.ct.gov/2025/pub/chap_392.htm#sec_20-312) and [DCP, team Advertising Guidance](https://portal.ct.gov/-/media/dcp/licensing/real-estate/guidance-on-real-estate-team-names.pdf). Read 2026.10.10. Individual licensee advertising has a separate restriction on words implying a “business entity” unless the licensee is a licensed business entity. DCP also distinguishes a properly registered team from a group implying it is one. [R.C.S.A. §20-328-5a(k)](https://eregulations.ct.gov/eRegsPortal/Browse/RCSA/Title_20Subtitle_20-328Section_20-328-5a/) and [DCP, advertising changes](https://portal.ct.gov/dcp/real-estate/2024-changes-to-real-estate-advertising). Read 2026.10.10. ## Separate listing permission from a general approval claim The team statute assigns the supervising licensee responsibility for “team advertisements”. An associate broker must have a supervising licensee who “has consented” to that broker engaging in real estate business. These provisions do not establish a universal written approval procedure for each online post. Confirm with your broker. [C.G.S. §20-312(e)(2)](https://www.cga.ct.gov/2025/pub/chap_392.htm#sec_20-312) and [C.G.S. §20-312c(a)](https://www.cga.ct.gov/2025/pub/chap_392.htm#sec_20-312c). Read 2026.10.10. Advertising another broker's listing requires the “permission of the listing broker”, updates within “seventy-two (72) hours” after changes, and disclosure that it is “not listed with the licensee”. Listing information changes also require express broker permission. Advertising must present “accurate information”. [R.C.S.A. §20-328-5a(c)–(d)](https://eregulations.ct.gov/eRegsPortal/Browse/RCSA/Title_20Subtitle_20-328Section_20-328-5a/). Read 2026.10.10. Where outside licensees may advertise a listing, the listing agreement must disclose that permission and exceptions and obtain the “owner's or lessor's authorization”. [R.C.S.A. §20-328-6a(a)(1)](https://eregulations.ct.gov/eRegsPortal/Browse/RCSA/Title_20Subtitle_20-328Section_20-328-6a/). Read 2026.10.10. ## Check IDX dates without inventing an attribution formula The website provisions require the “last date” property information was revised, unless it is “updated automatically” as MLS changes occur. That exception does not remove the identifying fields. No universal IDX attribution phrase was identified in these provisions. Confirm your feed's additional requirements with your broker. [R.C.S.A. §20-328-5a(g), (j)](https://eregulations.ct.gov/eRegsPortal/Browse/RCSA/Title_20Subtitle_20-328Section_20-328-5a/). Read 2026.10.10. No website license-number requirement was identified in this advertising regulation. That finding is limited to this provision. Confirm with your broker. [R.C.S.A. §20-328-5a](https://eregulations.ct.gov/eRegsPortal/Browse/RCSA/Title_20Subtitle_20-328Section_20-328-5a/). Read 2026.10.10. ## Check the October 2026 public-marketing requirement Public Act 26-23 §32 states “Effective October 1, 2026”. For a broker or agent representing a residential seller or landlord, subsection (c) requires a broadly accessible listing platform “concurrently with, or prior to” first public marketing, except as provided in subsection (d). Permitted routes include an active Connecticut MLS listing or qualifying unrestricted public platforms. An invitation or password gate cannot satisfy the alternative-platform routes. Private-listing exceptions and an opt-out form appear in subsections (d)–(e). [P.A. 26-23 §32(a), (c)–(e), pages 47–52](https://www.cga.ct.gov/2026/act/pa/pdf/2026PA-00023-R00SB-00340-PA.pdf). Read 2026.10.10. The same act's terminology and team-text amendments have a different date: “Effective January 1, 2027”. Keep those future amendments separate from §32's current requirement. [P.A. 26-23 §§4, 6](https://www.cga.ct.gov/2026/act/pa/pdf/2026PA-00023-R00SB-00340-PA.pdf). Read 2026.10.10. ## Apply fair housing requirements to the right material The commission's regulation prohibits a “violation of section 46a-64c”. That statute bars dwelling advertisements indicating “any preference, limitation, or discrimination” based on its protected characteristics. [R.C.S.A. §20-328-4a(a)](https://eregulations.ct.gov/eRegsPortal/Browse/RCSA/Title_20Subtitle_20-328Section_20-328-4a/) and [C.G.S. §46a-64c(a)(3), 2026 Supplement](https://www.cga.ct.gov/2026/sup/chap_814c.htm#sec_46a-64c). Read 2026.10.10. The regulation also places a nondiscrimination statement in “all listing and buyer agency agreements”. That is an agreement requirement. It does not establish a general website-logo requirement. [R.C.S.A. §20-328-4a(b)](https://eregulations.ct.gov/eRegsPortal/Browse/RCSA/Title_20Subtitle_20-328Section_20-328-4a/). Read 2026.10.10. State-assisted housing marketing has a separate rule. Covered entities include organizations applying for or receiving state housing assistance, or contracting to administer housing-agency programs. The entity definition includes an organization that “receives state financial assistance”. [R.C.S.A. §8-37ee-401(5)](https://eregulations.ct.gov/eRegsPortal/Browse/RCSA/Title_8Subtitle_8-37eeSection_8-37ee-401/). Read 2026.10.10. Their marketing efforts must include a HUD-approved “fair housing logo, slogan or statement”. The rule also addresses “any printed material” used for the covered sales, rentals, and programs. Delegating marketing does not remove the entity's responsibility. [R.C.S.A. §8-37ee-501(1), (5)](https://eregulations.ct.gov/eRegsPortal/Browse/RCSA/Title_8Subtitle_8-37eeSection_8-37ee-501/). Read 2026.10.10. No general logo or slogan requirement for every agent website was identified in the reviewed commission advertising provisions. For a covered housing program, confirm the applicable marketing requirements with your broker. ## Review your own site Use this short checklist as a layout review. The provisions above establish the requirements; these steps are practical applications. 1. Check identifying fields and relative font sizes on each page, including mobile layouts. 2. Check approved names and registered team wording against the displayed branding. 3. Open each online ad's destination and inspect its identifying fields. 4. Record listing permissions, change handling, and the MLS update method. 5. Check the public-marketing path before posting a residential listing. 6. Inspect housing copy and any applicable program logo, slogan, or statement. 7. Keep license-number and feed-specific questions scoped to the sources above. Confirm with your broker. For implementation scope, see [real estate website work](/for/real-estate). ## Related: Real estate - [Check your real estate website in 30 minutes](/articles/real-estate-website-audit) - [Test the seller inquiry path on your real estate website](/articles/seller-inquiry-path-agent-website) - [Own your real estate website: domain, hosting, editing, and leads](/articles/own-your-site) ---- ```text .|########||. .|########||. .|########||. |##||. .||##|. |##||. .||##|. |##||. .||##|. |#|. .|#|. |#|. .|#|. |#|. .|#|. |#| |#| |#| |#| |#| |#| .#| |#. .#| |#. .#| |#. .#. .#| .#. .#| .#. .#| |#. .#| |#. .#| |#. .#| |# ...... #| |# ...... #| |# ...... #| .# ||#########| #| .# ||#########| #| .# ||#########| #| .#. |######||######|. .#. .#. |######||######|. .#. .#. |######||######|. .#. #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# # .||####|###########################|. # # .||####|###########################|. # # .||####|###########################|. # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || #. .######|#|#########| .# #. .######|#|#########| .# #. .######|#|#########| .# .#. |#####||||#####| .#. .#. |#####||||#####| .#. .#. |#####||||#####| .#. |# ||########|| #. |# ||########|| #. |# ||########|| #. |# ...... #| |# ...... #| |# ...... #| |#. .#| |#. .#| |#. .#| |#. .#. |#. .#. |#. .#. .#| |#. .#| |#. .#| |#. |#| |#| |#| |#| |#| |#| .|#|. .|#|. .|#|. .|#|. .|#|. .|#|. |##||. .||##| |##||. .||##| |##||. .||##| .||########||. .||########||. .||########||. Scale With Search 2026 [scalewithsearch.com](https://scalewithsearch.com) ```