--- title: "Colorado real estate agent website advertising rules" description: "Check Colorado brokerage identification, team names, social media, IDX permissions, advertising supervision, and fair housing against primary sources." canonical: "https://scalewithsearch.com/articles/website-rules-colorado" --- ## Site navigation - [Scale With Search](https://scalewithsearch.com/) - Real estate - Real estate - [Real estate](https://scalewithsearch.com/for/real-estate) - Work - Start here - [Send your brief](https://scalewithsearch.com/work#send-your-brief) - [Prepare your six-question brief](https://scalewithsearch.com/work#prepare-your-six-question-brief) - Build - [Site build, content library with SEO, signal desk](https://scalewithsearch.com/work) - For your business - Trades and home services - [Auto body and collision shops](https://scalewithsearch.com/for/auto-body-and-collision-shops) - [Foundation and home repair contractors](https://scalewithsearch.com/for/foundation-and-home-repair) - 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Keep the brokerage identity visible as you review your website and online advertisements. Confirm with your broker which name and approval process apply. C.R.S. § 12-10-203(9) requires the “name under which the person is licensed.” [2026 Colorado Revised Statutes, Title 12](https://olls.info/crs/crs2026-title-12.htm). Read 2026.10.10. The short quotations below identify the operative requirements. The Secretary of State lists the January 30, 2026 edition as the current broker rules. [Official 4 CCR 725-1 version index](https://www.sos.state.co.us/CCR/DisplayRule.do?action=ruleinfo&ruleId=2307&deptID=18&agencyID=98). Read 2026.10.10. ## Brokerage identification and team names | Rule | Quoted excerpt | Requirement | | --- | --- | --- | | 6.10.A.4 | “clearly and conspicuously” | Identify the firm. Exception: broker-owned property unlisted with that firm. | | 6.10.A.5 | “filed” | Trade names require Commission filing. | | 6.10.A.6.a.ii | “Each office independently owned and operated.” | Third-party branding requires an independence statement; this wording is permitted. | | 6.10.B.1 | “Realty” | Prohibited team terms include Realty, Real estate, Realtors, Company, Corporation, Corp., Inc., LLC, LP, LLP, and other separate-entity implications. | | 6.10.B.2 | “conjunction” | Conspicuously identify the team's firm by legal or trade name. | Source: [4 CCR 725-1, Rule 6.10.A and B, pages 58–60](https://www.sos.state.co.us/CCR/GenerateRulePdf.do?fileName=4+CCR+725-1&ruleVersionId=12355). Read 2026.10.10. ## Website pages, social media, and listings | Rule | Quoted excerpt | Requirement | | --- | --- | --- | | 6.10.D.1 | “each Viewable Page” | Identify the firm on controlled pages; remove expired listings within three days of contract expiry. | | 6.10.D.2 | “written request” | Request syndicator removal within that period; supply accurate information. | | 6.10.D.3 | “specific Consumer” | Identify the firm in advertising messages; repeat disclosure may stop for that already-informed consumer. | | 6.10.D.4 | “first click” | Unreasonable space limits permit conspicuous disclosure within one click. | | 6.10.F | “authority” | Advertising availability or price needs owner or owner's-broker authority. | | 6.10.C and F.1 | “accurate”; “permission” | Another broker's advertising needs written permission, conspicuous owner-brokerage identification, accuracy, and compliance with copyright and other applicable laws. | Source: [4 CCR 725-1, Rule 6.10.C, D, and F, pages 60–62](https://www.sos.state.co.us/CCR/GenerateRulePdf.do?fileName=4+CCR+725-1&ruleVersionId=12355). Read 2026.10.10. For your inspection, open pages directly from saved URLs. Include pages reached through listing search and social links. Compare the desktop and mobile presentation. Record where the brokerage identification disappears or becomes hard to read. For IDX, request the feed's display instructions before changing its template. An exact statewide IDX disclaimer phrase was not established by the reviewed provisions. Feed-specific attribution, logos, and update requirements remain UNRESOLVED; confirm with your broker. ## License numbers and advertising approval No general website license-number mandate was found in the reviewed broker rules and licensing provisions. Any additional firm or feed requirement remains UNRESOLVED; confirm with your broker. Sources: [4 CCR 725-1](https://www.sos.state.co.us/CCR/GenerateRulePdf.do?fileName=4+CCR+725-1&ruleVersionId=12355) and [2026 Title 12, § 12-10-203](https://olls.info/crs/crs2026-title-12.htm). Read 2026.10.10. C.R.S. § 12-10-217(1)(r) requires “reasonable supervision” of licensed employees. Rule 6.4.B requires suitable “written” firm policies. Neither provision establishes a universal signed approval form for every website edit. The firm's approval procedure remains UNRESOLVED; confirm with your broker before publishing changes. [2026 Title 12, § 12-10-217(1)(r)](https://olls.info/crs/crs2026-title-12.htm) and [4 CCR 725-1, Rule 6.4.B, pages 55–56](https://www.sos.state.co.us/CCR/GenerateRulePdf.do?fileName=4+CCR+725-1&ruleVersionId=12355). Read 2026.10.10. C.R.S. § 12-10-217(1)(a) addresses knowingly using “false or misleading advertising”. Review credentials, property descriptions, and claimed results before submitting website changes. [2026 Title 12, § 12-10-217(1)(a)](https://olls.info/crs/crs2026-title-12.htm). Read 2026.10.10. ## Fair housing wording and logos C.R.S. § 24-34-502(1)(d)(I) prohibits housing advertisements indicating a discriminatory “preference, limitation, specification, or discrimination” based on the protected characteristics it lists. Subsection (1)(d)(II) provides an exception for promoting veteran or military housing or housing benefits. [2026 Colorado Revised Statutes, Title 24, § 24-34-502(1)(d)](https://olls.info/crs/crs2026-title-24.htm). Read 2026.10.10. Inspect listing descriptions, neighborhood copy, captions, and ad text. Record language that needs broker review. Adding a logo does not resolve a discriminatory advertising claim. No blanket Equal Housing logo or website-statement mandate was found in these state advertising provisions. Additional program, MLS, or brokerage requirements remain UNRESOLVED; confirm with your broker before removing an existing logo or statement. ## A short website checklist Use these proposed inspection steps to prepare corrections for broker review: - [ ] Open the homepage, biography, service pages, listing pages, and campaign landing pages directly. - [ ] Inspect brokerage identification on desktop and mobile screenshots. - [ ] Compare the approved team name against Rule 6.10.B.1. - [ ] Check any franchise or other third-party branding with your broker. - [ ] Inspect individual social ads and the pages they link to. - [ ] Review listing permissions, attribution, and expired-listing removal procedures. - [ ] Confirm the firm's advertising approval process and the feed's display instructions. - [ ] Resolve license-number and fair housing logo questions with your broker. For help organizing the website work, see [website services for real estate agents](/for/real-estate). ## Related: Real estate - [Check your real estate website in 30 minutes](/articles/real-estate-website-audit) - [Test the seller inquiry path on your real estate website](/articles/seller-inquiry-path-agent-website) - [Own your real estate website: domain, hosting, editing, and leads](/articles/own-your-site) ---- ```text .|########||. .|########||. .|########||. |##||. .||##|. |##||. .||##|. |##||. .||##|. |#|. .|#|. |#|. .|#|. |#|. .|#|. |#| |#| |#| |#| |#| |#| .#| |#. .#| |#. .#| |#. .#. .#| .#. .#| .#. .#| |#. .#| |#. .#| |#. .#| |# ...... #| |# ...... #| |# ...... #| .# ||#########| #| .# ||#########| #| .# ||#########| #| .#. |######||######|. .#. .#. |######||######|. .#. .#. |######||######|. .#. #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# # .||####|###########################|. # # .||####|###########################|. # # .||####|###########################|. # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || #. .######|#|#########| .# #. .######|#|#########| .# #. .######|#|#########| .# .#. |#####||||#####| .#. .#. |#####||||#####| .#. .#. |#####||||#####| .#. |# ||########|| #. |# ||########|| #. |# ||########|| #. |# ...... #| |# ...... #| |# ...... #| |#. .#| |#. .#| |#. .#| |#. .#. |#. .#. |#. .#. .#| |#. .#| |#. .#| |#. |#| |#| |#| |#| |#| |#| .|#|. .|#|. .|#|. .|#|. .|#|. .|#|. |##||. .||##| |##||. .||##| |##||. .||##| .||########||. .||########||. .||########||. 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