--- title: "Alaska real estate website and advertising rules" description: "Check Alaska brokerage identification, property-advertising authority, team branding, broker supervision, social media, IDX, and fair housing against…" canonical: "https://scalewithsearch.com/articles/website-rules-alaska" --- ## Site navigation - [Scale With Search](https://scalewithsearch.com/) - Real estate - Real estate - [Real estate](https://scalewithsearch.com/for/real-estate) - Work - Start here - [Send your brief](https://scalewithsearch.com/work#send-your-brief) - [Prepare your six-question brief](https://scalewithsearch.com/work#prepare-your-six-question-brief) - Build - [Site build, content library with SEO, signal desk](https://scalewithsearch.com/work) - For your business - Trades and home services - [Auto body and collision shops](https://scalewithsearch.com/for/auto-body-and-collision-shops) - [Foundation and home repair contractors](https://scalewithsearch.com/for/foundation-and-home-repair) - 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The rule includes property owned by the licensee. The Commission's advertising guidance expressly covers internet marketing and social media. Begin with your brokerage identification and written authority to advertise each property. [12 AAC 64.130(6), (8)](https://www.akleg.gov/basis/aac.asp?media=print&secStart=12.64.130&secEnd=12.64.130), [Commission advertising guidance](https://www.commerce.alaska.gov/web/Portals/5/pub/Archive26/BestPracticeAdvertising.pdf). Read 2026.10.10. This article quotes the Legislature's retrieved statute and administrative-code sections. The statutes interface labels its edition 2025. The Commission also supplies a September 2024 compilation and advertising guidance adopted December 16, 2020. All were read on 2026.10.10. The checks below distinguish rule text, Commission guidance, and proposed changes. For a requirement's application to your brokerage, confirm with your broker. ## Include the registered brokerage name in the advertisement 12 AAC 64.130 lists grounds for revocation or suspension. Paragraph (8) includes: > advertising to buy, sell, rent, lease or exchange any real estate without including in the advertisement the broker's business name registered with the department; this paragraph applies to all real estate advertised to the public including that owned by the licensee; Source: [12 AAC 64.130(8), Legislature section text](https://www.akleg.gov/basis/aac.asp?media=print&secStart=12.64.130&secEnd=12.64.130). Read 2026.10.10. Use the registered brokerage name rather than substituting your personal or team brand. Compare the name supplied by your broker with the name shown on your website and advertising graphics. 12 AAC 64.112(a) begins: > A broker shall register with the commission the name under which the broker will advertise and conduct business. Source: [12 AAC 64.112(a)](https://www.akleg.gov/basis/aac.asp?media=print&secStart=12.64.112&secEnd=12.64.112). Read 2026.10.10. A branch office has an additional naming rule. AS 08.88.311(b) states: > A branch office shall bear and be advertised only in the name of the principal office but may also indicate that it is a branch office. Source: [AS 08.88.311(b)](https://www.akleg.gov/basis/statutes.asp?media=print&secStart=08.88.311&secEnd=08.88.311). Read 2026.10.10. ### Check brokerage-name placement The quoted advertising rule requires inclusion in the advertisement. It does not specify a header position, adjacency to a phone number, or a font-size ratio. The Commission's December 2020 guidance says the principal office name must be identifiable in advertising by individual licensees and teams. [Best Practice: Advertising, item 1](https://www.commerce.alaska.gov/web/Portals/5/pub/Archive26/BestPracticeAdvertising.pdf). Read 2026.10.10. As a practical check, inspect the homepage, landing pages, contact blocks, listing pages, mobile layout, and each advertising graphic. Make sure the brokerage identification remains readable in the format a visitor sees. These inspection locations are a proposed website review method, rather than a state template. UNRESOLVED: The inspected rule and guidance do not establish a universal website placement or type-size formula. The team-size proposal discussed below is not adopted rule text. For your brokerage's layout requirements, confirm with your broker. ## Distinguish license status from a license-number display requirement 12 AAC 64.130(9) identifies another disciplinary ground: > failing to disclose to all parties in a real estate transaction the fact that the licensee is licensed or failing to disclose the name of the broker or company under whom the licensee is licensed; Source: [12 AAC 64.130(9)](https://www.akleg.gov/basis/aac.asp?media=print&secStart=12.64.130&secEnd=12.64.130). Read 2026.10.10. This paragraph addresses disclosure to transaction parties. Its text does not prescribe a license-number field on every website page or advertisement. It also does not make website copy a substitute for required transaction disclosures. UNRESOLVED: These reviewed identification provisions and the Commission advertising guidance do not establish a general agent license-number display requirement. For any number your brokerage requires in its advertising, confirm with your broker. ## Keep team branding connected to the brokerage 12 AAC 64.990(b)(9) defines a team: > "team" means two or more licensees within the same brokerage who work together as one unit under a collective name and provide services or perform activities that require a professional license in real estate; Source: [12 AAC 64.990(b)(9)](https://www.akleg.gov/basis/aac.asp?media=print&secStart=12.64.990&secEnd=12.64.990). Read 2026.10.10. The team definition does not replace the brokerage-name requirement in 12 AAC 64.130(8). Keep the registered brokerage identity in advertising that also carries a team name. 12 AAC 64.117 requires a broker's written policy manual. Paragraph (6) addresses: > for the supervision of teams, if applicable, to include a policy covering (A) the usage of the consumer disclosure required under 12 AAC 64.118; and (B) how consumers are represented within a team. Source: [12 AAC 64.117(6)(A), (B)](https://www.akleg.gov/basis/aac.asp?media=print&secStart=12.64.117&secEnd=12.64.117). Read 2026.10.10. ### Check the status of proposed team-name changes The Commission's March 12, 2026 meeting packet contains a regulation-planning row for 12 AAC 64.130(8). It proposes adding minimum text-size requirements for office names versus team names. That planning entry is not evidence of a completed amendment or its effective date. [Commission meeting packet, regulation-planning row 38](https://www.commerce.alaska.gov/web/Portals/5/pub/Archive26/BoardMeetings/RECboardpacket_2026_03_12.pdf). Read 2026.10.10. UNRESOLVED: The sources checked do not establish an adopted team-name prohibited-word list, a required "team" suffix, or a fixed team-to-brokerage size ratio. This article does not convert discussion material into a naming rule. For any later adopted change and the name your brokerage permits, confirm with your broker. ## Use the broker's supervision and advertising process AS 08.88.685(a)(1) requires written broker policies and procedures that: > require real estate licensees to comply with all real estate laws; Source: [AS 08.88.685(a)(1)](https://www.akleg.gov/basis/statutes.asp?media=print&secStart=08.88.685&secEnd=08.88.685). Read 2026.10.10. 12 AAC 64.125(b)(2) includes this supervision duty: > communicating office policies to affiliated licensees; Source: [12 AAC 64.125(b)(2)](https://www.akleg.gov/basis/aac.asp?media=print&secStart=12.64.125&secEnd=12.64.125). Read 2026.10.10. Request the brokerage's website and advertising procedure before revising public copy. Identify who reviews the draft and what records that procedure requires. This is a practical application of broker policy and supervision. UNRESOLVED: These provisions do not specify a universal written preapproval form for every advertisement. For whether your broker requires approval before publication, confirm with your broker. ## Apply the advertising check to social media and IDX The Commission's advertising guidance expressly includes: > all advertising, including but not limited to: internet marketing, all social media platforms Source: [Best Practice: Advertising, item 3, excerpt](https://www.commerce.alaska.gov/web/Portals/5/pub/Archive26/BestPracticeAdvertising.pdf). Adopted December 16, 2020. Read 2026.10.10. Check a property post, video graphic, paid ad, and website landing page as advertising materials. Include brokerage identification in the advertisement. The reviewed guidance supplies no profile-link-only exception or universal safe harbor for moving identification to another page. For property advertising, 12 AAC 64.130(6) identifies this disciplinary ground: > advertising a property for sale, lease, or rent without first obtaining the written authority of the owner or the owner's authorized agent to sell, lease, or rent the property; Source: [12 AAC 64.130(6)](https://www.akleg.gov/basis/aac.asp?media=print&secStart=12.64.130&secEnd=12.64.130). Read 2026.10.10. For an IDX search page or imported listing, check brokerage identification and property-advertising authority under those provisions. The Commission guidance also addresses written owner permission for advertising another licensee's listings. [Best Practice: Advertising, item 4](https://www.commerce.alaska.gov/web/Portals/5/pub/Archive26/BestPracticeAdvertising.pdf). Read 2026.10.10. UNRESOLVED: The reviewed Alaska provisions and guidance do not supply a universal IDX attribution legend, refresh interval, listing-broker display template, or special permission shortcut. For the applicable feed disclosures and the written authority supporting display, confirm with your broker. ## Use the proper office address when working from home For an associate broker or salesperson working from an unregistered home office, 12 AAC 64.128(c)(3) prohibits: > use the address of the home office in any form of advertising, business letterhead, or business cards for the real estate business; the address of the principal office or branch office from which the associate broker or salesperson conducts real estate business must be used in the advertising, business letterhead, or business cards for the real estate business. Source: [12 AAC 64.128(c)(3)](https://www.akleg.gov/basis/aac.asp?media=print&secStart=12.64.128&secEnd=12.64.128). Read 2026.10.10. The subsection concerns a home office that is neither a principal nor branch office. Check that condition before applying it. For the office address your website should display, confirm with your broker. ## Check fair housing wording and the logo question separately AS 18.80.240 introduces practices unlawful for an owner, lessee, manager, or other person with the right to sell, lease, or rent real property. Paragraph (7) prohibits: > to make, print, or publish, or cause to be made, printed, or published, any notice, statement, or advertisement with respect to the sale or rental of real property that indicates any preference, limitation, or discrimination based on race, color, religion, physical or mental disability, sex, or national origin, or an intention to make the preference, limitation, or discrimination. Source: [AS 18.80.240(7)](https://www.akleg.gov/basis/statutes.asp?media=print&secStart=18.80.240&secEnd=18.80.240). Read 2026.10.10. Review property descriptions, landing-page copy, neighborhood descriptions, and housing advertisements against that language. The quoted state paragraph is not a complete statement of every federal or local fair housing obligation. 12 AAC 64.130(19) separately identifies this disciplinary ground: > being found guilty of violating local, state, or federal fair housing laws. Source: [12 AAC 64.130(19)](https://www.akleg.gov/basis/aac.asp?media=print&secStart=12.64.130&secEnd=12.64.130). Read 2026.10.10. UNRESOLVED: These Alaska provisions and the Commission's advertising guidance do not establish a universal Equal Housing Opportunity logo or statement requirement for every agent website. This article does not determine requirements imposed by a particular housing program, local rule, or feed agreement. For a required logo, wording, and placement in your situation, confirm with your broker. ## A short website checklist Use this checklist as an inspection method. It does not add requirements to the quoted sources. - Compare the brokerage name in each advertisement with the registered name supplied by your broker. - Check desktop pages, mobile pages, listing views, and advertising graphics for readable brokerage identification. - Check the branch-office name and any home-office address against the applicable quoted provisions. - Keep a team name connected to the brokerage. Confirm unresolved naming and size requirements with your broker. - Follow your broker's advertising procedure. Confirm any required license-number display with your broker. - Identify the written authority supporting property advertisements and imported listings. Confirm IDX-specific disclosures with your broker. - Review housing copy for discriminatory preferences. Confirm any required housing logo or statement with your broker. Use [the real estate website page](/for/real-estate) to prepare a written whole website fix scope. Include the brokerage identity, approved property disclosures, contact destination, and the pages your broker needs to review. ## Related: Real estate - [Check your real estate website in 30 minutes](/articles/real-estate-website-audit) - [Test the seller inquiry path on your real estate website](/articles/seller-inquiry-path-agent-website) - [Own your real estate website: domain, hosting, editing, and leads](/articles/own-your-site) ---- ```text .|########||. .|########||. .|########||. |##||. .||##|. |##||. .||##|. |##||. .||##|. |#|. .|#|. |#|. .|#|. |#|. .|#|. |#| |#| |#| |#| |#| |#| .#| |#. .#| |#. .#| |#. .#. .#| .#. .#| .#. .#| |#. .#| |#. .#| |#. .#| |# ...... #| |# ...... #| |# ...... #| .# ||#########| #| .# ||#########| #| .# ||#########| #| .#. |######||######|. .#. .#. |######||######|. .#. .#. |######||######|. .#. #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# # .||####|###########################|. # # .||####|###########################|. # # .||####|###########################|. # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || #. .######|#|#########| .# #. .######|#|#########| .# #. .######|#|#########| .# .#. |#####||||#####| .#. .#. |#####||||#####| .#. .#. |#####||||#####| .#. |# ||########|| #. |# ||########|| #. |# ||########|| #. |# ...... #| |# ...... #| |# ...... #| |#. .#| |#. .#| |#. .#| |#. .#. |#. .#. |#. .#. .#| |#. .#| |#. .#| |#. |#| |#| |#| |#| |#| |#| .|#|. .|#|. .|#|. .|#|. .|#|. .|#|. |##||. .||##| |##||. .||##| |##||. .||##| .||########||. .||########||. .||########||. 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