--- title: "Non-disclosure states: sold prices on your agent website" description: "Check public records, MLS display terms, client permission, and price labels before publishing a past-transaction portfolio on your real estate website." canonical: "https://scalewithsearch.com/articles/sold-price-display-nondisclosure-agent-portfolio" --- ## Site navigation - [Scale With Search](https://scalewithsearch.com/) - Services - Services - [AI systems](https://scalewithsearch.com/ai-systems) - [Site build](https://scalewithsearch.com/work#site-build) - [Whole website fix](https://scalewithsearch.com/work#whole-website-fix) - [Content library with SEO](https://scalewithsearch.com/work#content-library) - [Working session](https://scalewithsearch.com/audit) - Start here - [Send your brief](https://scalewithsearch.com/work#send-your-brief) - [Example scope](https://scalewithsearch.com/work#review-the-example-scope) - [Prices and terms](https://scalewithsearch.com/work#prices-and-terms) - Industries - Real estate - [Real estate agents and teams](https://scalewithsearch.com/for/real-estate) - [Platforms, ownership, and IDX](https://scalewithsearch.com/for/real-estate/real-estate-website-platforms-ownership-idx) - [Search, content, and AI](https://scalewithsearch.com/for/real-estate/real-estate-search-content-ai) - [Inquiries, campaigns, and handoffs](https://scalewithsearch.com/for/real-estate/real-estate-website-inquiries-campaigns-handoffs) - [Buyer, seller, and local pages](https://scalewithsearch.com/for/real-estate/real-estate-buyer-seller-local-resources) - [Rules, privacy, and trust](https://scalewithsearch.com/for/real-estate/real-estate-website-rules-privacy-trust) - Browse by business - [Trades and home services](https://scalewithsearch.com/for/#group-trades) - [Health, wellness, and animal care](https://scalewithsearch.com/for/#group-practices) - [Law, finance, and IT](https://scalewithsearch.com/for/#group-professional) - [Marketing and SEO agencies](https://scalewithsearch.com/for/#group-agencies) - [Shops and manufacturers](https://scalewithsearch.com/for/#group-manufacturing) - [Restaurants, shops, studios, and nonprofits](https://scalewithsearch.com/for/#group-local-services) - Chiropractic practices - [Chiropractic and wellness practices](https://scalewithsearch.com/for/chiropractic-and-wellness-practices) - [Chiropractic and physical therapy clinics](https://scalewithsearch.com/for/chiropractic-and-physical-therapy-clinics) - [All industries](https://scalewithsearch.com/for/) - Resources - Free tools - [AI readiness check](https://scalewithsearch.com/check) - [Free tools](https://scalewithsearch.com/tools/) - [Free Starter Kit](https://scalewithsearch.com/kit/business-memory-starter-kit.zip) - Guides - [AI-native library](https://scalewithsearch.com/ai-native) - [Industry intelligence](https://scalewithsearch.com/intelligence) - [Office job guides](https://scalewithsearch.com/guides/) - [Business memory](https://scalewithsearch.com/articles/business-memory-for-ai-agents-guide) - [Agent governance](https://scalewithsearch.com/articles/ai-agent-governance-guide-small-business) - [Migration and ownership](https://scalewithsearch.com/articles/leaving-vendor-ai-memory-guide) - Articles - [All articles](https://scalewithsearch.com/articles/) - [What changed](https://scalewithsearch.com/changes/) - About - Evidence - [Proof](https://scalewithsearch.com/proof) - Scale With Search - [About](https://scalewithsearch.com/about) - [How it works](https://scalewithsearch.com/how-it-works) # Non-disclosure states: sold prices on your agent website Before showing sold prices on your agent website, check the source, local MLS display terms, client instructions, and broker approval. A state's non-disclosure label does not settle those questions. Texas REALTORS explains that Texas non-disclosure concerns government-compelled price disclosure. Sale prices are not confidential by default, and local MLS rules control their advertising use. [Texas REALTORS professional-standards guidance, checked 2026.10.14](https://www.texasrealestate.com/legal-and-ethics/legal-resources/legal-faqs/professional-standards/). For a past-transaction portfolio, approve each public field before building the cards. Give visitors your verified role and a clear way to ask about selling or buying. Leave an unresolved price out of the proposed display. This article is not legal advice. The Texas examples apply to Texas. Confirm with your broker which state commission rules, contracts, and MLS terms govern your website. The page requirements below are editorial recommendations, not completed compliance checks or evidence of increased inquiries. ## Separate public-record availability from website permission For a concrete non-disclosure example, the Texas Comptroller's 2026 property-value-study manual says Texas does not require sales-price disclosure for property taxing purposes. That statement concerns the agency's data collection. It does not authorize your portfolio. [Texas Comptroller, Chapter 2, Procedure 2.1, checked 2026.10.14](https://comptroller.texas.gov/taxes/property-tax/docs/96-1710.pdf). NAR's data-license FAQ distinguishes using MLS sold data for valuation from displaying it publicly. Access for an automated valuation does not settle permission for a public sales gallery. [NAR AVM data-license FAQ, checked 2026.10.14](https://www.nar.realtor/about-nar/policies/frequently-asked-questions-about-the-avm-sample-data-license-agreement). Have your broker answer separate questions: What does the relevant government record disclose? What permits this particular website to show this particular field? Ask for the current source and the rule behind each answer. Use the same review when a price appears on another website. Record that site's source, then verify your own proposed use. Do not treat a national map or a visible portal price as your publication approval. ## Identify how each price reached your website Start with one transaction you propose to include. Record the jurisdiction, source record, represented side, closing status, and requested fields. Keep the evidence in your broker's approved private process. Give the builder the approved public content and display instructions. Ask whether the price comes from a public record, MLS feed, your transaction file, or an estimate. Specify the exact source field. Review permission independently from accuracy. Texas REALTORS says MLS reporting obligations can coexist with non-disclosure. It also recommends client permission before sharing the price of a transaction in which the broker participated. Those statements do not replace your own MLS advertising rules or contract review. [Texas REALTORS sales-price FAQs, checked 2026.10.14](https://www.texasrealestate.com/legal-and-ethics/legal-resources/legal-faqs/professional-standards/). Ask your broker to approve the precise publication use. A price discussed privately with a client needs its own review before appearing on an unrestricted website. Have counsel resolve any transaction-specific confidentiality agreement or conflicting instruction. Manual entry needs the same approval record. Require the editor to identify both the source and permitted use before adding a number. ## Give the builder a field-by-field approval sheet Use this proposed worksheet for each transaction. Record the approving person and date. Mark an unanswered item **Unresolved** and omit it from the public preview. | Proposed field | Evidence and permission to resolve | Builder instruction | | --- | --- | --- | | Property identity | Approved address or location description and any privacy restriction | Publish only the approved level of detail. | | Transaction status and date | Verified completed sale and approved date wording | Separate sold records from active and pending listings. | | Representation role | Your documented participation and broker-approved description | Identify the represented side. | | Closed sale price | Verified source, applicable MLS display rule, contracts, and client instructions | Show only the approved amount with an accurate label. | | Asking price | Source record and permission to display it | Label it as asking price, not closed sale price. | | Price range or estimate | Permitted source, method, and broker-approved wording | Identify its meaning; never substitute it silently for the closing amount. | | Photos and description | Permission for the exact assets and text | Use only approved material. | | Brokerage and team identity | Applicable commission rule and broker-approved names | Apply approved identification throughout the page. | | Client words or identity | Genuine source, approved use, and separate claims review | Keep testimonial approval separate from price approval. | Request written answers from the responsible MLS or provider when its terms are unclear. Name the website, display method, sold-price field, and intended audience. Retain the answer with the approval sheet. If the price remains unresolved, ask the broker to review a version without it. That version still needs approval for the address, status, photos, description, and representation claim. Omitting the number does not approve the other fields. ## Keep the price label and your role accurate Require the builder to show the source field behind each displayed amount. Reject a card that changes an asking price into a sold price when its status changes. Leave an unavailable value blank or use approved explanatory wording. Do not fill the gap with a default discount or unsupported estimate. Review the heading with the cards. A portfolio of your transactions needs verified participation. In Texas, TREC permits an agent who worked with the seller or buyer in the completed transaction to advertise that they sold the property. An agent who did not participate cannot imply involvement. [TREC sold-advertising FAQ, checked 2026.10.14](https://www.trec.texas.gov/when-can-agent-say-they-%E2%80%9Csold%E2%80%9D-property-advertisement). TREC's advertising rules also address misleading transaction claims and require current property status in advertisements ten days or more after closing. They require license-holder or team identification and specified broker-name prominence. [TREC §§ 535.154 and 535.155, checked 2026.10.14](https://www.trec.texas.gov/agency-information/rules-and-laws/trec-rules). Confirm with your broker who may advertise the sale, whether its price may appear, and which brokerage or team names are required. Obtain your jurisdiction's commission source. Keep the Texas example within Texas; it grants no national sold-price permission. Keep neighborhood sales data separate from your personal transaction history. Ask the broker to approve the distinction in the heading, introduction, and individual records. - [Can a buyer's agent say they sold a house? Website transaction claims](/articles/who-may-claim-sold-agent-transaction-page) ## Review client quotes beside the price separately If you add a client testimonial, review the whole card and surrounding heading. The FTC's Endorsement Guides require honest experience and prohibit deceptive representations through endorsements. [16 CFR § 255.1, checked 2026.10.14](https://www.ecfr.gov/current/title-16/chapter-I/subchapter-B/part-255). A sale-price testimonial can raise a separate question about implied typical results. The FTC says generic statements about variable or atypical results do not resolve that interpretation. Advertisers need evidence of typicality or a clear disclosure of generally expected performance. [FTC Endorsement Guides FAQ, checked 2026.10.14](https://www.ftc.gov/business-guidance/resources/ftcs-endorsement-guides-what-people-are-asking). Send any claimed pricing advantage to your broker and counsel. This applies the FTC's general guidance to an agent portfolio; it is not a ruling on your card. The FTC's Consumer Reviews and Testimonials Rule guidance says a business displaying testimonials on its own website disseminates advertising. Fake or false testimonials can create liability. [FTC review-rule guidance, checked 2026.10.14](https://www.ftc.gov/business-guidance/resources/consumer-reviews-testimonials-rule-questions-answers). Keep a publication permission request separate from restrictions on honest reviews. The Consumer Review Fairness Act restricts standardized clauses suppressing reviews, penalizing reviewers, or taking their review rights, with exceptions. [FTC CRFA guidance, checked 2026.10.14](https://www.ftc.gov/business-guidance/resources/consumer-review-fairness-act-what-businesses-need-know). ## Connect approved past sales to current buyer and seller questions The transaction permission sheet identifies approved price fields, representation wording, and public copies to check. Submit the portfolio requirements at [whole website fix: approved sold-price fields](/for/real-estate). The whole website fix confirms acceptance evidence in writing. [Published website scope, checked 2026.10.14](https://scalewithsearch.com/work). - [Test the seller inquiry path on your real estate website](/articles/seller-inquiry-path-agent-website) - [Check your real estate website in 30 minutes](/articles/real-estate-website-audit) - [Own your real estate website: domain, hosting, editing, and leads](/articles/own-your-site) ## Related: Real estate - [Test the seller inquiry path on your real estate website](/articles/seller-inquiry-path-agent-website) - [Check your real estate website in 30 minutes](/articles/real-estate-website-audit) - [Own your real estate website: domain, hosting, editing, and leads](/articles/own-your-site) ---- ```text .|########||. .|########||. .|########||. |##||. .||##|. |##||. .||##|. |##||. .||##|. |#|. .|#|. |#|. .|#|. |#|. .|#|. |#| |#| |#| |#| |#| |#| .#| |#. .#| |#. .#| |#. .#. .#| .#. .#| .#. .#| |#. .#| |#. .#| |#. .#| |# ...... #| |# ...... #| |# ...... #| .# ||#########| #| .# ||#########| #| .# ||#########| #| .#. |######||######|. .#. .#. |######||######|. .#. .#. |######||######|. .#. #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# # .||####|###########################|. # # .||####|###########################|. # # .||####|###########################|. # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || #. .######|#|#########| .# #. .######|#|#########| .# #. .######|#|#########| .# .#. |#####||||#####| .#. .#. |#####||||#####| .#. .#. |#####||||#####| .#. |# ||########|| #. |# ||########|| #. |# ||########|| #. |# ...... #| |# ...... #| |# ...... #| |#. .#| |#. .#| |#. .#| |#. .#. |#. .#. |#. .#. .#| |#. .#| |#. .#| |#. |#| |#| |#| |#| |#| |#| .|#|. .|#|. .|#|. .|#|. .|#|. .|#|. |##||. .||##| |##||. .||##| |##||. .||##| .||########||. .||########||. .||########||. 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