--- title: "Solar project pages: separate installed work from estimates" description: "Brief a solar installation case study with approved scope, dated photos, and clear project status. Label estimates and measured results before publishing." canonical: "https://scalewithsearch.com/articles/solar-installation-project-case-study-page" --- ## Site navigation - [Scale With Search](https://scalewithsearch.com/) - Services - Services - [AI systems](https://scalewithsearch.com/ai-systems) - [Site build](https://scalewithsearch.com/work#site-build) - [Whole website fix](https://scalewithsearch.com/work#whole-website-fix) - [Content library with SEO](https://scalewithsearch.com/work#content-library) - [Working session](https://scalewithsearch.com/audit) - Start here - [Send your brief](https://scalewithsearch.com/work#send-your-brief) - [Example scope](https://scalewithsearch.com/work#review-the-example-scope) - [Prices and terms](https://scalewithsearch.com/work#prices-and-terms) - Industries - Real estate - [Real estate agents and teams](https://scalewithsearch.com/for/real-estate) - [Platforms, ownership, and IDX](https://scalewithsearch.com/for/real-estate/real-estate-website-platforms-ownership-idx) - [Search, content, and AI](https://scalewithsearch.com/for/real-estate/real-estate-search-content-ai) - [Inquiries, campaigns, and handoffs](https://scalewithsearch.com/for/real-estate/real-estate-website-inquiries-campaigns-handoffs) - [Buyer, seller, and local pages](https://scalewithsearch.com/for/real-estate/real-estate-buyer-seller-local-resources) - [Rules, privacy, and trust](https://scalewithsearch.com/for/real-estate/real-estate-website-rules-privacy-trust) - Browse by business - [Trades and home services](https://scalewithsearch.com/for/#group-trades) - [Health, wellness, and animal care](https://scalewithsearch.com/for/#group-practices) - [Law, finance, and IT](https://scalewithsearch.com/for/#group-professional) - [Marketing and SEO agencies](https://scalewithsearch.com/for/#group-agencies) - [Shops and manufacturers](https://scalewithsearch.com/for/#group-manufacturing) - [Restaurants, shops, studios, and nonprofits](https://scalewithsearch.com/for/#group-local-services) - Chiropractic practices - [Chiropractic and wellness practices](https://scalewithsearch.com/for/chiropractic-and-wellness-practices) - [Chiropractic and physical therapy clinics](https://scalewithsearch.com/for/chiropractic-and-physical-therapy-clinics) - [All industries](https://scalewithsearch.com/for/) - Resources - Free tools - [AI readiness check](https://scalewithsearch.com/check) - [Free tools](https://scalewithsearch.com/tools/) - [Free Starter Kit](https://scalewithsearch.com/kit/business-memory-starter-kit.zip) - Guides - [AI-native library](https://scalewithsearch.com/ai-native) - [Industry intelligence](https://scalewithsearch.com/intelligence) - [Office job guides](https://scalewithsearch.com/guides/) - [Business memory](https://scalewithsearch.com/articles/business-memory-for-ai-agents-guide) - [Agent governance](https://scalewithsearch.com/articles/ai-agent-governance-guide-small-business) - [Migration and ownership](https://scalewithsearch.com/articles/leaving-vendor-ai-memory-guide) - Articles - [All articles](https://scalewithsearch.com/articles/) - [What changed](https://scalewithsearch.com/changes/) - About - Evidence - [Proof](https://scalewithsearch.com/proof) - Scale With Search - [About](https://scalewithsearch.com/about) - [How it works](https://scalewithsearch.com/how-it-works) # Solar project pages: separate installed work from estimates Build a solar project page around work your records can document. Identify your role, approved scope, photograph dates, and recorded project status. Label an estimate as an estimate and observed data with its actual measurement period. The Department of Energy describes solar tools that estimate system performance and recommends working with an installer for a custom production estimate. An estimate is not evidence of what a completed system produced. [Department of Energy homeowner guide, checked 2026.10.23](https://www.energy.gov/cmei/systems/homeowners-guide-solar). Use the page brief below for a documented example you have permission to publish. It supplies no project, output figure, or customer result. ## Choose a project with enough public evidence Collect the accepted scope, relevant completion records, approved photographs, and any data you propose to use. Ask the job owner to resolve conflicting versions before writing. Record the company's contribution. Keep design, installation, equipment supply, and later service distinct where different parties performed them. Do not imply your crew completed everything visible in a photograph. Ask what locality can be published. Keep customer names, exact residential addresses, account numbers, and private monitoring screens outside the public brief. ## Make a project evidence sheet Use this proposed structure: | Field | Evidence to prepare | | --- | --- | | Work requested | Approved summary of the project objective | | Company scope | Work your business performed | | Equipment detail | Verified description from the project record | | Status | Exact documented milestone and its date | | Photographs | Permission, subject, and capture date | | Estimated output, if used | Dated model and approved assumptions | | Observed output, if used | Source data, units, and measurement period | | Service connection | The current work a visitor can ask about | Leave a field out when its evidence is missing. Do not infer system size, equipment identity, inspection, or authorization from appearance alone. Have the project owner approve the status sentence. If the record establishes installation work only, do not let the page imply another milestone was completed. ## Keep estimates and observations distinguishable Give any modeled figure its own label and source date. Give any measured figure its source period and units. Ask a qualified reviewer to approve both before publication. Do not place differently defined figures in a comparison without explaining the difference. Keep a period with missing observations marked incomplete in the private review rather than filling it with a guess. For a financial comparison, use the separate [solar savings-claim checklist](/articles/solar-installer-website-savings-claims). Do not turn the project page into an unsupported forecast for another property. A useful project story can describe the documented work without including a performance number. Choose that version when the available record supports scope and photographs alone. ## Explain photographs with nearby text Add captions that identify the work and project stage. Keep the date of a later photograph distinct from the installation date. Google recommends placing images near relevant text and using descriptive alternative text. It cautions against filling alternative text with keywords. [Google image guidance, checked 2026.10.23](https://developers.google.com/search/docs/appearance/google-images). Ask your maintainer to show the images and text on a phone. Keep the written project explanation readable without opening a gallery or private monitoring tool. ## Review the complete story against its sources Read the headline, opening, captions, status, and any chart together. Check whether the combination implies more than the individual records support. Confirm that the contact invitation requests an assessment of a new project. Avoid presenting one installation as a fixed package for every site. Save the approved story with its evidence references and publication permission. Assign a person to handle corrections to project status or data. The [solar installation overview](/for/solar-installation) connects public examples with approved quotes and job files. Send Scale With Search the permitted project record, approved images, and proposed service connection through [the written scope form](/work). Continue the website review: [AI-native solar installation: the first functions to build](/articles/ai-native-solar-installation-first-functions); [Solar brochure PDFs: decide what search should find](/articles/solar-brochure-pdf-search-indexing); [Solar installation AI rules: data, approvals, and spend](/articles/solar-installation-ai-data-approval-spend-rules); [Solar installer review requests: keep the wording neutral](/articles/solar-installer-google-review-request-process); [Solar installer local SEO: connect coverage to real proof](/articles/solar-installer-local-seo); [Solar installer videos: give each useful clip a page](/articles/solar-installer-video-website-search); [Solar installer credentials: make website claims precise](/articles/solar-installer-website-certification-claims); [Solar website FAQs: publish answers you can maintain](/articles/solar-installer-website-faq-content); [Solar installer quote form: ask for the first useful facts](/articles/solar-installer-website-quote-form); [Solar website savings claims: show the assumptions](/articles/solar-installer-website-savings-claims); [Solar website warranty page: name the actual coverage](/articles/solar-installer-website-warranty-page); [Solar repair page: separate service from installation](/articles/solar-maintenance-repair-website-page). [solar installers](/for/solar-installation): website and search resources. ## Related: solar installers - [Solar installer review requests: keep the wording neutral](/articles/solar-installer-google-review-request-process) - [Solar installer local SEO: connect coverage to real proof](/articles/solar-installer-local-seo) - [Solar installer videos: give each useful clip a page](/articles/solar-installer-video-website-search) ---- ```text .|########||. .|########||. .|########||. |##||. .||##|. |##||. .||##|. |##||. .||##|. |#|. .|#|. |#|. .|#|. |#|. .|#|. |#| |#| |#| |#| |#| |#| .#| |#. .#| |#. .#| |#. .#. .#| .#. .#| .#. .#| |#. .#| |#. .#| |#. .#| |# ...... #| |# ...... #| |# ...... #| .# ||#########| #| .# ||#########| #| .# ||#########| #| .#. |######||######|. .#. .#. |######||######|. .#. .#. |######||######|. .#. #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# # .||####|###########################|. # # .||####|###########################|. # # .||####|###########################|. # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || #. .######|#|#########| .# #. .######|#|#########| .# #. .######|#|#########| .# .#. |#####||||#####| .#. .#. |#####||||#####| .#. .#. |#####||||#####| .#. |# ||########|| #. |# ||########|| #. |# ||########|| #. |# ...... #| |# ...... #| |# ...... #| |#. .#| |#. .#| |#. .#| |#. .#. |#. .#. |#. .#. .#| |#. .#| |#. .#| |#. |#| |#| |#| |#| |#| |#| .|#|. .|#|. .|#|. .|#|. .|#|. .|#|. |##||. .||##| |##||. .||##| |##||. .||##| .||########||. .||########||. .||########||. 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