--- title: "Real Geeks custom audiences: website setup brief" description: "Separate audience creation, Real Geeks selection, data-use review, housing-ad restrictions, and website inquiry checks before live advertising." canonical: "https://scalewithsearch.com/articles/real-geeks-facebook-custom-audience" --- ## Site navigation - [Scale With Search](https://scalewithsearch.com/) - Services - Services - [AI systems](https://scalewithsearch.com/ai-systems) - [Site build](https://scalewithsearch.com/work#site-build) - [Whole website fix](https://scalewithsearch.com/work#whole-website-fix) - [Content library with SEO](https://scalewithsearch.com/work#content-library) - [Working session](https://scalewithsearch.com/audit) - Start here - [Send your brief](https://scalewithsearch.com/work#send-your-brief) - [Example scope](https://scalewithsearch.com/work#review-the-example-scope) - [Prices and terms](https://scalewithsearch.com/work#prices-and-terms) - Industries - Real estate - [Real estate agents and teams](https://scalewithsearch.com/for/real-estate) - [Platforms, ownership, and IDX](https://scalewithsearch.com/for/real-estate/real-estate-website-platforms-ownership-idx) - [Search, content, and AI](https://scalewithsearch.com/for/real-estate/real-estate-search-content-ai) - [Inquiries, campaigns, and handoffs](https://scalewithsearch.com/for/real-estate/real-estate-website-inquiries-campaigns-handoffs) - [Buyer, seller, and local pages](https://scalewithsearch.com/for/real-estate/real-estate-buyer-seller-local-resources) - [Rules, privacy, and trust](https://scalewithsearch.com/for/real-estate/real-estate-website-rules-privacy-trust) - Browse by business - [Trades and home services](https://scalewithsearch.com/for/#group-trades) - [Health, wellness, and animal care](https://scalewithsearch.com/for/#group-practices) - [Law, finance, and IT](https://scalewithsearch.com/for/#group-professional) - [Marketing and SEO agencies](https://scalewithsearch.com/for/#group-agencies) - [Shops and manufacturers](https://scalewithsearch.com/for/#group-manufacturing) - [Restaurants, shops, studios, and nonprofits](https://scalewithsearch.com/for/#group-local-services) - Chiropractic practices - [Chiropractic and wellness practices](https://scalewithsearch.com/for/chiropractic-and-wellness-practices) - [Chiropractic and physical therapy clinics](https://scalewithsearch.com/for/chiropractic-and-physical-therapy-clinics) - [All industries](https://scalewithsearch.com/for/) - Resources - Free tools - [AI readiness check](https://scalewithsearch.com/check) - [Free tools](https://scalewithsearch.com/tools/) - [Free Starter Kit](https://scalewithsearch.com/kit/business-memory-starter-kit.zip) - Guides - [AI-native library](https://scalewithsearch.com/ai-native) - [Industry intelligence](https://scalewithsearch.com/intelligence) - [Office job guides](https://scalewithsearch.com/guides/) - [Business memory](https://scalewithsearch.com/articles/business-memory-for-ai-agents-guide) - [Agent governance](https://scalewithsearch.com/articles/ai-agent-governance-guide-small-business) - [Migration and ownership](https://scalewithsearch.com/articles/leaving-vendor-ai-memory-guide) - Articles - [All articles](https://scalewithsearch.com/articles/) - [What changed](https://scalewithsearch.com/changes/) - About - Evidence - [Proof](https://scalewithsearch.com/proof) - Scale With Search - [About](https://scalewithsearch.com/about) - [How it works](https://scalewithsearch.com/how-it-works) # Real Geeks Facebook custom audiences: prepare a reviewed setup brief Prepare the audience and website brief before creating or selecting an advertising audience. Identify the account owner, data source, intended campaign, and destination page. Keep data-use review and advertising approval as explicit steps before anything launches. Real Geeks says custom audiences are created in Facebook Business Manager before selection in its Facebook Ad Tool. [Real Geeks' custom-audience workflow, checked 2026.10.22](https://support.realgeeks.com/facebook-tool-overview). This is a preparation checklist, not a live setup or legal opinion. Meta's customer-list terms require necessary rights, permissions, and a lawful basis for the proposed use. Check those requirements against your records before any upload. [Meta customer-list terms, checked 2026.10.22](https://www.facebook.com/legal/terms/customaudience). Account-specific eligibility remains UNRESOLVED. No audience was uploaded, campaign created, or advertising spend authorized. ## Where is the custom audience created? Create the proposed audience through Meta's reviewed account workflow, then select an eligible existing audience in the Real Geeks tool. That sequence follows the vendor's documented separation. [Real Geeks' audience instructions, checked 2026.10.22](https://support.realgeeks.com/facebook-tool-overview). Have the authorized administrator confirm the current interface before making changes. ## Who should confirm account access? Use the business's authorized account owner or administrator. Real Geeks identifies the Facebook tool as an administrative feature. [Real Geeks' access requirement, checked 2026.10.22](https://support.realgeeks.com/facebook-tool-overview). Record the business assets involved and the person responsible for them. Keep passwords and recovery details out of the campaign brief. ## What source does the vendor describe for custom audiences? The vendor names website visitors and uploaded contact lists as examples. [Real Geeks' audience-source description, checked 2026.10.22](https://support.realgeeks.com/facebook-tool-overview). Record which source you propose to use. Do not treat that feature description as permission to upload any available customer or prospect list. ## What should the audience brief identify? Identify the business, account, proposed audience purpose, source records, intended use, review owner, and destination page. Add unresolved requirements and the approval state. Keep the brief separate from the actual contact file so reviewers can discuss the proposal without distributing personal data. ## Can a contact export be uploaded without another review? Leave it pending until the responsible data-use reviewer checks the actual source and intended use. Ask what notices, permissions, exclusions, and current platform terms apply. This article cannot establish eligibility for a particular list. Keep an uncertain record out of the proposed upload. ## Where can current Meta terms be checked? Ask the authorized administrator to inspect [Meta's custom-audience terms](https://www.facebook.com/legal/terms/customaudience) through their normal account access. The public terms were readable when checked on 2026.10.22. Retain the reviewed version and decision privately before relying on a proposed workflow. ## How should housing-ad restrictions enter the plan? Have the campaign reviewer confirm the current housing category and permitted controls before setup. Real Geeks says its tool follows Facebook's Special Ad Category rules for housing. [Real Geeks' housing-category statement, checked 2026.10.22](https://support.realgeeks.com/facebook-tool-overview). This vendor statement does not establish legal compliance for your proposed campaign. ## Should an old targeting guide be treated as current permission? Verify the proposed control in the current account and applicable policy. Preserve the source and review date. Leave unavailable or ambiguous controls UNRESOLVED. Avoid transferring a setting from an older tutorial into a housing campaign without a fresh review. ## What if the expected audience is unavailable in Real Geeks? Record the selected business account, intended audience reference, and observed state without exposing its members. Ask the vendor to check the connection and eligibility. Do not recreate the audience, broaden its data source, or launch a replacement campaign merely to bypass an unexplained absence. ## How should audience exclusions be recorded? Ask the responsible reviewer to specify the intended exclusions and how they are maintained. Keep the reason and owner beside the rule. Have the administrator demonstrate the available mechanism. Leave implementation unresolved when the tools cannot express the approved instruction. ## Should a proposed audience be described as every past visitor? Use the definition and coverage your reviewed setup can support. Record the source conditions and known gaps. Avoid claiming complete capture or matching from the existence of a website integration. Ask for evidence before assigning an audience-size or coverage claim to the campaign brief. ## What should the destination page match? Match the approved message, visitor task, and actual available service. Give a seller inquiry a seller destination and a buyer question a suitable buyer route. Keep the contact action clear. Avoid sending visitors to an unrelated page to reuse an existing campaign link. ## How should website tracking be reviewed? Inventory the intended collection and ask the responsible reviewer to approve its implementation. Have the maintainer show the actual page behavior and any applicable choice controls. This checklist does not determine consent requirements or grant permission to collect or disclose visitor information. ## Is a Facebook form the same path as a website form? Keep them separate. Real Geeks documents Facebook Lead Ads forms that collect details within Facebook, with a separate integration for Lead Manager delivery. [Real Geeks' form and delivery distinction, checked 2026.10.22](https://support.realgeeks.com/facebook-tool-overview). Specify which path the campaign will use before defining the acceptance test. ## What should an inquiry acceptance test prove? Arrange a controlled submission through the selected path after separate authorization. Confirm that the intended recipient receives the question and expected reply details. Keep the test result distinct from an audience-creation result. A selectable audience does not demonstrate working inquiry delivery. ## How should campaign labels be chosen? Use labels that identify the approved purpose and version without exposing contact details. Keep audience, creative, destination, and approval references distinguishable. Ask the administrator where those references are visible before storing anything sensitive in a campaign or audience name. ## What belongs in the approval record? Include the reviewed source, applicable policy check, audience purpose, destination, creative, budget decision, responsible people, and unresolved items. Treat the record as preparation until the authorized owner approves the specific action. Nothing in this article authorizes activation or spend. ## How should results be compared after an approved launch? Keep platform-reported actions, website observations, received inquiries, and confirmed conversations separate. Agree on definitions and reporting periods before interpreting results. Do not describe audience selection as proof of improved business outcomes. Leave attribution uncertain where the observed records do not connect the steps. ## What should happen when the audience purpose changes? Return the changed purpose to the responsible reviewers before reuse. Ask whether the source, exclusions, notices, destination, and approval still fit. Record which decision supersedes the earlier version. Avoid treating prior campaign approval as permission for unrelated future use. ## What should the website work request contain? Provide the approved destination, contact path, tracking brief, receiving owner, and required tests. Describe the website portion through [Scale With Search's work request](/work). Keep audience eligibility, campaign approval, and live advertising execution with their responsible account owners. [Real estate website guides](/for/real-estate). - [Geofencing for real estate: evaluate a campaign before buying](/articles/geofencing-for-real-estate) - [Golden letters in real estate: write a truthful seller invitation](/articles/golden-letter-real-estate) - [QR codes for real estate marketing: destinations, tracking, and print checks](/articles/qr-codes-for-real-estate-marketing) ## Related: Real estate - [Geofencing for real estate: evaluate a campaign before buying](/articles/geofencing-for-real-estate) - [Golden letters in real estate: write a truthful seller invitation](/articles/golden-letter-real-estate) - [QR codes for real estate marketing: destinations, tracking, and print checks](/articles/qr-codes-for-real-estate-marketing) ---- ```text .|########||. .|########||. .|########||. |##||. .||##|. |##||. .||##|. |##||. .||##|. |#|. .|#|. |#|. .|#|. |#|. .|#|. |#| |#| |#| |#| |#| |#| .#| |#. .#| |#. .#| |#. .#. .#| .#. .#| .#. .#| |#. .#| |#. .#| |#. .#| |# ...... #| |# ...... #| |# ...... #| .# ||#########| #| .# ||#########| #| .# ||#########| #| .#. |######||######|. .#. .#. |######||######|. .#. .#. |######||######|. .#. #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# # .||####|###########################|. # # .||####|###########################|. # # .||####|###########################|. # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || #. .######|#|#########| .# #. .######|#|#########| .# #. .######|#|#########| .# .#. |#####||||#####| .#. .#. |#####||||#####| .#. .#. |#####||||#####| .#. |# ||########|| #. |# ||########|| #. |# ||########|| #. |# ...... #| |# ...... #| |# ...... #| |#. .#| |#. .#| |#. .#| |#. .#. |#. .#. |#. .#. .#| |#. .#| |#. .#| |#. |#| |#| |#| |#| |#| |#| .|#|. .|#|. .|#|. .|#|. .|#|. .|#|. |##||. .||##| |##||. .||##| |##||. .||##| .||########||. .||########||. .||########||. Scale With Search 2026 [scalewithsearch.com](https://scalewithsearch.com) ```