--- title: "Real estate website examples" description: "Compare real estate agent website examples by their page structure, service explanation, local content, and contact paths. Turn observations into a…" canonical: "https://scalewithsearch.com/articles/real-estate-website-examples" --- ## Site navigation - [Scale With Search](https://scalewithsearch.com/) - Real estate - Real estate - [Real estate](https://scalewithsearch.com/for/real-estate) - Work - Start here - [Send your brief](https://scalewithsearch.com/work#send-your-brief) - [Prepare your six-question brief](https://scalewithsearch.com/work#prepare-your-six-question-brief) - Build - [Site build, content library with SEO, signal desk](https://scalewithsearch.com/work) - For your business - Trades and home services - [Auto body and collision shops](https://scalewithsearch.com/for/auto-body-and-collision-shops) - [Foundation and home repair contractors](https://scalewithsearch.com/for/foundation-and-home-repair) - [Garage door and fencing contractors](https://scalewithsearch.com/for/garage-door-and-fencing-contractors) - [HVAC contractors](https://scalewithsearch.com/for/hvac-contractors) - [Janitorial and commercial cleaning companies](https://scalewithsearch.com/for/janitorial-and-commercial-cleaning) - 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Find the person providing the service, the explanation of that service, and the route to contact them. Then decide which page structure fits your business and which material you can supply. Use the public examples below to build a brief. Each offers a different arrangement to inspect. Record the page, the relevant feature, and the reason you would use it. Ask for evidence before drawing conclusions about its search traffic or inquiries. These observations concern the pages' retrieved text and links, checked on October tenth, twenty twenty-six. Treat them as a starting point for your own review. Reopen each example before relying on its current content. ## Example: an agent biography connected to property and community pages Jade Mills Estates links its homepage to exclusive listings, leases, sold listings, communities, and an agent biography. The homepage also includes contact forms. You can inspect those paths on the [Jade Mills Estates homepage](https://jademillsestates.com/). The biography page presents the agent's name, contact details, license number, and a section explaining her work. It also identifies Coldwell Banker Global Luxury. Those are observable identity fields on the [published biography](https://jademillsestates.com/about). Use this example to decide how much explanation belongs on your homepage and what should move to a biography page. Write down the identity details you need to display. Ask the person approving your site to confirm their accuracy. For your own brief, separate current listings from the explanation of your service. Decide how a visitor should move from reading about you to understanding how you would handle their property. Add the intended destination beside each proposed homepage link. The site's community directory lists places including Beverly Hills, Bel Air, and Malibu. That provides a public example of organizing separate place destinations. Inspect the [community directory](https://jademillsestates.com/neighborhoods) before planning your own. Choose places you serve and can describe with current sources. Require supporting material for each proposed local page. Record who will maintain it. Leave a place out of your brief when you cannot explain its relevance to your work. ## Example: a team site with separate buyer and seller routes The Altman Brothers homepage provides distinct Buyers and Sellers links. Its navigation also separates individual biographies, the team, offices, and property destinations. Inspect that organization on the [Altman Brothers homepage](https://www.thealtmanbrothers.com/). Its seller page contains a preparation checklist and a staged selling-process outline. The outline covers defining objectives, listing details, introducing the property, and the closing process. See the [published seller page](https://www.thealtmanbrothers.com/sellers/). Use this arrangement to plan a seller page around the work you perform. Describe what you need from the homeowner, what you review, and what happens next. Have the responsible person approve each step before offering it publicly. Do not import another team's process into your copy without that review. Treat the example as an outline to inspect. Replace its promises with the steps your own business can support. Give the seller a relevant contact route after the explanation. For a team website, decide which questions belong on the shared service page and which belong on individual biographies. Name the person responsible for updating each. Keep those assignments in your brief so an edit has a clear owner. ## Example: a regional site organized around buyer and seller questions Leigh Brown's real estate site provides separate Buyers, Sellers, Communities, About, and Contact navigation. Its buyer links include first-time buying, making an offer, and closing costs. Seller links include pricing, marketing, and showing a home. Inspect the [regional real estate homepage](https://leighbrown.onecommunity.realestate/). That homepage also presents an agent biography and distinct links for selling a property, requesting its value, and searching real estate. These are visible destinations in the same [public example](https://leighbrown.onecommunity.realestate/). Use this structure to decide which questions need their own destinations. List the questions you are authorized to use from your own work. Put a proposed answer and supporting material beside each one. Assess an existing page before adding another. Keep property browsing and seller-service decisions separate in the brief. Name what you want a visitor to accomplish at each destination. If you propose a valuation request, explain the response your team can provide. Confirm who receives that request before approving its wording. The example gives you a navigation pattern to examine. Use your own markets, services, and sources when filling it. Keep an unsupported question in your planning notes until someone can prepare its answer. ## Compare the examples with a page worksheet Choose a reader task before comparing the sites. For a seller-service review, start at the homepage and follow the seller route. For an identity review, follow the biography route. Record the same task for each example. Use this worksheet to turn the observation into a decision for your own website. The proposed checks are an editorial method. | Page decision | What to record from the example | What your brief needs | | --- | --- | --- | | Homepage | Identity, markets, services, and visible destinations | Your approved introduction and priority routes | | Biography | Public identity fields and explanation of the work | Current facts, supporting material, approval owner | | Seller service | Preparation, process, and contact invitation | The steps your business can provide | | Local content | Directory structure and the question each page answers | Places served, sources, maintenance responsibility | | Property browsing | Listing and search destinations | Your requirements and confirmed display permissions | | Contact | Visible fields, instructions, and destination links | Intended recipient and agreed acceptance checks | Keep the observation column specific. Save the exact page address and the wording relevant to your decision. If a destination is unavailable during your check, record that limit. Leave its contents unknown until you can inspect it. Next, write the requirement in your own words. Replace “make it like this” with a defined page task and the material needed to complete it. Have your builder explain how the proposed pages connect before you accept the scope. ## Check readable structure before choosing visual details Read your proposed homepage introduction without its images. Ask whether it identifies your work and gives the visitor a useful next step. Do the same for the service page. Resolve unclear wording before adding more sections. Google recommends descriptive, concise page titles and discourages repeated boilerplate. Give each proposed page a title that describes its actual content. [Google's title guidance](https://developers.google.com/search/docs/appearance/title-link). W3C explains that headings communicate page organization and can support navigation through assistive technology. Ask your builder to check the heading structure in the finished page. [W3C's heading guidance](https://www.w3.org/WAI/tutorials/page-structure/headings/). For links, specify the destination and descriptive link text together. Google recommends crawlable links and relevant anchor text. Include those checks in the implementation review. [Google's link guidance](https://developers.google.com/search/docs/crawling-indexing/links-crawlable). For forms, require a clear purpose for each requested field. W3C describes associating labels with controls so assistive technology can identify the correct label. Ask for that code-level check alongside your visual review. [W3C's form-label guidance](https://www.w3.org/WAI/tutorials/forms/labels/). Arrange phone, desktop, and keyboard checks on your own test website. Write the expected behavior before the test. Name the person who checks the result. Keep corrections open until the agreed check passes. ## Ask what the example cannot establish Keep public page observations separate from the evidence needed to buy a website. Ask a prospective builder to document the proposed price, page scope, editing access, handoff, outside services, and inquiry destinations. Resolve unanswered terms before accepting the build. Request actual evidence for any performance claim the provider uses. Ask which pages, dates, measurements, and permission support the claim. Leave results from unrelated businesses out of your own forecast. Google says its SEO guidance contains no method that automatically ranks a website first. Use the example to make page decisions, then define how you will inspect your own implementation. [Google's SEO Starter Guide](https://developers.google.com/search/docs/fundamentals/seo-starter-guide). Keep screenshots and notes for your internal brief when permitted. Supply your own approved text and licensed images for the build. Ask the responsible owner before reusing another site's material. Leave uncertain permissions unresolved in the brief. ## Bring page decisions to the whole website fix Bring your current website, the examples you inspected, and the completed worksheet. Include the pages you want to retain, the gaps to fill, and the material available. Name the person who approves public wording and the recipient for inquiries. Use the [real estate website page](/for/real-estate) to prepare a written scope for the whole website fix. Ask for each agreed page, ownership requirement, and acceptance check to appear in that scope. ## Related: Real estate - [Check your real estate website in 30 minutes](/articles/real-estate-website-audit) - [Test the seller inquiry path on your real estate website](/articles/seller-inquiry-path-agent-website) - [Own your real estate website: domain, hosting, editing, and leads](/articles/own-your-site) ---- ```text .|########||. .|########||. .|########||. |##||. .||##|. |##||. .||##|. |##||. .||##|. |#|. .|#|. |#|. .|#|. |#|. .|#|. |#| |#| |#| |#| |#| |#| .#| |#. .#| |#. .#| |#. .#. .#| .#. .#| .#. .#| |#. .#| |#. .#| |#. .#| |# ...... #| |# ...... #| |# ...... #| .# ||#########| #| .# ||#########| #| .# ||#########| #| .#. |######||######|. .#. .#. |######||######|. .#. .#. |######||######|. .#. #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# # .||####|###########################|. # # .||####|###########################|. # # .||####|###########################|. # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || #. .######|#|#########| .# #. .######|#|#########| .# #. .######|#|#########| .# .#. |#####||||#####| .#. .#. |#####||||#####| .#. .#. |#####||||#####| .#. |# ||########|| #. |# ||########|| #. |# ||########|| #. |# ...... #| |# ...... #| |# ...... #| |#. .#| |#. .#| |#. .#| |#. .#. |#. .#. |#. .#. .#| |#. .#| |#. .#| |#. |#| |#| |#| |#| |#| |#| .|#|. .|#|. .|#|. .|#|. .|#|. .|#|. |##||. .||##| |##||. .||##| |##||. .||##| .||########||. .||########||. .||########||. 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