--- title: "Check your real estate website in 30 minutes" description: "Check your real estate website's forms, phone layout, bios, listings, structured data, and Google profile. Save evidence and decide what needs fixing." canonical: "https://scalewithsearch.com/articles/real-estate-website-audit" --- ## Site navigation - [Scale With Search](https://scalewithsearch.com/) - Real estate - Real estate - [Real estate](https://scalewithsearch.com/for/real-estate) - Work - Start here - [Send your brief](https://scalewithsearch.com/work#send-your-brief) - [Prepare your six-question brief](https://scalewithsearch.com/work#prepare-your-six-question-brief) - Build - [Site build, content library with SEO, signal desk](https://scalewithsearch.com/work) - For your business - Trades and home services - [Auto body and collision shops](https://scalewithsearch.com/for/auto-body-and-collision-shops) - [Foundation and home repair contractors](https://scalewithsearch.com/for/foundation-and-home-repair) - [Garage door and fencing contractors](https://scalewithsearch.com/for/garage-door-and-fencing-contractors) - [HVAC contractors](https://scalewithsearch.com/for/hvac-contractors) - [Janitorial and commercial cleaning companies](https://scalewithsearch.com/for/janitorial-and-commercial-cleaning) - [Locksmiths](https://scalewithsearch.com/for/locksmiths) - [Moving companies](https://scalewithsearch.com/for/moving-companies) - [Pest control companies](https://scalewithsearch.com/for/pest-control-companies) - [Plumbing and electrical contractors](https://scalewithsearch.com/for/plumbing-and-electrical-contractors) - [Restoration and water or fire damage companies](https://scalewithsearch.com/for/restoration-and-water-fire-damage) - [Roofing companies](https://scalewithsearch.com/for/roofing-companies) - [Towing companies](https://scalewithsearch.com/for/towing-companies) - [Tree services and landscaping companies](https://scalewithsearch.com/for/tree-services-and-landscaping) - [Solar installers](https://scalewithsearch.com/for/solar-installation) - [General contractors](https://scalewithsearch.com/for/general-contractors-and-construction) - [Paving, concrete, and flooring contractors](https://scalewithsearch.com/for/paving) - Practices and professional services - [Bookkeeping and tax practices](https://scalewithsearch.com/for/bookkeeping-and-tax-practices) - [Dental practices](https://scalewithsearch.com/for/dental-practices) - [Family and criminal defense law firms](https://scalewithsearch.com/for/family-and-criminal-defense-law-firms) - [Med spas and aesthetics practices](https://scalewithsearch.com/for/med-spas-and-aesthetics) - [Personal injury law firms](https://scalewithsearch.com/for/personal-injury-law-firms) - [Veterinary clinics](https://scalewithsearch.com/for/veterinary-clinics) - [Gyms and fitness studios](https://scalewithsearch.com/for/fitness) - [Therapy and outpatient health practices](https://scalewithsearch.com/for/therapy-and-outpatient-health) - [Medical billing companies](https://scalewithsearch.com/for/medical-billing) - [Insurance agencies](https://scalewithsearch.com/for/insurance-agencies) - [Financial advisors](https://scalewithsearch.com/for/financial-advisors) - [Property management companies](https://scalewithsearch.com/for/property-management) - [Recruiting and staffing agencies](https://scalewithsearch.com/for/recruiting-and-staffing) - [Architects and interior designers](https://scalewithsearch.com/for/architects-and-interior-designers) - [Logistics and supply chain companies](https://scalewithsearch.com/for/logistics-and-supply-chain) - Agencies, MSPs, and manufacturing - [IT and managed service providers](https://scalewithsearch.com/for/it-and-managed-service-providers) - [Machine shops and precision manufacturers](https://scalewithsearch.com/for/machine-shops-and-precision-manufacturing) - [Marketing agencies and freelancers](https://scalewithsearch.com/for/marketing-agencies-and-freelancers) - [SEO agencies and consultants](https://scalewithsearch.com/for/seo-agencies-and-consultants) - [Small manufacturers and fabricators](https://scalewithsearch.com/for/small-manufacturers-and-fabricators) - Restaurants, shops, studios, and nonprofits - [Restaurants and hospitality businesses](https://scalewithsearch.com/for/restaurants-and-hospitality) - [Retail stores and ecommerce sellers](https://scalewithsearch.com/for/retail-and-ecommerce) - [Photographers, event planners, and travel agents](https://scalewithsearch.com/for/photographers) - [Churches and nonprofits](https://scalewithsearch.com/for/churches-and-nonprofits) - [All industries](https://scalewithsearch.com/for/) - Learn - For your office - [Office job guides](https://scalewithsearch.com/guides/) - [Browser calculators](https://scalewithsearch.com/tools/) - Start here - [How it works](https://scalewithsearch.com/how-it-works) - [Free Starter Kit](https://scalewithsearch.com/kit/business-memory-starter-kit.zip) - [Synthetic specimen](https://scalewithsearch.com/specimen/working-session-specimen.zip) - Guides - [The Complete Guide to Business Memory for AI Agents](https://scalewithsearch.com/articles/business-memory-for-ai-agents-guide) - [The Complete Small-Business Guide to AI Agent Governance](https://scalewithsearch.com/articles/ai-agent-governance-guide-small-business) - [The Complete Guide to Leaving Vendor AI Memory](https://scalewithsearch.com/articles/leaving-vendor-ai-memory-guide) - Articles by cluster - [Business memory](https://scalewithsearch.com/articles/business-memory-for-ai-agents-guide) - [Agent governance](https://scalewithsearch.com/articles/ai-agent-governance-guide-small-business) - [Migration and ownership](https://scalewithsearch.com/articles/leaving-vendor-ai-memory-guide) - For machines - [llms.txt](https://scalewithsearch.com/llms.txt) - [llms-full.txt](https://scalewithsearch.com/llms-full.txt) - [Machine view](https://scalewithsearch.com/?view=machine) - Company - Evidence - [Proof](https://scalewithsearch.com/proof) - Company - [About](https://scalewithsearch.com/about) # Check your real estate website in 30 minutes Start with a question: can someone reach you from your website? Then check whether your pages describe your business and show the right properties. Use this half-hour check to collect problems you can explain and reproduce. Treat the time limits as suggested blocks, rather than measured completion times. If a tool stalls, save the unfinished check and move on. Before starting, open your website on a computer and your phone. Have your own contact details and current business information ready. Open the inbox or customer system where website inquiries should arrive. Keep private buyer and seller details out of your test. Create a note with four columns: page, observation, evidence, and next action. Mark each check **working**, **broken**, or **unconfirmed**. Use working only when you have seen the expected result. | Suggested time | Check | Evidence to save | | --- | --- | --- | | Minutes 0–6 | Inquiry path | Test message, submission time, and receiving destination | | Minutes 6–11 | Phone layout | Screenshots of the same pages on both devices | | Minutes 11–15 | Bios | Missing information and conflicting facts | | Minutes 15–20 | Listings display | Page links and comparisons with your authorized listing source | | Minutes 20–24 | Structured data | Test output and incorrect business details | | Minutes 24–28 | Google Business Profile | Public details and the website destination | | Minutes 28–30 | Fix order | First repair, responsible person, and repeat test | ## Minutes 0–6: follow an inquiry from click to receipt Open your homepage and look for a way to contact you. Repeat from a bio and a property page, if your site has them. Try the path a seller would take to ask about listing a home. Follow each contact button far enough to identify its destination. Check that the displayed phone number and email address match your current details. On your phone, tap the phone link and inspect the number before calling. Compare the email link's recipient with the address printed beside it. Submit one clearly labeled test through your own inquiry form. Use your own contact information and identify the message as a website test. Save the page address, submission time, and any confirmation shown. Check the receiving inbox or customer system. Confirm that the message arrived where you intended. Open it and check that your test details survived. If the message arrives elsewhere, write down who received it. Compare that destination with your intended handoff. **What the finding means:** a button that opens the wrong destination needs correction. A test receipt confirms delivery for that submission. Without a receipt, mark delivery unconfirmed and investigate before marking the form working. Keep the page confirmation and the actual receipt as separate evidence. If delivery takes longer than this block, revisit the inbox after the remaining checks. Avoid diagnosing the cause from the missing message alone. Ask whoever maintains the form to trace the saved test. The real estate service page also calls for [sample inquiries and receipt checks](https://scalewithsearch.com/for/real-estate). If you recently replaced your site, also review [the website migration checklist](/articles/site-migration-seo-checklist). - [Test the seller inquiry path on your real estate website](/articles/seller-inquiry-path-agent-website) ## Minutes 6–11: repeat the useful actions on your phone Open the homepage, your bio, and a property page on your phone. Use a private browser window so you test without your website's editing session. Read the opening text without zooming. Open the menu, close it, and return to the page. Try the inquiry path again, stopping before another submission unless something differs. Check whether the keyboard covers a field or the send button. Dismiss cookie notices and inspect any persistent banners. Look for sideways scrolling, overlapping text, and buttons you cannot reach. Compare the business information shown on your computer and phone. Check that the phone version still contains your contact details and useful bio information. Look for missing property descriptions or images. Google uses mobile content to index pages and order search results. Its guidance recommends equivalent primary content across phone and desktop versions. It also warns against primary content that loads only after interaction. See [Google's mobile guidance](https://developers.google.com/search/docs/crawling-indexing/mobile/mobile-sites-mobile-first-indexing). **What the finding means:** save any action you cannot complete on your phone. That is a repair you can demonstrate with the page and device. If content differs, ask your developer to inspect the mobile version Google receives. Your screenshots document the visible difference; they do not prove Google's indexing state. After a repair, repeat the same action on the same phone. Keep the before-and-after screenshots beside the result. ## Minutes 11–15: read your bio as someone choosing whom to contact Find your own page through the website menu. If you run a team, also open another current member's page. Check the photo, name, role, brokerage, markets served, and contact path. Write down any outdated affiliation or conflicting business detail. Compare claims about experience and credentials with your current supporting documents. Remove unsupported claims from your proposed copy changes. Keep any required brokerage wording for the person who approves your website to review. Read the page's description of your work. Can you identify what you help buyers or sellers do? Can you find the area you serve without guessing from a listing? Does the contact button lead to the person the page describes? Use these as editorial questions, rather than a score for your search performance. Rewrite vague passages around services you provide and facts you can substantiate. Keep the wording consistent with the rest of your website. **What the finding means:** conflicting facts need an owner and a confirmed replacement. A missing contact path belongs on your inquiry repair list. A generic biography needs a writing decision about your service and market. This check does not establish whether search engines trust or recommend you. Save the exact passage you want changed and the evidence for its replacement. That gives your editor a defined task. For team responsibilities, read [how to divide real estate SEO work](/articles/seo-real-estate-roles). - [Build an agent bio page sellers can check before calling](/articles/agent-bio) ## Minutes 15–20: check the listings you intend to show Start with the page labeled as your listings or property search. Write down what you intend each label to mean. Separate your own listings from the wider inventory available through a search feed. Choose a property you know is currently active. If available, choose another with a recent status or price change. Compare the website with the listing source you are authorized to use. Check price, status, photos, and the link to the full property page. For an empty search, try a location where you expect available inventory. Save the filters and the result you saw. Open a property page directly, then return to the results. Follow its inquiry button and identify the receiving destination. If your website has no listing display, mark this section not applicable. Write down whether adding one is a business requirement. Keep that decision separate from a broken feature you already have. **What the finding means:** a mismatch needs investigation against your source and display agreement. Ask the service maintaining the feed to confirm coverage and update timing. Avoid guessing whether the feed, filters, or page caused the difference. Keep the comparison private if it contains restricted listing information. For any proposed integration, confirm permissions, costs, and maintenance responsibility first. The [real estate website scope](https://scalewithsearch.com/for/real-estate) identifies these as separate decisions. - [How MLS listings appear on your website, and what search can miss.](/articles/idx-mls) ## Minutes 20–24: check schema, meaning structured labels in your page code Structured data gives Google explicit information about a page's content. It can describe people, businesses, and other subjects. See [Google's explanation of structured data](https://developers.google.com/search/docs/appearance/structured-data/intro-structured-data). Open the [structured data validator](https://validator.schema.org/) and enter your homepage address. Repeat with your bio if time allows. If the tool cannot fetch the page, save the error and mark it unconfirmed. Inspect any extracted business name, phone number, website, and address. Compare them with your current information and the visible page. Save errors and mismatches without editing code during this check. If you see `RealEstateAgent`, note that the vocabulary places it under `LocalBusiness`. Ask your developer which business that entry describes. See the [type definition](https://schema.org/RealEstateAgent). **What the finding means:** incorrect details need correction even when the test reports valid code. A result showing no markup means none was detected in that test. Ask your developer to confirm what the page supplies before planning additions. Valid markup does not establish that Google will display an enhanced search result. Google requires accurate, representative information and does not promise that display. See [Google's structured data policies](https://developers.google.com/search/docs/appearance/structured-data/sd-policies). For a longer review, use [the structured data testing guide](/articles/schema-markup-types-guide). ## Minutes 24–28: compare your Google profile with your website Search for your business name and inspect the public profile you intend to use. Compare its name, phone number, website, and location details with your current information. Click the website link and inspect where it lands. Follow that page's contact path back to your intended destination. If you cannot find a profile, save the search you tried. Treat that observation as a question to investigate. Do not create another profile to resolve an uncertain identity. Google has specific rules for public-facing real estate practitioners. A dedicated profile depends on the role and direct contact at the verified location. Shared locations and solo practitioners have different naming guidance. Check [Google's business representation rules](https://support.google.com/business/answer/3038177?hl=en) before proposing changes. **What the finding means:** a wrong website link belongs on your repair list. A naming or location question needs eligibility review before a profile change. Keep the intended business identity and the proposed correction together in your note. ## Minutes 28–30: choose the first repair Start with a broken contact destination or an inquiry you cannot trace. Then address actions blocked on your phone and confirmed errors in public information. Assign listing and structured data questions to whoever maintains those features. For each repair, name the page, expected behavior, responsible person, and repeat test. Keep unresolved checks open until evidence answers them. Recheck the saved inquiry receipt before ending your note. Take your website address and findings to [the real estate website page](/for/real-estate). Use it to prepare a written scope for the whole website fix. Include your market, specialty, required connections, and the checks each repair must pass. ## Related: Real estate - [Test the seller inquiry path on your real estate website](/articles/seller-inquiry-path-agent-website) - [Build an agent bio page sellers can check before calling](/articles/agent-bio) - [How MLS listings appear on your website, and what search can miss.](/articles/idx-mls) ---- ```text .|########||. .|########||. .|########||. |##||. .||##|. |##||. .||##|. |##||. .||##|. |#|. .|#|. |#|. .|#|. |#|. .|#|. |#| |#| |#| |#| |#| |#| .#| |#. .#| |#. .#| |#. .#. .#| .#. .#| .#. .#| |#. .#| |#. .#| |#. .#| |# ...... #| |# ...... #| |# ...... #| .# ||#########| #| .# ||#########| #| .# ||#########| #| .#. |######||######|. .#. .#. |######||######|. .#. .#. |######||######|. .#. #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# # .||####|###########################|. # # .||####|###########################|. # # .||####|###########################|. # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || #. .######|#|#########| .# #. .######|#|#########| .# #. .######|#|#########| .# .#. |#####||||#####| .#. .#. |#####||||#####| .#. .#. |#####||||#####| .#. |# ||########|| #. |# ||########|| #. |# ||########|| #. |# ...... #| |# ...... #| |# ...... #| |#. .#| |#. .#| |#. .#| |#. .#. |#. .#. |#. .#. .#| |#. .#| |#. .#| |#. |#| |#| |#| |#| |#| |#| .|#|. .|#|. .|#|. .|#|. .|#|. .|#|. |##||. .||##| |##||. .||##| |##||. .||##| .||########||. .||########||. .||########||. Scale With Search 2026 [scalewithsearch.com](https://scalewithsearch.com) ```