--- title: "Real estate SEO services: compare the proposed work" description: "Compare real estate SEO services by the pages, repairs, content, access, and evidence you receive. Prepare a scope before hiring an agency or consultant." canonical: "https://scalewithsearch.com/articles/real-estate-seo-services" --- ## Site navigation - [Scale With Search](https://scalewithsearch.com/) - Real estate - Real estate - [Real estate](https://scalewithsearch.com/for/real-estate) - Work - Start here - [Send your brief](https://scalewithsearch.com/work#send-your-brief) - [Prepare your six-question brief](https://scalewithsearch.com/work#prepare-your-six-question-brief) - Build - [Site build, content library with SEO, signal desk](https://scalewithsearch.com/work) - For your business - Trades and home services - [Auto body and collision shops](https://scalewithsearch.com/for/auto-body-and-collision-shops) - [Foundation and home repair contractors](https://scalewithsearch.com/for/foundation-and-home-repair) - [Garage door and fencing contractors](https://scalewithsearch.com/for/garage-door-and-fencing-contractors) - [HVAC contractors](https://scalewithsearch.com/for/hvac-contractors) - 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Ask for named pages, proposed changes, responsibilities, and checks. Compare those deliverables before choosing a real estate SEO agency, company, or consultant. SEO work can include content review, technical advice, content development, and keyword research. Google lists these among the services offered by SEO professionals. A proposal should identify which services apply to your website. [Google's guide to hiring an SEO](https://developers.google.com/search/docs/fundamentals/do-i-need-seo). For your agent website, start with a specific problem. Identify a seller page needing an explanation, a local guide needing sources, or a page awaiting an indexing investigation. The worksheet below is a proposed buying method. Use it to turn that problem into work you can review. ## Start with the page and the intended reader List the pages you want the provider to assess. Put the reader's question beside each address. Separate an explanation of seller representation from property browsing and local information. For a seller-service page, ask whether it explains the work you perform and the next step you can provide. For a neighborhood guide, identify the facts that need verification. For a biography, confirm the public identity and professional information. Google's content self-assessment asks about original information, clear sourcing, and knowledge of the subject. Use those questions when reviewing proposed content work. [Google's helpful-content guidance](https://developers.google.com/search/docs/fundamentals/creating-helpful-content). Keep the problem statement observable. Write “the page contains an outdated construction status” when you have the conflicting source. Write “indexing needs investigation” when you lack a diagnosis. Ask the provider to explain the cause after inspecting the evidence. ## Separate the proposed services Request a line for each type of work. Use this table to prepare questions for a proposal. Its rows describe decisions to request, rather than a standard package every provider supplies. | Proposed work | Question to resolve | Evidence to request | | --- | --- | --- | | Technical investigation | Which pages and reported problems will be inspected? | Page addresses, findings, reasons, and proposed repairs | | Content revision | Which answer is missing or outdated? | Revised copy, supporting sources, and approval record | | Keyword research | Which reader questions fit your services and existing pages? | Exact queries, research settings, and page assignments | | New local content | What distinct local information can you substantiate? | Page brief, sources, and maintenance responsibility | | Website changes | Who implements and checks approved repairs? | Change record and agreed acceptance checks | | Ongoing review | What is checked after the initial work? | Review schedule, report fields, and next-action decisions | Separate advice from implementation in the quote. Ask whether the provider will investigate, write, publish, or hand recommendations to your website contractor. Name the person who completes each approved change. Include inquiry testing as a separate acceptance requirement when the website work affects contact paths. Require a marked test and confirmation at the intended destination. Keep that test record beside the website change. - [What a real estate website costs and includes.](/articles/real-estate-website-cost) ## Ask an SEO company to explain its recommendations Interview the person responsible for the proposed work. Ask about relevant industry and market experience, communication, measurement, and the reasons for each recommendation. Google includes these subjects in its provider-selection guidance. [Google's hiring questions](https://developers.google.com/search/docs/fundamentals/do-i-need-seo). Request a sample finding tied to a page you can inspect. Ask the provider to name the observed problem, the proposed correction, and the check that would establish completion. Keep an unsupported diagnosis open until its evidence arrives. When a recommendation cites a tool score, ask which underlying page behavior needs attention. Compare the explanation with the applicable primary documentation. Google advises checking recommendations against its official guidance. [Google's evaluation guidance](https://developers.google.com/search/docs/fundamentals/do-i-need-seo). Use an existing example to assess how the provider explains the work. Record which parts you can verify and which remain unresolved. Ask for permission before receiving material containing another client's private records. ## Define access and approval before implementation For an initial audit, Google advises granting read access to Search Console. Keep implementation permissions as a later, separate decision. [Google's audit-access guidance](https://developers.google.com/search/docs/fundamentals/do-i-need-seo). List the accounts needed for the agreed work. Identify their business owner, the access requested, and the reason. Give the responsible person a clear way to review proposed changes before publication. For public copy, name who confirms your services, affiliation, experience, and supporting material. Require that approval before publishing a new claim. Keep passwords and private customer records out of the writing brief. For technical changes, request the affected addresses, implementation plan, and verification record. If several contractors share the work, name who resolves a failed check. Retain the change history with your business records. ## Require an investigation before promising an indexing repair Google's URL Inspection tool distinguishes the indexed page record from a live test. It can show indexing information and Google's selected canonical address. The live test cannot predict that canonical choice. [Google's URL Inspection documentation](https://support.google.com/webmasters/answer/9012289?hl=en). Ask the provider to inspect the specific address before explaining why it is absent. Request the indexed result, relevant live-test findings, and the reason for the proposed change. Keep an unavailable observation marked as unavailable. Then define the completion check around the repair. For example, require the corrected content or instruction to appear on the tested page. Record any later indexing observation separately. Google states that an indexed-status report does not guarantee appearance in search results. [Google's inspection limits](https://support.google.com/webmasters/answer/9012289?hl=en). ## Compare reporting before agreeing to ongoing work Search Console reports clicks, impressions, click-through rate, and average position. Its dimensions include queries and pages. Ask the provider to retain the selected date range and filters with each report. [Google's Performance report documentation](https://support.google.com/webmasters/answer/7576553?hl=en). Choose the questions you want the report to answer. What changed? Which pages were involved? What did the later observation show? What remains unresolved? What should happen next? Keep a completed task, a search observation, and an actual inquiry in separate fields. Request a received-inquiry record before accepting an inquiry claim. Ask what evidence supports any claim that a particular change caused that result. Agree how the provider records unchanged results and failed checks. Require the next action to follow from the evidence. Leave a missing comparison unresolved instead of filling it with a forecast. - [The real estate signal desk: questions, sources, proof.](/articles/real-estate-signal-desk) ## Review local-page and AI proposals by their actual method For proposed neighborhood pages, request the question, local sources, and upkeep owner before approving the batch. Keep a page in planning until its answer and evidence are ready. Google's spam policies cover doorway pages and scaled content created to manipulate rankings without helping users. Read the proposed page method against those policies. [Google's spam policies](https://developers.google.com/search/docs/essentials/spam-policies). For a proposal involving AI Overviews or AI Mode, ask which page and technical requirements it addresses. Google says these features require no special AI files or schema. Supporting pages must be indexed and eligible for a search snippet. [Google's AI-feature guidance](https://developers.google.com/search/docs/appearance/ai-features). Keep that Google guidance attached to those Google features. Ask for separate evidence behind claims about another assistant. Require the exact question, observed answer, date, and cited sources when a report claims a visible citation. ## Turn the comparison into a website scope Before accepting work, request the deliverables, exclusions, price, implementation responsibilities, approvals, and acceptance checks in writing. Identify what ends with the initial work and what needs a separate ongoing agreement. Use the scope to assess a proposal against your current website problem. Require a named result for each charge. Keep an unresolved feature or outside connection out of the accepted deliverables until both parties define it. Google warns that nobody can guarantee a first-place ranking. Evaluate the proposed repairs and reporting without adopting that promise. [Google's provider guidance](https://developers.google.com/search/docs/fundamentals/do-i-need-seo). Bring your current website, priority pages, approved material, and comparison questions to [the real estate website page](/for/real-estate). Prepare a written scope for the whole website fix, with the pages, repairs, inquiry destination, and acceptance checks named. ## Related: Real estate - [What a real estate website costs and includes.](/articles/real-estate-website-cost) - [The real estate signal desk: questions, sources, proof.](/articles/real-estate-signal-desk) - [Check your real estate website in 30 minutes](/articles/real-estate-website-audit) ---- ```text .|########||. .|########||. .|########||. |##||. .||##|. |##||. .||##|. |##||. .||##|. |#|. .|#|. |#|. .|#|. |#|. .|#|. |#| |#| |#| |#| |#| |#| .#| |#. .#| |#. .#| |#. .#. .#| .#. .#| .#. .#| |#. .#| |#. .#| |#. .#| |# ...... #| |# ...... #| |# ...... #| .# ||#########| #| .# ||#########| #| .# ||#########| #| .#. |######||######|. .#. .#. |######||######|. .#. .#. |######||######|. .#. #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# # .||####|###########################|. # # .||####|###########################|. # # .||####|###########################|. # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || #. .######|#|#########| .# #. .######|#|#########| .# #. .######|#|#########| .# .#. |#####||||#####| .#. .#. |#####||||#####| .#. .#. |#####||||#####| .#. |# ||########|| #. |# ||########|| #. |# ||########|| #. |# ...... #| |# ...... #| |# ...... #| |#. .#| |#. .#| |#. .#| |#. .#. |#. .#. |#. .#. .#| |#. .#| |#. .#| |#. |#| |#| |#| |#| |#| |#| .|#|. .|#|. .|#|. .|#|. .|#|. .|#|. |##||. .||##| |##||. .||##| |##||. .||##| .||########||. .||########||. .||########||. 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