--- title: "Connect your real estate profiles to your own website" description: "Check your Zillow, Realtor.com, Homes.com, and brokerage profiles against your website. Verify what AI answers cite about your real estate business." canonical: "https://scalewithsearch.com/articles/real-estate-portal-profiles" --- ## Site navigation - [Scale With Search](https://scalewithsearch.com/) - Real estate - Real estate - [Real estate](https://scalewithsearch.com/for/real-estate) - Work - Start here - [Send your brief](https://scalewithsearch.com/work#send-your-brief) - [Prepare your six-question brief](https://scalewithsearch.com/work#prepare-your-six-question-brief) - Build - [Site build, content library with SEO, signal desk](https://scalewithsearch.com/work) - For your business - Trades and home services - [Auto body and collision shops](https://scalewithsearch.com/for/auto-body-and-collision-shops) - [Foundation and home repair contractors](https://scalewithsearch.com/for/foundation-and-home-repair) - [Garage door and fencing contractors](https://scalewithsearch.com/for/garage-door-and-fencing-contractors) - [HVAC contractors](https://scalewithsearch.com/for/hvac-contractors) - 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[The Complete Guide to Leaving Vendor AI Memory](https://scalewithsearch.com/articles/leaving-vendor-ai-memory-guide) - Articles by cluster - [Business memory](https://scalewithsearch.com/articles/business-memory-for-ai-agents-guide) - [Agent governance](https://scalewithsearch.com/articles/ai-agent-governance-guide-small-business) - [Migration and ownership](https://scalewithsearch.com/articles/leaving-vendor-ai-memory-guide) - For machines - [llms.txt](https://scalewithsearch.com/llms.txt) - [llms-full.txt](https://scalewithsearch.com/llms-full.txt) - [Machine view](https://scalewithsearch.com/?view=machine) - Company - Evidence - [Proof](https://scalewithsearch.com/proof) - Company - [About](https://scalewithsearch.com/about) # Connect your real estate profiles to your own website Open your website beside your Zillow, Realtor.com, Homes.com, and brokerage profiles. Compare the name, business affiliation, contact details, service area, and description of your work. Start by correcting disagreements you can verify. Treat this as a connected website task. Give each public profile a clear job. Decide what a visitor should find on your own site. Check the available website link and the destination it opens. Test the contact path separately. For AI visibility, keep another question in view: which page does the answer cite? Use the platform guidance below to maintain accurate profiles. Use saved answers to inspect whether those pages appear as sources. ## Give each page a defined job Use this division when you plan the work. The platform descriptions come from the linked publishers; the checks are recommended actions. | Page | Published role or feature | Your first check | | --- | --- | --- | | Zillow profile | Business details, website links, service areas, and a professional bio ([Zillow guidance](https://www.zillow.com/pro/building-your-brand/)) | Check your identity and the website destination. | | Realtor.com profile | Agent search includes free and paid profiles ([Realtor.com FAQ](https://www.realtor.com/industryrelations/uncategorized/faq-profiles/)) | Inspect your public profile and its contact options. | | Homes.com profile | Membership includes enhanced listing-page bios and directory placement ([Homes.com membership](https://www.homes.com/solutions/membership)) | Distinguish your current profile from advertised paid features. | | Brokerage profile | KW describes profile details supplied by several internal settings ([KW source guide](https://answers.kw.com/hc/en-us/articles/1500012387562-How-do-I-update-my-public-profile-information-Agent-Profile-on-KW-com-Agent-Site-KW-App)) | Find who controls each field at your brokerage. | | Your website | Give it the full explanation of your services and a tested inquiry path. | Check the bio, local pages, and contact destination. | Choose a consistent factual description before changing any page. Write down your current brokerage, markets served, contact details, and supported specialties. Keep the evidence for each claim nearby. - [Google Business Profile for real estate agents: eligibility, categories, and reviews](/articles/google-business-profile-real-estate-agents) ## Zillow: check the profile and listing attribution separately Zillow's profile guidance recommends validating your business name, contact information, credentials, and website links. It also recommends maintaining service areas and your professional bio. Use those fields to describe the work you perform. ([Zillow: Building Your Brand](https://www.zillow.com/pro/building-your-brand/)) Check the destination behind the website link. Open it on your phone. Confirm that the page identifies you and offers the next step you intend. Replace an obsolete destination where you have permission to edit it. For missing listings or sales, inspect the listing connection before rewriting your bio. Zillow explains that an MLS ID identifies you within a multiple listing service. Its FAQ describes adding that identifier through the profile's MLS-management control. ([Zillow listing-management FAQ](https://www.zillow.com/premier-agent/faq-product-changes/)) Ask your broker or MLS to confirm the correct identifier before requesting a correction. Keep a note of the missing property, expected attribution, request date, and public result. Close the task after checking the displayed page. ## Realtor.com: inspect the current profile experience Realtor.com's published FAQ describes agent search covering both NAR members and other agents. It says free and paid profiles can appear in search results. It directs you to claim or update your profile through its professional dashboard. ([Realtor.com agent-profile FAQ](https://www.realtor.com/industryrelations/uncategorized/faq-profiles/)) Check both the search result and the profile it opens. The same FAQ distinguishes recent listings on the search-results page from those inside the profile. It ties the elevated search-results display to qualifying subscribed products. ([Realtor.com display guidance](https://www.realtor.com/industryrelations/uncategorized/faq-profiles/)) Before paying for a feature, name the problem you want it to solve. Separate a missing or incorrect detail from a paid presentation option. Review the current product terms with that distinction in mind. Inspect the public contact choices. Note where each button leads and which person should receive the inquiry. If you arrange a permitted test, confirm delivery with the receiving person. Retain the result beside the profile URL. ## Homes.com: separate your profile from membership placement Homes.com advertises membership placement above nonmembers in its directory. It also describes enhanced member bios on listing pages, with photos and experience. These include links to other current and past listings. Those are advertised membership features. ([Homes.com membership features](https://www.homes.com/solutions/membership)) Audit the profile you have before comparing upgrades. Check your displayed name, brokerage, description, and contact information. Where a website field is available, inspect the destination. Confirm available fields in your account rather than assuming every profile has the same controls. Homes.com describes its listing-inquiry approach as connecting the inquiry with the listing agent. Treat that as the publisher's product description. Verify the contact experience available for your own listing and account. ([Homes.com listing-inquiry description](https://www.homes.com/solutions/membership)) Keep the spending decision separate from this cleanup. Define the placement, reporting, duration, and cost you would be buying. Use your own inquiry records when evaluating the purchase. Give your website an equally clear next step for visitors who arrive there. ## Brokerage rosters: find the setting that supplies the field For a concrete brokerage example, consider KW's published Marketing Profile instructions. KW says this supplies information to public profiles, agent sites, and team sites. Its instructions include a website field and personal bio. It distinguishes that personal bio from a team's site-specific business bio. ([KW Marketing Profile instructions](https://answers.kw.com/hc/en-us/articles/27150021091603-Edit-Your-Marketing-Profile)) KW's source guide explains where public information comes from. Sources include the Marketing Profile, profile of record, and website-specific settings. ([KW public-profile source guide](https://answers.kw.com/hc/en-us/articles/1500012387562-How-do-I-update-my-public-profile-information-Agent-Profile-on-KW-com-Agent-Site-KW-App)) Use that example to frame questions for your own brokerage. Identify the administrator, source field, and public page before requesting an edit. Confirm which changes you can make yourself. Ask how to correct an old office or affiliation. After the update, inspect the public roster and your own website side by side. Check both the individual and team descriptions where applicable. Use [the brokerage, team, and agent SEO guide](/articles/seo-real-estate-roles) to plan who maintains each page. ## Give your website the detail behind the short bio Use your own site for a fuller explanation of your work. Name the markets you serve and the services you offer. Support experience, credentials, and market claims with material you can verify and publish. Keep the basic identity consistent while adapting the length to each page. A short profile can introduce you. Plan your website around the questions you want to answer before someone contacts you. For each market page, identify the question, evidence, update date, and next step. Link it from the relevant part of your site. Read [the topical content planning guide](/articles/topical-authority-content-strategy) when deciding which questions belong together. When a website address changes, include public profile destinations in the change list. Test old and new links. Use [the website migration checklist](/articles/site-migration-seo-checklist) to plan redirects and checks before launch. - [Build an agent bio page sellers can check before calling](/articles/agent-bio) ## Check what AI answers cite Google says AI Overviews and AI Mode provide supporting web links. Eligibility requires a page to be indexed and eligible for a search snippet. Google says meeting its requirements does not ensure inclusion. These requirements concern Google's features. ([Google's AI-feature guidance](https://developers.google.com/search/docs/appearance/ai-features)) That guidance supports maintaining useful, accessible pages. It does not establish a recommendation benefit from correcting a portal profile. Treat that proposed relationship as something to test. Choose a question about your name or the service you provide. Save the exact wording, date, location, answer, and linked sources. Open each citation and check what it says about you. Distinguish a linked source from an explicit recommendation. Record the description attached to your name. Mark unseen retrieval as unknown. Repeat the question under recorded conditions after corrections. The Scale With Search real estate page describes this observation method. ([Published tracking method](https://scalewithsearch.com/for/real-estate)) Use the comparison to choose the next correction. If an answer cites an outdated profile, start with that page. If your site lacks the relevant explanation, plan the content it needs. - [How AI answers choose which real estate professionals to name](/articles/how-ai-answers-name-real-estate-professionals) ## Turn the audit into a website brief Make a compact change list. Include each public URL, current wording, proposed correction, and supporting evidence. Name the person who can approve it. Set a clear acceptance check. The corrected detail appears publicly, or the link opens the intended page. Finish by testing your website's inquiry path. Submit an authorized sample and confirm its receipt. Keep the receipt and page checks with the brief. Review the list when you change brokerage, contact information, markets, or website addresses. Bring your current site, public profile URLs, market, specialty, and proposed changes. Review [Scale With Search's real estate website service](/for/real-estate) with that list in hand. Identify who can approve the website and public wording. Use those details to define the website fix and its acceptance checks. ## Related: Real estate - [Build an agent bio page sellers can check before calling](/articles/agent-bio) - [Google Business Profile for real estate agents: eligibility, categories, and reviews](/articles/google-business-profile-real-estate-agents) - [How AI answers choose which real estate professionals to name](/articles/how-ai-answers-name-real-estate-professionals) ---- ```text .|########||. .|########||. .|########||. |##||. .||##|. |##||. .||##|. |##||. .||##|. |#|. .|#|. |#|. .|#|. |#|. .|#|. |#| |#| |#| |#| |#| |#| .#| |#. .#| |#. .#| |#. .#. .#| .#. .#| .#. .#| |#. .#| |#. .#| |#. .#| |# ...... #| |# ...... #| |# ...... #| .# ||#########| #| .# ||#########| #| .# ||#########| #| .#. |######||######|. .#. .#. |######||######|. .#. .#. |######||######|. .#. #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# # .||####|###########################|. # # .||####|###########################|. # # .||####|###########################|. # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || #. .######|#|#########| .# #. .######|#|#########| .# #. .######|#|#########| .# .#. |#####||||#####| .#. .#. |#####||||#####| .#. .#. |#####||||#####| .#. |# ||########|| #. |# ||########|| #. |# ||########|| #. |# ...... #| |# ...... #| |# ...... #| |#. .#| |#. .#| |#. .#| |#. .#. |#. .#. |#. .#. .#| |#. .#| |#. .#| |#. |#| |#| |#| |#| |#| |#| .|#|. .|#|. .|#|. .|#|. .|#|. .|#|. |##||. .||##| |##||. .||##| |##||. .||##| .||########||. .||########||. .||########||. Scale With Search 2026 [scalewithsearch.com](https://scalewithsearch.com) ```