--- title: "Brief a Facebook cover photo for a real estate business" description: "Prepare approved cover artwork, protect key text from cropping, and verify the connection between a real estate Facebook Page and its website." canonical: "https://scalewithsearch.com/articles/real-estate-facebook-cover-photo-brief" --- ## Site navigation - [Scale With Search](https://scalewithsearch.com/) - Services - Services - [AI systems](https://scalewithsearch.com/ai-systems) - [Site build](https://scalewithsearch.com/work#site-build) - [Whole website fix](https://scalewithsearch.com/work#whole-website-fix) - [Content library with SEO](https://scalewithsearch.com/work#content-library) - [Working session](https://scalewithsearch.com/audit) - Start here - [Send your brief](https://scalewithsearch.com/work#send-your-brief) - [Example scope](https://scalewithsearch.com/work#review-the-example-scope) - [Prices and terms](https://scalewithsearch.com/work#prices-and-terms) - Industries - Real estate - [Real estate agents and teams](https://scalewithsearch.com/for/real-estate) - [Platforms, ownership, and IDX](https://scalewithsearch.com/for/real-estate/real-estate-website-platforms-ownership-idx) - [Search, content, and AI](https://scalewithsearch.com/for/real-estate/real-estate-search-content-ai) - [Inquiries, campaigns, and handoffs](https://scalewithsearch.com/for/real-estate/real-estate-website-inquiries-campaigns-handoffs) - [Buyer, seller, and local pages](https://scalewithsearch.com/for/real-estate/real-estate-buyer-seller-local-resources) - [Rules, privacy, and trust](https://scalewithsearch.com/for/real-estate/real-estate-website-rules-privacy-trust) - Browse by business - [Trades and home services](https://scalewithsearch.com/for/#group-trades) - [Health, wellness, and animal care](https://scalewithsearch.com/for/#group-practices) - [Law, finance, and IT](https://scalewithsearch.com/for/#group-professional) - [Marketing and SEO agencies](https://scalewithsearch.com/for/#group-agencies) - [Shops and manufacturers](https://scalewithsearch.com/for/#group-manufacturing) - [Restaurants, shops, studios, and nonprofits](https://scalewithsearch.com/for/#group-local-services) - Chiropractic practices - [Chiropractic and wellness practices](https://scalewithsearch.com/for/chiropractic-and-wellness-practices) - [Chiropractic and physical therapy clinics](https://scalewithsearch.com/for/chiropractic-and-physical-therapy-clinics) - [All industries](https://scalewithsearch.com/for/) - Resources - Free tools - [AI readiness check](https://scalewithsearch.com/check) - [Free tools](https://scalewithsearch.com/tools/) - [Free Starter Kit](https://scalewithsearch.com/kit/business-memory-starter-kit.zip) - Guides - [AI-native library](https://scalewithsearch.com/ai-native) - [Industry intelligence](https://scalewithsearch.com/intelligence) - [Office job guides](https://scalewithsearch.com/guides/) - [Business memory](https://scalewithsearch.com/articles/business-memory-for-ai-agents-guide) - [Agent governance](https://scalewithsearch.com/articles/ai-agent-governance-guide-small-business) - [Migration and ownership](https://scalewithsearch.com/articles/leaving-vendor-ai-memory-guide) - Articles - [All articles](https://scalewithsearch.com/articles/) - [What changed](https://scalewithsearch.com/changes/) - About - Evidence - [Proof](https://scalewithsearch.com/proof) - Scale With Search - [About](https://scalewithsearch.com/about) - [How it works](https://scalewithsearch.com/how-it-works) # Brief a Facebook cover photo for a real estate business page A Facebook cover brief should identify the real estate business, approved artwork, essential wording, and the website action behind the Page. Ask for phone and desktop previews before publication. The composition and acceptance steps below are recommendations. W3C source pages were checked on 2026.10.22. Current Meta dimensions and export requirements remain UNRESOLVED because its help page returned a login screen. This brief does not determine advertising-law requirements or promise inquiry results. ## What job should the cover image perform? Use the cover to identify the business and support the Page’s purpose. Choose the seller or buyer service the Page actually explains. Keep the main message short enough to inspect without opening the artwork. ## What should the designer receive before starting? Supply approved identity wording, a current portrait or other permitted image, logo files, and the intended website destination. Identify who approves the design. Mark missing assets and unsupported claims as UNRESOLVED. ## How does a cover differ from a shared-link preview? The cover is artwork for the business Page. A shared-link preview belongs to a particular website URL. Keep the artwork brief separate from [Facebook website share-preview repairs](/articles/fix-facebook-agent-website-share-preview). ## What minimum dimensions does Meta publish? Current minimum dimensions remain UNRESOLVED in this brief. Ask the designer to confirm the Page's current official requirements before export. Retain the requirement and check date with the artwork. ## What export guidance does Meta provide? Ask the designer to confirm the current permitted formats and export requirements. Request a file suited to the approved artwork and retain the editable original. Leave numerical specifications unresolved until confirmed. ## Can a template guarantee that all wording remains visible? Require phone and desktop previews of the actual Page. Inspect the whole cover for cropping, resizing, and overlap. Record what remains visible instead of assuming that a template predicts the result. ## Where should essential wording go? Place essential wording away from the edges and profile-picture overlap in the proposed composition. Ask the designer to show it in the intended Page layout. Move or shorten anything that becomes obscured. ## Should the cover repeat a full contact card? Prefer a brief identity and service message. Put reply details in the Page’s appropriate written fields and the website contact page. Avoid requiring visitors to read small text inside the image. ## How should the portrait and cover work together? Review them as a combined header. Ask whether the subject remains recognizable and whether the profile image obscures meaningful artwork. Use the same approved identity across the Page and destination website. ## Which photograph should be selected? Select a photograph the business is permitted to use and can explain accurately. Ask the owner to confirm its source and approved purpose. Avoid imagery that implies an unverified transaction, listing, or client relationship. ## Can a property photograph be used as decoration? Resolve its permission and intended use before including it. Ask the responsible reviewer whether the image could imply a current listing or service claim. Keep any required explanation with the approved design. ## Should the cover make a performance claim? Include a performance claim only after its exact wording and supporting evidence are approved. A cover design does not verify sales totals, rankings, or results. Leave unsourced claims out of the artwork. ## How should brand and advertising wording be reviewed? Have the responsible broker or reviewer approve identity wording and any required disclosures before publication. Give them both the source text and the complete preview. This is a review step, not a legal determination. ## How much written information belongs in the artwork? Use the smallest amount needed to communicate the approved message. Put longer service explanations in editable Page and website text. W3C’s images-of-text guidance favors real text where the visual presentation can be achieved that way. [W3C guidance, checked 2026.10.22](https://www.w3.org/WAI/WCAG22/Understanding/images-of-text.html). ## What contrast check is useful for cover text? Ask the designer to check text against the portion of the photograph directly behind it. W3C’s ordinary text contrast threshold is 4.5:1, with stated exceptions. Use that as a design reference without claiming whole-Page compliance. [W3C contrast guidance, checked 2026.10.22](https://www.w3.org/WAI/WCAG22/Understanding/contrast-minimum.html). ## How should the message remain available outside the image? Repeat essential service and contact information in editable text. For a website reuse, select alternative text according to the image’s purpose. W3C distinguishes informative, functional, decorative, and redundant images. [W3C image decision tree, checked 2026.10.22](https://www.w3.org/WAI/tutorials/images/decision-tree/). ## Should the image contain a drawn button? Avoid a drawn control that suggests an interaction the image does not provide. Put the desired action in a genuine Page control or written website link. Ask the reviewer to follow that action in the preview. ## What should happen after someone visits the website? The destination should explain the same service named in the cover. Give visitors a clear way to ask a seller or buyer question. Confirm the page identity and contact recipient before connecting the Page. ## What previews should the designer deliver? Request the source artwork, exported file, desktop view, and phone view. Include the profile picture in each layout review. Keep the artwork unpublished until the authorized reviewer approves the complete header. ## How should corrections be documented? Mark the exact cropped phrase, obscured element, or unclear claim in the preview. Record the requested revision beside the approved source wording. Review the revised header again rather than accepting the export filename as proof. ## What should be retained for future changes? Retain the editable design, permitted assets, approved wording, final export, and review record. Name the person responsible for updates. Replace stale identity or time-sensitive wording through the same review process. ## What belongs in the final design request? Include the Page, intended audience, approved message, asset sources, website destination, and required previews. Keep cover artwork and website repairs separately described. Use the [website work form](/work) when the destination also needs correction. [Real estate website guides](/for/real-estate). - [Podcast RSS ownership for real estate agents: control the feed and exit](/articles/agent-podcast-rss-feed-ownership) - [WordPress podcast players for real estate websites: choose the source and test playback](/articles/embed-agent-podcast-player-wordpress) - [Connect a Facebook Page action button to your real estate website](/articles/facebook-page-action-button-agent-website) ## Related: Real estate - [Podcast RSS ownership for real estate agents: control the feed and exit](/articles/agent-podcast-rss-feed-ownership) - [WordPress podcast players for real estate websites: choose the source and test playback](/articles/embed-agent-podcast-player-wordpress) - [Connect a Facebook Page action button to your real estate website](/articles/facebook-page-action-button-agent-website) ---- ```text .|########||. .|########||. .|########||. |##||. .||##|. |##||. .||##|. |##||. .||##|. |#|. .|#|. |#|. .|#|. |#|. .|#|. |#| |#| |#| |#| |#| |#| .#| |#. .#| |#. .#| |#. .#. .#| .#. .#| .#. .#| |#. .#| |#. .#| |#. .#| |# ...... #| |# ...... #| |# ...... #| .# ||#########| #| .# ||#########| #| .# ||#########| #| .#. |######||######|. .#. .#. |######||######|. .#. .#. |######||######|. .#. #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# # .||####|###########################|. # # .||####|###########################|. # # .||####|###########################|. # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || #. .######|#|#########| .# #. .######|#|#########| .# #. .######|#|#########| .# .#. |#####||||#####| .#. .#. |#####||||#####| .#. .#. |#####||||#####| .#. |# ||########|| #. |# ||########|| #. |# ||########|| #. |# ...... #| |# ...... #| |# ...... #| |#. .#| |#. .#| |#. .#| |#. .#. |#. .#. |#. .#. .#| |#. .#| |#. .#| |#. |#| |#| |#| |#| |#| |#| .|#|. .|#|. .|#|. .|#|. .|#|. .|#|. |##||. .||##| |##||. .||##| |##||. .||##| .||########||. .||########||. .||########||. 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