--- title: "Comparative market analysis: an agent website sample brief" description: "Specify a public CMA sample for your agent website with comparable selection, adjustments, source dates, publication permissions, and a seller request." canonical: "https://scalewithsearch.com/articles/public-cma-sample-agent-seller-page" --- ## Site navigation - [Scale With Search](https://scalewithsearch.com/) - Services - Services - [AI systems](https://scalewithsearch.com/ai-systems) - [Site build](https://scalewithsearch.com/work#site-build) - [Whole website fix](https://scalewithsearch.com/work#whole-website-fix) - [Content library with SEO](https://scalewithsearch.com/work#content-library) - [Working session](https://scalewithsearch.com/audit) - Start here - [Send your brief](https://scalewithsearch.com/work#send-your-brief) - [Example scope](https://scalewithsearch.com/work#review-the-example-scope) - [Prices and terms](https://scalewithsearch.com/work#prices-and-terms) - Industries - Real estate - [Real estate agents and teams](https://scalewithsearch.com/for/real-estate) - [Platforms, ownership, and IDX](https://scalewithsearch.com/for/real-estate/real-estate-website-platforms-ownership-idx) - [Search, content, and AI](https://scalewithsearch.com/for/real-estate/real-estate-search-content-ai) - [Inquiries, campaigns, and handoffs](https://scalewithsearch.com/for/real-estate/real-estate-website-inquiries-campaigns-handoffs) - [Buyer, seller, and local pages](https://scalewithsearch.com/for/real-estate/real-estate-buyer-seller-local-resources) - [Rules, privacy, and trust](https://scalewithsearch.com/for/real-estate/real-estate-website-rules-privacy-trust) - Browse by business - [Trades and home services](https://scalewithsearch.com/for/#group-trades) - [Health, wellness, and animal care](https://scalewithsearch.com/for/#group-practices) - [Law, finance, and IT](https://scalewithsearch.com/for/#group-professional) - [Marketing and SEO agencies](https://scalewithsearch.com/for/#group-agencies) - [Shops and manufacturers](https://scalewithsearch.com/for/#group-manufacturing) - [Restaurants, shops, studios, and nonprofits](https://scalewithsearch.com/for/#group-local-services) - Chiropractic practices - [Chiropractic and wellness practices](https://scalewithsearch.com/for/chiropractic-and-wellness-practices) - [Chiropractic and physical therapy clinics](https://scalewithsearch.com/for/chiropractic-and-physical-therapy-clinics) - [All industries](https://scalewithsearch.com/for/) - Resources - Free tools - [AI readiness check](https://scalewithsearch.com/check) - [Free tools](https://scalewithsearch.com/tools/) - [Free Starter Kit](https://scalewithsearch.com/kit/business-memory-starter-kit.zip) - Guides - [AI-native library](https://scalewithsearch.com/ai-native) - [Industry intelligence](https://scalewithsearch.com/intelligence) - [Office job guides](https://scalewithsearch.com/guides/) - [Business memory](https://scalewithsearch.com/articles/business-memory-for-ai-agents-guide) - [Agent governance](https://scalewithsearch.com/articles/ai-agent-governance-guide-small-business) - [Migration and ownership](https://scalewithsearch.com/articles/leaving-vendor-ai-memory-guide) - Articles - [All articles](https://scalewithsearch.com/articles/) - [What changed](https://scalewithsearch.com/changes/) - About - Evidence - [Proof](https://scalewithsearch.com/proof) - Scale With Search - [About](https://scalewithsearch.com/about) - [How it works](https://scalewithsearch.com/how-it-works) # Comparative market analysis: publish a useful sample on your agent website For your agent website, publish a permitted, redacted sample that explains why each comparable belongs, how differences affect the analysis, and when the evidence was checked. Place a property-specific request beside it. A CMA or broker price opinion is not an appraisal. [Texas Real Estate Commission, Rule 535.17](https://www.trec.texas.gov/agency-information/rules-and-laws/trec-rules), checked 2026.10.14. A comparative market analysis, or CMA, uses comparable properties to support a listing or offer-price discussion. Zillow describes selection by size, location, age, and condition, with adjustments for differences. [Zillow's CMA explanation](https://www.zillow.com/learn/comparative-market-analysis/). Use the requirements below as a website brief. They are recommendations for presenting your approved work. Supply the actual report and verified figures through your broker's review process. ## Show the reasoning behind the comparable list Give the sample a visible purpose, preparation date, and responsible preparer. Label it as an example for the property analyzed, rather than a result for the visitor's home. Explain what the agent knew about condition and which assumptions remain. Ask the preparer to state the selection method before choosing the displayed properties. Require a reason for each included comparable and a note about relevant exclusions. Explain any expansion to older sales, another property type, or a competing area. Fannie Mae's appraisal guidance considers similar physical and legal characteristics, including site, room count, finished area, style, and condition. It requires explanations for competing-area sales. These are appraisal requirements, not a national CMA rule. Use them as questions for reviewing the sample's evidence. [Fannie Mae's comparable-sales guidance](https://selling-guide.fanniemae.com/sel/b4-1.3-08/comparable-sales), checked 2026.10.14. Keep closed-sale evidence and current asking prices in separately labeled sections. If the sample includes a pending listing, identify the price as asking or confirmed contract information. Avoid presenting an unclosed asking price as a completed sale. Use this proposed table structure. Fill it only with verified material approved for public display. | Sample field | What the seller should be able to inspect | | --- | --- | | Comparable reference | A permitted property reference or a clearly identified redacted reference | | Status and price basis | Closed sale, active listing, or pending listing, with the amount's meaning | | Relevant dates | Closing date, listing snapshot date, and any contract date used in the analysis | | Property facts | Source-backed type, area definition, condition, age, and relevant features | | Selection reason | Why this property competes with the subject property | | Differences | The features that need adjustment or further verification | | Source and checked date | The permitted source reference and when the preparer verified it | Keep an internal source record when publication rights restrict the public detail. If redaction removes too much evidence to explain the selection, use a process outline until you have a publishable sample. ## Explain each adjustment without inventing a rate For every adjustment, show the property difference, direction of the adjustment, supporting evidence, and the preparer's explanation. Identify the comparable sale price separately from the adjusted indication. Fannie Mae requires appraisal adjustments to reflect market reaction. Its guidance rejects arbitrary rules of thumb and requires supporting evidence for time adjustments. Cite this as an appraisal evidence standard, rather than a formula your CMA must copy. [Fannie Mae's adjustment guidance](https://selling-guide.fanniemae.com/sel/b4-1.3-09/adjustments-comparable-sales), checked 2026.10.14. Ask your preparer to explain condition, area, location, concessions, and market timing where relevant. Keep unknown information visible. Do not fill a missing adjustment with a made-up amount or silently treat it as zero. Give the reader a short reconciliation below the comparison. Ask the preparer to explain which sales received more weight and why. Require support for any estimated price range. Do not let the website generate a recommendation by averaging the displayed prices. Keep the report's effective date, source-retrieval dates, and website review date distinct. A website refresh should not make an older analysis appear newly prepared. ## Approve the public file, not only the report process Before design starts, ask your broker, MLS, report provider, and relevant rights holders to confirm what you may publish. Cover comparable records, photos, maps, attribution, public downloads, and any restrictions on reuse. Record the approved audience and version. Inspect every page of the proposed sample. Remove client names, contact details, private instructions, signatures, and material without publication permission. Preserve required professional identity and disclosure text as the broker directs. Ask the reviewer to check file metadata, comments, attachments, and selectable text after redaction. Require the website preview and download to use the same approved version. Open the exported file without an agent login. Check that removed material cannot be recovered through copying text or opening included attachments. For the seller page, place the purpose, date, main comparison, and limitations in readable page text. Let the download provide detail. Avoid making a visitor interpret an unexplained report screenshot before asking a question. Assign the sample's review owner and replacement process. Withdraw it when permissions or facts no longer support publication. Keep a pricing-review inquiry available while the sample is unavailable. ## Check the local valuation wording Who may prepare a price opinion, under whose name, and for which purpose needs a state-specific check. Texas permits a sales agent to prepare and present a CMA or BPO for the sponsoring broker, in the broker's name. The broker is responsible. Written reports require TREC's prescribed estimated-sale-price statement, reproduced verbatim in at least 12-point type. [TREC Rule 535.17](https://www.trec.texas.gov/agency-information/rules-and-laws/trec-rules), checked 2026.10.14. North Carolina's commission distinguishes fee-based work from reports supplied without a separate fee. Current G.S. 93A-83 authorizes qualifying non-provisional licensees with active licenses in good standing to perform fee work. It prohibits calling a CMA or BPO an appraisal or valuation. [NCREC's October 2012 explanation](https://bulletins.ncrec.gov/new-bpo-laws-rules-adopted-effective-october-1-2012/) and [current statute](https://www.ncleg.gov/EnactedLegislation/Statutes/HTML/BySection/Chapter_93A/GS_93A-83.html), checked 2026.10.14. Confirm the permitted service, preparer, and required wording with your broker or state commission before publication. Have them review both the seller page and downloadable sample. Treat these state examples as examples, not nationwide permissions. If the sample shows assessed value, label its jurisdiction and assessment date. Assessment methods require local sources. King County, Washington, assesses residential property annually at market value. For taxes paid in a given year, most properties use January 1 of the previous year. [King County assessor guidance](https://kingcounty.gov/en/dept/assessor/buildings-and-property/property-taxes/residential-property-taxes), checked 2026.10.14. Confirm another property's assessment method with its assessor. Label any calculator or pricing-request form as seeking or showing an estimate. State that the sample is not an appraisal or a result for the visitor's property. Avoid promising a sale price or home-value result. - [How to change a Zillow Zestimate: correct the home facts first](/articles/correct-zillow-home-facts-seller-guide) ## Connect the sample to the question the owner wants answered Place a request for an agent's pricing review beside the sample. Ask for the property address, a reply method, and the owner's question. Allow condition changes or improvements as optional information to review. Keep visitor-reported details identified until verified. Let sellers read the sample without submitting a form. Carry the source page and sample version into the received inquiry so the agent knows which explanation the visitor saw. Name the receiving person or team in the brief. For buyers, provide a separate offer-price question where that service is available. CMA use includes both listing and offer-price discussions. [Zillow's explanation of CMA uses](https://www.zillow.com/learn/comparative-market-analysis/). Make confirmation match the actual process. A request awaiting agent review should confirm receipt for review. Keep a delivered report, an appointment, and a completed pricing discussion separately identified. ## Accept the sample and request route together Agree the checks before building. Use marked test details and a receiving account you control. | Check | Evidence to inspect | | --- | --- | | Public sample | Approved file opens signed out and matches the website preview | | Comparable selection | Each included property has a status, source date, selection reason, and explained differences | | Adjustments | Figures match the approved report, with supporting explanations and visible unknowns | | Redaction | Exported content, metadata, comments, and attachments pass the reviewer’s inspection | | Local wording | Official sources, checked date, preparer, and required disclosures are recorded | | Phone display | The comparison, dates, limitations, and request remain readable | | Seller inquiry | The agreed destination receives the address, question, reply method, source page, and sample version | | Failure | The page offers a working contact route without claiming a completed report | Save the tested page address, approved file, review date, and observed inquiry receipt. Count sample views separately from received requests. Do not infer appointments or sales from a download. ## Specify the public CMA sample The public CMA brief separates permitted pricing evidence from private seller records. Submit the approved sample requirements at [whole website fix: public CMA samples](/for/real-estate). You receive the completed website's files through the whole website fix handoff. [public CMA samples, published scope, checked 2026.10.14](https://scalewithsearch.com/work). - [Test the seller inquiry path on your real estate website](/articles/seller-inquiry-path-agent-website) - [Check your real estate website in 30 minutes](/articles/real-estate-website-audit) - [Own your real estate website: domain, hosting, editing, and leads](/articles/own-your-site) ## Related: Real estate - [Test the seller inquiry path on your real estate website](/articles/seller-inquiry-path-agent-website) - [Check your real estate website in 30 minutes](/articles/real-estate-website-audit) - [Own your real estate website: domain, hosting, editing, and leads](/articles/own-your-site) ---- ```text .|########||. .|########||. .|########||. |##||. .||##|. |##||. .||##|. |##||. .||##|. |#|. .|#|. |#|. .|#|. |#|. .|#|. |#| |#| |#| |#| |#| |#| .#| |#. .#| |#. .#| |#. .#. .#| .#. .#| .#. .#| |#. .#| |#. .#| |#. .#| |# ...... #| |# ...... #| |# ...... #| .# ||#########| #| .# ||#########| #| .# ||#########| #| .#. |######||######|. .#. .#. |######||######|. .#. .#. |######||######|. .#. #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# # .||####|###########################|. # # .||####|###########################|. # # .||####|###########################|. # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || #. .######|#|#########| .# #. .######|#|#########| .# #. .######|#|#########| .# .#. |#####||||#####| .#. .#. |#####||||#####| .#. .#. |#####||||#####| .#. |# ||########|| #. |# ||########|| #. |# ||########|| #. |# ...... #| |# ...... #| |# ...... #| |#. .#| |#. .#| |#. .#| |#. .#. |#. .#. |#. .#. .#| |#. .#| |#. .#| |#. |#| |#| |#| |#| |#| |#| .|#|. .|#|. .|#|. .|#|. .|#|. .|#|. |##||. .||##| |##||. .||##| |##||. .||##| .||########||. .||########||. .||########||. 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