--- title: "Moving website valuation and insurance wording" description: "Review moving website protection wording against official guidance and documents. Distinguish mover liability, separate insurance, and claim contacts." canonical: "https://scalewithsearch.com/articles/moving-website-valuation-insurance-page" --- ## Site navigation - [Scale With Search](https://scalewithsearch.com/) - Services - Services - [AI systems](https://scalewithsearch.com/ai-systems) - [Site build](https://scalewithsearch.com/work#site-build) - [Whole website fix](https://scalewithsearch.com/work#whole-website-fix) - [Content library with SEO](https://scalewithsearch.com/work#content-library) - [Working session](https://scalewithsearch.com/audit) - Start here - [Send your brief](https://scalewithsearch.com/work#send-your-brief) - [Example scope](https://scalewithsearch.com/work#review-the-example-scope) - [Prices and terms](https://scalewithsearch.com/work#prices-and-terms) - Industries - Real estate - [Real estate agents and teams](https://scalewithsearch.com/for/real-estate) - [Platforms, ownership, and IDX](https://scalewithsearch.com/for/real-estate/real-estate-website-platforms-ownership-idx) - [Search, content, and AI](https://scalewithsearch.com/for/real-estate/real-estate-search-content-ai) - [Inquiries, campaigns, and handoffs](https://scalewithsearch.com/for/real-estate/real-estate-website-inquiries-campaigns-handoffs) - [Buyer, seller, and local pages](https://scalewithsearch.com/for/real-estate/real-estate-buyer-seller-local-resources) - [Rules, privacy, and trust](https://scalewithsearch.com/for/real-estate/real-estate-website-rules-privacy-trust) - Browse by business - [Trades and home services](https://scalewithsearch.com/for/#group-trades) - [Health, wellness, and animal care](https://scalewithsearch.com/for/#group-practices) - [Law, finance, and IT](https://scalewithsearch.com/for/#group-professional) - [Marketing and SEO agencies](https://scalewithsearch.com/for/#group-agencies) - [Shops and manufacturers](https://scalewithsearch.com/for/#group-manufacturing) - [Restaurants, shops, studios, and nonprofits](https://scalewithsearch.com/for/#group-local-services) - Chiropractic practices - [Chiropractic and wellness practices](https://scalewithsearch.com/for/chiropractic-and-wellness-practices) - [Chiropractic and physical therapy clinics](https://scalewithsearch.com/for/chiropractic-and-physical-therapy-clinics) - [All industries](https://scalewithsearch.com/for/) - Resources - Free tools - [AI readiness check](https://scalewithsearch.com/check) - [Free tools](https://scalewithsearch.com/tools/) - [Free Starter Kit](https://scalewithsearch.com/kit/business-memory-starter-kit.zip) - Guides - [AI-native library](https://scalewithsearch.com/ai-native) - [Industry intelligence](https://scalewithsearch.com/intelligence) - [Office job guides](https://scalewithsearch.com/guides/) - [Business memory](https://scalewithsearch.com/articles/business-memory-for-ai-agents-guide) - [Agent governance](https://scalewithsearch.com/articles/ai-agent-governance-guide-small-business) - [Migration and ownership](https://scalewithsearch.com/articles/leaving-vendor-ai-memory-guide) - Articles - [All articles](https://scalewithsearch.com/articles/) - [What changed](https://scalewithsearch.com/changes/) - About - Evidence - [Proof](https://scalewithsearch.com/proof) - Scale With Search - [About](https://scalewithsearch.com/about) - [How it works](https://scalewithsearch.com/how-it-works) # Moving website valuation and insurance wording to check Review every protection claim on your moving company website. Separate the mover's liability options from any third-party insurance information. Make the page's scope and claim contact route clear. FMCSA identifies Full Value Protection and Released Value as liability options for interstate moves. Its guidance says Released Value limits liability to 60 cents per pound per article. [FMCSA liability guidance, updated 2024.11.04; checked 2026.10.23](https://www.fmcsa.dot.gov/consumer-protection/protect-your-move/are-you-moving/liability-protection). Use the official distinction to start a wording review. Have the person responsible for your shipment documents approve how it applies to your business. ## Collect the public promises Copy protection-related statements from your home page, service pages, estimate page, FAQ, footer, and brochures. Include badges and short lines beside request buttons. Record the exact wording and page address. Identify the document that supports each claim. Treat a general assurance such as full coverage as a statement to resolve with the reviewer. Do not replace uncertain wording with another broad promise. Keep the claim unpublished until the responsible person supplies a supportable explanation. ## Create separate rows for separate subjects Use this proposed review structure: | Subject | Record to request | | --- | --- | | Mover liability options | Current approved explanation for the move type | | Public cost statement | Approved pricing basis and relevant conditions | | Separate insurance | Actual provider documentation and permitted public wording | | Customer choices | Approved process for discussing and recording the choice | | Loss or damage report | Correct claim contact and instructions | | Local move protection | Applicable source and separate reviewer confirmation | Keep interstate guidance identified as interstate guidance. Have the appropriate reviewer establish what applies to a move within one state before publishing a local explanation. Ask who owns each changeable fact. Record a source date and a review trigger with every accepted statement. ## Describe Full Value Protection carefully FMCSA explains that Full Value Protection concerns replacement value, with repair, replacement, or a cash settlement as possible responses. It describes limitations and directs readers to obtain the mover's written details. [FMCSA protection explanation, checked 2026.10.23](https://www.fmcsa.dot.gov/consumer-protection/protect-your-move/are-you-moving/liability-protection). Have your reviewer approve the summary against current shipment documents. Keep limits, charges, and conditions beside the wording that needs them. Avoid implying that every reported item automatically receives a new replacement. Direct individual coverage and valuation questions to the designated office contact. Keep photographs and item descriptions as evidence for review rather than a promised claim outcome. ## Identify separate insurance accurately FMCSA's rights booklet discusses third-party cargo liability insurance separately and describes documentation supplied when it is purchased through a mover. [FMCSA rights booklet, 2022 update, page 7; checked 2026.10.23](https://www.fmcsa.dot.gov/sites/fmcsa.dot.gov/files/RightsandResponsibilitiesBooklet_2022Update.pdf). If your website mentions such insurance, obtain the actual provider's current material and approved wording first. Confirm which party answers policy questions. Leave products you cannot substantiate out of the page. Do not let an editor infer customer protection from your company's general insurance certificate. Ask the document owner to resolve which statement that record can support. ## Give claims a clear route Have the claim owner approve the current reporting instructions. Name the correct recipient and the information needed for the first contact. Keep item values, liability decisions, and settlements within that person's process. If the page accepts a report, arrange a marked delivery test with harmless sample details. Require the recipient to see the report purpose, source page, reply details, and original statement. Verify that the confirmation acknowledges receipt without deciding the claim. Review this page whenever shipment documents or the reporting route change. Search for the replaced wording elsewhere on the site. ## Scope the wording review Use the [moving company overview](/for/moving-companies) to connect public statements with current office records. Pair this page with your [estimate explanation](/articles/moving-website-binding-nonbinding-estimates). Send Scale With Search the approved wording, verified sources, and claim contact requirements through [the written scope form](/work). Continue the website review: [AI-native moving companies: first functions to build](/articles/ai-native-moving-companies-first-functions); [Moving company AI rules: data, approvals, and spend](/articles/moving-company-ai-rules-data-approvals-spend); [Moving company Google profile: address or service area?](/articles/moving-company-google-business-profile-address); [How moving companies can ask for Google reviews](/articles/moving-company-google-review-requests); [What belongs on a moving company packing-service page?](/articles/moving-company-packing-service-website-page); [How to build a moving company prohibited-items page](/articles/moving-company-prohibited-items-page); [Moving company quote form: fields worth asking for](/articles/moving-company-quote-form-fields); [How to brief a moving company storage-in-transit FAQ](/articles/moving-company-storage-in-transit-website-faq); [Moving company website: make USDOT details verifiable](/articles/moving-company-usdot-website-verification); [Explain binding and non-binding estimates on a mover website](/articles/moving-website-binding-nonbinding-estimates); [Explain delivery windows on your moving company website](/articles/moving-website-delivery-window-faq); [Local and interstate moving pages: make coverage clear](/articles/moving-website-local-interstate-service-pages). [moving companies](/for/moving-companies): website and search resources. ## Related: moving companies - [AI-native moving companies: first functions to build](/articles/ai-native-moving-companies-first-functions) - [Moving company AI rules: data, approvals, and spend](/articles/moving-company-ai-rules-data-approvals-spend) - [Moving company Google profile: address or service area?](/articles/moving-company-google-business-profile-address) ---- ```text .|########||. .|########||. .|########||. |##||. .||##|. |##||. .||##|. |##||. .||##|. |#|. .|#|. |#|. .|#|. |#|. .|#|. |#| |#| |#| |#| |#| |#| .#| |#. .#| |#. .#| |#. .#. .#| .#. .#| .#. .#| |#. .#| |#. .#| |#. .#| |# ...... #| |# ...... #| |# ...... #| .# ||#########| #| .# ||#########| #| .# ||#########| #| .#. |######||######|. .#. .#. |######||######|. .#. .#. |######||######|. .#. #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# # .||####|###########################|. # # .||####|###########################|. # # .||####|###########################|. # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || #. .######|#|#########| .# #. .######|#|#########| .# #. .######|#|#########| .# .#. |#####||||#####| .#. .#. |#####||||#####| .#. .#. |#####||||#####| .#. |# ||########|| #. |# ||########|| #. |# ||########|| #. |# ...... #| |# ...... #| |# ...... #| |#. .#| |#. .#| |#. .#| |#. .#. |#. .#. |#. .#. .#| |#. .#| |#. .#| |#. |#| |#| |#| |#| |#| |#| .|#|. .|#|. .|#|. .|#|. .|#|. .|#|. |##||. .||##| |##||. .||##| |##||. .||##| .||########||. .||########||. .||########||. 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