--- title: "Housing Dataset schema for real estate market reports" description: "Brief a housing dataset landing page with source identity, download metadata, coverage, reuse checks, and a maintainable correction path. Test links." canonical: "https://scalewithsearch.com/articles/housing-dataset-schema-discovery-agent-reports" --- ## Site navigation - [Scale With Search](https://scalewithsearch.com/) - Services - Services - [AI systems](https://scalewithsearch.com/ai-systems) - [Site build](https://scalewithsearch.com/work#site-build) - [Whole website fix](https://scalewithsearch.com/work#whole-website-fix) - [Content library with SEO](https://scalewithsearch.com/work#content-library) - [Working session](https://scalewithsearch.com/audit) - Start here - [Send your brief](https://scalewithsearch.com/work#send-your-brief) - [Example scope](https://scalewithsearch.com/work#review-the-example-scope) - [Prices and terms](https://scalewithsearch.com/work#prices-and-terms) - Industries - Real estate - [Real estate agents and teams](https://scalewithsearch.com/for/real-estate) - [Platforms, ownership, and IDX](https://scalewithsearch.com/for/real-estate/real-estate-website-platforms-ownership-idx) - [Search, content, and AI](https://scalewithsearch.com/for/real-estate/real-estate-search-content-ai) - [Inquiries, campaigns, and handoffs](https://scalewithsearch.com/for/real-estate/real-estate-website-inquiries-campaigns-handoffs) - [Buyer, seller, and local pages](https://scalewithsearch.com/for/real-estate/real-estate-buyer-seller-local-resources) - [Rules, privacy, and trust](https://scalewithsearch.com/for/real-estate/real-estate-website-rules-privacy-trust) - Browse by business - [Trades and home services](https://scalewithsearch.com/for/#group-trades) - [Health, wellness, and animal care](https://scalewithsearch.com/for/#group-practices) - [Law, finance, and IT](https://scalewithsearch.com/for/#group-professional) - [Marketing and SEO agencies](https://scalewithsearch.com/for/#group-agencies) - [Shops and manufacturers](https://scalewithsearch.com/for/#group-manufacturing) - [Restaurants, shops, studios, and nonprofits](https://scalewithsearch.com/for/#group-local-services) - Chiropractic practices - [Chiropractic and wellness practices](https://scalewithsearch.com/for/chiropractic-and-wellness-practices) - [Chiropractic and physical therapy clinics](https://scalewithsearch.com/for/chiropractic-and-physical-therapy-clinics) - [All industries](https://scalewithsearch.com/for/) - Resources - Free tools - [AI readiness check](https://scalewithsearch.com/check) - [Free tools](https://scalewithsearch.com/tools/) - [Free Starter Kit](https://scalewithsearch.com/kit/business-memory-starter-kit.zip) - Guides - [AI-native library](https://scalewithsearch.com/ai-native) - [Industry intelligence](https://scalewithsearch.com/intelligence) - [Office job guides](https://scalewithsearch.com/guides/) - [Business memory](https://scalewithsearch.com/articles/business-memory-for-ai-agents-guide) - [Agent governance](https://scalewithsearch.com/articles/ai-agent-governance-guide-small-business) - [Migration and ownership](https://scalewithsearch.com/articles/leaving-vendor-ai-memory-guide) - Articles - [All articles](https://scalewithsearch.com/articles/) - [What changed](https://scalewithsearch.com/changes/) - About - Evidence - [Proof](https://scalewithsearch.com/proof) - Scale With Search - [About](https://scalewithsearch.com/about) - [How it works](https://scalewithsearch.com/how-it-works) # Make your housing dataset discoverable from your real estate website Give a publishable housing dataset its own explanatory page, then describe the files and their provenance. A chart inside a market article does not supply that handoff by itself. This brief covers data discovery and publication metadata. Use your existing market-report article for interpretation. Confirm publication rights before preparing a public download. ## What does Dataset markup describe? Dataset markup describes an organized body of data. Schema.org includes its subject, measured variables, coverage, and distribution relationships. Use it to identify the data behind your housing report. [Schema.org Dataset](https://schema.org/Dataset), fetched 2026.10.22. Start with the actual source files. Record what each row represents before choosing fields for the website. ## When does a housing report have a dataset to describe? A report has a candidate dataset when it provides structured observations, such as a downloadable table. Google includes tables and CSV files among its examples. [Google Dataset guidance](https://developers.google.com/search/docs/appearance/structured-data/dataset), fetched 2026.10.22. Do not commission a download solely to justify markup. First identify a useful reader task and permitted data. ## What should the landing page explain first? Explain what the data measures, where it applies, and which period it covers. Put that explanation above the download action. A visitor should understand the file before opening it. Add a plain-language limitation beside the description. Identify excluded property types and unavailable observations where relevant. ## Which properties does Google require? Google lists `name` and `description` as required Dataset properties. Its description guidance specifies between 50 and 5,000 characters. [Google required properties](https://developers.google.com/search/docs/appearance/structured-data/dataset), fetched 2026.10.22. Ask the developer to check the current documentation during implementation. Keep the visible description consistent with the machine-readable version. ## How should the dataset be named? Choose a name that distinguishes its subject and coverage. Schema.org provides `name`, `identifier`, and `version` for describing identity and editions. [Dataset vocabulary](https://schema.org/Dataset), fetched 2026.10.22. Avoid titles that imply a complete market when the file covers a limited sample. Match the name on the page and download. ## Where does the download belong in the metadata? Describe the downloadable representation with `DataDownload`. Its `contentUrl` identifies the actual file, while `encodingFormat` describes its format. [Schema.org DataDownload](https://schema.org/DataDownload), fetched 2026.10.22. Give readers a separate, clear download link. Ask the developer to verify that it returns the intended file rather than an error page. ## How should different file formats be presented? Present each available format as a labeled choice. `DataDownload` represents all or part of a dataset in downloadable form. [Download definition](https://schema.org/DataDownload), fetched 2026.10.22. Keep the observations and edition consistent across formats. Document intentional differences, such as a summary file that excludes detailed records. ## Who should receive creator credit? Credit the organization or person responsible for creating the dataset. Schema.org distinguishes `creator` from `publisher`. [Dataset authorship properties](https://schema.org/Dataset), fetched 2026.10.22. In the brief, identify who collected the data and who prepared your analysis. Ask the reviewer to approve those roles before placing your business identity in either field. ## How do original and derived datasets differ? Preserve the original identity when republishing an unchanged dataset. Google recommends `sameAs` for simple republication and `isBasedOn` for materially changed or aggregated derivatives. [Google provenance guidance](https://developers.google.com/search/docs/appearance/structured-data/dataset), fetched 2026.10.22. Document your transformations. Explain filters, grouping, corrections, and exclusions in the working source record. ## Does public access establish permission to republish? Treat reuse permission as a separate check. Google supports a `license` property that identifies the applicable license. Metadata describes that license; it does not grant permission. [Google license guidance](https://developers.google.com/search/docs/appearance/structured-data/dataset), fetched 2026.10.22. Record the permission source and approved distribution scope. Leave reuse UNRESOLVED when that evidence is missing. ## How should time coverage be recorded? Record the period represented by the observations. Schema.org provides `temporalCoverage`, separately from publication and modification dates. [Dataset time properties](https://schema.org/Dataset), fetched 2026.10.22. Show the reporting period visibly. Keep the date you fetched a source separate from the dates represented inside the file. ## How should geographic coverage be recorded? Describe the actual area included. Schema.org provides `spatialCoverage` for a dataset's geographic extent. [Dataset spatial coverage](https://schema.org/Dataset), fetched 2026.10.22. Give the reviewer the geographic identifiers and boundary version. Do not relabel a postal area as a neighborhood because its name is more familiar. ## What belongs in the data dictionary? Define each column, its units, permitted values, and missing-value notation. Include the observation level and join keys. A reader should be able to distinguish a transaction row from an area summary. Keep the dictionary with the downloadable edition. Ask a reviewer unfamiliar with the export to explain the columns back to you. ## How should missing observations appear? Use an explicit missing-value convention. Explain whether a blank means unavailable, excluded, suppressed, or not applicable. Do not replace an unknown value with a measured value. Keep that convention consistent across the file, chart, and article. Record every transformation that changes how missing records affect a summary. ## Should the dataset include private property inquiries? Keep inquiry records outside the public dataset. Prepare a field inventory before export. Remove contact details and transaction correspondence from the proposed release. Have the responsible reviewer inspect the actual export. Checking only the chart or column headings can miss information elsewhere in the file. ## Can markup guarantee discovery or rankings? Make no discovery or ranking guarantee. Google's documentation describes dataset-discovery metadata and crawl requirements. It does not establish an outcome for your housing file. [Google Dataset documentation](https://developers.google.com/search/docs/appearance/structured-data/dataset), fetched 2026.10.22. Agree on acceptance checks you can observe: accurate metadata, accessible files, and a usable explanatory page. ## Where should the market article link? Link from the chart's source note to the dataset landing page. Give readers the method and download before inviting a property discussion. Keep the market article responsible for interpretation. Keep the dataset page responsible for definitions, coverage, provenance, and editions. Avoid copying the complete explanation into both destinations. ## What should the developer test before handoff? Test the file links, metadata syntax, visible descriptions, and permission record. Compare the rendered page with the exported file. Confirm that units and reporting periods agree. Use labeled test data while preparing the template. Replace it only with the reviewed export, then repeat the comparison against the final files. ## How should a revised dataset be handled? Write a correction note that identifies the affected edition and fields. Retain enough information to explain why a previous report differs from the replacement. Ask the maintainer to update the chart, narrative, metadata, and download together. Do not refresh a review date while leaving inconsistent files online. ## What should happen when a download is unavailable? Show an honest unavailable message and a way to report the problem. Preserve the dataset description if it still helps readers understand a cited report. Do not silently replace the file with unrelated data. Restore the reviewed edition or explain the change before inviting readers to rely on it. ## Who should maintain the publication record? Assign a named editor and technical owner in your private brief. Record where they keep source exports, permissions, transformation notes, and approved editions. Require a demonstrated update during handoff. The editor should replace a file, revise its description, and check the resulting page without reconstructing the process. ## Bring this work into your website scope Bring the approved brief, source records, and unresolved checks to the [real estate hub](/for/real-estate). Describe the pages and acceptance checks in your [written work request](/work). - [Diagnose Cloudflare AI crawler access for a real estate website](/articles/cloudflare-ai-crawler-access-agent-websites) - [Decide whether your real estate website needs Markdown](/articles/markdown-html-agent-pages-ai-retrieval) - [Can AI search read the public PDFs on a real estate website](/articles/public-real-estate-pdfs-in-ai-search) ## Related: Real estate - [Diagnose Cloudflare AI crawler access for a real estate website](/articles/cloudflare-ai-crawler-access-agent-websites) - [Decide whether your real estate website needs Markdown](/articles/markdown-html-agent-pages-ai-retrieval) - [Can AI search read the public PDFs on a real estate website](/articles/public-real-estate-pdfs-in-ai-search) ---- ```text .|########||. .|########||. .|########||. |##||. .||##|. |##||. .||##|. |##||. .||##|. |#|. .|#|. |#|. .|#|. |#|. .|#|. |#| |#| |#| |#| |#| |#| .#| |#. .#| |#. .#| |#. .#. .#| .#. .#| .#. .#| |#. .#| |#. .#| |#. .#| |# ...... #| |# ...... #| |# ...... #| .# ||#########| #| .# ||#########| #| .# ||#########| #| .#. |######||######|. .#. .#. |######||######|. .#. .#. |######||######|. .#. #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# # .||####|###########################|. # # .||####|###########################|. # # .||####|###########################|. # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || #. .######|#|#########| .# #. .######|#|#########| .# #. .######|#|#########| .# .#. |#####||||#####| .#. .#. |#####||||#####| .#. .#. |#####||||#####| .#. |# ||########|| #. |# ||########|| #. |# ||########|| #. |# ...... #| |# ...... #| |# ...... #| |#. .#| |#. .#| |#. .#| |#. .#. |#. .#. |#. .#. .#| |#. .#| |#. .#| |#. |#| |#| |#| |#| |#| |#| .|#|. .|#|. .|#|. .|#|. .|#|. .|#|. |##||. .||##| |##||. .||##| |##||. .||##| .||########||. .||########||. .||########||. Scale With Search 2026 [scalewithsearch.com](https://scalewithsearch.com) ```