--- title: "Financial advisor award badges: verify the website claim" description: "Check financial advisor award badges before website use. Gather rating criteria, dates, permissions, disclosures, and the public placement for review." canonical: "https://scalewithsearch.com/articles/financial-advisor-awards-ratings-website" --- ## Site navigation - [Scale With Search](https://scalewithsearch.com/) - Services - Services - [AI systems](https://scalewithsearch.com/ai-systems) - [Site build](https://scalewithsearch.com/work#site-build) - [Whole website fix](https://scalewithsearch.com/work#whole-website-fix) - [Content library with SEO](https://scalewithsearch.com/work#content-library) - [Working session](https://scalewithsearch.com/audit) - Start here - [Send your brief](https://scalewithsearch.com/work#send-your-brief) - [Example scope](https://scalewithsearch.com/work#review-the-example-scope) - [Prices and terms](https://scalewithsearch.com/work#prices-and-terms) - Industries - Real estate - [Real estate agents and teams](https://scalewithsearch.com/for/real-estate) - [Platforms, ownership, and IDX](https://scalewithsearch.com/for/real-estate/real-estate-website-platforms-ownership-idx) - [Search, content, and AI](https://scalewithsearch.com/for/real-estate/real-estate-search-content-ai) - [Inquiries, campaigns, and handoffs](https://scalewithsearch.com/for/real-estate/real-estate-website-inquiries-campaigns-handoffs) - [Buyer, seller, and local pages](https://scalewithsearch.com/for/real-estate/real-estate-buyer-seller-local-resources) - [Rules, privacy, and trust](https://scalewithsearch.com/for/real-estate/real-estate-website-rules-privacy-trust) - Browse by business - [Trades and home services](https://scalewithsearch.com/for/#group-trades) - [Health, wellness, and animal care](https://scalewithsearch.com/for/#group-practices) - [Law, finance, and IT](https://scalewithsearch.com/for/#group-professional) - [Marketing and SEO agencies](https://scalewithsearch.com/for/#group-agencies) - [Shops and manufacturers](https://scalewithsearch.com/for/#group-manufacturing) - [Restaurants, shops, studios, and nonprofits](https://scalewithsearch.com/for/#group-local-services) - Chiropractic practices - [Chiropractic and wellness practices](https://scalewithsearch.com/for/chiropractic-and-wellness-practices) - [Chiropractic and physical therapy clinics](https://scalewithsearch.com/for/chiropractic-and-physical-therapy-clinics) - [All industries](https://scalewithsearch.com/for/) - Resources - Free tools - [AI readiness check](https://scalewithsearch.com/check) - [Free tools](https://scalewithsearch.com/tools/) - [Free Starter Kit](https://scalewithsearch.com/kit/business-memory-starter-kit.zip) - Guides - [AI-native library](https://scalewithsearch.com/ai-native) - [Industry intelligence](https://scalewithsearch.com/intelligence) - [Office job guides](https://scalewithsearch.com/guides/) - [Business memory](https://scalewithsearch.com/articles/business-memory-for-ai-agents-guide) - [Agent governance](https://scalewithsearch.com/articles/ai-agent-governance-guide-small-business) - [Migration and ownership](https://scalewithsearch.com/articles/leaving-vendor-ai-memory-guide) - Articles - [All articles](https://scalewithsearch.com/articles/) - [What changed](https://scalewithsearch.com/changes/) - About - Evidence - [Proof](https://scalewithsearch.com/proof) - Scale With Search - [About](https://scalewithsearch.com/about) - [How it works](https://scalewithsearch.com/how-it-works) # Financial advisor award badges: verify the website claim Before adding an award badge to a financial advisor website, collect the underlying award record and proposed claim. Include the image, surrounding text, date, and destination link. Ask the compliance reviewer to classify the material. Keep an award, a professional credential, and a client testimonial distinct in the publishing brief. ## Confirm what was awarded and to whom Obtain the issuer's original notice and description. Match the recipient to the individual, firm, or office named in the proposed website placement. Record the award year, category, eligibility conditions, and any limits the issuer states. Do not convert a regional or historical recognition into an undated national claim. Keep unsupported statements out of the draft. If the issuer's criteria are unavailable, mark that gap UNRESOLVED for the practice reviewer. ## Let the reviewer determine the applicable rule The SEC marketing rule applies to advisers registered or required to register with the Commission that disseminate advertisements. Its guide addresses third-party ratings separately from testimonials. [SEC marketing guide, checked 2026.10.23](https://www.sec.gov/resources-small-businesses/small-business-compliance-guides/investment-adviser-marketing). The guide permits third-party ratings in advertisements when disclosure and rating-preparation conditions are satisfied. Have the reviewer resolve those conditions for the proposed use. [SEC third-party-rating guidance, checked 2026.10.23](https://www.sec.gov/resources-small-businesses/small-business-compliance-guides/investment-adviser-marketing). A downloaded badge does not supply the review decision. Ask for approval of the exact text and display treatment before implementation. ## Gather an evidence packet for the placement Use this proposed worksheet to avoid sending the reviewer only an image. | Evidence field | Material to obtain | | --- | --- | | Recipient | Confirmed individual or entity | | Award period | Year, date, and category | | Selection method | Issuer's current or historical criteria for that award | | Payments or relationships | Known application, promotion, or licensing arrangements | | Artwork permission | Issuer-approved use and attribution instructions | | Proposed disclosure | Reviewer-approved wording and location | | Page context | Headline, adjacent claims, and inquiry action | Treat payment questions as facts to investigate. Do not infer that a payment occurred or that none occurred. ## Keep the badge from overstating the evidence For covered advertisements, the SEC guide prohibits unsupported material factual statements and misleading implications. Apply that review to the combined badge, caption, and surrounding copy. [SEC advertising prohibitions, checked 2026.10.23](https://www.sec.gov/resources-small-businesses/small-business-compliance-guides/investment-adviser-marketing). Avoid adding a claim about returns, client satisfaction, or future results unless separately supported and approved. Describe the recognition within its verified period and category. Ask the reviewer to check phone layouts and any carousel or popup. Keep required context visible in the approved placement. ## Retain the approved public version The SEC guide describes advertisement recordkeeping, including records related to third-party ratings. Have the reviewer define the practice's required records. [SEC recordkeeping guidance, checked 2026.10.23](https://www.sec.gov/resources-small-businesses/small-business-compliance-guides/investment-adviser-marketing). Give the maintainer the approved artwork, wording, disclosure, links, and replacement instructions. Compare the released page with that version. Bring the approved packet to the [financial advisor website page](/for/financial-advisors). Request the defined placement and display checks in a [written scope from Scale With Search](/work). Continue the website review: [AI-native financial advisors: the first functions to build](/articles/ai-native-financial-advisors-first-functions); [Financial advisor AI rules: data, approvals, and spend](/articles/financial-advisor-ai-rules-data-approvals-spend); [Financial advisor bios: link to registration records](/articles/financial-advisor-bio-registration-links); [Financial advisor meeting requests: limit the first form](/articles/financial-advisor-first-meeting-request-form); [Form CRS on a financial advisor website: check the link](/articles/financial-advisor-form-crs-website-link); [Financial advisor Google profiles: practitioner or firm?](/articles/financial-advisor-google-practitioner-profile); [Financial advisor newsletter archives: publish approved text](/articles/financial-advisor-newsletter-website-archive); [Financial advisor niche pages: explain who you help](/articles/financial-advisor-niche-service-pages); [Financial advisor podcasts: build useful transcript pages](/articles/financial-advisor-podcast-transcript-pages); [Financial advisor seminar pages: verify event details](/articles/financial-advisor-seminar-registration-page); [Financial advisor testimonials: review before publishing](/articles/financial-advisor-testimonials-website-review); [Financial advisor fees page: make the service clear](/articles/financial-advisor-website-fees-page). [financial advisors](/for/financial-advisors): website and search resources. ## Related: financial advisors - [Financial advisor bios: link to registration records](/articles/financial-advisor-bio-registration-links) - [Financial advisor meeting requests: limit the first form](/articles/financial-advisor-first-meeting-request-form) - [Form CRS on a financial advisor website: check the link](/articles/financial-advisor-form-crs-website-link) ---- ```text .|########||. .|########||. .|########||. |##||. .||##|. |##||. .||##|. |##||. .||##|. |#|. .|#|. |#|. .|#|. |#|. .|#|. |#| |#| |#| |#| |#| |#| .#| |#. .#| |#. .#| |#. .#. .#| .#. .#| .#. .#| |#. .#| |#. .#| |#. .#| |# ...... #| |# ...... #| |# ...... #| .# ||#########| #| .# ||#########| #| .# ||#########| #| .#. |######||######|. .#. .#. |######||######|. .#. .#. |######||######|. .#. #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# # .||####|###########################|. # # .||####|###########################|. # # .||####|###########################|. # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || #. .######|#|#########| .# #. .######|#|#########| .# #. .######|#|#########| .# .#. |#####||||#####| .#. .#. |#####||||#####| .#. .#. |#####||||#####| .#. |# ||########|| #. |# ||########|| #. |# ||########|| #. |# ...... #| |# ...... #| |# ...... #| |#. .#| |#. .#| |#. .#| |#. .#. |#. .#. |#. .#. .#| |#. .#| |#. .#| |#. |#| |#| |#| |#| |#| |#| .|#|. .|#|. .|#|. .|#|. .|#|. .|#|. |##||. .||##| |##||. .||##| |##||. .||##| .||########||. .||########||. .||########||. 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