--- title: "Expired listing pages: explain your relaunch review" description: "Brief an expired-listing page with prior marketing records, seller questions, representation checks, and a clear request for a relaunch review" canonical: "https://scalewithsearch.com/articles/expired-listing-review-agent-website" --- ## Site navigation - [Scale With Search](https://scalewithsearch.com/) - Services - Services - [AI systems](https://scalewithsearch.com/ai-systems) - [Site build](https://scalewithsearch.com/work#site-build) - [Whole website fix](https://scalewithsearch.com/work#whole-website-fix) - [Content library with SEO](https://scalewithsearch.com/work#content-library) - [Working session](https://scalewithsearch.com/audit) - Start here - [Send your brief](https://scalewithsearch.com/work#send-your-brief) - [Example scope](https://scalewithsearch.com/work#review-the-example-scope) - [Prices and terms](https://scalewithsearch.com/work#prices-and-terms) - Industries - Real estate - [Real estate agents and teams](https://scalewithsearch.com/for/real-estate) - [Platforms, ownership, and IDX](https://scalewithsearch.com/for/real-estate/real-estate-website-platforms-ownership-idx) - [Search, content, and AI](https://scalewithsearch.com/for/real-estate/real-estate-search-content-ai) - [Inquiries, campaigns, and handoffs](https://scalewithsearch.com/for/real-estate/real-estate-website-inquiries-campaigns-handoffs) - [Buyer, seller, and local pages](https://scalewithsearch.com/for/real-estate/real-estate-buyer-seller-local-resources) - [Rules, privacy, and trust](https://scalewithsearch.com/for/real-estate/real-estate-website-rules-privacy-trust) - Browse by business - [Trades and home services](https://scalewithsearch.com/for/#group-trades) - [Health, wellness, and animal care](https://scalewithsearch.com/for/#group-practices) - [Law, finance, and IT](https://scalewithsearch.com/for/#group-professional) - [Marketing and SEO agencies](https://scalewithsearch.com/for/#group-agencies) - [Shops and manufacturers](https://scalewithsearch.com/for/#group-manufacturing) - [Restaurants, shops, studios, and nonprofits](https://scalewithsearch.com/for/#group-local-services) - Chiropractic practices - [Chiropractic and wellness practices](https://scalewithsearch.com/for/chiropractic-and-wellness-practices) - [Chiropractic and physical therapy clinics](https://scalewithsearch.com/for/chiropractic-and-physical-therapy-clinics) - [All industries](https://scalewithsearch.com/for/) - Resources - Free tools - [AI readiness check](https://scalewithsearch.com/check) - [Free tools](https://scalewithsearch.com/tools/) - [Free Starter Kit](https://scalewithsearch.com/kit/business-memory-starter-kit.zip) - Guides - [AI-native library](https://scalewithsearch.com/ai-native) - [Industry intelligence](https://scalewithsearch.com/intelligence) - [Office job guides](https://scalewithsearch.com/guides/) - [Business memory](https://scalewithsearch.com/articles/business-memory-for-ai-agents-guide) - [Agent governance](https://scalewithsearch.com/articles/ai-agent-governance-guide-small-business) - [Migration and ownership](https://scalewithsearch.com/articles/leaving-vendor-ai-memory-guide) - Articles - [All articles](https://scalewithsearch.com/articles/) - [What changed](https://scalewithsearch.com/changes/) - About - Evidence - [Proof](https://scalewithsearch.com/proof) - Scale With Search - [About](https://scalewithsearch.com/about) - [How it works](https://scalewithsearch.com/how-it-works) # Expired listing pages: explain your relaunch review An expired-listing page should explain what you would review before proposing another listing plan. Give homeowners a useful account of that review. Ask for the question they want answered, rather than promising that a new agent will produce a sale. This is a website brief for real estate agents. The proposed sections, questions, and tests are editorial recommendations. Local contract questions remain with the broker and qualified counsel. ## What should an expired-listing page offer? Offer a review of the earlier listing's price history, presentation, access, and recorded marketing activity. State which records the owner can bring and what the agent will examine. Describe the output you can provide, such as a written discussion of changes worth considering. Keep the offer narrower than a guarantee to sell. Leave the listing decision and any proposed agreement for a separate conversation. ## Does a removed listing prove the owner can hire another agent? Check the actual agreement and current status. San Diego MLS describes its Withdrawn status as off-market while an executed listing agreement remains in place. That is a local definition, not a national status rule. [San Diego MLS status guidance, checked 2026.10.23](https://support.sdmls.com/support/solutions/articles/150000203379-understand-withdrawn-status). Do not use a portal's missing listing as the page's basis for declaring an owner free of obligations. Ask the broker to resolve any uncertainty. ## What representation check belongs before solicitation? For REALTORS®, Standard of Practice 16-4 prohibits soliciting a listing currently listed exclusively with another broker and contains a specific exception. Standard 16-9 requires reasonable efforts to check for a current, valid exclusive agreement for the same type of service before entering representation. [NAR's 2026 Code of Ethics, checked 2026.10.23](https://www.nar.realtor/about-nar/governing-documents/code-of-ethics/2026-code-of-ethics-standards-of-practice). Have the broker review the full provisions and proposed process. Keep an inbound page separate from any approved outbound contact procedure. ## Which records should the owner prepare? Suggest a private review folder containing material the owner is entitled to share. Ask for earlier public listing details, price changes, showing feedback, and the marketing plan they received. Keep contracts and sensitive correspondence out of the general website form. Explain how the responsible professional will arrange a suitable document review if needed. ## How should the page describe the review? Use a concrete sequence: understand the seller's present goal, inspect available records, identify evidence gaps, then discuss proposed changes. Ask the agent to approve each step before publication. Avoid a heading that assumes the previous agent caused the outcome. Keep missing records marked unknown. A claim about ineffective marketing needs evidence from that property. ## What should a proposed comparison contain? Use a table that separates past records from possible future work. Fill it only after reviewing the property. | Review area | Record to inspect | Question to discuss | | --- | --- | --- | | Price | Dated asking-price history and permitted comparable evidence | Which assumptions need another look? | | Presentation | Approved photographs, description, and property information | What was missing or unclear? | | Access | Owner-supplied showing arrangements and feedback | Which practical barriers need discussion? | | Marketing | Actual published placements and activity records | What work can be confirmed? | | Timing | Owner's current plans | What has changed since the earlier listing? | Keep the public page about the method. Do not publish another seller's records as an illustrative case without permission. ## Should the page promise a fresh days-on-market count? Avoid that promise. Ask the supplying MLS to confirm how its duration fields treat relisting. Use the existing [cumulative days on market guide](/articles/cumulative-days-market-neighborhood-reports) when briefing the explanation. Do not make a relaunch depend on concealing earlier exposure. Give the seller an explanation of the planned presentation and its verified limits. ## What should the inquiry form ask? Request a reply method, property area or address, and the seller's main question. Offer an optional field for their preferred timing. Ask whether there is a current representation agreement, with an option for uncertainty. Keep document uploads out of the first contact. Name who receives the request and what they will do next. Confirm receipt without claiming that a review or appointment is complete. ## How does this differ from a general seller page? The general seller page introduces the listing service. This page explains a review after an earlier marketing attempt. Link to the main service description instead of repeating the whole sales pitch. For an approved example of pricing work, link to the [public CMA sample brief](/articles/public-cma-sample-agent-seller-page). Keep sample work separate from a value opinion for the visitor's home. ## Which acceptance checks belong in the brief? Require the page to show the review method, professional identity, source date, and inquiry destination. Submit a marked test using details you control. Confirm that the property reference, representation answer, and question reach the intended recipient. Test an uncertain representation answer and a failed submission. Require honest confirmation text and a usable recovery path. These are proposed checks, not completed website results. ## Bring the relaunch review into your website scope Prepare the approved review process, source records, and inquiry requirements using the [real estate website guides](/for/real-estate). Describe the page and its acceptance checks in your [written work request](/work). - [Cumulative days on market: explain listing exposure on a neighborhood page](/articles/cumulative-days-market-neighborhood-reports) - [Comparative market analysis: publish a useful sample on your agent website](/articles/public-cma-sample-agent-seller-page) - [Real estate CRM and website: map forms to contact records](/articles/real-estate-crm-and-website) ## Related: Real estate - [Cumulative days on market: explain listing exposure on a neighborhood page](/articles/cumulative-days-market-neighborhood-reports) - [Comparative market analysis: publish a useful sample on your agent website](/articles/public-cma-sample-agent-seller-page) - [Real estate CRM and website: map forms to contact records](/articles/real-estate-crm-and-website) ---- ```text .|########||. .|########||. .|########||. |##||. .||##|. |##||. .||##|. |##||. .||##|. |#|. .|#|. |#|. .|#|. |#|. .|#|. |#| |#| |#| |#| |#| |#| .#| |#. .#| |#. .#| |#. .#. .#| .#. .#| .#. .#| |#. .#| |#. .#| |#. .#| |# ...... #| |# ...... #| |# ...... #| .# ||#########| #| .# ||#########| #| .# ||#########| #| .#. |######||######|. .#. .#. |######||######|. .#. .#. |######||######|. .#. #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# # .||####|###########################|. # # .||####|###########################|. # # .||####|###########################|. # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || #. .######|#|#########| .# #. .######|#|#########| .# #. .######|#|#########| .# .#. |#####||||#####| .#. .#. |#####||||#####| .#. .#. |#####||||#####| .#. |# ||########|| #. |# ||########|| #. |# ||########|| #. |# ...... #| |# ...... #| |# ...... #| |#. .#| |#. .#| |#. .#| |#. .#. |#. .#. |#. .#. .#| |#. .#| |#. .#| |#. |#| |#| |#| |#| |#| |#| .|#|. .|#|. .|#|. .|#|. .|#|. .|#|. |##||. .||##| |##||. .||##| |##||. .||##| .||########||. .||########||. .||########||. 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