--- title: "Do Not Sell or Share: Real Estate Website Opt-Out Link" description: "Decide whether your real estate website needs a sale-or-sharing opt-out link. Brief its destination, vendor controls, and buyer or seller inquiry tests." canonical: "https://scalewithsearch.com/articles/do-not-sell-share-agent-website-link" --- ## Site navigation - [Scale With Search](https://scalewithsearch.com/) - Services - Services - [AI systems](https://scalewithsearch.com/ai-systems) - [Site build](https://scalewithsearch.com/work#site-build) - [Whole website fix](https://scalewithsearch.com/work#whole-website-fix) - [Content library with SEO](https://scalewithsearch.com/work#content-library) - [Working session](https://scalewithsearch.com/audit) - Start here - [Send your brief](https://scalewithsearch.com/work#send-your-brief) - [Example scope](https://scalewithsearch.com/work#review-the-example-scope) - [Prices and terms](https://scalewithsearch.com/work#prices-and-terms) - Industries - Real estate - [Real estate agents and teams](https://scalewithsearch.com/for/real-estate) - [Platforms, ownership, and IDX](https://scalewithsearch.com/for/real-estate/real-estate-website-platforms-ownership-idx) - [Search, content, and AI](https://scalewithsearch.com/for/real-estate/real-estate-search-content-ai) - [Inquiries, campaigns, and handoffs](https://scalewithsearch.com/for/real-estate/real-estate-website-inquiries-campaigns-handoffs) - [Buyer, seller, and local pages](https://scalewithsearch.com/for/real-estate/real-estate-buyer-seller-local-resources) - [Rules, privacy, and trust](https://scalewithsearch.com/for/real-estate/real-estate-website-rules-privacy-trust) - Browse by business - [Trades and home services](https://scalewithsearch.com/for/#group-trades) - [Health, wellness, and animal care](https://scalewithsearch.com/for/#group-practices) - [Law, finance, and IT](https://scalewithsearch.com/for/#group-professional) - [Marketing and SEO agencies](https://scalewithsearch.com/for/#group-agencies) - [Shops and manufacturers](https://scalewithsearch.com/for/#group-manufacturing) - [Restaurants, shops, studios, and nonprofits](https://scalewithsearch.com/for/#group-local-services) - Chiropractic practices - [Chiropractic and wellness practices](https://scalewithsearch.com/for/chiropractic-and-wellness-practices) - [Chiropractic and physical therapy clinics](https://scalewithsearch.com/for/chiropractic-and-physical-therapy-clinics) - [All industries](https://scalewithsearch.com/for/) - Resources - Free tools - [AI readiness check](https://scalewithsearch.com/check) - [Free tools](https://scalewithsearch.com/tools/) - [Free Starter Kit](https://scalewithsearch.com/kit/business-memory-starter-kit.zip) - Guides - [AI-native library](https://scalewithsearch.com/ai-native) - [Industry intelligence](https://scalewithsearch.com/intelligence) - [Office job guides](https://scalewithsearch.com/guides/) - [Business memory](https://scalewithsearch.com/articles/business-memory-for-ai-agents-guide) - [Agent governance](https://scalewithsearch.com/articles/ai-agent-governance-guide-small-business) - [Migration and ownership](https://scalewithsearch.com/articles/leaving-vendor-ai-memory-guide) - Articles - [All articles](https://scalewithsearch.com/articles/) - [What changed](https://scalewithsearch.com/changes/) - About - Evidence - [Proof](https://scalewithsearch.com/proof) - Scale With Search - [About](https://scalewithsearch.com/about) - [How it works](https://scalewithsearch.com/how-it-works) # Do not sell my personal information: an opt-out link for agent websites If your business is covered by California's CCPA and sells or shares personal information, it needs a sale-or-sharing opt-out notice. [CPPA notice guidance, checked 2026.10.14](https://cppa.ca.gov/pdf/general_notices.pdf). For your real estate website, brief the visitor's choice, the affected vendors, and the inquiry route that must remain usable. Have counsel approve the applicable link arrangement before implementation. This article is general information, not legal advice. Confirm applicability, data classifications, notices, and controls with counsel. Scale With Search builds websites and AI systems. It does not provide compliance, consent, or legal services. ## Confirm coverage before choosing the link The primary CCPA business definition concerns for-profit entities that collect personal information, determine its processing, and do business in California. It requires a threshold. One threshold is annually buying, selling, or sharing information of at least 100,000 California residents or households. Another is deriving at least 50% of annual revenue from selling or sharing personal information. Related-entity provisions also need review. [CPPA business FAQ, checked 2026.10.14](https://cppa.ca.gov/faq.html). The statutory revenue threshold uses revenue exceeding the adjusted amount in the preceding calendar year. That amount is $26,625,000, effective 2025.01.01. [Civil Code § 1798.140(d)(1)(A), operative 2023.01.01; checked 2026.10.14](https://cppa.ca.gov/regulations/pdf/prop24_text.pdf#page=13); [CPPA monetary adjustment, checked 2026.10.14](https://cppa.ca.gov/regulations/cpi_adjustment.html). Ask counsel to identify the responsible agent business, team company, or brokerage. Supply the ownership records and vendor agreements. Keep a dated decision in the website brief. This California discussion does not determine duties under other states' laws. - [CCPA requirements: does California privacy law cover your agent website?](/articles/ccpa-applicability-agent-website) ## Classify transfers before promising that you never sell data California's definition of sale includes transfers to third parties for money or other valuable consideration. Sharing concerns cross-context behavioral advertising, including exchanges without payment. [Civil Code § 1798.140(ad), (ah), CPRA-amended definitions operative 2023.01.01, checked 2026.10.14](https://cppa.ca.gov/regulations/pdf/prop24_text.pdf#page=17). Do not decide the website's classification from whether you sell a spreadsheet of leads. Ask counsel to review the actual purposes, agreements, and data destinations. Prepare the following worksheet for each service present on your site. The examples identify questions to investigate. They do not classify a named vendor as sale or sharing. | Website component | Evidence to obtain | Decision to request | | --- | --- | --- | | Seller valuation or contact form | Fields, receiving account, contract, and later uses | Which processing serves the requested conversation? | | Buyer form or embedded listing search | Parent and search-domain requests, vendor terms, account settings | Which transfers need an opt-out, and who controls them? | | Advertising pixel or audience upload | Destination, identifiers, purpose, and upload settings | Does counsel classify the activity as sale or sharing? | | Analytics, chat, or scheduling | Current configuration, permitted uses, and observed transmissions | What treatment applies to this account and integration? | Ask the reviewer to distinguish requested service processing from advertising use. California treats qualifying service providers differently from third parties receiving sold information. A vendor relationship needs assessment. [California Attorney General FAQ B.7, checked 2026.10.14](https://oag.ca.gov/privacy/ccpa). Leave missing contracts, unknown destinations, and unconfirmed vendor support unresolved. Have counsel approve any public statement about selling or sharing. This notice and link are unnecessary when the business neither sells nor shares personal information and states that in its privacy policy. Confirm both conditions. [11 CCR § 7013(g), effective 2026.01.01; checked 2026.10.14](https://cppa.ca.gov/regulations/pdf/ccpa_statute_eff_20260101.pdf#page=29). ## Specify a destination where the visitor can act The standard link is labeled **Do Not Sell or Share My Personal Information** and belongs conspicuously in the homepage header or footer. It can apply the opt-out immediately or open a page explaining and offering the choice. [11 CCR § 7013(a), (c), effective 2026.01.01; checked 2026.10.14](https://cppa.ca.gov/regulations/pdf/ccpa_statute_eff_20260101.pdf#page=27). An alternative link uses **Your Privacy Choices** or **Your California Privacy Choices**, with the prescribed adjacent icon. Its destination offers both sale-or-sharing opt-out and sensitive-information limitation. [11 CCR § 7015, effective 2026.01.01; checked 2026.10.14](https://cppa.ca.gov/regulations/pdf/ccpa_statute_eff_20260101.pdf#page=32). A qualifying frictionless preference-signal arrangement can permit omission of the standard link. Its notice duties remain. Have counsel approve that exception. [11 CCR §§ 7013(d), 7025(f)–(g), effective 2026.01.01; checked 2026.10.14](https://cppa.ca.gov/regulations/pdf/ccpa_statute_eff_20260101.pdf). For the dedicated destination, give the developer approved wording and an explicit result for each action. Request a direct address that your team can test and reference in the privacy policy. Avoid sending the visitor to an unrelated contact form or a policy page with no usable choice. | Destination requirement to brief | Evidence to require | | --- | --- | | Identify the business and explain the approved opt-out scope | Reviewed copy matching the responsible entity and actual data uses | | Offer a clear action covering all applicable sale or sharing | Recorded choice and resulting preference state | | Explain the browser, account, and other records affected | Counsel-approved explanation matching implementation | | Show the result and give a route for reporting failure | Visible status, saved state, and assigned request owner | | Keep buyer and seller questions separate | Inquiry forms that do not reverse the privacy choice | The privacy policy must describe the business's information practices and ways to exercise rights, including offered request-form links. [CPPA notice guidance, checked 2026.10.14](https://cppa.ca.gov/pdf/general_notices.pdf). Have counsel reconcile the policy, destination, and implemented behavior. ## Keep the request usable and assign its processing For online collection, California requires a qualifying preference-signal method plus an interactive opt-out form through the specified link or permitted policy route. Cookie controls alone are insufficient. [11 CCR § 7026(a)(1), (4), effective 2026.01.01; checked 2026.10.14](https://cppa.ca.gov/regulations/pdf/ccpa_statute_eff_20260101.pdf#page=50). An opt-out must not require account creation or identity verification, although information needed to locate the affected records may be requested. [California Attorney General FAQ B.3 and B.5, checked 2026.10.14](https://oag.ca.gov/privacy/ccpa). Ask counsel to approve each requested field. Keep property plans, purchase budgets, and ordinary sales questions out of this request. Covered businesses must comply as soon as feasible, within fifteen business days at most. [CPPA response-time FAQ, checked 2026.10.14](https://cppa.ca.gov/faq.html). Assign a request owner, receipt time, affected systems, and completion evidence. Ask counsel which downstream notifications are required. Do not use the maximum deadline as a routine waiting period. The regulations also require a way to confirm processing. [11 CCR § 7026(g), effective 2026.01.01; checked 2026.10.14](https://cppa.ca.gov/regulations/pdf/ccpa_statute_eff_20260101.pdf#page=52). Make the confirmation reflect the completed action. Keep delivery failures visible to the responsible person. California recognizes qualifying browser preference signals as another opt-out route. [CPPA request-method FAQ, checked 2026.10.14](https://cppa.ca.gov/faq.html). Test the manual destination alongside your separately approved GPC handling. Keep this brief focused on the visitor's explicit choice and its processing. Sale-or-sharing opt-out and deletion are separate CCPA rights. [CPPA consumer-rights FAQ, checked 2026.10.14](https://cppa.ca.gov/faq.html). Give deletion requests and newsletter unsubscribes their own instructions. Do not tell a seller that this control deletes an existing inquiry. ## Require vendor evidence beyond a changed toggle For every affected vendor, specify the approved behavior before testing. Ask the contractor to record the local preference, relevant browser requests, any server-side transfers, and vendor-side settings. Require separate evidence for embedded listing search and any hosted search domain. For Google tags, Consent Mode adjusts behavior according to consent states. Basic mode blocks tags until consent. Advanced mode can send cookieless pings while consent is denied. Advertising storage, advertising user data, advertising personalization, and analytics storage are distinct consent types. [Google Consent Mode overview, updated 2026.07.30; checked 2026.10.14](https://developers.google.com/tag-platform/security/concepts/consent-mode). Have counsel and the technical owner approve the mapping from the sale-or-sharing choice to these settings. Do not accept a denied storage setting as proof of zero transmissions. Ask the contractor to account for the observed requests and any separate audience uploads. Keep unidentified activity unresolved. ## Test the opt-out and the inquiry separately The opt-out worksheet separates counsel's classifications, vendor handling, and service-form behavior. At [whole website fix: opt-out destinations](/for/real-estate), specify the approved opt-out page changes. The whole website fix requires third-party responsibilities to be settled in scope. [Published whole website fix, checked 2026.10.14](https://scalewithsearch.com/work). - [Test the seller inquiry path on your real estate website](/articles/seller-inquiry-path-agent-website) - [Check your real estate website in 30 minutes](/articles/real-estate-website-audit) ## Related: Real estate - [Test the seller inquiry path on your real estate website](/articles/seller-inquiry-path-agent-website) - [Check your real estate website in 30 minutes](/articles/real-estate-website-audit) - [Own your real estate website: domain, hosting, editing, and leads](/articles/own-your-site) ---- ```text .|########||. .|########||. .|########||. |##||. .||##|. |##||. .||##|. |##||. .||##|. |#|. .|#|. |#|. .|#|. |#|. .|#|. |#| |#| |#| |#| |#| |#| .#| |#. .#| |#. .#| |#. .#. .#| .#. .#| .#. .#| |#. .#| |#. .#| |#. .#| |# ...... #| |# ...... #| |# ...... #| .# ||#########| #| .# ||#########| #| .# ||#########| #| .#. |######||######|. .#. .#. |######||######|. .#. .#. |######||######|. .#. #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# # .||####|###########################|. # # .||####|###########################|. # # .||####|###########################|. # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || #. .######|#|#########| .# #. .######|#|#########| .# #. .######|#|#########| .# .#. |#####||||#####| .#. .#. |#####||||#####| .#. .#. |#####||||#####| .#. |# ||########|| #. |# ||########|| #. |# ||########|| #. |# ...... #| |# ...... #| |# ...... #| |#. .#| |#. .#| |#. .#| |#. .#. |#. .#. |#. .#. .#| |#. .#| |#. .#| |#. |#| |#| |#| |#| |#| |#| .|#|. .|#|. .|#|. .|#|. .|#|. .|#|. |##||. .||##| |##||. .||##| |##||. .||##| .||########||. .||########||. .||########||. 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