--- title: "Real estate lead generation companies: compare the terms" description: "Compare Real Geeks, Zillow Premier Agent, Realtor.com Connections Plus, and Market Leader by inquiry source, intent, website dependency, and exit terms." canonical: "https://scalewithsearch.com/articles/compare-real-estate-lead-generation-companies" --- ## Site navigation - [Scale With Search](https://scalewithsearch.com/) - Services - Services - [AI systems](https://scalewithsearch.com/ai-systems) - [Site build](https://scalewithsearch.com/work#site-build) - [Whole website fix](https://scalewithsearch.com/work#whole-website-fix) - [Content library with SEO](https://scalewithsearch.com/work#content-library) - [Working session](https://scalewithsearch.com/audit) - Start here - [Send your brief](https://scalewithsearch.com/work#send-your-brief) - [Example scope](https://scalewithsearch.com/work#review-the-example-scope) - [Prices and terms](https://scalewithsearch.com/work#prices-and-terms) - Industries - Real estate - [Real estate agents and teams](https://scalewithsearch.com/for/real-estate) - [Platforms, ownership, and IDX](https://scalewithsearch.com/for/real-estate/real-estate-website-platforms-ownership-idx) - [Search, content, and AI](https://scalewithsearch.com/for/real-estate/real-estate-search-content-ai) - [Inquiries, campaigns, and handoffs](https://scalewithsearch.com/for/real-estate/real-estate-website-inquiries-campaigns-handoffs) - [Buyer, seller, and local pages](https://scalewithsearch.com/for/real-estate/real-estate-buyer-seller-local-resources) - [Rules, privacy, and trust](https://scalewithsearch.com/for/real-estate/real-estate-website-rules-privacy-trust) - Browse by business - [Trades and home services](https://scalewithsearch.com/for/#group-trades) - [Health, wellness, and animal care](https://scalewithsearch.com/for/#group-practices) - [Law, finance, and IT](https://scalewithsearch.com/for/#group-professional) - [Marketing and SEO agencies](https://scalewithsearch.com/for/#group-agencies) - [Shops and manufacturers](https://scalewithsearch.com/for/#group-manufacturing) - [Restaurants, shops, studios, and nonprofits](https://scalewithsearch.com/for/#group-local-services) - Chiropractic practices - [Chiropractic and wellness practices](https://scalewithsearch.com/for/chiropractic-and-wellness-practices) - [Chiropractic and physical therapy clinics](https://scalewithsearch.com/for/chiropractic-and-physical-therapy-clinics) - [All industries](https://scalewithsearch.com/for/) - Resources - Free tools - [AI readiness check](https://scalewithsearch.com/check) - [Free tools](https://scalewithsearch.com/tools/) - [Free Starter Kit](https://scalewithsearch.com/kit/business-memory-starter-kit.zip) - Guides - [AI-native library](https://scalewithsearch.com/ai-native) - [Industry intelligence](https://scalewithsearch.com/intelligence) - [Office job guides](https://scalewithsearch.com/guides/) - [Business memory](https://scalewithsearch.com/articles/business-memory-for-ai-agents-guide) - [Agent governance](https://scalewithsearch.com/articles/ai-agent-governance-guide-small-business) - [Migration and ownership](https://scalewithsearch.com/articles/leaving-vendor-ai-memory-guide) - Articles - [All articles](https://scalewithsearch.com/articles/) - [What changed](https://scalewithsearch.com/changes/) - About - Evidence - [Proof](https://scalewithsearch.com/proof) - Scale With Search - [About](https://scalewithsearch.com/about) - [How it works](https://scalewithsearch.com/how-it-works) # Compare real estate lead generation companies before buying Compare real estate lead generation companies by the inquiry you want, where it starts, who receives it, and what you retain after cancellation. Request the exact product and its written terms. For your website, decide whether the purchase sends visitors there, delivers contacts elsewhere, or requires a different website platform. Start with a buyer or seller requirement. “A homeowner asks me about selling a property in my service area” is a useful brief. Name the action you want the person to take. Use that requirement to assess each proposal below. This comparison covers published product descriptions checked on October 13, 2026. The questions and selection method are editorial recommendations. Confirm availability, price, delivery rules, and contract terms for your market before committing. ## Compare the product, the inquiry source, and the website requirement These providers describe different routes to a contact. The table separates their published descriptions from questions to resolve in your quote. | Company and product | What the provider describes | What to establish for your website | | --- | --- | --- | | Real Geeks lead packages | Search, social, and retargeting ads feed its website and CRM. Buyer packages use property-search or listing ads; the seller package uses property-valuation ads. [Real Geeks product page](https://www.realgeeks.com/lead-generation-for-real-estate/). | Confirm the required platform, domain, landing page, form, and CRM. Ask whether your present site stays in place or needs replacement. | | Zillow Premier Agent | Buyers submit contact or tour requests across Zillow's listed property sites. Zillow describes live phone connections, tour connections, and nurtured connections by email. [Zillow Premier Agent](https://www.zillow.com/premier-agent/). | Map the delivered connection to your receiving system. Ask what role your own website has after the introduction. | | Realtor.com Connections Plus | Buyers act on Realtor.com listings. Connections Plus delivers buyer leads with automated follow-up and conversation-management tools. Its FAQ describes integrations with multiple CRMs. [Connections Plus product page](https://www.realtor.com/marketing/real-estate-lead-generation/connections-plus/). | Confirm your specific CRM, transferred fields, and recipient. Request a demonstration instead of assuming the listed integration covers your setup. | | Market Leader | Leads Direct sends search-ad traffic to a Market Leader website. HouseValues is its seller-lead product. Market Leader says it delivers each lead to one real estate agent. [Market Leader lead products](https://www.marketleader.com/products/real-estate-leads/). | Evaluate the named product. For Leads Direct, confirm the website dependency. For HouseValues, establish delivery and the link to your seller-service page. | For a seller-focused shortlist, investigate Real Geeks' seller package and Market Leader's HouseValues product. Request the homeowner's original action and the definition of a billable seller lead. Keep the buyer products in the comparison only when buyer inquiries fit your brief. For a property-search campaign, compare the proposed search destination with the website you already maintain. For portal connections, specify how you receive the introduction and what information your own pages should explain afterward. ## Define a useful lead before comparing volume Write your acceptance definition before asking for a count. Specify the service area, buyer or seller task, contact fields, and original request. Ask which of those conditions the provider checks before delivery. Request examples using fictional or properly redacted records. Inspect the original form or request screen beside the record you would receive. Ask what qualifies as a delivered lead and what falls outside that definition. For sellers, distinguish a request for a home value from a request to discuss listing representation. Ask whether the supplied record includes the property address and the homeowner's stated timing. Require the provider to identify missing or unverified fields. Market Leader's HouseValues FAQ says some contacts are ready to list, while most are not. Use that product-specific description to plan the follow-up responsibility. [HouseValues seller-lead FAQ](https://www.marketleader.com/products/real-estate-leads/housevalues-seller-leads/). Real Geeks states that its volume estimates depend on the market, package, and contract term. It also states that lead counts do not promise closings, commissions, or income. Keep the delivered-contact definition beside any forecast. [Real Geeks package qualifications](https://www.realgeeks.com/lead-generation-for-real-estate/). Ask who handles a wrong number, duplicate, out-of-area inquiry, or disputed seller record. Request the claim deadline and remedy in writing. Leave those conditions unresolved until the provider supplies the applicable rule. ## Ask what exclusivity covers Market Leader says its leads are delivered to one real estate agent. HouseValues repeats that product-specific claim. [Market Leader's exclusivity FAQ](https://www.marketleader.com/products/real-estate-leads/). Ask the provider to define the boundary of that promise. Does it concern delivery of one record, a ZIP code, a period, or another restriction? Record the answer against the exact product you would buy. Ask separately whether the person can submit another inquiry elsewhere. Treat the provider's distribution promise and the person's choice of representative as different questions. For the other products in this comparison, request their own sharing terms. This article leaves their exclusivity unresolved. Avoid carrying one company's promise into another company's row. ## Can you keep the leads when you cancel? Request separate answers about contact records, conversation history, website files, and domain access. Describe each item you want to retain. Ask for the permitted export process and its deadline. Real Geeks' published terms say it may retain customer content without promising that it remains accessible or exportable. The terms also restrict certain transfers and extractions. Request written confirmation of the permitted handoff for your account. [Real Geeks terms, storage and prohibited activities](https://www.realgeeks.com/terms-and-conditions). Market Leader says HouseValues leads can be imported into another real estate CRM. That statement answers a transfer question. Ask separately what happens to records, reports, and access when the subscription ends. [HouseValues CRM FAQ](https://www.marketleader.com/products/real-estate-leads/housevalues-seller-leads/). For every shortlisted product, request a sample export using test records and the provider's approved method. Inspect the available fields. Include the original inquiry, source, timestamps, notes, and communication preferences in your request. Ask which records document the person's permission for the proposed follow-up. Require the provider to explain the limits on later use and how opt-outs transfer. Put unanswered questions into the buying brief before enabling automated messages. Keep website ownership in the same comparison. Name the domain registrar account, hosting account, content files, and property-search dependency. Ask what you receive and what stops working after cancellation. Lead delivery and website handoff need their own written answers. ## Compare the full commitment and cancellation terms Request a quote that separates the website platform, lead service, advertising spend, setup, integrations, and optional follow-up tools. Ask the provider to mark included items and required extras. Use the same comparison period for each proposal. Real Geeks' terms identify the initial term through the order summary, describe monthly renewal, and specify an early-cancellation buyout. Review the order summary with those terms before accepting its proposal. [Real Geeks billing and termination terms](https://www.realgeeks.com/terms-and-conditions). Zillow states that Premier Agent advertising prices vary by market, home values, expected connections, and other factors. Request the quote for your selected market and program. [Zillow pricing FAQ](https://www.zillow.com/premier-agent/). Use this worksheet for the written proposal. Its fields are buying questions, rather than verified terms for every provider. | Item to resolve | Answer to request | | --- | --- | | Deliverable | Exact buyer or seller product, area, fields, and delivery definition | | Sharing | Product-specific distribution promise and its limits | | Required services | Website, CRM, ad accounts, integrations, and separately billed tools | | Total commitment | Setup, recurring charges, required spend, and minimum term | | Disputed records | Invalid-contact and duplicate rules, claim deadline, and remedy | | Exit | Renewal, cancellation process, effective date, and remaining charges | | Handoff | Permitted exports, access deadlines, website files, and domain control | Mark a missing answer as unresolved. Ask the supplier to close it before treating the proposal as comparable. Choose the package whose documented work fits your intended inquiry and follow-up capacity. ## Give your own website a defined job For a seller path, prepare a page explaining your actual representation services and the next conversation someone can request. Identify your market, current business details, and receiving contact. Use only claims you can substantiate. For a buyer path, specify the property context that should reach you with the question. If listing search belongs in the purchase, establish the approved coverage, maintainer, costs, and inquiry destination. Before approving a website replacement, inventory your current pages and the links you want to retain. Ask who handles the domain, old page destinations, approved content, and existing contact routes. Keep that work in the website scope. Arrange a demonstration with the supplier or website maintainer. Use contact details you control and a clearly labeled test. Follow the agreed page from a phone, submit the inquiry, and inspect the matching record at the intended destination. Check the source, message, property context, and recipient against the brief. Mark delivery confirmed only after seeing the received record. Repeat a failed check after the responsible person repairs it. - [Own your real estate website: domain, hosting, editing, and leads](/articles/own-your-site) - [Test the seller inquiry path on your real estate website](/articles/seller-inquiry-path-agent-website) - [Who builds websites for real estate agents.](/articles/who-builds-websites-for-real-estate-agents) ## Keep separate records for website inquiries and purchased contacts Use a measurement worksheet with source, spend, delivered records, usable contacts, conversations, appointments, and completed business. Define each field before comparing periods. Record a purchase separately from a message submitted through your own website. When a report attributes an inquiry to a website page, request the evidence connecting the page to the received record. Keep test submissions outside the real-inquiry count. Investigate missing source information before assigning it to a campaign. Assess the provider against the original buying brief. Ask whether the delivered records meet your requirements and whether you can perform the agreed follow-up. Use those observations when deciding to continue, change the package, or end the service. ## Bring the website gap into a written scope Prepare your website address, priority buyer or seller path, provider quote, required connections, and unresolved ownership questions. Name the person who approves public copy and the destination that should receive inquiries. Scale With Search's whole website fix has a published fixed price of $2,000. Its scope includes inquiry-path repairs and proof of receipt. Paid advertising and ongoing operations are excluded. [Whole website fix terms](https://scalewithsearch.com/work#whole-website-fix-heading). Bring the website gap to [the real estate website page](/for/real-estate). Request a written scope naming the pages, approved connections, handoff, and acceptance checks. ## Related: Real estate - [Own your real estate website: domain, hosting, editing, and leads](/articles/own-your-site) - [Test the seller inquiry path on your real estate website](/articles/seller-inquiry-path-agent-website) - [Who builds websites for real estate agents.](/articles/who-builds-websites-for-real-estate-agents) ---- ```text .|########||. .|########||. .|########||. |##||. .||##|. |##||. .||##|. |##||. .||##|. |#|. .|#|. |#|. .|#|. |#|. .|#|. |#| |#| |#| |#| |#| |#| .#| |#. .#| |#. .#| |#. .#. .#| .#. .#| .#. .#| |#. .#| |#. .#| |#. .#| |# ...... #| |# ...... #| |# ...... #| .# ||#########| #| .# ||#########| #| .# ||#########| #| .#. |######||######|. .#. .#. |######||######|. .#. .#. |######||######|. .#. #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# # .||####|###########################|. # # .||####|###########################|. # # .||####|###########################|. # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || #. .######|#|#########| .# #. .######|#|#########| .# #. .######|#|#########| .# .#. |#####||||#####| .#. .#. |#####||||#####| .#. .#. |#####||||#####| .#. |# ||########|| #. |# ||########|| #. |# ||########|| #. |# ...... #| |# ...... #| |# ...... #| |#. .#| |#. .#| |#. .#| |#. .#. |#. .#. |#. .#. .#| |#. .#| |#. .#| |#. |#| |#| |#| |#| |#| |#| .|#|. .|#|. .|#|. .|#|. .|#|. .|#|. |##||. .||##| |##||. .||##| |##||. .||##| .||########||. .||########||. .||########||. Scale With Search 2026 [scalewithsearch.com](https://scalewithsearch.com) ```