---
title: "SMS Link HTML for a Real Estate Agent Website"
description: "Specify a click-to-text link for buyer and seller questions. Check the destination, phone behavior, contact alternative, and received test inquiry."
canonical: "https://scalewithsearch.com/articles/click-to-text-links-agent-website"
---
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# Click-to-text links: add an SMS inquiry route to your real estate website
Use an HTML link with an `sms:` destination to offer a text-message route for buyer or seller questions. Heymarket documents a number-only anchor that opens the visitor's messaging app. Its instructions also call for testing the link. [Heymarket SMS-link documentation, checked 2026.10.14](https://help.heymarket.com/hc/en-us/articles/23507896424717-Adding-a-Direct-SMS-Link-in-HTML-Content).
For your real estate website, require more than an app opening. Approve the receiving number, name the person checking messages, and arrange a test inquiry with proof of receipt. Keep an alternative contact route beside the link.
Consent and texting rules apply. Review the [consent-evidence brief](/articles/tcpa-consent-evidence-agent-lead-form) with your attorney and messaging provider before approving the contact process.
The implementation brief and checks below are recommendations. They describe work to request, rather than results observed on your website.
## Approve the receiving number before adding the link
Ask the account owner and messaging provider to confirm that the intended number can receive texts. Record the destination account, permitted use, and person responsible for reading inquiries. Leave an unconfirmed number out of the published text invitation.
For a Heymarket account, its documentation directs you to use the desired Heymarket inbox number. Confirm that specific inbox with its owner. Other providers need their own current instructions and account confirmation. [Heymarket destination instructions, checked 2026.10.14](https://help.heymarket.com/hc/en-us/articles/23507896424717-Adding-a-Direct-SMS-Link-in-HTML-Content).
Prepare a short destination record for the builder:
| Decision | What to supply |
| --- | --- |
| Public identity | Approved real estate agent or team name shown beside the contact route |
| Destination | Verified number and receiving account, confirmed by the account owner |
| Inquiry purpose | Buyer property question, seller conversation, or general representation question |
| Responsibility | Named recipient and agreed absence coverage |
| Public expectations | Approved availability wording and alternative contact destination |
Approve any published response hours with the person who will maintain them. Describe those hours without predicting when a particular inquiry will receive an answer.
## Use a number-only HTML template
Give your developer this template. Replace the entire placeholder with the verified destination before publishing or testing it.
```html
Text the real estate team about this property
```
The braces and placeholder are instructions for the builder. They are not a usable telephone number. Use the approved recipient's name in the visible wording if the destination belongs to one person.
This follows the number-only anchor structure in Heymarket's current help article. It does not require a Heymarket purchase recommendation. Start without a preset message or attachments, and approve any later enhancement against the selected provider's documentation. [Heymarket HTML example, checked 2026.10.14](https://help.heymarket.com/hc/en-us/articles/23507896424717-Adding-a-Direct-SMS-Link-in-HTML-Content).
Compare the saved `href` with the approved destination after the page is published. Check each placement separately, including the property page, seller page, and shared contact block.
## Make the invitation match the buyer or seller question
Use a label that describes the contact action. W3C's link-purpose guidance calls for purpose to be understandable from the link text or its associated context. [W3C link-purpose guidance, checked 2026.10.14](https://www.w3.org/WAI/WCAG22/Understanding/link-purpose-in-context.html).
On a property page, consider **Text the team about this property**. Beside it, invite the visitor to include the property address or page link. On a seller page, consider **Text the team about selling your home**. These are proposed labels to approve against the actual recipient and service.
Keep the property details and seller-service explanation readable before the visitor chooses contact. Do not ask for financial documents or identity records in the suggested opening message.
Provide a visible contact-page link beside the text invitation. Name that alternative clearly. Ask the builder to check keyboard access, visible focus, and the link's announced name with assistive technology.
## Test the actual phones and the alternative route
Heymarket recommends checking that the link opens a messaging application. Extend that check to the phone and browser combinations agreed in your website scope. [Heymarket functionality check, checked 2026.10.14](https://help.heymarket.com/hc/en-us/articles/23507896424717-Adding-a-Direct-SMS-Link-in-HTML-Content).
Include current iPhone and Android devices in the proposed test set. Record the operating system, browser, messaging app, page URL, and date. Inspect the displayed recipient before sending anything. Keep an unsupported or incorrect result open for repair.
Check desktop use separately. If the tested environment offers no usable messaging route, require the alternative contact link to remain visible and usable. Do not claim that every device handles the link identically.
Arrange message tests with the receiving person's agreement and use contact details you control. Manually enter a recognizable test label and a synthetic property or seller question. Verify the destination before sending the agreed test.
## Require the receiving person to find the inquiry
Use this proposed acceptance sheet. Keep app opening, message sending, and recipient confirmation as separate observations.
| Check | Evidence to save | Result that needs correction |
| --- | --- | --- |
| Published destination | Saved anchor and account owner's approved number | A placeholder, old number, or different destination remains |
| Phone interaction | Device record and displayed recipient | The intended route cannot be used or the recipient differs |
| Inquiry receipt | Matching test label and question in the agreed receiving account | The recipient cannot find the inquiry or its question |
| Responsibility | Named person demonstrates access to the received test | Nobody owns the inquiry or absence coverage |
| Alternative route | Usable contact destination and its own acceptance result | A visitor cannot reach the alternative |
Ask the recipient to locate the exact test message in the account they use for work. Compare the question with what you sent. Save a redacted receipt beside the page and device record.
For a buyer test, include a synthetic property reference. For a seller test, include a recognizable selling question. Check both against their approved destinations if the pages use different numbers.
If receipt is missing, record the last observed step and assign investigation to the account owner and provider. Repeat the affected check after repair. Do not label a link click as a received inquiry.
These checks establish evidence for the tested path at that time. They do not predict inquiry volume or establish future delivery and response.
## Include the contact route in your website scope
The SMS-link brief names the verified number, receiving person, and alternative contact route. Specify the phone checks at [whole website fix: SMS contact links](/for/real-estate). Testing receipt is included when the whole website fix repairs an inquiry path.
[Published whole website fix, checked 2026.10.14](https://scalewithsearch.com/work).
- [Test the seller inquiry path on your real estate website](/articles/seller-inquiry-path-agent-website)
- [Check your real estate website in 30 minutes](/articles/real-estate-website-audit)
- [Own your real estate website: domain, hosting, editing, and leads](/articles/own-your-site)
## Related: Real estate
- [Test the seller inquiry path on your real estate website](/articles/seller-inquiry-path-agent-website)
- [Check your real estate website in 30 minutes](/articles/real-estate-website-audit)
- [Own your real estate website: domain, hosting, editing, and leads](/articles/own-your-site)
----
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```