---
title: "Canopy MLS photo and virtual-tour branding"
description: "Separate Canopy MLS photo branding rules from virtual-tour permissions, then check which links and attachments reach your agent website through IDX"
canonical: "https://scalewithsearch.com/articles/canopy-mls-photo-tour-branding"
---
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# Canopy MLS photo and virtual-tour branding

Use separate instructions for listing photographs and virtual tours. Canopy's branding guidance allows tours with listing brokerage, agent, or seller contact information, following its August 2024 change. It continues to prohibit branding in photos and several public fields. [Canopy branding guidance, updated 2024.08.16](https://support.canopymls.com/kb/article/86-branding/). Checked: 2026.10.23.

Before commissioning a media package, identify the asset and the field that will carry it. The checks below are proposed production controls for your website brief.

## Which photo fields have branding limits?

Canopy names Photos, Photo Captions, Directions, Public Remarks, and Restrictions Description. Its examples of branding include names, contact information, logos, slogans, and websites that lead consumers to the listing agent, brokerage, or seller. [Canopy restricted fields and branding definition](https://support.canopymls.com/kb/article/86-branding/). Checked: 2026.10.23.

Give the photographer and listing agent a shared destination list. Ask for a review of signs, overlays, and captions before the final upload set is approved.

Keep the clean photographs connected to their original filenames. Record which files the broker approved and who will correct a rejected image.

Use the [listing-photo permission checklist](/articles/mls-listing-photo-license-agent-website) to resolve the rights behind the files. The branding review should have its own recorded decision.

## Does a branded tour permit branded listing photographs?

Canopy's guidance treats the tour allowance separately from its photo restrictions. It also allows references in the Public Remarks field to a scheduled open house, model open, or sales office open. [Canopy permitted content](https://support.canopymls.com/kb/article/86-branding/). Checked: 2026.10.23.

Ask the media supplier to label each delivered tour URL by its intended use. Have the listing agent confirm which URL belongs in the proposed field.

Review the destination page itself. Record the identity shown, contact route, navigation, and property reference. Ask the broker to approve any uncertain presentation before using that URL in the listing workflow.

## Will every attachment reach your IDX website?

Canopy says uploaded website links, text files, and PDFs attached to listings are not distributed through its IDX feed. Its guidance distinguishes Syndication Remarks, which are supplied through IDX but need not be displayed. [Canopy attachment and feed limits](https://support.canopymls.com/kb/article/86-branding/). Checked: 2026.10.23.

When an expected document is missing from the public property page, ask the provider whether its source includes it. Request the delivered field name or a redacted explanation.

Keep a custom website download outside the approved publication set until its separate permission is confirmed. Ask who approves the file, maintains it, and removes obsolete versions.

## What should your media inventory show?

Use one row for each item:

| Asset | Record before handoff |
| --- | --- |
| Listing photograph | Approved file, property reference, and branding review |
| Floor plan | Reviewed version and permission for the intended use |
| Virtual tour | Exact destination URL and approved listing field |
| Attached document | Intended audience and confirmed distribution path |
| Custom website download | Publication approval and maintenance owner |

Keep the inventory private when it identifies permission documents or client instructions. Send the builder only the approved materials needed for the named pages.

## How should the website handoff be checked?

Ask the provider to demonstrate the actual tour link and gallery for an authorized listing. Compare the filenames and destination URL with the inventory.

For an absent attachment, record whether the source excludes it or the website fails to display an approved supplied field. Assign the correction to the first responsible party.

Test each custom download separately. Open the delivered file, verify its property reference and version, and confirm its publication approval remains current.

Bring the asset inventory, provider mapping, affected URLs, and unresolved exclusions to [Scale With Search's work request](/work). Specify the media or link correction in the written scope.

[Real estate website guides](/for/real-estate).

- [Listing-photo license records for a real estate agent website](/articles/mls-listing-photo-license-agent-website)
- [Real estate CRM and website: map forms to contact records](/articles/real-estate-crm-and-website)
- [Single property websites for agents: separate site or listing page?](/articles/single-property-websites-for-agents)


## Related: Real estate

- [Listing-photo license records for a real estate agent website](/articles/mls-listing-photo-license-agent-website)
- [Real estate CRM and website: map forms to contact records](/articles/real-estate-crm-and-website)
- [Single property websites for agents: separate site or listing page?](/articles/single-property-websites-for-agents)

----

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Scale With Search  2026  [scalewithsearch.com](https://scalewithsearch.com)
```
