--- title: "New Construction Builder Incentives: Agent Website Brief" description: "Specify a builder incentive comparison page with dated offer terms, lender confirmation, separate cash and upgrade records, and buyer inquiry checks." canonical: "https://scalewithsearch.com/articles/builder-incentives-agent-buyer-comparison-page" --- ## Site navigation - [Scale With Search](https://scalewithsearch.com/) - Services - Services - [AI systems](https://scalewithsearch.com/ai-systems) - [Site build](https://scalewithsearch.com/work#site-build) - [Whole website fix](https://scalewithsearch.com/work#whole-website-fix) - [Content library with SEO](https://scalewithsearch.com/work#content-library) - [Working session](https://scalewithsearch.com/audit) - Start here - [Send your brief](https://scalewithsearch.com/work#send-your-brief) - [Example scope](https://scalewithsearch.com/work#review-the-example-scope) - [Prices and terms](https://scalewithsearch.com/work#prices-and-terms) - Industries - Real estate - [Real estate agents and teams](https://scalewithsearch.com/for/real-estate) - [Platforms, ownership, and IDX](https://scalewithsearch.com/for/real-estate/real-estate-website-platforms-ownership-idx) - [Search, content, and AI](https://scalewithsearch.com/for/real-estate/real-estate-search-content-ai) - [Inquiries, campaigns, and handoffs](https://scalewithsearch.com/for/real-estate/real-estate-website-inquiries-campaigns-handoffs) - [Buyer, seller, and local pages](https://scalewithsearch.com/for/real-estate/real-estate-buyer-seller-local-resources) - [Rules, privacy, and trust](https://scalewithsearch.com/for/real-estate/real-estate-website-rules-privacy-trust) - Browse by business - [Trades and home services](https://scalewithsearch.com/for/#group-trades) - [Health, wellness, and animal care](https://scalewithsearch.com/for/#group-practices) - [Law, finance, and IT](https://scalewithsearch.com/for/#group-professional) - [Marketing and SEO agencies](https://scalewithsearch.com/for/#group-agencies) - [Shops and manufacturers](https://scalewithsearch.com/for/#group-manufacturing) - [Restaurants, shops, studios, and nonprofits](https://scalewithsearch.com/for/#group-local-services) - Chiropractic practices - [Chiropractic and wellness practices](https://scalewithsearch.com/for/chiropractic-and-wellness-practices) - [Chiropractic and physical therapy clinics](https://scalewithsearch.com/for/chiropractic-and-physical-therapy-clinics) - [All industries](https://scalewithsearch.com/for/) - Resources - Free tools - [AI readiness check](https://scalewithsearch.com/check) - [Free tools](https://scalewithsearch.com/tools/) - [Free Starter Kit](https://scalewithsearch.com/kit/business-memory-starter-kit.zip) - Guides - [AI-native library](https://scalewithsearch.com/ai-native) - [Industry intelligence](https://scalewithsearch.com/intelligence) - [Office job guides](https://scalewithsearch.com/guides/) - [Business memory](https://scalewithsearch.com/articles/business-memory-for-ai-agents-guide) - [Agent governance](https://scalewithsearch.com/articles/ai-agent-governance-guide-small-business) - [Migration and ownership](https://scalewithsearch.com/articles/leaving-vendor-ai-memory-guide) - Articles - [All articles](https://scalewithsearch.com/articles/) - [What changed](https://scalewithsearch.com/changes/) - About - Evidence - [Proof](https://scalewithsearch.com/proof) - Scale With Search - [About](https://scalewithsearch.com/about) - [How it works](https://scalewithsearch.com/how-it-works) # Builder incentives: a comparison page for your agent website Build your new construction builder incentives page around a dated comparison worksheet. Record each offer's property, conditions, deadlines, and source. Separate closing cash, financing terms, and noncash features. Give buyers a way to send the offer links and their unresolved question to your agent. M/I Homes describes closing cost assistance, mortgage rate buydowns, upgrades, and price discounts. Its guidance says incentives vary by community, timing, and available homes. Use those categories to organize questions. Confirm the particular home's written offer before presenting terms as available. [M/I Homes incentive guide, published 2025.04.07; checked 2026.10.14](https://www.mihomes.com/blog/builder-incentives). The requirements below are an editorial page brief. Have your broker approve the public wording and the lender confirm financing comparisons. ## Give the page a specific comparison job Zillow's article explains incentive types and questions buyers should consider. Give your agent page a narrower task: preserve the terms behind an offer and identify what still needs confirmation. [Zillow's builder incentive article, published 2026.03.23; checked 2026.10.14](https://www.zillow.com/learn/builder-incentives/). Open with the market you serve and who answers questions. Show the worksheet before requesting contact details. Use a buyer action such as **Ask about these builder offers**. Describe the actual help your agent provides and identify which questions go to the builder, lender, or attorney. Keep neighborhood development status, inspection planning, and warranty claims on their own reviewed resources. Use this page for comparing package terms. Avoid repeating a general new-home purchase guide. ## Put offer conditions beside the headline LGI Homes provides a concrete source example. The incentive page checked on 2026.10.14 limits its advertised financing offer to selected inventory and eligible financing. It specifies a purchase-agreement and closing deadline of 2026.11.14. It also reserves the right to change or withdraw offers. This example illustrates terms to capture; it confirms no buyer's eligibility. [LGI Homes incentive terms, deadline 2026.11.14; checked 2026.10.14](https://www.lgihomes.com/incentives). Give each package its own record. Keep a source beside every quoted condition. Use the following fields as requirements for your website builder: | Record | What the worksheet should preserve | | --- | --- | | Home and offer identity | Builder, community, property or lot reference, and offer name | | Evidence | Builder's original URL, document date or version, and date checked | | Availability | Applicable homes, exclusions, and the person confirming availability | | Timing | Separate signing, closing, selection, and financing deadlines where the written offer specifies them | | Required providers | Any stated lender, title, or other provider conditions | | Choices and restrictions | Permitted uses, combination rules, exclusions, and unused-credit treatment requiring confirmation | | Review state | Unconfirmed, confirmation requested, confirmed for this comparison, expired, or withdrawn | Keep the builder's offer date, your check date, and the lender's quote date in separate fields. Leave an absent condition marked **not stated; confirmation needed**. Do not convert missing information into a favorable assumption. Require confirmation of whether benefits can be combined. Preserve an either-or choice as separate alternatives. Avoid adding both alternatives to a package total. ## Compare cash, financing, and features separately M/I Homes distinguishes temporary and permanent mortgage rate buydowns. Its guide also describes closing cost assistance associated with financing through its in-house lender. These distinctions support separate financing and closing-cash records. [M/I Homes financing explanations, published 2025.04.07; checked 2026.10.14](https://www.mihomes.com/blog/builder-incentives). Ask the buyer's lender to prepare comparable written scenarios. Require the same stated property, proposed closing date, loan amount, down payment, and loan structure where applicable. Identify differences that prevent a direct comparison. | Comparison section | Information to request from the responsible professional | | --- | --- | | Purchase terms | Written price, selected options, and applicable price adjustments | | Cash needed | Itemized closing charges, permitted credits, deposits already paid, and remaining cash to close | | Financing | Rate, APR, points, lender fees, loan type, quote date, and rate-lock conditions | | Payment changes | Lender's payment schedule, temporary benefit period if any, and payment after that period | | Noncash features | Exact included items, specification, selection deadline, and written substitution terms | Ask for an outside-lender scenario when comparing a package tied to a particular lender. Keep the complete quoted costs and assumptions beside each option. Let the lender explain the financing differences. Do not let the website choose a winning loan from a headline credit alone. Record an upgrade allowance separately from cash available for closing. Do not subtract a builder's advertised upgrade value from the purchase price. Ask whether the buyer wants the specified items and what the written package includes. Make no promise that upgrades increase appraisal or resale value. Leave calculations out until the responsible professionals approve the method and sample results. A readable comparison table is enough for the initial page brief. ## Keep warranty review outside the incentive total Warranty terms vary by builder and state. M/I Homes warns that coverage and timeframes differ between builder warranties. New York's statute supplies a state-specific warranty framework. Do not turn either source into a nationwide coverage schedule. [M/I Homes warranty guide, published 2026.09.11](https://www.mihomes.com/blog/new-construction-home-warranty); [New York General Business Law ยง 777-a, revision dated 2014.09.22](https://www.nysenate.gov/legislation/laws/GBS/777-A), both checked 2026.10.14. Tell buyers to read their own warranty. Ask an attorney to confirm legal terms and an inspector to address inspection questions. Keep the warranty document, exclusions, coverage periods, and claim contact available for that review. The FTC distinguishes builder warranties from separately purchased service contracts. Preserve that distinction when recording a package described as including a home warranty. [FTC warranty guidance, published 2021.05; checked 2026.10.14](https://consumer.ftc.gov/articles/warranties-new-homes). - [New construction home warranty: brief an agent's buyer page](/articles/new-construction-warranty-agent-buyer-page) ## Carry the comparison into the buyer inquiry Request a name, preferred reply method, usable contact detail, builder offer links, and the buyer's question. Make property references and intended timing optional when the visitor is still exploring. Do not require financial documents or a signed purchase contract in the initial form. Offer question choices such as **confirm the conditions**, **compare the packages**, and **identify the next professional to ask**. Include **unsure**. Avoid labeling a submission as an incentive reservation, financing approval, or confirmed appointment. Require the received message to retain the original links, offer names, source page, check date, and question. Preserve the worksheet version if the visitor submits one. Give visitors a separate way to say they also need help selling their current home. Assign an owner to recheck published offers. When a source changes or a deadline passes, mark the affected record for review. Remove expired promotions from current comparisons. Keep the general worksheet available with an invitation to verify a new offer. ## Accept the page against evidence and a received message Give your website builder these checks before work starts. Use labeled test records and contact details you control. | Check | Evidence to require | | --- | --- | | Source trace | Every quoted term opens its original source and shows its check date | | Missing condition | An unstated restriction stays unresolved until confirmed | | Alternative benefits | Mutually exclusive choices remain separate | | Financing comparison | Lender-reviewed assumptions and payment changes remain visible | | Noncash benefits | Upgrades stay outside cash-to-close and price calculations | | Changed or expired offer | The public comparison no longer presents it as current | | Buyer inquiry | The agreed recipient receives offer links, question, reply details, and worksheet version if supplied | | Phone and keyboard use | The comparison, sources, and contact controls remain usable | Record expected and observed results. Keep failures open until the affected path passes. These are requirements for a future build, with no inquiry-volume forecast. ## Bring the comparison brief into the whole website fix Bring your current website, approved offer sources, worksheet requirements, and inquiry destination to the [$2,000 whole website fix for real estate agents](/for/real-estate). The published scope covers a static-site repair or rebuild and inquiry-path repair with a test inquiry and proof of receipt. Agree whether this comparison page belongs in your written scope. [Published whole website fix scope, checked 2026.10.14](https://scalewithsearch.com/work). - [Test the seller inquiry path on your real estate website](/articles/seller-inquiry-path-agent-website) - [Check your real estate website in 30 minutes](/articles/real-estate-website-audit) - [Own your real estate website: domain, hosting, editing, and leads](/articles/own-your-site) ## Related: Real estate - [Test the seller inquiry path on your real estate website](/articles/seller-inquiry-path-agent-website) - [Check your real estate website in 30 minutes](/articles/real-estate-website-audit) - [Own your real estate website: domain, hosting, editing, and leads](/articles/own-your-site) ---- ```text .|########||. .|########||. .|########||. |##||. .||##|. |##||. .||##|. |##||. .||##|. |#|. .|#|. |#|. .|#|. |#|. .|#|. |#| |#| |#| |#| |#| |#| .#| |#. .#| |#. .#| |#. .#. .#| .#. .#| .#. .#| |#. .#| |#. .#| |#. .#| |# ...... #| |# ...... #| |# ...... #| .# ||#########| #| .# ||#########| #| .# ||#########| #| .#. |######||######|. .#. .#. |######||######|. .#. .#. |######||######|. .#. #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# #. .##|###|##|#|######| .# || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || || |##|#||||||||||||#||#| || # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. # |#||||||||||||||||||||#| #. || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # # .#||||||||||||||||||||||||#| # || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || || ....|||#||||||##|#|||#|#||##||||....|. || #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# #. . ....|# ....#||| ||| .#||| ....#. .# # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. # . ||||#| .#####|| . .#| .#||| ||||# #. .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || .| ||||| #. |#|||||. || #. |#||. .||||| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || || |.... #. ....|#. |. ...|. ....|| || #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# #. .||||||##||||||##||####|||||||#||||||#| .# # .||####|###########################|. # # .||####|###########################|. # # .||####|###########################|. # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#||||||.#.|| # |. ..# #| #|||||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||||| .. |# ## |#| ...#|#|||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#|||#|# .# .#| #| ##|.#..#|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # .#||||||############|######|||||#| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # # |...||#||||||#||||#|#||||||#|||||#||| |.| # #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# #. .. ||||# .|||##|. |#| .|| || .|||#. #| # .# || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || | ...|| ...##| | #| .|. |. ##### .. .| || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || || ||||| || ||||#| . |. |. |#. ||||| |#| || || .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. .# |.....#|....|#.||||.|||##.|#|....||.#||.#. #. #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# #.|||||||#############################| ||| .# || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || || ##||#||#||||||#||#||#||#||##. || # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # # .#|||||||||#||#|||||||||||#| # || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || || |#||||||||||||||||||||||#| || .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. .# |#||||||||||||||||||||#| #. || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || || |#||||||||||||||||||#| || #. .######|#|#########| .# #. .######|#|#########| .# #. .######|#|#########| .# .#. |#####||||#####| .#. .#. |#####||||#####| .#. .#. |#####||||#####| .#. |# ||########|| #. |# ||########|| #. |# ||########|| #. |# ...... #| |# ...... #| |# ...... #| |#. .#| |#. .#| |#. .#| |#. .#. |#. .#. |#. .#. .#| |#. .#| |#. .#| |#. |#| |#| |#| |#| |#| |#| .|#|. .|#|. .|#|. .|#|. .|#|. .|#|. |##||. .||##| |##||. .||##| |##||. .||##| .||########||. .||########||. .||########||. Scale With Search 2026 [scalewithsearch.com](https://scalewithsearch.com) ```