---
title: "Bing AI Performance dashboard: an agent website report"
description: "Read Bing citation fields, connect grounding queries to pages, preserve the report, and check buyer or seller inquiries without inventing attribution."
canonical: "https://scalewithsearch.com/articles/bing-ai-performance-agent-citation-report"
---
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# Bing AI Performance: a citation report for your real estate website

Bing's AI Performance dashboard reports citations to your website across Microsoft Copilot, Bing AI summaries, and selected partner experiences. It identifies cited URLs and citation activity over a selected period. Microsoft's [February 10, 2026 announcement](https://blogs.bing.com/webmaster/2026/2/Introducing-AI-Performance-in-Bing-Webmaster-Tools-Public-Preview/) defines that coverage.

For your real estate website, ask for a report that connects those URLs to your seller and buyer pages. Keep citation evidence beside received inquiries. Require separate proof for each. No report or website repair can promise inclusion, citations, rankings, or traffic in an AI answer.

The workflow below is a proposed reporting brief. It contains no measured results from an agent website.

## Open the report for the website you own

Ask the person responsible for your website to open Bing Webmaster Tools and locate **AI Performance** for your site's property. Microsoft's [March 23, 2026 guide](https://about.ads.microsoft.com/en/blog/post/march-2026/the-ai-performance-dashboard-your-view-into-where-your-brand-appears-across-the-ai-web) links to the dashboard and describes its views.

Confirm the property before reading the totals. Use your own domain. Keep brokerage and listing-provider domains separate. Write down the exact reporting dates and capture the visible filters before comparing periods.

If the report is unavailable, retain a screenshot and record the property and missing view. Ask the maintainer to resolve access. Leave the citation result unknown until someone can inspect it. Avoid buying a website replacement based on an inaccessible report.

## Read the original fields without turning them into leads

These definitions come from Microsoft's [February 10 launch announcement](https://blogs.bing.com/webmaster/2026/2/Introducing-AI-Performance-in-Bing-Webmaster-Tools-Public-Preview/).

| Field | Documented meaning |
| --- | --- |
| Total Citations | Source citations displayed during the selected period. |
| Average Cited Pages | Average daily number of unique pages cited over that period. |
| Grounding queries | Sampled retrieval phrases associated with cited content. |
| Page-level citation activity | Citation counts for individual URLs. |
| Visibility timeline | Citation activity over time across supported experiences. |

Microsoft says these aggregates do not establish a page's ranking or placement in an individual answer. Grounding queries represent a sample. [February announcement](https://blogs.bing.com/webmaster/2026/2/Introducing-AI-Performance-in-Bing-Webmaster-Tools-Public-Preview/).

Use the field names in your report. Keep an empty value, a reported zero, and an unavailable view distinct. Record the displayed value before interpreting it.

Treat a grounding phrase as retrieval evidence, rather than the complete question a seller typed. That is an inference from Microsoft's sampled-phrase definition. Do not publish it as a verbatim buyer or seller question. [Grounding-query definition](https://blogs.bing.com/webmaster/2026/2/Introducing-AI-Performance-in-Bing-Webmaster-Tools-Public-Preview/).

## Connect the grounding phrase to the cited page

Microsoft added query-to-page mapping in its [March 23 announcement](https://about.ads.microsoft.com/en/blog/post/march-2026/the-ai-performance-dashboard-your-view-into-where-your-brand-appears-across-the-ai-web). Select a grounding query to inspect its cited pages. Select a page to inspect its associated grounding queries. The relationship can run both ways across multiple entries.

Start with your seller service page, buyer representation page, biography, and relevant local guides. Save each exact URL. For each page, inspect the associated phrases and record whether they concern the market and service you provide.

Read the cited page before commissioning more content. Check the public name, brokerage affiliation, service area, explanation of representation, and contact destination. Put an unsupported claim or obsolete detail on a correction list with an owner.

Consider a hypothetical home-preparation guide appearing beside a selling-related phrase. Record that association. Then inspect whether the guide explains your service and gives the reader a clear route to ask about selling. This example illustrates a review, with no actual citation or inquiry result.

Avoid adding citation totals from separate views without checking their scope. Preserve the site total and page rows separately. Ask the report preparer to explain any difference rather than making the totals agree by hand.

## Include the June reporting additions

Microsoft announced **Intents, Topics, Citation Share, and Compare** on [June 16, 2026](https://blogs.bing.com/search/2026/6/New-AI-Visibility-Insights-in-Bing-Webmaster-Tools-Intents-Topics-Citation-Share-Compare/). The announcement describes a global preview rollout.

| Addition | Documented use |
| --- | --- |
| Intents | Classifies grounding queries into broader categories. |
| Topics | Groups related grounding queries into themes. |
| Citation Share | Your site's percentage of all citations for the same grounding query. |
| Compare | Overlays a previous reporting period on the current view. |

Microsoft describes Citation Share as observational. It exposes no competitor domains and represents neither traffic share nor a content quality score. Intent and topic classifications can remain broad during preview. [June 16 definitions and limits](https://blogs.bing.com/search/2026/6/New-AI-Visibility-Insights-in-Bing-Webmaster-Tools-Intents-Topics-Citation-Share-Compare/).

For an agent report, copy the visible labels and add your own relevance assessment in another column. Do not rename a broad topic as a verified seller audience. Save current and comparison dates together.

Use a period comparison to flag pages for review. Keep the date of a website change beside the chart. Microsoft notes that several factors can influence citation activity. A chart change alone does not establish that your edit caused it. [Compare guidance](https://blogs.bing.com/search/2026/6/New-AI-Visibility-Insights-in-Bing-Webmaster-Tools-Intents-Topics-Citation-Share-Compare/).

## Preserve the evidence before editing the website

Use this proposed capture procedure. It does not assume a particular export button, format, retention window, or timezone.

If your account offers an export for the selected view, save the original file unchanged. Record the export time, property, dates, view, and filters. Inspect the columns before using them. Preserve the displayed field names in your working copy.

Check whether the file contains page rows, grounding phrases, and the newer fields you intend to report. Mark any missing field **not included in this export**. Capture its visible dashboard view separately when available.

If an export is unavailable, save screenshots with the period and labels visible. State which rows were captured and whether pagination or scrolling leaves others outside the record. Never label a partial capture as the full dataset.

Record a timezone only when the interface or documentation supplies it. Otherwise write **timezone unconfirmed**. Apply the same rule to an unexplained reporting delay. Keep a copied spreadsheet separate from the source evidence.

## Reconcile the report with saved answers

Choose a buyer or seller question your public page should answer. Write the question before running the check. A template such as “How do I compare listing agents in [city, state]?” is an authored test, with no measured demand claim.

For each observation, record the exact interface, question, date, locale, sign-in state, full answer, and source links. Follow the citation to its final page. Save the passage supporting the nearby statement.

Give the saved answer its own evidence row. Record whether it cites your page, mentions your business, or explicitly recommends you. Keep those observations separate. Mark hidden retrieval unknown.

Compare that row with the dashboard's URL and period. A matching page is useful context. Do not identify the saved answer as the event behind an aggregate citation count. Leave any unexposed connection unresolved.

If your page is absent from a test answer, report that observation under the saved conditions. Keep it beside the aggregate report without using one observation to erase the other.

## Check the inquiry path from the cited URL

For every cited page you prioritize, follow its public contact route. Confirm whether it leads to seller representation, buyer representation, a property question, or a general contact form. Name the intended receiving person or team.

Arrange a labeled test with that recipient. Start at the cited page on a phone and desktop. Submit details you control and ask the recipient to locate the matching request. For a property page, require the property reference to arrive intact.

Record submission behavior and receipt separately. Keep a failed delivery open until a repeat test reaches the agreed destination. Preserve only redacted evidence in the report shared for a website repair.

Put analytics sessions, submitted-form events, and received inquiries in their own rows. Retain the source values each system records. Leave an inquiry's origin unknown when no supporting record exists. A citation total cannot identify which buyer or seller contacted you.

## Ask for a report that produces a website decision

The citation report separates saved answer observations from website faults requiring repair. Bring supported findings to [whole website fix: Bing citation findings](/for/real-estate). The whole website fix excludes ongoing AI-answer tracking.

[published work terms, checked October 14, 2026](https://scalewithsearch.com/work). [Bing citation findings, published scope, checked 2026.10.14](https://scalewithsearch.com/work).

- [Test the seller inquiry path on your real estate website](/articles/seller-inquiry-path-agent-website)
- [Check your real estate website in 30 minutes](/articles/real-estate-website-audit)
- [Own your real estate website: domain, hosting, editing, and leads](/articles/own-your-site)


## Related: Real estate

- [Test the seller inquiry path on your real estate website](/articles/seller-inquiry-path-agent-website)
- [Check your real estate website in 30 minutes](/articles/real-estate-website-audit)
- [Own your real estate website: domain, hosting, editing, and leads](/articles/own-your-site)

----

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Scale With Search  2026  [scalewithsearch.com](https://scalewithsearch.com)
```
